FOREWORD
Graphic design is much more than a course I’ve taken in school. It is not just some degree I’ve earned. These past four years have been just a small, yet important, part of my journey. With the loving support of my family and the dedicated guidance of my mentors, I have realized that this is my calling in life. As an aspiring designer, I not only want to share my gifts and talents, but I aim to show my passion through my work. My growth and thirst for knowledge fuel me to reach my full potential as a designer. I know this journey is nowhere near its end, and this is just a small taste of what is to come.
“Design is not just what it looks like and feels like. Design is how it works.”
-Steve Jobs
RESILIENCE TFiSWP
INDULGENCE PAWPS
FAMILIARITY BUBBLUP CAFE
INSPIRATION
MAINSTREAM MAGAZINE
EXPERIENCE VZN CINEMAS
AMUSEMENT
PANTONE PLAYING CARDS
RESILIENCE TITLE: TITLE | Mainstream TFSiWP Magazine | Communication, Apparel CATEGORY: CATEGORY Editorial TYPEFACES: TYPEFACES |Futura, Futura,Sullivan Sullivan COLORS:
Presented by the PH Relief foundation, TFSiWP (The Filipino
Spirit is Waterproof) is a campaign event and benefit concert Mainstream is a unique and interactive music magazine that offers created to help raise funds for those who have been affected by readers exclusive first looks on the latest music, in-depth interviews the devastation of Typhoon Haiyan. With the support from some from their favorite artists, and easy access to all concerts and well-known Filipino American musical artists and celebrities, the music events. Appealing to all music genres and backgrounds, foundation hopes to bring together an audience of all ages to Mainstream captures the attention . This magazine can be available reach a goal and aid a country in need. All proceeds made from in print and electronic. this event will go towards the relief efforts in the Philippines. Strong, powerful images are used as a main element throughout each piece of the campaign to emphasize the cause and purpose of the event and to also draw the attention of viewers. The colors of red and yellow were taken from the Philippines flag and help create contrast between the white and black backgrounds.
RESILIENCE
06
TFSiWP
07
RESILIENCE
08
TFSiWP
09
RESILIENCE
10
TFSiWP
11
RESILIENCE
12
TFSiWP
13
INDULGENCE TITLE: | Mainstream TITLE Pawps Magazine | Identity/Branding CATEGORY: Editorial CATEGORY TYPEFACES: |Futura, TYPEFACES Gotham Sullivan COLORS:
Pawps is a company that makes gourmet cake pops for our four-legged canine friends. This product targets dog lovers Mainstream is a unique and interactive music magazine that offers and owners who want to treat their dogs with a little something readers exclusive first looks on the latest music, in-depth interviews special and sweet. Products made from this company are from their favorite artists, and easy access to all concerts and homemade and dog friendly. Orders can be made for a single music events. Appealing to all music genres and backgrounds, pop or a batch of a half dozen or more. Mainstream captures the attention . This magazine can be available in print electronic. The useand of circles reflect the shape of the cake pops, while also representing the pudginess of dogs after they eat treats. Colors were chosen to help customer distinguish between each cake flavor. Both package designs reflect one another and create consistency as a whole.
RESILIENCE
014
LOGO
COLORS
TYPEFACES
RESILIENCE
16
TFSiWP
017
RESILIENCE
18
PAWPS
19
INDULGENCE
20
PAWPS
21
INSPIRATION TITLE: | Mainstream TITLE MainstreamMagazine Magazine | Editorial CATEGORY: Editorial CATEGORY TYPEFACES: |Futura, TYPEFACES AvenirSullivan Next COLORS:
Mainstream is a unique and interactive music magazine that offers readers exclusive sneak peeks of the latest music, in-depth Mainstream is a unique and interactive music magazine that offers interviews from their favorite artists, and first looks at concerts, readers exclusive first looks on the latest music, in-depth interviews tour schedules, and music events. Appealing to all music genres from their favorite artists, and easy access to all concerts and and backgrounds, Mainstream captures the attention of music music events. Appealing to all music genres and backgrounds, lovers everywhere. Mainstream releases new issues monthly and Mainstream captures the attention . This magazine can be available is available in both print and electronic formats. in print and electronic. The magazine covers uses a simple layout, while also being unique in that the logo is displayed vertically along the spine. Unlike most magazines that plaster text all over the front cover, Mainstream’s design is minimal by keeping the cover stories in the top right hand corner along side the issue’s date. This allows the image to be the dominant element. The spreads also reflect the cleanliness of the magazine’s design by creating hierarchy between images and keeping type within a grid.
RESILIENCE
022
TFSiWP
023
INSPIRATION
24
MAINSTREAM
25
INSPIRATION
26
MAINSTREAM
27
INSPIRATION
28
MAINSTREAM
29
FAMILIARITY TITLE: TITLE |Mainstream Bubblup Cafe Magazine | Identity/Branding, Interactive Web CATEGORY: CATEGORY Editorial | Quicksand, TYPEFACES: TYPEFACES Futura, Sullivan Happy Phantom COLORS:
The name of the company comes from the term ‘bubble tea’, or
popularly known as ‘boba’. This small cafe located in downtown Mainstream is a unique and interactive music magazine that offers Fullerton is a place where teenagers and young adults ages 16-30 readers exclusive first looks on the latest music, in-depth interviews can come and enjoy the company of friends while sipping on a from their favorite artists, and easy access to all concerts and delicious beverage. By appealing to the latest trends, Bubblup has music events. Appealing to all music genres and backgrounds, created an easy step-by-step process for customers to order, as Mainstream captures the attention . This magazine can be available well as giving them reasons to come back again and again. Instead in print and electronic. of using vacuumed sealed plastic cups, Bubblup uses mason jars to give a fresh, innovative aspect to the company. Bubblup aims to live up to its playful and fun name by creating a hip and pleasant environment with its simple design and use of bright colors that will ‘pop’ off the page. I created multiple color versions of the business cards, envelopes, jar tags, and rewards cards to give variety to the brand.
RESILIENCE
030
LOGO
COLORS
TYPEFACES
FAMILIARITY
34
BUBBLUP
35
FAMILIARITY
36
BUBBLUP
37
FAMILIARITY
38
BUBBLUP
39
EXPERIENCE TITLE: | Mainstream TITLE VZN Cinemas Magazine | Identity/Branding, Interactive CATEGORY: Editorial CATEGORY TYPEFACES: |Futura, TYPEFACES Oswald, Sullivan Eurostile COLORS:
VZN (pronounced “vision”) Cinemas provides all moviegoers with
“The Reel 20/20 Experience”, which means people will receive 20% Mainstream is a unique and interactive music magazine that offers more popcorn and 20% less for tickets. As a whole, the company readers exclusive first looks on the latest music, in-depth interviews wanted to create a futuristic and modern brand for the theater. from their favorite artists, and easy access to all concerts and music events. Appealing to colors all music genres andtobackgrounds, The red, yellow, and blue were chosen represent a Mainstream . Thisthe magazine can bepattern available ‘technicolor’captures effect tothe theattention brand, and gray square in in print and electronic. each design piece reflects film strips and emphasizes the term ‘silver screen’. The phone app features all the necessities for a movie theater, but in addition, this app lets users personalize their experience at VZN with the ‘Collections’ page that allows them to save their ticket stubs in a stubs scrapbook.
RESILIENCE
040
TFSiWP
041
EXPERIENCE
44
VZN CINEMAS
45
EXPERIENCE
46
VZN CINEMAS
47
AMUSEMENT TITLE: | Mainstream TITLE Pantone Playing Magazine Cards | Symbol/Mark Design CATEGORY: Editorial CATEGORY TYPEFACES:| Futura, TYPEFACE Helvetica Sullivan Neue COLORS:
These Pantone playing cards are made for designers as an aid in the creative process, while also providing a fun and entertaining Mainstream is a unique and interactive music magazine that offers way to utilize the Pantone color series. Instead of skimming through readers exclusive first looks on the latest music, in-depth interviews the Pantone formula guide, people can use this unique deck of from their favorite artists, and easy access to all concerts and cards as a reference but also have the option to enjoy a game. music events. Appealing to all music genres and backgrounds, Mainstream captures the attention . This as magazine can be available Using the actual Pantone color cards inspiration, I created a in print that and differs electronic. design from the average playing card but stays true to the layout of the color cards. I carefully chose a range of fifty-two colors in order to construct a spectrum that flowed smoothly from each shade and color.
RESILIENCE
048
LOGO
COLORS
TYPEFACES
AMUSEMENT
50
PANTONE CARDS
51
RELIEF FOUNDATION BOBA CAFE VOLLEYBALL TEAM DOG TREATS MAGAZINE MOVIE THEATER ASSOCIATION OF LATIN AMERICAN STUDENTS MULTICULTURAL & INTERNATIONAL STUDENT SERVICES BEVERAGE HUI O’ HAWAI’I
RESILIENCE
052
LOGOS
53
RELIEF FOUNDATION BOBA CAFE VOLLEYBALL TEAM DOG TREATS MAGAZINE MOVIE THEATER ASSOCIATION OF LATIN AMERICAN STUDENTS MULTICULTURAL & INTERNATIONAL STUDENT SERVICES BEVERAGE HUI O’ HAWAI’I
RESILIENCE
54
LOGOS
55
RECOGNITION MANNY + MAYIE ADVINCULA, Parents JERELLE ADVINCULA, Brother COURTNEY MAYER, Professor DAVID ADEY, Advisor + Professor LAEL CORBIN, Professor JONATHAN SHIH, Friend + Photographer JORDAN ABRANTES, Friend + Photographer VICTOR CISNEROS, Friend MEGAN BATOON, Friend CHAD MAYATE, Friend THE MAC PACK And to everyone else who has been a part of this journey. I am incredibly thankful and blessed to have had such an amazing support system.
PORTFOLIO REVIEWERS
GUUSJE BENDELER, Creative Director Parallax Branding + Interactive
TYLER BLIK, Founder + Creative Director Blik Design
BOBBY BUCHANAN, Principal Buchanan Design
MIN CHOI, Art Director + Senior Designer Mentus Interactive Marketing
DAVE CONOVER, Owner StudioConover
MAXIMO ESCOBEDO, Creative Director Maximo, Inc.
PETER HORJUS, Illustrator
PeterHorjus Design + Illustration
PATTI JUDD President, Judd Brand Media Vice President, San Diego Film Festival TRACEY MEINERS, Owner + Creative Director Studio TM
SCOTT MIRES, Partner + Creative Director Mires+Ball Brand Design
FABRIZIO SCIPPA, Creative Director Fabrizio Scippa Grafica
KELLIE SCHROEDER, President + Creative Director Fuelhaus Integrated Brand Communications
MICHELLE SHOEMAKER, Freelance Graphic Designer
Human Trafficking Congregational Liaison at Point Loma Nazarene University
GLORIA TEBELMAN, Associate Art Director San Diego Magazine
TOM DAVIS, President + Creative Director Brand Focus
DESIGNER PHONE
WEBSITE
Point Loma Nazarene University 3900 Lomaland Drive San Diego, CA 92106 PAPER
PHOTOGRAPHY
TYPEFACES
SOFTWARE
PRINTER
Colleen Advincula 562.685.3452
freshncolleen@gmail.com www.freshncolleen.com
Point Loma Nazarene University 3900 Lomaland Drive San Diego, CA 92106
Finch Fine 100# Cover Colleen Advincula Jordan Abrantes Jonathan Shih
Avenir Next, Brownie Regular Adobe CS5
Neyenesch Printers Š 2014 / All Rights Reserved No part of this publication may be used, reproduced, stored in retrieval system or transmitted, in any form without written consent of Colleen Advincula.