About the Type:

Dolly Pro Lust

Lust is a display, serif typeface created by Neil Summerour, a type designer who has published over 60 typeface families and produces custom typefaces for his consumer base. This specific typeface was released in 2012 through his brand Positype.

Lust's conception was inspired by the traditional look of Scotches and Didones, but has come to life through its full complement list of glyphs, substitutions, and ligatures. The typeface is popular due to its high levels of contrast that creates a dynamic and dramatic visual within a graphic design. However, because of its modern typeface, it is more impactful and easier to read when used for headings and titles.

Dolly Pro is a book typeface released as an OpenType font in 2001 consisting of four fonts: regular, bold, italic, and small caps. It was designed by the Dutch/ Finnish design company, Underware, who specializes in designing typefaces. This typeface was intended to be a book typeface that include flourishes through ligatures, alternate glyphs and figures, in addition to having multilingual Latin-script support.

Dolly stands out from other traditional serifs through its unique angles and curves in the details of the letters, such as asymmetrical serifs and angled lines. Despite this, Dolly has a relatively low contrast which allows it to be used in small sizes while being perfectly legible. It can also be used in a larger, display size which can show more details of the font that are normally invisible in a smaller font size.