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HOKIES WIN THRILLER Tuesday, October 11, 2011
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COLLEGIATETIMES 108th year, issue 96
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Four Loko must Athletes huddle in classroom change can labels BY JENN BATES | news staff writer
ABBY HARRIS news staff writer Four Loko will soon wear a label, showing that the beverage contains the same amount of alcohol as four beers. Phusion Projects, LLC, the company that makes Four Loko, has agreed to package its 23.5-ounce products with the new label after a disagreement with the Federal Trade Commission regarding alleged deceptive marketing. “I think people know that it’s worth more than one beer, because that’s why they get it,” said David Weise, a senior industrial and systems engineering major. “It’s more bang for your buck, pretty much.” Jaisen Freeman, a co-founder of Phusion, also said Four Loko consumers are aware of the amount of alcohol it contains. "Our can labels have always clearly conveyed exactly what's in them in bold, capital letters,” Freeman said in a press release posted on the company’s website. “This new, additional label will give consumers even more information." The FTC claimed Phusion has been falsely stating that Four Lokos contain the amount of alcohol equivalent to one to two regular beers, while they really contain the amount of alcohol in four to five beers. The FTC considers a “reguou ce, five ve lar beer” to be a 12-ounce, ohol by volume can, percent alcohol according to an article, "Four ees to Loko agrees abelchange labelom ing," from ews the Fox News website. D a v i d Caudill, a musenior commuajor, nication major, said the label mindchange reminded him of the aphic warnings that required graphic will soon be shown on cigarette packages. “I know in other countries he images of people they have the ous lungs and stuff with cancerous like that," hee said. "(But) I think w what they’re getpeople know ting into.” n to the label change, In addition ll be releasing new, Phusion will resealable cans for products mor orre alcohol that of o containing more beeers. This includes 2.5 regular beers. errcent ABV Four the 12 percent Lokos. onner, a junior comLiz Heilbronner, munication major, said she was excited about the closable can. “ Ho n e s t l y, bably I’ll probably buy it more now that they ealable have a resealable
can, because then I don’t have to drink the entire thing or waste it,” Heilbronner said. “I love it. It’s my preferred drink of choice if I’m kind of low on money.” The FTC considers drinking a can of Four Loko in one sitting “binge drinking" and has asserted that Phusion markets it as a “single-serving beverage," according to Fox News. “I would never consider four beers binge drinking,” Heilbronner said. “I’ve never really thought of four beers as being too much for one person to have in a two-hour time period.” For those with lower alcohol tolerances, however, the resealable can could prove very helpful. “I think it’s a good idea because people aren’t going to be as pressured to drink it all in one sitting,” said Patrick Wynne, a sophomore mining engineering major. “And I think there are some misconceptions about how much alcohol is in it, because it’s not the size of five beers.” Although Phusion has agreed to make these changes, the agreement includes no admission of guilt. "Even though we reached an agreement, we don't share the FTC's perspective, and we disagree with their allegations,” Freeman said. “We don't believe there were any violations." The newly labeled closable cans a e eexpected pected to be in stores sto es by are late spring.
MCT CAMPUS
Four Loko cans will soon clearly state that their alcohol content is equal to four to five regular 12-ounce beers.
KEVIN DICKEL / SPPS
9.5 percent of Tech student athletes are in the apparel, housing and resource management major, including football player Eddie Whitley.
9.5% 9.5% 9.5% 9.5% 9 9.5% 9.5% 9.5% 9.5% 9.5% 5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9. 9.5% 9.5% 9.5% 9.5% 9.5 9.5% 9.5% 9.5% 9.5% 1.2% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.5% 9.
TREND SHOWS THAT TECH STUDENT ATHLETES CLUSTER INTO PARTICULAR MAJORS TOGETHER
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tudent athletes tend to gravitate toward certain majors, rather than others — a concept called clustering — according to university data. The most popular major for student athletes at Virginia Tech is apparel, housing and resource management, according to a university study. For the class of 2015, the most common major is general engineering. While 9.5 percent of student athletes are AHRM majors, only 1.2 percent of the total undergraduate population are in that major, according to data from Ying Liu, a research analyst at the Office of Institutional Research and Effectiveness. A study conducted in 2008 by USA Today reveals that Tech is consistent with a national trend.The study reviewed student athletes' majors at 120 Football Bowl Subdivision schools and 22 Division I schools — about 9,300 student athletes in football, baseball, softball, as well as men’s and women’s basketball. It found that there was at least one cluster — a significant proportion of a team in one major — in 83 percent of schools studied. According to Student Athlete Academic Support Services at Tech, athletes clustering into certain majors was not a problem at the university. “I wouldn’t necessarily say they cluster (into certain majors). I think you’d find the same thing if you were to look at other groups on campus,” said Jermaine Holmes, the SAASS director. Both Holmes and Sarah Armstrong, the SAASS associate director, agreed that in a group of students as close as an athletic team, it is inevitable that peers are going to give advice about which classes to take or which major to join. Eddie Whitley, a senior AHRM major and football player, said he has made recommendations to his teammates about which major they should join. “Oh yes, (I suggest AHRM) all the time. I always try to tell guys, ‘Consumer studies (a concentration of AHRM), that’s the way to go,’" Whitley said. "I mean it’s fun. It’s more around our alley.” Lauren Ehrensberger, a sophomore AHRM major, said athletes may be drawn to the major’s lighter emphasis on mathematics and science. “We spend a lot of time on technical skills such as sewing, writing and Adobe applications, but less on mathematics, which could be a possible reason why athletes are drawn toward the major,” Ehrensberger said. Whitley said one of the main reasons AHRM is so popular among athletes is that it appeals to
their personality type. “I feel like it goes with that we do. Most athletes are outgoing — we talk to a lot of people. That’s probably why we go toward that major,” Whitley said. “I do see a lot of athletes in the same classes (as me). (It’s about) 85 percent athletes and 15 percent other students.” Julia Beamish, the AHRM department head and a professor, said she has no idea why AHRM is the most popular major among student athletes. She said she expected it was for the same reasons that others students like the major. Sam Castonguay, a junior civil engineering major, attributes difficulty level as a reason for Apparel, Housing, and Resource why athletes choose certain Management (AHRM) majors. “I know a lot of athletes, especially at Division 1 schools like Virginia Tech, are sometimes recruited more for their athletics than their academics," he said. "I don’t know if I see any1.8% thing wrong with it, 1% since other students are in it as well. But I definitely can see why there would be a VICTORIA ZIGADLO / COLLEGIATE TIMES tendency (to be in the same majors)." A higher percentage of athletes are in AHRM than the average. The average grade point average for AHRM classes is 3.32, according to data “I think (clustering) might happen because from the Office of Institutional Research and athletes might try to seek out those majors that Effectiveness. would require less work so they could focus on Aside from AHRM, the most popular majors their sport,” Christian said. among Tech’s 525 student athletes are human The NCAA created stricter requirements in development and sociology. Liu said 7.4 per- 2003 for student athletes to remain eligible to cent of student athletes are human develop- play. ment majors, and 7 percent are sociology Athletes must meet what is known as the majors. 40-60-80 rule, which requires them to meet 40 By comparison, 1.8 percent of the total percent of their degree by their second year, 60 undergraduate population are human devel- percent by their third year and 80 percent by opment majors, and 1 percent are sociology their fourth year. majors. This system takes into account a redshirt The average grade point average for human year, which requires a fifth year, Armstrong development classes is 3.57, and 3.27 for said. human sociology classes, according to data “That is the minimum. Most athletes pass from the OIRE. beyond that,” Holmes said. David Christian, a sophomore finance major, Overall, student athletes at Tech take part in said athletes may be drawn to easier majors 58 of the 100 majors offered, Holmes said. to make more time for practices or to meet “We’ll have athletes on same team in same NCAA eligibility requirements. major, it’s not uncommon,” Holmes said.
7%
7.4%