LIVE AT THE CHARLESTON MUSIC HALL SPONSORSHIP INFORMATION
Dear Sponsor: Live at the Charleston Music Hall is a half-hour show packed full of superior songwriting, award-winning artists, a little Q&A and scenes from one of the most historic cities in our nation. Founded in 1670, Charleston has a culture rich in music. Our music and dancing inspired the Charleston Rag and the Charleston. Our very own Jenkins Orphanage Band has had members go on to play with Count Basie, Duke Ellington and on Broadway in Porgy and Bess (penned right here at Folly Beach by DuBose Heyward in 1934). This Southern city’s charm has produced and lured many talented singers, songwriters and musicians. Now see some of America’s greatest talents with ties to “The Friendliest City in America” (nine years in a row, Condé Nast Traveler) perform their hits and tell their stories! Stay tuned. … You won’t want to miss this! The Charleston Music Hall (CMH) began its life as The Tower Depot. Built in 1849–50 and designed by Charleston architect Edward C. Jones, the building resembles a medieval castle with the symmetry known in Renaissance style. CMH experienced only a short tenure as a passenger depot. Most of the three-story tower did not survive the earthquake of 1886, and the building sat vacant for 60 years. In 1995, the Bennett Hofford Company facilitated the hall’s amazing transformation into an arts venue. Renowned bluegrass musician Ricky Skaggs won a Grammy for Ricky Skaggs and Kentucky Thunder: Live at The Charleston Music Hall. Letters of intent from SCETV and NETV to air on PBS are attached with our sponsorship package for your review.
Sizzle Reel http://www.youtube.com/watch?v=2zHZ33lUgg0
Sam Bush Highlights http://www.youtube.com/watch?v=glu8GBFoFN8
Edwin McCain Highlights http://www.youtube.com/watch?v=nSDiV9J8RE0 We look forward to bringing more exposure to your brand as a sponsor of Live at The Charleston Music Hall. Our sincerest gratitude, Mark Bryan Ashley Flowers Chucktown Music Group /
Chucktown Music Group
College of Charleston
Producer
Executive Producer
LIVE AT THE CHARLESTON MUSIC HALL SPONSORSHIP OPPORTUNITIES As a sponsor for LIVE AT THE CHARLESTON MUSIC HALL, you will target an audience of diverse demographics and reach social influencers from markets across the country. With millions in viewership through PBS and online media, this is an ideal integrated marketing and sponsorship opportunity.
SPONSORSHIP PACKAGES AVAILABLE Advertising package may include any combination of the following promotional elements:
Vinyl – In-Kind Donations
(Airline, Hotel, Catering, Production Equipment) • Network exposure through PBS multimedia platforms • Product placement in at least one (1) episode in accordance with PBS guidelines • Sponsor recognition badge on LiveAtCMH.com, and in all digital media • Tickets to each event
8-Track - $11,000/4 available • All of the above • Brand placement on website, social media, digital media, promo materials, marketing and/or product distribution
Cassette - $22,000/4 available • All of the above • Product placement in at least (2) episodes in accordance with PBS guidelines
Compact Disc - $44,000/2 available • All of the above • Product placement in at least (4) episodes in accordance with PBS guidelines
MP3 - $88,000/1 available • All of the above • Product placement in at least (6) episodes in accordance with PBS guidelines Please note: Amount of tickets per level per event, to be determined. We anticipate they will increase slightly based on giving.
For sponsorship opportunities, please contact Ashley Flowers, Chucktown Music Group, 843.367.4473 or info@ctmg.us
LIVE AT THE CHARLESTON MUSIC HALL TV PROGRAM BUDGET PROJECTIONS (13 EPISODES) Producer’s Unit Director, Executive Producer, Producer, Production Coordinator, Production Assistant, DP + Film Crew, Sound Person, Stage Hand, Set Director, Photographer, Script Writer, Casting Director
Talent Talent Booking, Promotor, Artist(s) & Band
Editorial Visual Editor, Music/SFX Engineer/Mixer
Production Expenses Music Hall Rental, Cameras, Shipping, Work Meals, Transportation, Legal Fees
Marketing, PR & Production Blogger, Social Media Execution, Promotional Materials, Print/TV Ads
Estimated total: $22,000 per episode x 13 episodes = $286,000 Breakdown of actual per-episode costs can be made available at a later time. Budget projection is based largely on our our pilot, including real costs for all favors incurred during that filming.
February 21, 2014 February 21, 2014 To whom it may concern: NETA has been pleased to review the proposal and two episodes of LIVE AT THE CHARLESTON MUSIC Hall concern: and feel this concept has the potential to result in a compelling and unique series that would To whom it may be well-suited for public television. NETA has been pleased to review the proposal and two episodes of LIVE AT THE CHARLESTON Should series bethis produced that the quality of the and and meets our standards, MUSIC Halla and feel concept hasmatches the potential to result in aproposal compelling unique series thatNETA would will be happy tofor distribute it. At this time, NETA distribution will ensure that the program is available to all be well-suited public television. public television stations in the United States. Should a series be produced that matches the quality of the proposal and meets our standards, NETA will Pleasetofeel free to it. contact us time, directly if you have any questions regarding NETA distribution. be happy distribute At this NETA distribution will ensure that the program is available Also, to all please visit our website at www.netaonline.org. public television stations in the United States. Regards, Please feel free to contact us directly if you have any questions regarding NETA distribution. Also, please visit our website at www.netaonline.org. Regards, Bob Petts, Program Development Manager NETA 803-978-1566 Bobbob@netaonline.org Petts, Program Development Manager NETA 803-978-1566 bob@netaonline.org
Carriage Summary Austin City Limits 1/1/2011 - 1/1/2013 Demo Group Men Women Total People 2+
—
—
288,149,367
DMA Households
—
—
113,389,970
Kids 2-5
—
—
15,197,613
Kids 6-11
—
—
23,234,325
Kids 12-17
—
—
24,054,323
Adults 18-34
33,088,188
33,035,883
66,124,071
Adults 35-49
28,506,949
29,634,411
58,141,360
Adults 50+
47,144,674
54,253,001
101,397,675
120,000,000
50+ 34-49
110,000,000
18-34 12-17
80,000,000
6-11 2-5
60,000,000 40,000,000 20,000,000 0 Kids
Women
Men
Reaction to Live at the Charleston Music Hall QUOTES FROM INDUSTRY PROFESSIONALS “Makes me want to watch … I like the behind-the-scenes stuff, love the logo and crowd shots. ... I think you are on to something.” – Jay Ahuja, Underwriting Sales at PBS (affiliate WTVI in Charlotte)
“Good stuff. Nice job. Looks cool to me. When’s it going to start airing?” – Scott Balzer, Editor & Videographer; CBS, ESPN, MTV, Palladia Channel
“I think it is well shot, with nice light and a dynamic edit. … I think it works.” – Michele Di Salle, Creative Director, Ginnaste, MTV Italy docu-series
“Really well done, great production value. I think it will have great success within its niche market.” – Jethro Patalinghug, former Producer of MTV Unplugged, MTV News, MTV Get Spotted, MTV Ultrasound, Philippines
“The promo is nicely done. The aura ... is mesmerizing. I could make out from the backstage footage that it was a blast on the set. I loved the edit – it is a perfect recipe for catching the viewer’s attention.” – Max Rahman, past Production Executive, MTV Unplugged India, Season 3
“Nice cuts, clean image of show, rough backstages and happy atmosphere from A to B. Nice package.” – Dan Banu, Producer ProTV
“It is a beautifully shot video and the cut has some great pieces.” – Carter Reedy, past Editor at E! Entertainment and Comedy Central
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