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Foreword I would like to thank Roshan Khan for reminding us all that the only way to treat our customers is with thoughtfulness and respect. Social media is just another way for us to deliver extraordinary value for our subscribers. Any relationship be it for business or personal must hinge around respect. We should all apply the rule that “if you wouldnʼt talk to your friend that way” donʼt do it in any form of media...end of story. Social media like facebook is a very powerful tool to build your Dojo and maintain a close but professional relationship with your instructors and students but if you get it wrong your business could suffer. Read the guide carefully, take the message to heart and seek advice when you need it. When we decided to invest in social media we knew we needed help to keep up with the ongoing evolution of this driving force in business development. A few false starts and some money lost with a few “Gurus” we stumbled upon a person with the same belief as we have to “deliver extraordinary value”...here is the link to his site. Recommended resource: Chris Farrell
Colin Power Editor for Tai Chi Renegade" " " "
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Friends, Welcome! zŽƵ͛ƌĞ about to read are some of the best social media tips and techniques on the internet today. Save yourself from reading those huge 500-‐page books on outdated social media techniques. Simply follow these guidelines and you will find yourself head and shoulders above 90% of social media users today. And if used correctly, this knowledge will significantly increase your social media ROI ʹ whether for you, your company, or both. Even though the information presented here was produced and published by SocialRank, by simply downloading this, you are granted permission to edit, re-‐use, re-‐post, and re-‐present this in any way you wish. You can even re-‐purpose this for your very own eBook and use it to generate sales. On behalf of SocialRank, it truly is my pleasure to share this with you. Happy reading! Sincerely,
Roshan Khan Founder of SocialRank fb.com/socialrank
All the social networks come with a standard set of defaults but they can all be customized. tŚĞƚŚĞƌ ŝƚ͛Ɛ Ă &ĂĐĞŬ &ĂŶ WĂŐĞ͕ a Twitter background, or a YouTube channel, make it a practice to be aware of the customizable options. These designs can be personally created and uploaded or they can be outsourced. fb.com/socialrank
Great design is excellent but unless you have regular content that will keep your followers interested, you will ultimately fail. Do NOT blindly share content about anything. Create and schedule content that will engage your followers. Personalize your posts by adding relevant text instead of simply sharing raw links.
Remember: Just because a store ůŽŽŬƐ ŐƌĞĂƚ ĚŽĞƐŶ͛ƚ ŵĞĂŶ ŝƚ carries good products or even has good customer service. Make sure your ͚ĐƵƐƚŽŵĞƌƐ͛ ůŝŬĞ ďĞŝŶŐ ŝŶ LJŽƵƌ ͚ƐƚŽƌĞ͛͘
Ask yourself: 1) What are my followers interested in? Am I listening to their needs? Or, am I simply pouring data their way? 2) What incentives am I offering that motivate my followers to share my content? 3) Will my posts add value to my customers and fans?
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Many believe that social media allows your content and ideas to be offered for free when it should be charged for. Simply put: The more you give, the more you receive. You need to release yourself from the notion that the content you create is exclusive to you. Engage with your audience and encourage ƚŚĞŵ ƚŽ ƐŚĂƌĞ ǁŚĂƚ LJŽƵ͛ǀĞ ĐƌĞĂƚĞĚ. Go even ĨƵƌƚŚĞƌ ďLJ ĂƐŬŝŶŐ ƚŚĞŵ ƚŽ ƐŚĂƌĞ ǁŚĂƚ ƚŚĞLJ͛ǀĞ created. fb.com/socialrank
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The truth is, you should surprise your followers. Spice things up and switch up your social media routine. Introduce ƚŚŝŶŐƐ ůŝŬĞ ͞&ĂŶ WĂŐĞ &ƌŝĚĂLJ͕͟ ͞dǁĞĞƚ zŽƵƌ ůŽŐ ĂLJ͕͟ Žƌ ͞tŚĂƚ͛Ɛ zŽƵƌ ĂƵƐĞ͕͟ ĂŶĚ ŝŶǀŝƚĞ Ăůů ŽĨ LJŽƵƌ ĨŽůůŽǁĞƌƐ ƚŽ share links on the social networks. Engage smartly without it being a spam fest. Remember: Destroy the box. There never was one in the first place. fb.com/socialrank
Social media marketing is NOT another phrase for social selling. If you want to market successfully these days, focus on the relationship ʹ not just the actual sale. This may sound counterintuitive but it works. Remember: The reason LJŽƵ͛ǀĞ ĐƌĞĂƚĞĚ Ă ƐŽĐŝĂů ŵĞĚŝĂ presence in the first place is to connect with your followers. Grow your network one relationship at a time. Get to know your fans, appeal to their needs, lay your ƐĞƌǀŝĐĞƐ ŽƵƚ ŝŶ ƚŚĞ ŽƉĞŶ͕ ĂŶĚ ŝŶ ƚŝŵĞ͕ ƚŚĞLJ͛ůů let you know when they want to do business and/or offer feedback. fb.com/socialrank
Stop screaming so loud. The excessive postings ƚŚĂƚ ƐĂLJ͗ ͞, >W Khd͕͟ ͞ KDD Ed KE Dz >K'͕͟ Žƌ ͞ >/ < , Z EKt͕͟ ĂƌĞ ŶŽƚ ŚĞůƉĨƵů ʹ especially ǁŚĞŶ ŝƚ͛Ɛ ĂďŽƵƚ ƚŚĞ ƐĂŵĞ ůŝŶŬ͘ /ŶĚŝǀŝĚƵĂůƐ ǁŝůů eventually tune you out and ignore posts associated with your name. Make/share unique content
1 that people find interesting. Invite ʹ do not demand.
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If you use information from others, tag them and thank them for it. fb.com/socialrank
No matter your goal with social media, ŝƚ͛Ɛ ŝŵƉŽƌƚĂŶƚ ƚŽ ĞƐƚĂďůŝƐŚ LJŽƵƌ ŽďũĞĐƚŝǀĞ and focus on it. Make a checklist of your goals (daily, weekly, monthly, annually) and check them off as you go. tŚLJ͍ /Ĩ LJŽƵ͛ƌĞ ŶŽƚ ĐĂƌĞĨƵů͕ ƚŚĞ ǀĞƌLJ ŶĂƚƵƌĞ ŽĨ social media can leave you distracted and unproductive. Worst yet, it can consume your time and leave you without results. ͞dƵŶĞ ŽƵƚ ƚŚĞ ŶŽŝƐĞ -‐ dƵŶĞ ŝŶ ƚŚĞ ĨŽĐƵƐ͘͟ -‐ R Khan fb.com/socialrank
To maintain the professionalism associated with LJŽƵ Žƌ LJŽƵƌ ĐŽŵƉĂŶLJ͕ ŝƚ͛Ɛ ŝŵƉĞƌĂƚŝǀĞ ƚŚĂƚ ƉƌŽƉĞƌ grammar is used. To avoid mistakes, compose your posts, updates or tweets in a word processing document. Run the ͚ƐƉĞůůĐŚĞĐŬ͛ ĨƵŶĐƚŝŽŶ ĂŶĚ ƚŚĞŶ copy and paste for submission to the social networks.
forword acomodate
suparseed withold
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-‐ Great leaders leverage their energy. When you enlist the efforts of others, you will notice that delegation increases productivity. Often, it may take some amount of time to teach the tasks initially, but the end-‐result is astounding.
Surround yourself with others that have strengths in areas that you don't. This allows the entire team to leverage the skills of each other. Remember: "No man is an island."
͞dŚĞ ĐŽůůĞĐƚŝǀĞ ŵŝŶĚ is greater ƚŚĂŶ ŽŶĞ͘͟ -‐ R Khan
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Mindset is everything. It affects your beliefs, your attitude, your goals, your actions, and ultimately, your results. Remember: If you create a half-‐hearted goal based upon a half-‐baked mindset, you will receive a half-‐developed result ʹ if any at all. The solution? Create a positive mindset and a clear goal. With belief in yourself and rocket-‐power motivation, you will be unstoppable!
͞EŽƚŚŝŶŐ ĐĂŶ ƐƚŽƉ ƚŚĞ ŵĂŶ ǁŝƚŚ ƚŚĞ ƌŝŐŚƚ mental attitude from achieving his goal; nothing on Earth can help the man with the ǁƌŽŶŐ ŵĞŶƚĂů ĂƚƚŝƚƵĚĞ͘͟ -‐ Thomas Jefferson
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Congratulations on making it this far -‐ your focus is intact! Thank you for your attention and most importantly, thank you for your time! In our eBook & Video Series to follow, we shall discuss specific (and ƐŽŵĞƚŝŵĞƐ ƚĞĐŚŶŝĐĂůͿ ŵĞƚŚŽĚƐ ŽŶ ƚŚĞ ͚ŚŽǁ͛ ĂŶĚ ͚ǁŚLJ͛ ŽĨ ĐĞƌƚĂŝŶ ƚŝƉƐ presented here. Stay tuned for these releases by giving our Fan page a LIKE. Have an amazing day! See you soon. Warmest Regards,
Roshan Khan
Remember: You are absolutely welcome to share this eBook with anyone!
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