UNIQUE LISTINGS. EXCLUSIVE SERVICES. EXCEPTIONAL RESULTS.
Our name and global presence give you an advantage in reaching prospective buyers and sellers, but how we approach them matters even more. Enter the CENTURY 21ÂŽ System, with cutting edge real-estate marketing capabilities that utilize proprietary marketing tools, digital properties and a robust marketing plan to help you buy or sell your home.
BRAND OBSESSED WORLDWIDE LEADER LUXURY EXPERTS MARKETING MASTERS
- VP of Marketing
- Luxury Specialists
- In-house Marketing Designers
- Digital Media & Technologies Specialist
- Marketing Specialists
BRAND OBSESSED
OUR STORY Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927. Founded by Harold F. Schmidt, the company is now led by his grandson and great-grandson.
H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest.
Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership, the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today, Ken
1927
Schmidt is the CEO of the firm, Mike Schmidt is President, Tom Gray is the COO, and Steve Bell is CFO. Schmidt Family of Companies is now a fifth generation real estate firm and is one of the largest and most successful real estate affiliates in the country.
NAMED TOP 25 BROKERAGES IN THE U.S.
CORE VALUES Fueled by reputation, motivated by innovation. Our core values work together to create a steadfast foundation in an ever-shifting world.
COLLABORATION | LOYALTY | INITIATIVE POSITIVE OUTLOOK | SERVANT LEADERSHIP
SUCCESS BY THE NUMBERS 80+
1,700+
#1
OFFICES COMPANY WIDE
AGENTS
FRANCHISE NATIONALLY
Michigan | Ohio | Florida U.S. Virgin Islands
Based on number of offices
18,259
$3.3
2018 CLOSED TRANSACTIONS
BILLION 2018 Sales
WORLDWIDE LEADER
C21 - AN OVERVIEW The CENTURY 21® System not only boasts a significant international presence, but also offers a world of opportunity for you to expand your scope of business. With our global presence, you will have access to quality buyers and sellers all over the world. With the CENTURY 21® name, they will recognize and trust you and your agent from their very first impression.
9,700 OFFICES
82 COUNTRIES
129,000 SALES AGENTS
48 YEARS OF EXPERIENCE
LUXURY EXPERTS
CERTIFIED LUXURY SPECIALISTS Fine homes and estates are exclusive by design. Which is why it takes more than traditional real estate acumen to buy and sell them. You need the personalized service of a professional who understands your expectations and responds with unique listings and appropriate buyers. With CENTURY 21ÂŽ Fine Homes & EstatesÂŽ, you can be assured of both. Our Luxury Specialists are keenly attuned to every aspect of the luxury real estate market. With extensive training and years of experience, they're able to accurately assess the architecture, craftsmanship and quality of each property. You will have their full attention and relentless dedication to best attract potential luxury buyers.
Certified Luxury Home Marketing Specialists Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing SpecialistTM (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence and confidence they require.
CLHMS designation is awarded to Institute Members with documented sales performance in the top 10% of their market.
LUXURY TRENDS BROCHURE The CENTURY 21ÂŽ Fine Homes and Estates Luxury Trends Brochure is an evergreen 8-page foldout created with content surrounding luxury homes, technology and travel trends. FHE agents are able to customize a 4-page insert with selected listings within the brochure, creating a premium and high-touch marketing piece for high-end properties.
MARKETING MASTERS
MARKETING PLAN Beautifully designed listing presentations, customized property websites and social media marketing are complemented by classic print collateral such as postcards, brochures and signage - all optimized for the ideal buyer to find and fall in love with their perfect home.
ONLINE SYNDICATION With CENTURY 21ÂŽ Fine Homes & Estates, your property is part of the real estate elite. We'll put your house in the spotlight, with placement in some of the world's leading print and digital publications. Your listing will appear in WSJ.com, RobbReport.com, duPontREGISTRY.com, James Edition and MansionGlobal.com on a daily basis. These outlets will bring your property to the attention of thousands of affluent buyers.
820,000 Monthly Unique Visitors
25,000 Daily Unique Visitors
935,000 Monthly Unique Visitors
1.9M Monthly Unique Visitors
500,000 Monthly Unique Visitors
ONLINE SYNDICATION With CENTURY 21® Fine Homes & Estates, your listing will also appear on over 200 other real estate sites such as Zillow.com, Trulia.com, Homes.com, Luxury Real Estate and the Washington Post. So wherever luxury home buyers may look, they will find you.
Century21.com FineHomes.Century21.com C21SchmidtRealEstate.com Century21Global.com
GLOBAL SYNDICATION CENTURY 21ÂŽ is a global real estate brand with presence in 82 countries and territories around the world. Real estate is no longer exclusively a local proposition. Home buyers and sellers are transacting real estate not only from city to city, but from country to country and continent to continent. It is more important than ever to work with a real estate company with a global network. The CENTURY 21ÂŽ System is comprised of more than 129,000 independent sales professionals that are well-positioned to provide local expertise and leverage in an unrivaled global network to help consumers achieve their real estate goals.
www.Century21Global.com
18 LANGUAGES
30+ CURRENCIES
82 COUNTRIES
CENTURY21.COM/FINEHOMES All CENTURY 21® listings can be searched with language and currency translations that extend the reach of your property to the predominately international buyers who use the site. Your property will be showcased as a luxury home - living among other high-end listings on the CENTURY 21® Fine Homes & Estates® site in addition to century21.com with an option to be featured on the Fine Homes & Estates homepage.
68,000
11,000
UNIQUE VISITORS
PROPERTIES LISTED
253,000
2,000
PAGE VIEWS
LEADS GENERATED
MOBILE MARKETING CENTURY 21Ž has an innovative smart search that displays immediate feedback – even before the consumer clicks. C21 Listings, Agents, Offices and local information are all just one click away. With a location match, the location dashboard for that area is presented. The Search Results page shows a side by side view including a list with high level data as an interactive map. Users can sort and filter using various tools provided in the left column or using the zoom, pan or draw functionality in the map tool.
SOCIAL MEDIA Millions of people use social media channels like Facebook, Twitter, Flickr and Instagram daily. The CENTURY 21ÂŽ System has the cutting edge of real-estate marketing and successfully uses social media to promote your property listing and locate the right buyer for it.
Instagram.com/Century21
Facebook.com/Century21
Twitter.com/Century21
YouTube.com/Century21
Pinterest.com/Century21
CENTURY 21 BLOG & PODCAST The CENTURY 21ÂŽ blog boasts rich content covering a wide variety of topics: Home Improvement, Decor, Lifestyle, Luxury, Commercial and "The Relentless" - highlighting the new CENTURY 21ÂŽ podcast episodes. The podcast provides a platform where entrepreneurs can learn from inspiring trailblazers as they discuss topics on how they embrace change, overcome hurdles, and of course, how these innovative leaders remain relentless.
FINE HOMES & ESTATES MAGAZINE The CENTURY 21® Fine Homes and Estates magazine is a powerful listing tool, demonstrating the quality of marketing that agents affiliated with CENTURY 21® Fine Homes & Estates deliver. The editorial content is created to inspire readers to dream about their next home and help prospective clients picture themselves in a similar surrounding.
www.C21FHEMag.com
72 PAGES
39 LISTINGS
25,000 COPIES DISTRIBUTED
AT HOME WITH CENTURY 21 MAGAZINE Fine Homes and Estates Agents have access to exclusive advertising with At Home With CENTURY 21ÂŽ Magazine; a simple solution for marketing your luxury property to affluent prospects. A full page ad is dedicated to Fine Homes & Estates listings in each edition ($1M+ properties). The Magazine is distributed to 200,000+ clients 3 times a year, via the Preferred Client Club program.
www.C21AtHomeMag.com
www.C21FHEMag.com
Century 21 Schmidt Real Estate 100 West Venice Avenue, Suite B Venice, Florida 34285 941.485.0021 | 800.881.2140 C21SchmidtRealEstate.com
MEMBER SCHMIDT FAMILY OF COMPANIES