INSIDE: THE BUTLER COLLEGIAN STAFF INFORMS ON FINANCIAL SITUATION, PAGE 10
the butler
VOL. 128 ISSUE 8 ESTABLISHED 1886 INDIANAPOLIS
COLLEGIAN BUTLER UNIVERSITY | WEDNESDAY, OCTOBER 16, 2013 | WWW.THEBUTLERCOLLEGIAN.COM
REDINK RED INK COLIN LIKAS CLIKAS@BUTLER.EDU EDITOR IN CHIEF
The Butler Collegian is struggling financially—along with other school newspapers and the nation’s newspaper industry—and is searching for new business models and revenue streams. Changes in technology and the recent recession have resulted in advertising revenue falling from a high of $42,000 seven years ago to a new low of less than $20,000 last year. In the midst of this upheaval, Butler University has cut direct funding support by more than 50 percent, from a high of $22,000 13 years ago to just under $9,700 last academic year, leading to several years of budget shortfalls. During this time, the university’s expectation for advertising and subscription revenue increased $12,000, leading to several consecutive years of shortfalls. Last year’s shortfall totaled nearly $30,000. “I don’t think there have been any conversations in the president’s cabinet or the executive council about the funding of The Collegian because it just hasn’t risen to that level,” Butler President James Danko said. Even with these financial pressures, The Collegian received national recognition for
My feeling is that Butler should be celebrating its champions, not cutting them back. DAN COOREMAN NEW YORK TIMES SUNDAY BUSINESS SECTION EDITOR editorial quality: a 2011 ACP Pacemaker Award and the 2012 Mark of Excellence Award from the Society of Professional Journalists. Dan Cooreman (’76), an editor of The New York Times Sunday Business section, served as The Collegian’s editor in chief his senior year. He said he feels the university is handling the support of The Collegian’s budget shortfall incorrectly. “My feeling is that Butler should be celebrating its champions, not cutting them back,” Cooreman said. “You guys are champions, and you work as hard on what you’re doing as anyone else in any extracurricular activity.”
COST-CUTTING MEASURES The Collegian brought in approximately $18,600 through print and online advertising fees last year, according to Collegian records. Subscriptions, at $45 per academic year, numbered 43 last year, bringing in less than $2,000. While producing revenue has been a struggle for The Collegian, producing enough to offset its costs has been even more difficult. The Collegian’s largest expenses are student salaries and printing costs. Last year, student pay amounted to around $26,000 while printing costs totaled $23,000. To combat costs, The Collegian has made changes. A decision was made this summer to cut all staff members’ wages in half this school year. The editor in chief makes $38 per week, while staff reporters and photographers earn $7.50 per assignment. The Collegian also cut the number of newspapers printed from 2,600 a week two years ago to 1,500 a week this year. The Daily Reporter in Greenfield prints The Collegian at an initial cost of $630 per week. The Collegian puts out 26 issues per academic year. In addition, The Collegian staff cut food costs on Monday deadline nights. Last year, The Collegian spent more than $1,100 on see FINANCES page 4
ASSESSING THE VALUE OF STUDENT JOURNALISM MALLORY DUNCAN MSDUNCAN@BUTLER.EDU ARTS, ETC. ASST. EDITOR The Butler Collegian has been publishing since 1886. The impact it—and other student newspapers—can have on their respective college and university campuses can be far reaching. “College papers are essential because not only do they just help the students learn how to do journalism but they help the campus community,” said David Cuillier, president of the Society of Professional Journalists and director of University of Arizona’s School of Journalism. “Without (newspapers), we’ll fall apart. Without that, people won’t know what’s going on around campus. There’s only so much you can get from people’s Facebook and blogs.” A college or university’s campus newspaper is one place student journalists can hone their skills in the field. Gary Edgerton, dean of the College of Communication, also believes in the significance of a student newspaper. “I think (a student newspaper) is very important, especially with an institution that has a journalism major,” Edgerton said. “I think the college’s point of view and certainly my point of view (is), it’s part of a college education.”
Student journalists aren’t the only group on college campuses that can learn from a student newspaper. “The student newspaper covers not only the student news but the faculty, staff, events that come to campus as well as holding student and administrative officials alike accountable,” said Craig Fisher, Butler’s Student Government Association president. “As officials, we need something like The Collegian in all honesty. “It’s without them that we sometimes lose touch with students and how students are feeling, especially when it applies to accountability. It’s kind of a backwards answer from the SGA president to want to be held accountable.” Beyond the education received from working on a newspaper staff, student journalists learn lifelong lessons while simultaneously strengthening their resumes. “(My life) would be vastly different. My first internship would not have been the result of what I produced in clips,” said Dan Cooreman, who served as The Collegian’s editor in chief his senior year and is currently an editor for The New York Times Sunday Business section. “If I had to put myself out there with undergraduates from Indiana University showing clips from the Daily Student, I would lose. It would’ve
changed everything.” Student newspaper experience, including that gained from The Collegian, is a way for students to show future employers what they can do through both sample writing and design pieces. “(Being a student journalist) is the only way one gets in the career really,” said Cullier, SPJ president. “You learn by doing. That’s the case with most of us. You only learn so much in the classroom with journalism. It’s really something you’ve got to practice.” Russ Pulliam, the Indianapolis Star’s associate editor, said the lessons learned in a student newsroom can be valuable to people in most any line of work. “(Student journalism) can teach anybody—but especially the future journalists—how to write a story. If you can just write the first two or three paragraphs and get the who, what, where and all that— get it all in the first two or three paragraphs and still write interesting 20-word sentence—that’s a skill that can be used just about any place,” Pulliam said. Practice makes perfect, and Fisher said he hopes The Collegian will be able to have this outlet for years to come. “It’s kind of a scary thought (not having the Collegian around),” Fisher said. “This has been around since 1886. (The Collegian)
SPORTS 5 | ARTS, ETC. 8 | OPINION 10 | VOLLEYBALL GOES PINK 12
is one of campus’ best traditions. That’s something that I would never want to lose.” David Therkelsen, interim director of the National Scholastic Press Association, agrees with Fisher about the gravity of the repercussions from this potential loss. “That’s 40 students (at The Collegian) who would not have the rich opportunity to, at a very young age, develop skills that will serve them lifelong.” Student journalism, in any capacity, is part of Butler’s traditions. Butler President James Danko said he realizes the importance of an enduring Butler tradition. “I think the value of what you’re going through is extraordinary, and I’m supportive of it,” Danko said. “I see (The Collegian’s financial concerns) as not an obstacle. This is the first time I’m hearing about it. I think it hasn’t risen to a level where people are aware of it.” This week, The Collegian has begun informing Butler of its current financial situation—a situation that Fisher said could result in impactful changes to an important part of campus culture. “(The Collegian) is up there with all the great traditions Butler has,” Fisher said. “It’s one that students need around campus. When you lose your traditions, you lose your livelihood of what makes campus so special to everyone, past and present.”