Hughes Airport Center MAR K E TI N G ST R AT EGY Doherty Industrial Group – Colliers International
MARKETING STRATEGY
This letter/proposal is intended solely as a preliminary expression of general intentions and is to be used for discussion purposes only. The parties intend that neither shall have any contractual obligations to the other with respect to the matters referred herein unless and until a definitive agreement has been fully executed and delivered by the parties. The parties agree that this letter/proposal is not intended to create any agreement or obligation by either party to negotiate a definitive lease/purchase and sale agreement and imposes no duty whatsoever on either party to continue negotiations, including without limitation any obligation to negotiate in good faith or in any way other than at arm’s length. Prior to delivery of a definitive executed agreement, and without any liability to the other party, either party may (1) propose different terms from those summarized herein, (2) enter into negotiations with other parties and/or (3) unilaterally terminate all negotiations with the other party hereto.
Co n t e n t s EXECUTIVE SUMMARY Project Overview Deliverables Demographics
Marketing Overview Interactive Sites Colliers.com Online Portals Signage Videography Colliers Network Advertising Print & Digital Print & Digital Brochures Open House Events Client Reports
MULTI-TENANT INDUSTRIAL PARK TOTALING ±425,752 SF IN THE HIGHLY SOUGHT AFTER AIRPORT SUBMARKET
EXECUTIVE SUMMARY
890 & 850 PILOT ROAD, 1111, 1151, & 1181 GRIER DRIVE AND 6700 PARADISE ROAD, LAS VEGAS, NV Property Features • Located in the highly desirable master-planned Hughes Airport Center • Units ranging from ±4,352 SF to ±86,674 SF • Excellent access to the I-15, I-215, McCarran International Airport, the Las Vegas Strip and Allegiant Stadium Home of the Las Vegas Raiders
Project Overview
Doherty Industrial Group – Colliers International
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EXECUTIVE SUMMARY
Marketing Deliverables
• Position the development • Build the anticipation and excitement • Marketing and leasing support
Start
12 Weeks
Listing Agreement Review & Sign Listing Agreement Establish Markting Strategy Identify Potential Leasing Candidates
1-2 Weeks
Premarketing Develop Marketing Brochure Develop E-mail Campaign Design Sign & Define Placement Client Approves Marketing Materials Property Website
Internet Advertising Debi (Colliers National Database) LoopNet (Commercial Listing Service) CoStar (Commerical Listing Service) RealNex (Commercial Listing Service) Crexi (Commercial Listing Services SIOR Connect NV Energy
12 Weeks
Brokerage Dissemination Colliers International Local Brokerage Regional & National Brokerage
1-12 Weeks
Distribute Install Property Signage Launch bi-weekly E-mail Campaign Distribute Marketing Brochure
On-going Reports
Monthly Updates Monthly Prospect Activity Report Competitive Report Completed Lease Comparables
12 Weeks
Social Media Posts LinkedIn Facebook Instagram Twitter
Demographic Summary Report Demographics 6700 Paradise Rd, Las Vegas, Nevada, 89119 1,3,5 mile radius rings
Prepared by Colliers International Latitude: 36.067743 Longitude: -115.1410820
1 mile radius
3 mile radius
5 mile radius
5,987 6,009 6,269 2 6,544 0.86%
85,231 91,238 96,709 1,297 101,773 1.03%
285,142 336,208 364,256 2,178 387,987 1.27%
0.4% 4.7% 8.9% 4.4%
7.0% 13.5% 11.5% 5.2%
17.9% 27.7% 15.4% 6.5%
16,306 13,533 2,773 83.0 17.0%
165,498 118,620 46,878 71.7 28.3%
585,170 409,486 175,684 70.0 30.0%
2,311 2,345 2,423 2.59 2,517
34,332 36,904 38,734 2.46 40,615
116,995 137,221 146,998 2.46 155,912
0.76%
0.95%
1.18%
1.5% 4.8% 7.3% 3.9%
7.5% 12.8% 10.1% 4.9%
17.3% 25.6% 13.6% 6.1%
2010 Families 2019 Families 2024 Families 2019-2024 Annual Rate Housing Unit Summary
1,449 1,487 1,542 0.73%
21,246 22,099 23,118 0.91%
77,486 82,557 87,376 1.14%
2019 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units Owner Occupied Median Home Value
2,593 51.6% 41.9% 6.6%
48,465 37.0% 42.9% 20.1%
182,469 35.3% 45.2% 19.4%
$254,090 $272,942
$279,897 $303,654
$273,732 $300,696
$29,911 $63,095 $76,247
$30,074 $56,431 $75,018
$30,225 $55,210 $74,761
Population Summary 2000 Total Population 2010 Total Population 2019 Total Population 2019 Group Quarters 2024 Total Population 2019-2024 Annual Rate 2000 2000 2010 2019
to to to to
2010 2019 2024 2024
Population Population Population Population
Change Change Change Change
2019 Total Daytime Population Workers Residents 2019 Employees % of Daytime Population 2019 Residents % of Daytime Population Household Summary 2000 Households 2010 Households 2019 Households 2019 Average Household Size 2024 Households 2019-2024 Annual Rate 2000 2000 2010 2019
to to to to
2010 2019 2024 2024
Household Household Household Household
Change Change Change Change
2019 Median Home Value 2024 Median Home Value Income 2019 Per Capita Income 2019 Median Household Income 2019 Average Household Income Household Income Base <$15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999
38,734 Doherty Industrial Group2,423 â&#x20AC;&#x201C; Colliers International 4.6% 6.2% 12.0% 11.1%
10.4% 9.2% 10.5% 12.9%
7 146,998 10.7% 8.8% 10.6% 14.0%
Marketing Overview
We foster a culture of innovation and
tours, signage, full pitch support,
collaboration that informs, connects
advertising, public relations and
and advances the interests of our clients
much more.
and professionals through business
Marketing serves as strategic advisors to Colliers professionals with a go-to market system referred to as the Ad Agency Approach to branding.
development, property marketing, digital
Our creative marketing team takes
engagement, and public relations.
advantage of a comprehensive set of tools and resources, with digital
Our services include full brand
marketing being a key element.
development, custom presentations,
We create high-quality content
template creation, eblasts, social media
that tells a story and is useful
support, interactive websites, virtual
and relevant.
View Marketing Reel
Interactive Sites Creating interactive property marketing websites via platforms that engage and excite using Colliers branded templates or custom site branding.
FEATURES:
HOW TO DISTRIBUTE IT:
These sites are fully interactive, animated,
> Email marketing
and customizable to each client. Elements
> Link in a brochure
include password protected/confidential
> Text message
campaigns, embedded videos, floor plans,
PRODUCTION TIME:
maps, and more.
2 days - 3 weeks;
WHEN TO USE IT:
depending on site complexity
> Property listings and campaigns > Interactive brochures > Business development pitches > Client-facing presentations & data analysis > Team sites
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Colliers.com Our Platform Your Property
Colliersâ&#x20AC;&#x2122; global website showcases
With over 2.5 million views per
our clientsâ&#x20AC;&#x2122; assets in the best light.
year, colliers.com listings are
Specialized artificial intelligence helps
proven tactics for increasing the
users view properties that match their
profile of your property.
digital profile. Thoughtfully designed, mobile-first property marketing pages use icons, imagery, and interactivity to drive engagement and lead generation.
http://industrial.vegas Our personal team site for Doherty Industrial Group showcasing our clientsâ&#x20AC;&#x2122; assets.
Gaining Exposure
Online Portals
Our approach to online listings is simple — put properties where they gain the most exposure in front of the largest, most relevant audience. Premium commercial real estate platforms such as CoStar and LoopNet have incredible reach and offer the opportunity to showcase a property’s attributes,
Leveraging industry platforms to reach further.
availabilities, and value in a single location.
Connect. Engage. Win. Doherty Industrial Group – Colliers International
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Signage
On-site signage at each Colliers listing leverages the firmâ&#x20AC;&#x2122;s brand identity to draw attention and promote the opportunities available at the property. Our signs are clear, prominently
Maximum exposure to drive demand.
located, and designed to be digestible while traveling â&#x20AC;&#x153;at speed.â&#x20AC;?
For Sale 702 282 735 4000 5700 408
Photography, Videography & Droneography
We work with talented drone and expert
new developments and
commercial real estate photographers and
infrastructure access, or
videographers to bring your listing to life,
capturing the view from the
producing dynamic media to showcase all
executive suite, this media has
the right angles. Whether it is using overhead
become a core component for
footage to show proximity to
marketing campaigns.
Positioning your property in the best light.
View our newest custom video created for our client Doherty Industrial Group â&#x20AC;&#x201C; Colliers International
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Colliers Network & Email Campaigns Lead generation continues to grow from our unrivaled database.
To ensure effective tenant prospecting and property
necessary, external online resources such
marketing, Colliers built a robust database of owners,
as Real Capital Markets provide additional
occupiers, and investors. This database is meticulously
opportunities for connecting with tenants,
segmented by geography, industry sector, and property type
buyers, and investors.
and works with individual brokersâ&#x20AC;&#x2122; personal contact lists to position properties in front of the right people at the right
To measure effectiveness, we track key
time. It also allows for promotion of availabilities to more
metrics such as views, open rates, and click-
probable tenants and buyers, reducing time to and on market.
throughs, allowing for the identification of interested parties and strategic targeting of
When marketing properties, one of our key tools is the external email marketing campaign. These HTML emails are distributed to prospects from our database and
Email Campaigns sent through
supplemented with internal communications highlighting new listings. When further amplification of the property is
those organizations.
Advertising Print & Digital Tailored campaigns to reach the right audience.
Print ads are still a vital component of our
Colliersâ&#x20AC;&#x2122; digital strategy team
marketing strategy as they keep us engaged
assists in the development and
with local communities. Local publications
execution of targeted digital
deliver our brand right in the hands of local
advertising campaigns for
consumers, which can help generate more
property listings. Powered by
local inquiries. Every publication provides us
Hootsuite, these campaigns
with accurate data on circulation and reader
promote availabilities across
demographics. This information ensures we
major social media platforms
make smart, educated decisions about where
and influential websites
ads will have the largest impact.
such as Google, Facebook, and LinkedIn, driving brand recognition and lead generation. Demographics, geography, and key search terms are among the many profile factors used to create a custom audience for our ads. We flexibly optimize keywords, messaging, photos, and videos that resonate with our targets â&#x20AC;&#x201D; ensuring ROI for our campaigns.
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Print/Digital Brochures Differentiating your property. Designed and delivered by our in-house marketing team, Colliersâ&#x20AC;&#x2122; digital and print brochures make a huge impact. Innovative infographics, location maps, and imagery tell a compelling narrative and elevate your property above the competition.
Open House Events We do things differently to get brokers through the door
Client Reports & Data Analysis We turn data into insights to paint a bigger picture
// DOHERTY INDUSTRIAL GROUP //
On-site events support marketing objectives and provide opportunities for brokers to experience a property in a relaxed and engaging environment. A broker breakfast, lunch, or even an on-site game of mini-golf, is another opportunity to promote available space or a property for sale at a relatively minor cost. Such an event allows representatives of potential tenants, buyers, and investors to see the building/ space in person, meet ownership, and network with both the leasing/sale agents and other brokers. Colliers brokers are always looking for new and engaging ways to theme open house events to the property to maximize engagement and exposure for their clients.
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Thank You! We look forward to further discussing how Colliers International can help you meet, and exceed, your goals.
DAN DOHERTY,
PAUL SWEETLAND,
+1 702 836 3707
+1 702 836 3750
dan.doherty@colliers.com
paul.sweetland@colliers.com
License # NV-S.0024287
License # NV-S.0043604
CHRIS LANE, CCIM
JERRY DOTY
+1 702 836 3728
+1 702 836 3735
chris.lane@colliers.com
jerry.doty@colliers.com
License # NV-S.0166896
License # NV-S.0172045