2012-2013 Media Kit
the COLLEGIAN
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The Connection starts here. The Collegian is the free student newspaper of Georgia Perimeter College. GPC is among the nation’s fastest-growing metropolitan two-year colleges and has more than 25,000 students. Campuses are located in Alpharetta, Dunwoody, Clarkston, south DeKalb County and Newton County. GPC is the third-largest institution in the University System of Georgia. On each publication date, The Collegian is handed out by student staff circulating in high-traffic areas. Additional copies remain on racks.
Issue Dates - Tabloid
11, 000 copies, 25,000 METRO ATLANTA STUDENTS – FIVE CAMPUSES – ONE NEWS SOURCE Wednesday, Aug. 15, 2012 “Welcome back” issue. Distribution begins on first day of registration for fall classes. (Ad deadline: Aug. 6, 2012) • • • • • • •
Wednesday, Aug. 29, 2012 (Ad deadline: Aug. 20, 2012) Wednesday, Sept. 12, 2012 (Ad deadline: Sept. 4, 2012) Wednesday, Sept. 26, 2012 (Ad deadline: Sept. 17, 2012) Wednesday, Oct. 10, 2012 (Ad deadline: Oct. 1, 2012) Wednesday, Oct. 24, 2012 (Ad deadline: Oct. 15, 2012) Wednesday, Nov. 14, 2012 (Ad deadline: Nov. 5, 2012) Monday, Dec. 3, 2012 (Ad deadline: Nov. 19. 2012)
Jan. 2, 2013 “Welcome back” issue. Distribution begins on first day of spring semester registration. (Ad deadline: Dec. 3, 2012) • • • • • • •
Wednesday, Jan. 16, 2013 (Ad deadline: Jan. 7, 2013) Wednesday, Jan. 30, 2013 (Ad deadline: Jan. 22, 2013) Wednesday, Feb. 13, 2013 (Ad deadline: Feb. 4, 2013) Wednesday, Feb. 27, 2013 (Ad deadline: Feb. 18, 2013) Wednesday, March 27, 2013 (Ad deadline: March 18, 2013) Wednesday, April 10, 2013 (Ad deadline: April 1, 2013) Wednesday, April 24, 2013 (Ad deadline: April 15, 2013)
Ad Rates Size • • • • •
B/W Add color w/color Full page, 5 col by 16 in $960 $320 Half page, 5 col by 8 in $480 $160 ¼ page, 3 col by 7 in $252 $84 3 col by 5 in $180 $60 2 col by 5 in $120 $40
Total $1280 $640 $336 $240 $160
Black and white: $12 per column inch.Color (4-color process): An additional $4 per column inch (total = $16 per column inch). All rates are billed net. Payment required in advance except for agencies and advertisers with established credit with The Collegian. These are suggested ad sizes. The Collegian is happy to work with advertiser seeking other sizes and to consider special request. Advertisements must be in PDF format and CMYK colors and emailed as attachment to collegianadv@gmail.com by the advertising deadlines listed above. Format Advertisements must be in PDF or JPEG format and CMYK colors and emailed as attachment to collegianadv@gmail.com by the advertising deadlines listed above. To request an extension of a deadline, contact our office at collegianadv@gmail.com or 678-891-3380. Mechanical information The Collegian tabloid page has an image size of 10.3 inches (horizontal) by 16 inches (vertical). A full-page ad is 5 columns by 16 inches, or 80 column inches. Column widths: 1 column 2 columns 3 columns
1.9 inches 4.0 inches 6.1 inches
4 columns 5 columns
8.2 inches 10.3 inches
Discount & Extras Discounts based on advance commitment to multiple issues in the same school year: 16 issues (full year) 8 issue 4 issues
25 percent discount 15 percent discount 5 percent discount
For example, the cost of a full-page color ad, normally $1,280, would be discounted to: 16 issues 8 issues 4 issues
$960 per issue $1,088 per issue $1,152 per issue
Insertion orders Send insertion to orders to collegianadv@gmail.com or by mail to: The Collegian Georgia Perimeter College 555 North Indian Creek Dr. Clarkston, GA 30021
Classified Ads Categories • • • • • • • •
Help wanted For sale/rent Services Housing Adoption Personals Spring Break Garage/Moving sales
Rates - Must be prepaid • 0 - 20 words $15 • 20 - 50 words $25 • 50 - 90 words $45
Editorial Calendar Issue
Description
_____________________________________________________________________ January
Back-To-School Issue Martin L. King Jr., Issue _____________________________________________________________________ February
Diversity Issue Social Media Issue Creative Expression Issue
_____________________________________________________________________ March Publication date: 3/27/2013 _____________________________________________________________________ April
Publication date: 4/10/2014 Publication date: 4/24/2013
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Business Manager (678) 891 - 3380 collegianadv@gmail.com