About the Type

Agenda

Agenda is a humanist sans serif that was originally inspired by Edward Johnston’s London Transport lettering that was drawn for the Underground in 1916. The typeface was created by Greg Thompson in 1993.

The letterforms of Agenda are distinctive, especially lowercase characters. One of Agenda’s most distinctive design detail is the diagonal cut in the lowercase “e”. Agenda’s name also happens to reflect its design. The actual meaning of the word “Agenda” doesn’t have much to do with the font, but rather this name showcased the salient features of the typeface as seen in the “e” and “g”.

Agenda is an effective typeface in both a text and display size if used correctly. Its clean characters are simple and easy to read. Thomson created many different weights of Agenda, making it a great choice as a staple typeface for a project.

Etna

Etna is a decorative typeface inspired by the Aetna wood-type style of the late nineteenth century. It serves as a reinterpretation of these older styles that were used in contemporary design.

The Aetna typeface was designed to withstand rough conditions and be highly legible and heavy to be used as a display font. This type style was originated and patented by William H. Page in 1871. Soon after its creation, many American wood type manufacturers began slightly varying the typeface and giving it a different name so they would be able to use it. These typefaces were very popular during the last quarter of the nineteenth century.

Mark Simonson was inspired by Aetna and created the Etna typeface in 2020. Etna directly reflects the shapes and style of the Aetna typeface from the 1800s. Simonson founded his lettering and typography studio in Saint Paul, Minnesota in 2000 and now has created nearly 300 fonts.