Indy Soft Water: Delivering Great Tasting Water in an Environmentally Friendly Way

BUSINESS SPOTLIGHT

INDY SOFT WATER: Delivering Great Tasting Water in an Environmentally Friendly Way

For more than two decades, Indy Soft Water has been delivering award-winning service and affordable prices throughout the greater Indianapolis metropolitan area. A family-owned, woman-operated company, Indy Soft Water offers eco-friendly, high-efficiency water systems. They offer both rental and repair, for commercial and residential customers. Because it utilizes the latest efficient and environmentally friendly technologies, Indy Soft Water is a leader in the industry. As a result, Indy Soft Water has been selected to sell its water systems at Costco Wholesale stores.

ECOWater Reigns Supreme “We chose to become ECOWater dealers, and that [decision] has differentiated us tremendously,” said Jessica Larson, owner of Indy Soft Water. “Nobody else [locally] offers that specific line of American-made softeners.” ECOWater technology pushes environmentalism and efficiency, two things that align with Larson’s core values. Larson shared that

ECOWater systems reduce greenhouse gas emissions and are carbon neutral.

“They [ECOWater] use a third of the salt that a normal system uses—1.6 pounds versus 7 pounds,” Larson explained. “ECOWater systems also uses 38 gallons of water versus 75 [gallons], so they are definitely pushing the envelope from a technology and environmental standpoint.”

No Hassle Sales and Service Experience

“My core value is to be helpful,” Larson emphasized. “Honesty, helpfulness, and a well-educated staff; those three things put together really makes the difference.” Larson explained that she and her team strive to give people all the information they need to make an informed decision and a wise investment for their home and/or business.

“Our mantra is ‘Things that can be serviced and stay in service—should be,’” Larson said. “‘And things that could pose a problem in the near future should be removed and/ or replaced.’ We will provide options for them to think about, and they ultimately come back when it’s time to replace their system.”

Technology Driven Operations Indy Soft Water has kept apprised of the latest and greatest technology in water quality systems’ and has also improved its internal operations and communications by going “green” and paperless.

“We’ve moved from paperwork orders to digital devices,” Larson shared. “Every one of our technicians has an iPad. Our customers will be able to watch the technician travel to their home in ‘real time,’ much like an Uber app. All of the payments will be handled via the device, there in the customer’s home or place of business. Keeping up with what our customers want and how they would like to communicate with us is important to us as well.”

When asked about their systems’ warranties, Larson replied, “The warranties are one of our strong points. Each system comes with a five-year parts and labor warranty that is backed by us here—in-house.”

Water filtration systems

Indy Soft water offers quite a few filtration systems such as fountains and bottle fillers, reverse osmosis systems, and high efficiency drinking water systems for residential and commercial use.

“The importance of having filtered water systems is twofold,” Larson said. “Anyone who lives in central Indiana is very familiar with the common problems we deal with caused by hard water. From scaling on glasses and appliances to having to use more soap and shortened life spans on water heaters, homeowners need to be protecting their home by investing in a filtered water system.”

Larson continued, “On the other side of water quality— that for drinking—we have refiners that remove chlorine from the water. Our drinking water is normally very heavily treated with chlorine, and we [as people] drink more water when it tastes better. We [in central Indiana] have some of the safest municipalities in the country. But all the same, the removing of the chlorine and making the water taste better is a really good idea.”

What Indy Soft Water Customers Can Expect With Each Visit

The Indy Soft Water team works internally much like a family. Respect, accountability and reliability are key principles within the team and are practiced both internally and externally.

“Once a technician hits the dispatch button on the app, they’ll be able to watch

the arrival of our technician(s) in real time. When the technicians arrive at their home or place of business, they will wear booties or will remove their shoes,” Larson explained. “Our technicians know how to treat peoples’ homes and places of business. We have everything down to the science of sanitation. When people ask me what one of the greatest differentiators is that separates us from other companies and/or big-box stores, I think it’s the way we treat the sanitation process. Everything that we touch and that is exposed to air gets sanitized.”

Before investing in a water filter system, visit Indy Soft Water’s website at indysoftwater.com for more information about its services and systems.

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