LAURA COLAGRANDE A COLLECTION OF WORK FALL 2010 // SPRING 2013
FROM MILAN, ITALY
TO RICHMOND, VA
TO LOS ANGELES, CA
I was born in Milan, Italy and lived there through the end of high school. I spent my high school years studying Latin and Greek, Philosophy and Math. I have been drawing for as long as I can remember, but I was taught for the first time in 2008 at the Central Saint Martin School in London.
In August of 2009 I enrolled as an art student at VCU Art. I will be graduating in May 2013 with a BFA in Interior Design with a focus on Architectural Studies. I am interested in understanding how people move and interact with a space and how that space can influence and shape their thoughts and actions.
After interning at few Architecture firms in Los Angeles, I fell in love with the city and I moved here in May 2013 to pursue my career.
LAURA COLAGRANDE 434.409.1144
lauracolagrande@ymail.com
EDUCATION
EXPERIENCE
AWARDS
BFA INTERIOR DESIGN
3 NORTH
OUTSTANDING STUDENT AWARD
Virginia Commonwealth University, Dean’s List 2009 - 2012 Magna Cum Laude 2013
Worked on concepts and Design Presentations for Grove Park Inn Hotel and Redskins Training Facility; produced Autocad construction documents; assisted with finishes selection; managed resource library; met with product rerepresentatives.
Won “Outstanding Interior Design Student Award”. The award is given each year to the student whose work represents the very best of the VCU Interior Design Department. The work is exhibited at the Anderson Gallery in Richmond.
Hospitality, Educational, Residential, Richmond, VA January 2013 - Present
Virginia Commonwealth University, March 2013
Richmond, VA August 2009 - May 2013
RESEARCH ASSISTANT
ILLUSTRATION
MOB+STOREFRONT
Central St. Martin College of Art and Design
Worked on proposals for the beautification of unprivileged neighbourhoods lead community workshops; designed bike rack prototypes for the city of Richmond.
Assisted Professor Roberto Ventura to curate “Mutations” - exhibition featuring 20th Century Design - for the Virginia Center of Architecture; assisted with Research and curate the design of the space.
London, UK May - September 2008
Non Profit Design Firm Richmond, VA September 2012 - Present
January 2013 - Present, Richmond, VA
SKILLS
WARREN TECHENTIN ARCHITECTURE
LA AIA AWARD, WARREN TECHENTIN
Developed 3Drenderings for Hollywood Hills Residence and AIA award winning project Antelope Valley; used Rhino and Revit for modeling; produced Autocad construction documents; assisted with finishes and furniture selection.
Worked on the drawings for the AIA Award winning project (merit) Antelope Valley Residence.
High-end residential Firm Los Angeles, CA June - August 2012
Collaborated on the projects with Brent Nishimoto October 2012
LANGUAGES
BASKERVILL
ASID, LEGACY SCHOLARSHIP
English - Bilingual Proficiency Italian - Native Proficiency Spanish - Professional Working Proficiency
Assisted with building Revit families, finishes and furniture selection for Marriott’s Chicago and Marriott’s Nashville; created client presentation; managed resource library and met with product representatives.
Won Legacy Scholarship for “Undergraduate Oustanding Portfolio Work”
Hospitality Firm Richmond, VA January - May 2012
Personal Achievement May 2012
ANNETTE ENGLISH & ASSOCIATES
STUDIO TEACHING ASSISTANT
Assisted with presentations, finishes and furniture selection, produced Autocad construction documents.
Selected student as Undergraduate Teaching Assistant for Sophomores Graphics and Studio class.
High-end residential Firm Los Angeles, CA June - August 2011
Virginia Commonwealth University, Spring and Fall 2012
PROFICIENT IN Autocad Revit Rhino Sketchup Spexx
Adobe Photoshop Adobe Indesign Adobe Illustrator Hand Rendering Modeling
LAURA COLAGRANDE 434.409.1144
lauracolagrande@ymail.com
C
CUBE OF LIGHT unexpected beauty
16 x 16
16 x 16 U NE X P E CTE D B E A U TY This was a conceptual exercise with the only restricitions being the use of one material and the geometry of a 16� x 16� cube. Developing a simple construction system of interlocking frames, I could experiment with light and shadows allowing the results to be unpredictable. This lead me to the appreciation of how a semi-controlled process reveals elements that would have not occurred otherwise.
CUBE OF LIGHT
BIOS GROUP FLEXIBILITY & MODULARITY how do YOU feel at work?
biosgr0up
BIOSGROUP
PLAN The client: Biosgroup Software Development. They are a young and fast growing company that strongly emphasizes collaboration between employees.
brand marketing manager
software developers
The Concept: “like a piazza”. The space planning decisions were informed by the re-interpretation of the idea a piazza as a heart of the working space.The sketch below reflects the translation of the piazza as an interior space, represented in the plan by the green carpet as the central area of the office.
war room
storage
software developers
software director
The Program: Design a flexible space that represents Biosgroup’s identity.
accountant
galley
refigerator,bar copy room
huddle main break out area huddle
conference
huddle
refigerator,bar
principal’s assistant
artists and artists’ studio
test lab
system administrator
data center
copy room
principal
technical writers
Flotex Calgary, Forbo
Rake Me Over Rug, Flor
Repurposed wood, Herringbone
reception
biosgr0up I NT RO TO T HE CO MPA N Y
LOBBY Tom Dixon Beat Light
The lobby celebrates the entrance into the company and sets the mood to greet clients. The tall wall behind the reception desk, separates the lobby forms the rest of the space and provides visual privacy to the workstations.
Feltron poster Customized reception desk
Poliform, Varenna
Together Bench Coalesse
Dama, Poliform Woodstok, Poliform
Brick wall with Stained white wash coat concrete
Repurposed wood, Rake Me Over Rug, Flor Herringbone
biosgr0up
PRINCIPAL’S OFFICE
P R I VACY & C OL L A B O R ATI O N The principal office consists of two moments: his workstation and a space for casual meeting. The design hightlights the open and inclusive attitute of the principal towards the employees.
Fly, Kartel
Select, Lema Extend Table, Carl Hansen & Son
Atlantico, De laEspada
Bob Chair, Coalesse
Brick wall with white wash finish
Bouroullec Brothers Rug Nanimarquina
Chair One, Magis Repurposed wood, Herringbone pattern
Algue Screen, Vitra
biosgr0up
WORKSTATIONS
M E E T, W O R K & SHARE The design of the workstations is focused on creating areas that provide oppurtunities for collaboration between the employees. Each employee has his own work station where they can focus, but they can also gather around the table. The space around the columns is turned into huddle rooms where employes from different divisions can meet.
Topo Desk System, Coalesse
Atlantico, De laEspada
Bob Chair, Coalesse
Enea Lottus, Coalesse repurposed train track, customized light fixture
Wink
Paper stone Denim
Flotex Calgary, Forbo
biosgr0up
CONFERENCE ROOM
M E E T, W O R K & SHARE Poliform, Varenna
Chair One, Magis
TCUDORP TNEDUTS KSEDOTUA NA YB DECUDORP
TCUDORP TNEDUTS KSEDOTUA NA YB DECUDORP
Host Table Coalesse
Customized sliding door PRODUCED BY AN AUTODESK STUDENT PRODUCT
Paper Stone Denim
Repurposed wood, Rake Me Over Rug, Flor Herringbone
TCUDORP TNEDUTS KSEDOTUA NA YB DECUDORP
The conference room is the space that most embodies Biosgroup collaborative and community-oriented philosophy. The sketches on the side show how the room can serve as a private conference room for tweleve people, but can also open up on the “piazza”, creating a bigger space where the whole company can gather.
biosgr0up
MATERIAL PALETTE
M E E T, W O R K & SHARE Flotex,Calgary by Forbo Software Development Techinical Support
Carnegie Fabrics Pillows Upholstery Main Break Out Room
Knoll Textiles Pillows Upholstery Main Break Out Room
Repurposed Train Track Test Lab,Technical Writers, Software Developers The finishes choice wants to celebrate the site.The pictures above show the most significative elements that sorround Biosgroup’s bulding (sketch below).
Rake Me Over, Carpet ans Rug, Lobby, Conference(rug), Main Break Out (carpet)
Felt Upholstery, Together Bench Main Break Out Room, War room Mezzanine
Paper Stone Denim
Partition walls throughout, front desk, desks,counter top huddle stations.
Brick with white wash Existing Walls
Red and green swatch for paint and laminate Winkwall coat on wallsthroughout and on storage componoents
Algue Screen, by Vitra Principal office, Test lab, Brand Marketing Manager and Accountant workstation
Repurposed wood Herringbone Main circulation, and Management division
INSPIRATION
FORUM 1 LOOKING WITHIN a resource center facility to support women with brest cancer
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FORUM 1 PR O CE S S The client: Forum 1 is the space that will accommodate Looking Within, a resource center facility to support women with breast cancer. The Program: Space Planning for the facility, design the Reception desk, the Lobby and the Resource Center.
The Concept: Breast Cancer is a traumatizing experience. The phsycological damage (lost of femmininity and confidence) associated with the pain, can destroy a woman identity. The design of the facility was focused on how Interior Design can help these women to regain and to rediscover regain confidence and rediscover themselves.
RECEPTION DESK DESIGN
FORUM 1
FF&E SELECTION
S PACE TO H E A L
p endant
The design direction was to create a facility that would not remind the patient about their disease. The space wants to welcome and enhance a sense of relief.
s eati ng si d e tab l e ceili ng treatment c ar p et
har w o o d fl o o r pen dant
ac c ent wal l
2 2 1
custom desk desi gn
i ns p i r ati o n i m ag e # 2
1 i nsp i r ati o n i m ag e # 1
LOBBY
FORUM 1
FF&E SELECTION
S PACE TO L E A R N
p endant si de tabl e
The community area is a therapheutic space where women can feel comfortable to gather and and share their experiences. Looking Within is welcoming environment where the patients are cuddled and helped to overcome a very delicate phase in their lives.
seati ng
r o u nd r ag
cei l i ng tr eatm ent
lo unge tabl e
gather i ng tab l e
i ns p i r ati o n i m ag e # 1 har w o o d fl o o r
i ns p i r ati o n i m ag e # 2
RESOURCE CENTER
GELATI CELESTI ICECREAM
B ASS W O O D M O D EL
local ice cream shop, richmond va
G EL ATI C EL ESTI S K ETC HES & C O NC EP T D EV EL O P M ENT
GELATI CELESTI
concept A TO U CH O F H E AVEN
The design of the store is meant to stimulate the senses and explore ice cream as a sensorial experience. The smooth and delicate Carrara marble for the counter and the tables,
along with the rough, creamy looking concrete for the floors and walls enable the material to evoke an ice cream like texture.
HEAV ENLY TAS TE The "heavenly" taste of the ice cream is seen in the ceiling. The rolling plaster recalls the clouds in the sky.
EM EC O STO O L S
C o nc r ete
C ar r ar a M ar b l e
C O NC R ETE TEX TU R ES
E NT R A N CE
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CYBEROPTIX TIE LAB retail concept for a unique tie shop Entrance and di splay Deer heads as display for ties
Lo u ng e and m en c av e A “cave” for the clients to relax and chill
FF& E AND L I G HT A “cave” for the clients to relax and chill
A NEW CLASSIC T H E I DEA :A NEW OF MASCUL I NI TY
PATTER N AP P L I ED O N B R I KC S
The design of the space wants to reflect the product Bethany Shrob designs: a new concept of tie- a new classic - and a new idea of masculinity. The Retail store is a recreation a space typically associated with men: the den or “man cave.” fugures on the right
THE LAB PAI NTED D EAR HEAD // R ETAI L AR EA T H E M EN CAVE
2 ND FL O O R : D ES I G NER HO U S E
E N TR A N CE
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C C C
LEARN DISCUSS ARCHIVE #421 proposal for the renovation of VCU Fashion Design
421 S PACE P L A N N I N G The client: VCU Fashion Design and Merchandising The Program: Redesign room 421 of the VCU Design Pollack Building. The client asked for a Conference Room, a lecture class and a space where to archive the clothes collection. The Process: A crucial step before approaching the space planning was the study of the natural and artificial light in the space. The Parti Drawing emphasizes the two main axes that informed the space planning decisions. The process work consisted in finding the organizing principle that divides the three spaces stated by program. The dotted red lines in the plan show how the organizing principle shaped the space’s division. The diagrammatic section shows how light behaves in the space.
ORGANIZING PRINCIPLES
421 C ONC E P TU A L E X P L O R ATI O N The study of volumes was an important step to envision the forms I wanted to design. This conceptual exploration was a great opportunity to move quickly from one form to another, to eventually focus and develop the more successful ones.
VOLUME STUDIES
421 // THE MODEL
421 LEARN The program asked for a lecture room that accommodates thirty-five students. The design provides new learning opportunities for the students. The atmosphere is casual to enhance a sense of community. The organizing principle divides the classroom from the conference and from the hallway. Small windows filter light from one space to another connecting them all.
CLASSROOM
CLASSROOM
421 D I S CU S S The programm required a conference space for faculty The axon shows the relationship between the conference room and the other spaces. The organizing principle separates it from the classroom but light is still admitted. The view on the hallway is filtered by the display cases inserted in the wall.
CONFERENCE ROOM
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CONFERENCE ROOM
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HOW TO BRING BROAD STREET BACK TO LIFE?
311 EAST BROAD
BROAD STREET C ON CE P T + S I TE
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n ow: pa rki ng lot// space for car
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East broad street, Richmond, VA, used to be a lively neighboorhood. Now it is just desolated area. My intent is to look for design solutions that not only would attract people, but that would instill in the local neighbours a sense of ownership.
first street
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east broad st.
north fushee st.
n
fut ure:gatheri ng area// space for people?
s i te: after the b u i l d i ng w er e d em o l i s hed, the s pac e was tu r n i nto a par k i ng l o t.
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DORP DECU RP A YB CUDO TUA N A NA YB DE SEDO TU DORP UTS KUTS KSEDO NA YB DECU TNEDTN TE CD UDORP TNEK DS UETD SOKTSUEADOTUA NA YB DECUDORP ORP TC P DO RP TNEDUTS RU TCUDTCUDO
TODESK STUDENT PRODUCT
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PRODUCED BY AN AUTODESK STUDENT PRODUCT CTT PRODUC NTTPRODU ESK STUDE STUDEN PRODUCT BY AN AUTOD ODESK PRODUCED ENT AN AUT STUD ED BY DESK PRODUC AUTO BY AN UCED PROD
RP OPO DRD UOU CDC EUE BE TCUDORP TNEDUTS KS E BDCD RP AAYY AANN UU RP TT OO DD CUDO NEDUTS KSE UA NA YB D B DE TCUDORP T NA Y EDOT TS KS EDOTUA NEDU S ORP T UTS K TCUD TNED ORP TCUD
TCUDORP TNEDUTS KSEDOTUA NA YB DPEDCOURDPORP RU OC AEYCBUDE ABND DOTUY NEDUTS KSTE UA NA DORP TCUDORP T EDO DECU TS KS A YB NEDU TUA N ORP T SEDO TCUD UTS K TNED
ORP TCUD
tu nnel s // i m p o r tanc e o f sc al e
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PROD UCED BY AN AUTO PRODUC DESK ED BY STUD AN AUT ENT PRODUCED ODESK BY AN AUTOD STUDEN PRODUCT ESK STUDE NTTPRODU PRODUC CTT PRODUCED BY AN AUTODESK STUDENT PRODUCT
crossin g path e x perie nCE
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PRODU CEDBY BYAN DUC PRPRO ANAUTODESK PRODUCED STUDENT PRODUCT AUTOD ODUC ED ED BYBY AN AUT ESK STUDENT PRODUCT OD AN AU TODE ESK STUDEN SK ST T PRO UDEN DUCT T PROD UCT
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eas t b r oad s t. N str eet PRODUCED BY AN AUTODESK STUDENT PRODU
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bi c exp er i enc e.
east b r oad st. s tr eet
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I looked for elements that could act like “catalyst”in the area. The site used to be buildings, but, after their demolition it was turned into a parking lot. The history of the building is gone with it, and the experience of the space has completely changed. How can it return to be active space for people and not just cars?
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SITE AS CATALYST PRODUCED BY AN AUTODESK STUDENT PRODUCT
A NEW HISTORY S PACE F O R P E O P L E
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gri d as mememory of t he ori gni nal structure
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r ep eti o n
r ep eti o n to r ec r eate a m em o ry o f the spac e that u se to b e, W
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i dea of passi gn trough i nfi ni te doors.
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Series of ideas that guided my brainstorming process before getting to the finalized version of it.
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C ON CE P T + S I TE
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EXPLORING IDEAS
A NEW HISTORY
PROD
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c r eati ng a new to p o g r ap hy ?
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PRODUCED BY AN AUTODESK STUDENT PRODUCT i nti macy of the tunnel
sense o f r o tati o n
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The final proposal consisted of a Multifunctional Tunnel. A structure that could serve a passage way in the patking lot but also become a place where to gather.
c r esc end o
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S PACE F O R P E O P L E
A TUNNEL OF REPETION
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A NEW HISTORY
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MIDDLE oF BROAD DESIGN LAB DESIGN PROPOSAL FOR MOB DESIGN LAB AND NON profit - STORE FRONT for community design
CONCEPT d e s i gn a s f o u n da m e n ta l e l e me n t f o r g rowin g c om mu n i ty Series of diagramatic watercolors. The interaction between the colors becomes a metaphor for the interaction between the the different areas that the program indicated. The idea consist of thinink of the design lab as bones, as structure of a growing community.
DESIGN LAB AS BONES
concept de s i g n a s f o u n da m e n ta l e l e m e n t f o r g r o w in g c omm u n i ty Series of concept sketches and concept model to explore the idea of ribs. The goaal was to find out how masses and volumes can create a sense of protection for the users.
RIBS TO PROTECT THE SPACE
BROAD STREET C ON CE P T + S I TE Vignettes and detail sketches to test different options for the design of the ribs.
VIGNETTES
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THE MODEL p r o te ct & e n cl o se As ribs in the human body enclose and protect the most important functions and organs, the ceiling treatment ribs- will create a sense of enclosure to create intimacy and also provide lighting.
RIB PROTOTYPE
young & HIP
FF&E SELECTION
m ix & m atch
cafe fu r ni tu r e
The design direction was to create a place that would create a sense of comfort for its users. The space must be welcoming and inspiring to stimulate the designer’s creativity. The FF&E selection mirrors and defines the users’ personalities and fits perfectly for of young designer and students.
accent wal l paper
l obby lounge chai rs har d w o o d
meri m ec c o rug arco for the loobby
d es ks + c hai r s fo r the s tu d i o
hocker si de tab l e
b enc h fo r hu d d l e s pac e
wal l d i v ed er d es i g n b ased o f r i c hm o nd m ap
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view #1 de s i g n a s f o u n da m e n ta l e l e m e n t f o r g r o w in g c omm u n i ty Perspcetive showing the lobby. Behind the front desk, there is a small room for meetings with clientes. On the left the glass doors allow visibility onto the conference room.
LOBBY
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KITCHEN & HUDDLE ROOM
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vIEW #3 de s i g n a s f o u n da m e n ta l e l e m e n t f o r g r o w in g c omm u n i ty Perspcetive showing the Studio Space. Custom book shelves built into the wall work as dividers.
STUDIO SPACE
THANK YOU 434.409.1144
lauracolagrande@ymail.com