SELLING YOUR
HOME
A COMPLETE GUIDE.
LU K E WA SYL IW | 6 1 9.45 4 .078 7 | D R E # 01 8 8 4535
T H E WA SY L I W
GUARANTEE Selling a home in today’s market can be challenging and the Wasyliw Residential Team understands that. While the market can be challenging, hundreds of homes are sold each week in San Diego County. What’s the difference between selling your home or failing to do so? The details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at Coldwell Banker West, no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the Wasyliw Residential Team has the right tools to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done!
the wasyliw guarantee If you are unhappy with our service at any time, just send us a written notice and we will unconditionally release you f rom your listing contract.
MEET THE TEAM LUKE WASYLIW Broker Associate | DRE# 01884535 Coldwell Banker West lukesellssd@gmail.com Cell 619-454-0787
SHARA OLIVIERI Team Member | DRE# 02012236 Coldwell Banker West lukeandassociatessd@gmail.com Cell 760-519-1358
CARLA JOHNSON Transaction Coordinator | DRE# 01890924 Coldwell Banker West carla@cbwhomes.com Cell 619.339.3880
SUSAN CARROLL Title Representative Fidelity National Title Susan.Carroll@f nf.com Cell 619-454-4272
CAROLYN PRINGLE Escrow Officer California Preferred Escrow carolyn@californiapreferred.com Cell 619-486-1026
THE HOME SALES
TIMELINE pre-listing ･ Schedule an appointment
･ Executed sales agreement
･ Meet with the team
･ Property evaluation/appraisal
･ Discuss best strategy for selling
･ Design team walk-through
･ Formal listing presentation
･ Establish sales price
LISTED AND ACTIVE ･ Marketing campaign started
· Direct mail campaign launched
･ Professional photography
･ Print campaigns launched
taken
･ Telephone campaign started
･ Signs installed
･ Email campaigns started
･ Submitted to Multiple Listing
· Office preview, broker preview
Service (MLS) · Property website launched
· Mega open house · Progressive home tours
· Property brochure delivered
UNDER CONTRACT ･ Offer(s) received ･ Offer(s) negotiated
･ Inspections and disclosures completed
･ Offer accepted
･ Appraisal completed
･ Back-up offer(s) accepted
･ Property closes
marketing plan · Staging Consultation · Professional Photography · Matterport 3D Tour · Floorplan · Single Property Website · Reverse Prospecting in MLS · Distinctive Brochures · Craft a Description with “Sizzle” · Mega Open House (1st weekend on market) · Open Houses · Customized Direct Marketing Campaign (Just Listed) · Targeted Social Media marketing campaign · Prospect to internal databases - potential buyers and local brokers · Leverage Coldwell Banker Extensive national and international Brokerage network · Syndication to 100’s of websites (Zillow, Trulia, Realtor, etc…) · Zillow walkthrough video and 3D tour (increase placement via Zillow’s algorithm) · “Coming Soon” email marketing campaign to database, agents, immediate neighbors · Doorknock neighborhood · “Circle Dial” 150 closest neighbors
marketing timeline • Gather all of the pertinent details to showcase your property • Announce your “Coming Soon” to all the agents in our office • Schedule professional photography and 3D Matterport • Order installation of our eye catching “For Sale” sign • Schedule Brokers Open House • Create tantalizing remarks to boast the features of your property • Run the “Coming Soon” social media campaign • Pitch your “Coming Soon” to all the local Brokers’ Caravan meetings • Install a Sentri lockbox at the property to track showings • Professional Photos • iGUIDE | Matterport | Drone • Input the listing details to the Multiple Listing Service and syndicate Zillow, Trulia, Redfin, and Realtor.com. • Email you the MLS • Email Agents in my office the details of the “Just Listed” property • Create eye-catching brochures for your drive-by traffic
• Create the brochure that is showcased in our highly visible retail window display • Call Buyers and Agents that showed interest from the “Coming Soon campaign • Schedule a Mega Open House Campaign - Facebook, Instagram, Email • Conduct the Mega Open House • Full weekend of showings • Communicate results of the weekend showings • Call local REALTORS® and ask them to show your property • Run the “Just Listed” social media campaigns for your property • Call the REALTORS® that have shown your property to receive feedback, objections and point out any features they may have overlooked • Communicate the feedback and results of all showings • Email all REALTORS®that have clients searching for a home that fits your property criteria • Schedule the secondary Brokers’ Open Pitch in the adjacent neighborhood • Pitch your property in front of the neighboring Brokers’ Caravan • Negotiate offers or refresh entire marketing campaign
A PROPER
SHOWCASE Professional photography makes all the difference.
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EXCEPTIONAL MARKETING · Team Approach · Professional Photography · Distinctive Brochures Professionally Printed · Custom Website Specific to the Property · Pay-per-click Campaign - Facebook - Google - Bing - Yahoo · Premier Exposure on: - Zillow.com - Realtor.com - Trulia.com - Homes.com · Mega Open House · Video Tour Marketing · Just Listed Mailing · Top 300 Local Agent Preview Email · Local Brokerage Network · National and International Brokerage Network · Pre-Marketing Email Blast to our Database · Prospecting the Wasyliw Buyer Database · Staging or Virtual Staging for Top Dollar · Broker Tours · Accurate Feedback - Showing Suite · Doorknock Neighborhood · Call campaign - Invite Neighbors to the Mega Open House · Launch MLS Listing and Syndication
P R O V E N R E S U LT S “Luke is a rockstar. He exceeded my expectations and secured a highly qualified buyer prior to the home being finished (I am a real estate developer). Luke is officially my “go to” real estate agent and look forward to working with him again. If you have a home to sell call Luke Wasyliw!”
- R. WAY “Working with Luke was like joining the A-Team! The little things and the extra effort go a long way in a competitive market. Luke, unlike other agents I’ve seen, does the leg work to get all the questions and concerns answered, inspectiors inspecting, issues with the potential purchase solved, and no matter what, supports the decision of a client. But what I loved most about working with Luke was his undeniable genuine character. I will choose to work with him on all my future sales and purchases!”
- J. COSTA “When it comes to negotiations, Luke and his team are hands down the best in the business! His “out-of-the-box” marketing techniques and constant communication are unmatched. Thank you for your hard work and dedication!“
- K. LAVAGE
“Luke walked us through the process of selling our house. Besides being very knowledgeable about pricing, he was invaluable in helping us find resources to increase the sale value of our home. As first time sellers, we knew little about the actions needed to take. I would recommend him to anyone needing to sell or buy a home.”
- K. SCHMOKE “Luke did an excellent job selling our home and is a creative marketer. From the mega open house to the FB targeted advertising, he did it all… He went above and beyond in every aspect to meet our objective. We needed to get our home sold quickly and Luke got the job done. We got multiple offers in the first week.”
- Z. BLYTHE Luke is a passionate Realtor and I really enjoyed working with him. He always made himself available and was extremely responsive, even in the evenings. He took the time to go over the home buying process with me and I loved his attention to detail. Thank you Luke!!!
-B. STAGGS
THANK YOU.
LU K E WA SYL IW
l u kes ellssd@ gmail.com | 6 19.45 4 .0787 | DR E# 0188 4535