Anthony Scaramouche Anthony Scaramouche is a leader in delivering excellence, performance and refinement while being the Global Luxury Ambassador in east coast Florida for Coldwell Banker Paradise. After a rewarding two decade career, his passion for real estate sales and knowledge of the market have given him the professional acumen necessary to be a multimillion-dollar producer while maintaining a sales level in the top 5 percent average of sales price in his local market. Anthony specializes in working with affluent clients and fully understands the uniqueness of what each home has to offer. He achieves highly accomplished results and exceeds expectations through thoughtful comparative market analysis, negotiation of contracts and provides his clients with a customized marketing and advertising approach; combining both traditional methods along with incorporating an emphasis on new technology and video aspects. It is an essential part for him to be aligned with a company that is recognized worldwide for its professionalism, superior service, reputation and legacy in the luxury market and pairing with Coldwell Banker Paradise was the other perfect piece of the puzzle for him. Anthony is dedicated to his clients with a tailored concierge-style approach; focusing in the areas of luxury residential homes, exclusive gated communities, vacant land for building, investment properties, vacation homes and distinctive waterfront estates. He has a superb talent for matching each client with the perfect property to fit their needs. Let Anthony assist you with selling or buying your home and discovering the unique lifestyle, natural beauty and delightful climate that quintessential Florida has to offer.
Anthony Scaramouche Coldwell Banker Paradise Global Luxury Ambassador for Florida AnthonyScaramouche@cfl.rr.com 321.536.2775
T H E C O L DWE LL B A N K E R G LO BAL LU X U RY® PRO GRAM
When the prestige of the Coldwell Banker
®
name aligns with the expertise of some of
today’s leading luxury real estate marketing masters and the reach of an international network in 44 countries and territories, the extraordinary is possible.
BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS
- President, Marketing
- Luxury Ambassadors
- In-house Marketing Designers
- Digital Media & Technologies Specialist
- Marketing Specialists
This is the Coldwell Banker Global Luxury program at its essence.
®
BRAND POWER
A NAME THAT COMMANDS INSTANT RESPECT AND TRUST THE WORLD OVER
BRAND POWER
OUR STORY Coldwell Banker Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927. Founded by Harold F. Schmidt, the company is now lead by his grandson and great-grandson.
H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest. Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today Ken Schmidt is
1927
the CEO of the firm. Mike Schmidt is President. Tom Gray is the COO. Steve Bell is CFO. The firm joined Coldwell Banker Corporation as a franchisee in 1983. Today, Coldwell Banker Schmidt Family of Companies is a fifth generation real estate firm and is one of the largest and most successful Coldwell Banker affiliates in the country.
CONGRATULATIONS TO THE 2020 REAL TRENDS 500! You are the elite-performing brokerages in the industry!
NAMED TOP 31 BROKERAGES IN THE U.S.
BRAND POWER
CORE VALUES Fueled by reputation, motivated by innovation.
Our core values work together to create a steadfast foundation in an ever-shifting world.
COLLABORATION • LOYALTY • INITIATIVE POSITIVE OUTLOOK • SERVANT LEADERSHIP
SUCCESS BY THE NUMBERS
90+
2,000+
#1
OFFICES COMPANY WIDE
AGENTS
FRANCHISE NATIONALLY based on number of offices
Michigan | Ohio | Florida U.S. Virgin Islands
18,765
$3.887
2019 CLOSED TRANSACTIONS
2019 Sales
BILLION
BRAND POWER
A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a
century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.
1906
Two visionaries establish Coldwell Banker
1933
For the first time, prized estates are marketed through motion-picture technology
2010
Coldwell Banker becomes the first real estate company to launch a YouTube channel
2016
Coldwell Banker collaborates with tech companies to introduce the first smart home staging kit
2017
A new era of luxury real estate begins with the Coldwell Banker Global Luxury ® program
2018
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA)
2019
Coldwell Banker-affiliated agents handled 27,595 transaction sides of homes priced at $1 million or more in 2019 — more than any other national real estate brand.*
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for 2019.
GLOBAL CONNECTIONS
CROSSING OCEANS, CONTINENTS AND LANGUAGE BARRIERS
GLOBAL CONNECTIONS
POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.
94,300
3,000
AFFILIATED SALES AGENTS
OFFICES
Andorra Argentina Aruba Bahamas Bermuda Canada Cayman Islands* China Colombia Costa Rica
Curaçao Cyprus Dominican Republic Egypt England France Grenada India Indonesia Ireland
Italy Jamaica Malta Mexico Monaco Netherlands Panama Portugal Puerto Rico Romania
43 COUNTRIES & TERRITORIES
Singapore Spain St. Kitts/Nevis St. Martin/St. Maarten Thailand Turkey Turks & Caicos United Arab Emirates United States Uruguay
*Cayman Islands consist of the islands of Grand Cayman, Cayman Brac and Little Cayman. **British Virgin Islands consist of the islands of Angada, Jost Van Dyke, Tortola, Virgin Gorda, along with additional smaller cays and private islands. ***U.S. Virgin Islands consist of the main islands of St. Croix, St. John, St. Thomas, Water Island, plus several additional small islands. As of December 31, 2018.
Virgin Islands (British)** Virgin Islands (U.S.)***
A LEADER IN LUXURY
EXCEEDING EXPECTATIONS AND CREATING EXCEPTIONAL EXPERIENCES
A LEADER IN LUXURY
SUCCESS BY THE NUMBERS The Property Specialists aligned with the Coldwell Banker Global Luxury ÂŽ program are masters at
their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. Coldwell Banker affiliated sales agents represented:
$144.4
27,595
in sales each day*
2019
M I L L I O N
S I D E S
$1 MILLION+ transaction sides*
$1.9
M I L L I O N 2019 average sales price of
$1 MILLION+
transaction sides 1
1. Average daily sales. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell BankerÂŽ franchise system for the calendar year 2019. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
A LEADER IN LUXURY
LANDMARK SALES AND LISTINGS Showcasing a decade of distinctive real estate
2014
PALAZZO D’AMORE Beverly Hills Listed at $195 million
2016
PLAYBOY MANSION Holmby Hills Private sale CAROLWOOD DRIVE ESTATE Holmby Hills Listed at $150 million WOODLAND MANOR Brookline, Massachusetts Listed at $90 million
2017
THE MALIBU CASTLE Malibu Listed at $85 million VILLA SWALETTINA Roquebrune Cap-Martin, France Listed at $84 million
2018
THE CHARTWELL Bel Air Listed at $195 million THE BEVERLY HOUSE Beverly Hills Listed at $135 million LE BELVÉDÈRE Los Angeles Listed at $56 million
2019
THE MANOR Holmby Hills Sold for $120 million
MARKETING MASTERS SETTING A NEW STANDARD BY WHICH MANY OF THE WORLD’S FINEST ESTATES ARE BOUGHT AND SOLD
MARKETING MASTERS
360˚ MARKETING APPROACH The Coldwell Banker Global Luxury ® program offers an impressive global stage from which to showcase
your home. Coldwell Banker Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
PRINT MEDIA
DIRECT MARKETING
P U B L I C R E L AT I O N S
360°
Marketing Plan PERSONAL NETWORK
SOCIAL MEDIA
LIVE EVENTS
MARKETING MASTERS
EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury ÂŽ program has mastered the art of digital marketing,
ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are $500,000+* are advertised through our marketing program and enjoy immediate syndication through
a comprehensive network of over 750 prominent real estate websites including WSJ.com, NYTimes.com, RobbReport.com, UniqueHomes.com, ColdwellBankerLuxury.com and international websites through ListHubGlobal. ColdwellBanker.com CBGreatLakes.com CBSchmidtOhio.com CBFloridaHomes.com FLColdwellBanker.com ColdwellBankerVI.com
MARKETING MASTERS
EXPANSIVE ONLINE SYNDICATION
*$1,000,000+
ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow速, Trulia速, realtor.com速, Homes.com速 and hotpads.com.
MARKETING MASTERS
ELITE INTERNATIONAL SYNDICATION For properties $1,000,000+, the Coldwell Banker Global Luxury ® program has partnered with some of
the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
LISTHUB GLOBAL THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The Listhub Global site automatically publishes property listings to leading real estate sites around the world, such as China's Fang, the United Kingdom's Rightmove and India's 99acres.
100 76.6 million
portals
potential buyers
60+ 16
countries
language translations
PROPERTIES $1,000,000+ ARE FEATURED ON OVER 100 INTERNATIONAL REAL ESTATE SITES Mansion Global Hebdoimmobilier Lkeria Real Estate World RentBuy Willhaben Todobrasil Imobiliaria Imot Real Estate Cambodia Kangalou Publimaison.ca Icasas CL Fang East-West Property Advisors MLS.cn Icasas Co RealcityCZ Boliga.dk Venren.com ListAProperty Egypt City 24 Estonia Housing Paradise Acheter Louer
CorseMatin Côte et Littoral Explorimmo ImmoStreet.com LaProvence LeDauphine LeJournal LeProgres MidiLibre NiceMatin SeLoger Simply-Move Surface Privee VarMatin Immopf Sz-Immo GoPlaceit Argentina GoPlaceit Chile GoPlaceit Colombia BestPropertiesOverseas. co.uk Arkadia BestPropertiesOverseas
EdenWay Homeglobally Listaproperty Global RealtyIndexer ZezoomGlobal Goplaceit - Mexico Go Placeit Peru Spiti24.gr Spitogatos.gr Tospitimou.gr XE 99acres Myhome PropertySteps Idealista.it Immobiliare RealestateJP Homsters.kz BuyRent Kenya City 24 Latvia City 24 Lithuania Immotop Wortimmo
Go853 Icasas Mx Monte-Carlo Real Estate Logicimmo.ma Mubawab Royaume-Immobilier Selektimmo ShweProperty ImmoNC Private Property Nigeria Zameen Hausples ipropertyPH MyPropertyPH PerSquare Domy MorizonPl Oferty Idealista.pt Kamicasa Portugal Magazinul De Case
Domofond SenegalCity Imovina Reality Slovakia PersquareCoZa Private Property South Africa Globaliza Idealista Kamicasa Spain Pisos Bostadsportal.se ImmostreetCH Dar Property ThailandProperty ThailandPropertyGate Sokna Emlaktown MestoUa Bayut ListAProperty UAE RightMove The House Shop
MARKETING MASTERS
COLDWELLBANKERLUXURY.COM The Coldwell Banker Global Luxury ® website connects an affluent audience to some of the world's finest
homes. From golf course properties to wine country estates, the website's cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations
and currency conversion tools also allow international buyers the ability to tailor their user experience. A built-in referral network for Property Specialists' exclusive use links them to the other high-end real estate professionals locally and around the world.
• • •
1 in 10 visitors to the Coldwell Banker Global Luxury website are international 15,000+ luxury property listings across the globe $25+ billion in listing dollar volume
•
Opportunities to host high resolution photography, 3-D videos, home tours, content, floor plans and more. The listings include a beautifully developed digital marketing package, and can be "followed" by other agents, increasing visibility.
MARKETING MASTERS
MOBILE MARKETING The Coldwell Banker ® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to the creation of a unique suite of products designed to give Property Specialists the
ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.
•
The standard of mobile: All Coldwell Banker websites feature responsive design, fully optimized for mobile.
•
Coldwell Banker mobile app: Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.
MARKETING MASTERS
COLDWELL BANKER GLOBAL LUXURY BLOG The Coldwell Banker Global Luxury ® blog offers an international look into luxury and style through the
eyes of some of today's leading voices, visionaries and style-setters.
138
T H O U S A N D + annual visits
100
T H O U S A N D + affluent subscribers to Global Luxury curated newsletter
MARKETING MASTERS
SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global
LuxuryÂŽ banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world.
106
301
T H O U S A N D +
T H O U S A N D +
Instagram followers 1
Facebook followers 2
97
177
T H O U S A N D + Twitter followers 3
1. Source: Instagram, 2. Source: Facebook, 3. Source: Twitter, 4. Source: Facebook, YouTubeTM
M I L L I O N
+
Video views on Facebook and YouTube TM
COLDWEL
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MARKETING MASTERS
GLOBAL LUXURY MAGAZINE ColdwellBankerLuxuryMagazine.com
Total Annual Reach & Distribution of our Luxury Magazine
PRINT 50,000 TOTAL PRINTED 40,000 Direct Mailed: • Home value OVER $500,000 throughout the state of Michigan, Northern Indiana and Chicago area. • Targeted high-end neighborhoods on the east and west coasts of Florida, northeast Ohio (greater Cleveland area), New York and Connecticut. • Distributed at Coldwell Banker Schmidt offices in Michigan, Ohio, Florida and U.S. Virgin Islands.
EMAIL • Proprietary high net-worth email database of over 12,000 addresses.
DIGITAL • Updated monthly to act as the current version of the magazine. • Distributed across all brokerage social media sites and websites. • Social media advertising campaign (Facebook & Instagram) to boost magazine monthly with a targeted focus of 150,000 people in the Chicago area, NY, MA, IN, MI, OH, FL, NY, CT, NJ and MA. • Over 2,000 Realtors and Brokers: may distribute in email signatures, private client email distributions, social media sites and websites. • Digital magazine website ColdwellBankerLuxuryMagazine.com.
MARKETING MASTERS
HOMES & ESTATES There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program. Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
G Y L IV IN LUXUR
WORL
D W ID E
IMING CES RECLAEND SURFA H HIG
s. AIRES v MILLIONILLIONAIRES DEMI-B NCES OF FERE THE PRE IF YING CL ASS A DIVERS
AGS THE FL
BLIC HIP PU
ATION
OF
MARKETING MASTERS
HOMES & ESTATES READERSHIP
Total Annual Reach*
1.1 MILLION
GLOBAL PRINT EDITION
150,000+
100,000+
•
Direct mail to high-net-worth individuals with a minimum property value of $2 million and $25 million net worth and top clients of Coldwell Banker affiliated agents ®
•
Placement on select newsstands in the U.S., Canada, Mexico, Europe, Asia, the Middle East, Australia and South America
•
Distribution to Coldwell Banker affiliated offices worldwide and top clients of Coldwell Banker affiliated agents
•
Insertion into Unique Homes magazine, which has a readership representing more than 80 countries
T H E W A L L S T R E E T J O U R N A L S U P P L E M E N TA L E D I T I O N
200,000+ PER ISSUE
•
Insertion into the Friday edition of The Wall Street Journal in the following metro areas: Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Diego and San Francisco
•
Direct mail to WealthEngine's Demi-Billionaire List, ultra-high-net-worth (UHNW) individuals and top clients of Coldwell Banker agents
Placement in first-class/member lounges for more than 30 international and domestic airlines
* Combined print and digital publications
D I G I TA L
50,000+
PER ISSUE
PER ISSUE
•
UNIQUE HOMES
PER ISSUE
•
Digital editions are emailed to a targeted group of affluent consumers
•
Promotion on UniqueHomes.com
MARKETING MASTERS
STRATEGIC MEDIA PARTNERS From Haute Living to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a
distinguished portfolio of media partners to ensure your property's exposure to affluent readers the world over.
FINANCIAL & NEWS
CONDÉ NAST
THE WALL STREET JOURNAL
LUXURY GROUP
THE NEW YORK TIMES
ARCHITECTURAL DIGEST
INTERNATIONAL NEW YORK TIMES
CONDÉ NAST TRAVELER
FINANCE TIMES
GQ
SUNDAY TIMES OF LONDON
WIRED VOGUE
LUXURY LIFEST YLE & GENERAL INTEREST OCEAN HOME ROBB REPORT
VANITY FAIR THE NEW YORKER GOLF DIGEST BON APPÉTIT
HAUTE LIVING LUXE INTERIORS + DESIGN
CITY LIFESTYLE & SPECIFIC INTEREST MODERN LUXURY GREENDALE REGIONAL TITLES UNIQUE HOMES
MARKETING MASTERS
MEDIA RELATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker Global LuxuryÂŽ program offers elite clients the opportunity to share their homes' unique narratives through the media.
As part of a bespoke marketing plan, Property Specialists may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your homes to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in their top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.
MARKETING MASTERS
TARGETED MARKETING The Coldwell Banker Global LuxuryÂŽ program enables Property Specialists to identify and target the right
affluent clientele for your exceptional home. Our partnership with WealthEngine gives us access to the largest database of high net worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interests and financial resources, your Property Specialist is able to target the precise audience of affluent buyers most likely to purchase your home.
C o l d w e l l B a n k e r L u x u r y. c o m THE ONLY ALL LUXURY REAL ESTATE WEBSITE
COLDWELL BANKER | SCHMIDT REALTORS COLDWELL BANKER | WOODLAND SCHMIDT COLDWELL BANKER | AJS-SCHMIDT COLDWELL BANKER | SCHMIDT FAMILY OF COMPANIES COLDWELL BANKER | SCHMIDT REALTY COLDWELL BANKER | ROUTH REALTY COLDWELL BANKER | SUNSTAR REALTY COLDWELL BANKER | PARADISE COLDWELL BANKER | PREMIER PROPERTIES COLDWELL BANKER | ST. CROIX REALTY
MICHIGAN
OHIO
FLORIDA
U.S. VIRGIN ISLANDS
CBGREATLAKES.COM
CBSCHMIDTOHIO.COM
CBFLORIDAHOMES.COM
COLDWELLBANKERVI.COM
FLCOLDWELLBANKER.COM COLDWELLBANKERPREMIERPROPERTIES.COM
© 2018 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Global Luxury® and the Coldwell Banker Global Luxury Logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker outside the United States. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.