NORTH CAROLINA COUNCIL OF TROUT UNLIMITED — Serving TU members in the Old North State
TheMend VOLUME 1 • NUMBER 3 • MAY 2019
#CLEANMYWATER Chapter Challenge
WHAT’S INSIDE
If you have spent time outside in the southeast, you have faced the frustration of seeing trash and wondering how in the world things get in the places they do. You might have wished that someone would do something about this scourge on our landscape. In 2018, the Upper Chattahoochee Chapter Trout Unlimited, based out of the north Atlanta suburbs, decided to make a difference. They started #CLEANMYWATER (https://cleanmywater.org), a social media-based contest that encouraged anglers to pack out trash one netful at a time. Their goals for this contest included encouraging positive conservation behavior, spreading the TU message to a larger community, and connecting to members and potential members they may not have been reaching yet. UCCTU had great success in their first year, getting entries from 10 states and 3 countries and growing their social media presence by hundreds of followers. #CLEANMYWATER is returning for 2019, with UCCTU launching their initiative on April 1. If you haven’t seen what they are doing, make sure to visit the website above to learn more. UCCTU has also partnered with national staff to take #CLEANMYWATER to the entire region. At the Southeast Regional Rendezvous in Dillard, GA, Southeast Volunteer Coordinator Jeff Wright debuted the 2019 #CLEANMYWATER Chapter Challenge. Chapters across the Southeast can create their own #CLEANMYWATER contest, to be conducted in August 2019, using regional contest guidelines. The beauty of the #CLEANMYWATER contest is that it is not set
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for a specific date. Participants can get out on their own time to make a difference and a chapter only needs few people to make it possible. If you don’t have an Instagram presence, this is a great challenge to reach out to your membership and find a member that is already engaged with the platform and get them involved. Two training webinars will be held for chapters leading up to the event, currently scheduled for May 27 and June 27. The first will specifically cover the contest setup and answer questions chapters may have on successfully running the event. The second will be on demystifying Instagram and how to get your chapter members participating. Beyond potentially getting new people involved with the chapter, there will be great prizes for the chapters that get the most engagement that they can use to further fundraise, including 1 TU life membership for the top chapter. If you would like more details on the contest or to get the official rules sheet, contact Jeff Wright (jeff.wright@tu.org).
About “The Mend” “The Mend” is the monthly newsletter and update of the North Carolina Council of Trout Unlimited. It is meant to work in concert with our quarterly feature magazine, “The Drift” to keep our membership informed about and engaged in what’s happening with Trout Unlimited here in the Old North State. Connect with the North Carolina Council of Trout Unlimited On the web: https://northcarolinatu.org On Facebook: https://facebook.com/ northcarolinatu Via Email: news@northcarolinatu.org The North Carolina Council of Trout Unlimited P.O. Box 2351 Brevard, NC 28172