A PLATFORM OF VALUE

The Coldwell Banker® brand is the North Star of the real estate industry Guiding people to the homes of their dreams and leading affiliated agents to successful and fulfilling business paths has been our calling for well over a century It’s a passion and pursuit we take deep pride in, creating and exceeding impeccable standards in every aspect of the real estate experience. We are a brand devoted to the service of our clients, the success of our network and the remarkable power of home. We’re committed to creating dominant winners in every market we serve. On the following pages, we invite you to learn more about the tools, programs and other resources which help us deliver on that promise to help agents and brokerages, like yours, succeed

Coldwell Banker Barnes Value

#1 Most-Visited Brand Online

The Coldwell Banker brand is the most-visited real estate brand online, with an impressive 184 million website visits in 2022

#1 Rated Real Estate Ad 11 Years Running

The Coldwell Banker brand has been the #1 rated real estate ad for 11 years in a row Our award-winning commercials appear across media where home buyers and sellers spend the most time, making for consumer brand recognition and influence of the highest tier In fact, consumers who watched our advertising were 3X more likely to work with a Coldwell Banker affiliated agent

2-10 Homebuyer's Warranty - Seller Coverage

We automatically set up complimentary Seller Coverage through 2-10 Homebuyer's Warranty on all of our listings It is good for the life of the listing and does not obligate Sellers to purchase a Home Warranty for the buyers This is a great benefit for covering your Sellers for unexpected repairs that may occur during the listing.

Agent Recognition

Our hardworking agents receive monthly recognition through personalized social media graphics and posts, as well as showcasing their achievements on office TV displays The annual Awards Event, hosted at renowned Nashville venues, celebrates outstanding Sales and Management efforts Moreover, our agents and offices receive annual recognition for their local and national achievements at the event. Coldwell Banker Barnes is a prestigious Chairman’s Circle Company, one of just 90 nationally

Coldwell Banker Brand Recognition

Coldwell Banker's name recognition is a significant factor, contributing conservatively to around 20% of transactions. The investment in Coldwell Banker proves highly valuable With a strong presence in major metropolitan cities, Coldwell Banker leads the market in most of them Our agents consistently achieve higher sales volumes compared to their counterparts in other companies within the same cities Handling relocation business is a valuable asset for qualified agents, leading to spinoff effects that generate additional sales and listings, which are then compensated at the agent's current commission split This can result in a yearly income increase of 10% - 25% compared to not handling relocation department business

Company and Agent Websites (MoxiWebsites®)

This easy-to-use website builder for brokerage, team and agent websites makes putting your brand’s best foot forward a simple task MoxiWebsites comes with Yoast SEO plugged in to guide you to optimize every page of your site for great search results

Copier, Scanner, Printer – includes limited use color laser printer

Each of our offices has a state-of-the-art multi-function (copier, scanner, printers) for your use We do not charge for color printing for business and office use Color copying for marketing is available at an extreme discount over what you would find from public sources Every agent is set up and able to utilize these services at any office, not only their own.

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Corporate Support Staff

Unlike the majority of companies, Coldwell Banker Barnes provides assistance at the Corporate / Support Center level with an emphasis on Agent Programs and Services including Marketing, Relocation, Coaching, Training, Accounting, Transaction Coordination, Mentoring, etc.

Custom Learning Tracks (Agent Pathways)

Agent Pathways are a series of coaching and learning tracks catered specifically to agents in certain stages of their professional paths or with particular business goals So whether an agent is new to the industry, looking to build a team, interested in breaking into the luxury market, or simply wants to take their business to the next level, we can offer them the path to accomplish their goals

Customized Company Forms on Transaction Desk

We maintain our company customized forms on Transaction Desk, so you have ready access to our company-specific forms, alongside the standard TAR forms, making your job easier anywhere, anytime

Database Management and Email Marketing Solutions (Prospect Square, MoxiEngage®)

Prospect Square helps agents deliver automated reports and campaigns so they can stay top of mind with their sphere MoxiEngage® is a powerful CRM and business planner which allows you to manage your entire book of business, create marketing campaigns, set your sales goals, and get data-driven insights that help you achieve them.

Dedicated Company Training Director

In addition to our management team being one of the best in the area, our Director of Training is equipped with the technological skills and the real estate sales experience to show you how to let the vast array of systems and tools work for you Our Training Director can show you how to work smarter, not harder

Desk

Our intranet site is your one-stop-shop to access all company products, programs, and news

Digital

Brand Asset Creator (Marketing Center)

Marketing Center is a digital content management solution and asset generator that gives affiliated agents and brokers the ability to download company and brand logos, access brand photography, customize and post personalized social media assets, create and print marketing materials, customize national advertising campaigns and more

Digital Presentations and CMA Tool (MoxiPresent®)

MoxiPresent creates sleek, customizable, showstopping CMAs, luxury presentations, open house flyers and neighborhood tours

Domestic Listing Syndication

Benefit from expansive online syndication on high-traffic websites such as Unique Homes, Robb Report, The Wall Street Journal, JamesEdition, Mansion Global, MarketWatch, Penta and Barron’s* *Only $1M+ listings are syndicated to James Edition, Mansion Global, Barrons and Penta

Errors & Omissions $1,000,000 Excess Liability Coverage

Our sales associates are coved by a $1,000,000 E&O Excess Liability Insurance policy which supplements the individual sales associates’ policy A policy of this magnitude is otherwise unavailable to an individual agent, making this coverage a huge benefit to our sales associates. In addition to the standard coverage, we have also secured

Residential Ownership (Agent Owned) coverage for our agents, which is useful when listing their personal properties With increasing home values and an increasing litigious public, would you want to be in this business without such coverage?

Full Color Photo Business Cards

Business Cards are designed by the Marketing Director They can also create a custom design for you New Agents to Coldwell Banker Barnes get 100 business cards for free

Full-Time Front Desk Admin Staff

The company’s administrative staff are full-time employees of the company They consider themselves a part of our sales team and understand the importance of representing themselves and the company professionally.

Full-Time Relocation Department Staff

Coldwell Banker Barnes boasts a top-tier Relocation Department in the Southeast, consistently winning awards such as the prestigious Platinum Award for 18 consecutive years and being ranked among the Top 25 in the country in the Anywhere Network They represent over 30 different Relocation Management companies, including Cartus, generating 1500+ business opportunities yearly The full-time Relocation Department facilitates global referrals and offers regular training, which is mandatory for handling this unique business opportunity General training is provided at no cost, while training required by specific Relocation Vendors incurs a charge based on the vendor's program.

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Generation Blue Experience®

This energetic, inspiring event brings together Coldwell Banker affiliated agents from around the world to network, share ideas and learn from top real estate professionals, tech leaders and industry insiders

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Agents' Cost

Global Listing Syndication

In addition to our comprehensive online marketing strategy for all Coldwell Banker listings, all properties advertised under the Coldwell Banker Global Luxury program also display on the elegant coldwellbankerluxury com, with those listed over $2 million syndicated internationally through ListHub Global

Global Marketing Program

Luxury Property Specialists enjoy elite access to a robust portfolio of print and digital media opportunities. Elite status also includes pre-negotiated rates for top-tier print and digital publications Affiliated agents with the Luxury Property Specialist Certification sell properties with a $200k higher average sales price

Homes & Estates Magazine

The proprietary Coldwell Banker Global Luxury publication, Homes & Estates showcases extraordinary listings and an insider’s perspective on luxury real estate, design and lifestyle while reaching the most influential players in the highend marketplace. With a total annual readership of 1.3 million, affiliated agents can receive custom, personally branded copies of this quarterly magazine with the purchase of an ad

In-House Tech and System Support Specialist

Apart from the regular Coldwell Banker Help Desk, we have an in-house support specialist available to help in case any issues occur. This relieves the agent from the burden of personally conducting time-consuming issue resolution and follow-ups

Learning Platform

In addition to an extensive library of self-paced courses, the CBU Learning Center offers a vast collection of live courses with a staff of education professionals leading real time discussions Lead generation classes are available to help agents begin seeking immediate business opportunities, and tools and technology classes share best practices for boosting productivity Additional course topics include negotiating skills, listing presentations, team-building and much more

Listing Promotion to Area Agents

As one of our support services, your listings will be promoted to other agents in the MLS via a professionally formatted, agent-branded email You can work with our coordinator to also include your sphere of influence in these distributions.

ListTrac

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30-75% discounts on national advertising rates

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Web application that provides agents with rich, real-time metrics about their listings’ performance on the web You can also easily share this information with your Sellers Included

Luxury Property Specialist Certification

This elite designation is awarded to real estate professionals experienced in marketing luxury properties, have completed the Coldwell Banker Global Luxury certification course and meet established performance criteria $575/per

Market Data and Insights (Market

Quest)

Through Market Quest, affiliated agents can generate market share and real estate trend reports and access email and social media marketing pieces to promote their brand and demonstrate their market knowledge

Marketing Director

Our full-time Marketing Director is available to assist you with all things Marketing. Whether real estate or personal marketing is needed, our Marketing Director is here to help Ongoing group and one-on-one training is provided on an array of marketing topics

Mortgage Services - CMG Home Loan

CMG Home Loans works with Coldwell Banker Barnes to provide mortgage services for our agents, customers, and clients through on-site mortgage advisors in most of our offices You are able to utilize any of the CMG Home Loans mortgage advisors regardless of your office.

Multiple & Convenient Office Locations

Our branch locations are conveniently placed with high visibility Agents at Coldwell Banker Barnes can access all branches, utilizing top-of-the-line copying, scanning, faxing, and computers We encourage associates to make the most of this benefit Our offices are unrivaled, with modern, equipped, open café areas for meetings, education sessions, and social functions. Agents can also host real estate events for their consumers and clients.

National Alliances – specialized real estate affinity programs

Coldwell Banker Nationally has services, products, and systems available to sales associates and their customers offered at reduced and discounted rates Some of the discounts include The CE Shop, Budget Car Rental, AT&T, etc for our agents and their clients Current information is always available on mycbdesk com

National Media Exposure

We offer far-reaching media exposure across online video, social media, and beyond In addition to powerful national advertising, affiliated agents benefit from brand-led search engine marketing and social media lead generation campaigns run for listings on coldwellbanker com

National Public Relations Coverage

We offer broad coverage which resulted in 33 5 billion impressions in 2022 and 136 media mentions per day This translates to $100 million in total publicity ad value3

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National Recruiting Website

Our national recruiting website, coldwellbanker com/careers, showcases all the ways we support agents and their business and delivers recruiting leads to our affiliate network

Office 365

All Coldwell Banker Barnes Agents will receive Office 365 at no charge to them This includes a ColdwellBanker com email address, Excel, Word, Powerpoint and Outlook

Professionally Bound Listing Presentations

We will bind your listing presentations in a hard-cover presentation book so that you will stand out among your competition This will help win listings and make a lasting impression to ensure future referrals

Progressive Commission Structure

Coldwell Banker Barnes commission plans are among the most aggressive in the mid-state area for full service brokers. Considering the services, facilities and the many amenities available, our competitors find it difficult to compete

Property Marketing Programs (MoxiImpress®, Listing Concierge, Exclusive Look)

MoxiImpress helps you promote your listings by allowing you to automatically create and distribute print, digital and social media advertising materials in a matter of minutes Listing Concierge is an exclusive listing marketing program designed to help agents win the listing, prove their value and turn one listing into three. Exclusive Look empowers agents to share listings with other Coldwell Banker affiliated agents even before the property is submitted to the MLS

Prospecting Tools (MoxiTalent®, iProspect)

MoxiTalent is an automated talent identification tool that guides you through the process of identifying, recruiting and retaining the best agents for your brokerage iProspect sources agent details from your MLS, giving you insight into production and markets served while keeping track of progress towards your company recruiting goals

Recruiting Incentive Program (Referral Rewards)

The Referral Rewards program helps agents generate a passive commission stream by introducing other successful agents to affiliate with the Coldwell Banker brand or the Coldwell Banker Commercial® brand. Agents receive a Referral Rewards commission payment every time one of their referred agents closes an eligible transaction*

*Agents recruited through the Referral Rewards Program must not have been affiliated with Coldwell Banker or an Anywhere brand within the last 6 months prior to affiliation under this Program.

Resources & Campaigns (Coldwell Banker Way, The Recruiter’s Solution)

Our national recruiting campaign, Coldwell Banker Way, offers a collection of customizable materials and resources to share your value proposition with prospects, including print brochures, digital presentations, email campaigns, custom videos, social media assets, and more The Recruiter’s Solution is an all-in-one resource which contains a vast collection of resources to improve your recruiting and retention efforts. Whether you’re looking for coaching, scripts, reporting, interviews, or competitor intel, The Recruiter’s Solution has you covered

Share Program

An addition to the Coldwell Banker Referral Rewards program, we provide an an additional 1 5% reward of the Adjusted Gross Commission Income that your recruit produces, subject to the program guidelines

Single Listing Websites

Through Moxi Impress, our agent’s listings have their very own address on the internet

Targeted Digital Advertising (Boost)

Boost, powered by Lone Wolf automates targeted digital advertising campaigns, allowing agents to create ads that promote them and their listings in minutes. Ads run on Facebook, Instagram, the Nextdoor app, and over 1,000 websites

Testimonial Tree

Testimonial Tree is the leading online reputation management company We automatically collect testimonials on your behalf after closing and post them to your website and social media accounts.

Title Services - Limestone Title (benefits agents & customer)

Limestone Title works closely with our company providing title insurance services for our customers and clients. Virtual & Off-site closings are also available

Transaction Coordination Services

Our transaction coordination is available to all agents for a very small fee, hundreds of dollars less than what a comparable service would cost an agent. Utilizing transaction coordination frees our agents to increase their transaction count, spend more time in recreational activities and achieve their life goals to the highest level!

WealthEngine

Luxury Property Specialists have the opportunity to use wealth intelligence to find prospects and buyers courtesy of WealthEngine WealthEngine provides access to over 1,500 wealth and lifestyle attributes from 65 sources on more than 240 million high-net-worth individuals, all in real time.

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Unlimited commission generating opportunities

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Unlimited commission generating opportunities

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Platform included + $99/mo $39/week

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First Transaction Free with $149 per Sales Contract and $49 Listing Set Up thereafter

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