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Follow us on Twitter! @GPCollegian March 27, 2013 | VOLUME 27 NO.6 | Visit online at www.collegiannews.com |
THE OFFICIAL VOICE OF THE STUDENTS SINCE 1987
A Student's Guide to the Art & Music Industry
Photo by Jahret Rainey
---> TunePusher founder and School of Audio Engineering graduate, Justin Kalpher stated, “SAE would hate me for this but you don’t really need school.” Kahler advised students looking to step into music to skip school completely and land internships. “You learn your best stuff when you get thrown into the fire,” said Kahler. "I was offered my first contract as a producer when I was 15 and then moved on to doing music for movies," Kahler recalled. He noted that after attending SAE and interning unpaid for a year he was employed full-time as an engineer, running general tasks for a major studio. “A lot of students think that once they graduate they’re going to land a job at a studio or become a major producer.” He added, “Everyone is going to end up at the same place, at the very bottom. You’re going to have to intern anyway.” Kahler said that over the last 10 years the industry has drastically changed, and there are simply not as many jobs available. Plus, the budget for production is at an all-time low. Continued > By Ashley Oglesby page 5
(front) Ada Herrera, Na'imah Williams (back) Asad Lakhani, Justin Walker, Brittany Shailer, Brianna Murrin
Make your transition into a four-year college a breeze
Go social to market yourself By Troi Charity Collegian Staff
Social media has unlocked a new way for individuals breaking into the music industry to by their chosen TAG school,” market themselves. said Finley. Lisa Kato, professional singer Sharpe, who met with her TAG for 10 years and former member adviser during her second semester of the 90’s group Seek, explained at GPC, seemed to have maximized why newcomers should take full the service. advantage of social media and “I ended up working with self production. Stephanie Wright. She’s helped "It's actually easier to be a part of me in so many ways from getting the music industry,”said Kato. in contact with Georgia State She added, "Social Media, University’s adviser to helping me YouTube, iTunes, the many stay on track with my classes. I programs out there for home music definitely would not have made it production - these have empowered this far without her help.” writers, musicians, producers and Michaundra Denson, a foreign singers to get their product heard language major from the Decatur by the masses while cutting out the Campus met with TAG her middle-man, the label.” first semester in the Advising, With the help of media in Counseling and Retention office. this century many artists are Denson has a TAG agreement choosing independent labels or for GSU but is still considering self producing. other schools. “You don't have to fight to be Denson feels that TAG is a great heard and seen by a label any more option for students. - you don't even need a major label “Especially for kids who want to anymore to get your product to go to a four-year college but are not your adoring fans,” said Kato. sure where they want to go TAG Kato suggested that today's gives them time to figure that out,” generation of artists are somewhat said Denson. more focused on the business end
Advisors note signing a TAG agreement helps By Omar Nelson Collegian Staff The Transfer Admissions Guarantee (TAG) program, one of Georgia Perimeter College’s feature student services, takes the guesswork out of transfer admissions and gives you a strong incentive to reach your academic goals. TAG is an agreement between GPC and more than 35 higher educational institutions in Georgia and a few additional states. TAG allows you to transfer to any of these four-year colleges provided that you meet certain requirements such as maintaining a set GPA, graduating with at least 60 transferable credit hours and passing all necessary courses with a “C” or better. GPA set by the college you want to transfer to is the primary requirement and imperative to a guaranteed admission. “Student’s have to do their part by maintaining the required GPA
and earning grades of ‘C’ or higher,” said Sharriette Finley, TAG Adviser. “TAG helps students stay on track for doing exactly that.” Aja Sharpe, GPC student said, “the TAG program played a major role in why I eventually chose GPC.” Sharpe is a business administration major who will transfer to Georgia State University in the fall. “My biggest motivation (for using TAG) was that I loved the structure that the program offered. All you have to do is take the right classes and maintain the proper GPA,” said Sharpe. Students can meet with a TAG adviser and sign an agreement as late as their last semester. However, TAG officials recommends that you do not wait. “Signing a TAG agreement sooner rather than later is recommended as a means of helping students stay on track for GPC degree completion, while also completing courses required
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of the industry and not spending enough time working on their craft which got them through the door. “Media perpetuates the fantasy and there is a general image of what is hip, fashionable, what sells, sex, what pushes pop culture,” said Kato. She added that media can make or break an artist and as an end result destroy the artistry of making music. “There are a lot of artists just racing to get to some 'star status' and the music industry has definitely become a revolving door,” Kato said. “You have to work at your craft very hard, let it develop at a comfortable and solid pace.” Kato advised that students looking to break into the industry realize that everything is not as it appears on stage and even in a celebrity's personal life. "The industry is all about promoting fantasy so the person you see on stage or in a video or even in their semi-private lives, is an image perpetuated by the industry machine behind the performer: Public relations staff, the label reps, managers, etc. Kato encouraged aspiring artist to, "live for your art and create or perform because that's who you are."
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