Unemployement is
the main cause of all of our social problems
Poverty
Hunger
Inequity
Inequality
Social Injustice
Insecurity
Bad Image
Illegality
Millions of People
COLOMBIA + 2.4 MM Unemployed
LATINAMERICA + 21 MM Unemployed
WORLDWIDE + 199 MM Unemployed
and almost half of the employed population has jobs considered vulnerable (informal or self-‐employed) • 10,5 MM vulnerables (47.2%) • 6.1 MM Self-‐employed (60,1%) Source DANE
• 47.2% of employees
• 1500 MM
Source OIT LATAM
Source OIT
do not have the opportunity to have decent, legal and permanent employment FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Millions of People
COLOMBIA + 13.9 MM Poverty (DPS) 27,8% + 4.1 MM Extreme Poverty 8,1%
LATINAMERICA + 180 MM Poverty + 75 MM Extreme Poverty CEPAL
WORLDWIDE + 2200 MM Poverty + 896 MM Extreme Poverty BANCO MUNDIAL
live with daily incomes less than 3,1 U$D and 1,9 U$D respectively (BANCO MUNDIAL)
live in conditions of poverty and extreme poverty FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
A"social"entrepreneurship program of"
GOALS
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Ending urban unemployment üDisplaced üVictims of violence üDemobilized üDisable üMothers head of household üYouth üSenior
including the most vulnerable minorities FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Ending the main social problems üPoverty üInequality üInequity üSocial Injustice üInsecurity üBad image üIllegality
of our cities FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Provide to all people Regardless of their resumes ü Educational level ü Experience ü Age ü Health ü Gender ü Background the opportunity to have a decent and permanent job FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Provide to all people
üMinimum wage üTransportation aid üLabor premiums üVacations üWage savings üHealth üPensión üOccupational risk insurance üOther benefits required by law
the opportunity to have a job with all the benefits of law FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
We believe that it is possible with the participation of ALL of US !
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
How do we do it ?
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
We apply business dynamics 1. We develop a REPLICABLE MODULAR SOLUTION ü A system that works by inter-‐dependent modules ü With a central government that provides homogeneity and economies of scale ü Like a Franchise Style ü To facilitate the simultaneous implementation by any organization or community
to Non - Profit FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
We apply business dynamics 2. We develop a business and socially prosperous solution: ü A portfolio of offers with high economic and social benefits ü That can integrate different market actors toward the same social goal ü That facilitates the creation, self sustainability, growth and scability of modules in any city.
to Non - Profit FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
We bring together multiple actors from the community
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
We offer them to participate receiving mutual benefits
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Benefits to Investors and Entrepreneurs • They recover the investment in 32.5 months
RETURN MONTH 32,5 INVESTSMENT MONTH 0
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Benefits to Investors and Entrepreneurs • They receive annual profits of 50% on investment
RETURN PROFIT MONTH 32,5 MONTH 55,5
PROFIT MONTH 78,5
Franquiciable de alta rentabilidad FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
PROFIT MONTH 102
PROFIT MONTH 125
Benefits to Investors and Entrepreneurs • They quintuply investment in 10 years • Without having to work in the operation
INVESTMENT MONTH 0
Franquiciable de alta rentabilidad FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
QUINTUPLICATE MONTH 125
Benefits to Philanthropists and Social Promoters • We offer a specialized model to produce new jobs at low cost
Bajo costo FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Benefits to Philanthropists and Social Promoters • With social indicators of high visibility and impacts
Bajo costo FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Benefits to Philanthropists and Social Promoters • With social indicators of high visibility and impacts • Operation free modules • Certificate of donation
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Benefits to Advertisers & Publishers
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
WE MAKE PEOPLE SEE THEM • We dress our merchants with beautiful and colorful typical costumes, as theater style • Calling the attention of all the people around them.
• We turned our activities into a landmark of the city • Attracting the looks of tourists and locals
• We lead the awake of national pride • Invoking the patriotic spirit
And thus we generate interest for your ads!! FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
WE MAKE PEOPLE LOVE THEM Support a social cause that fights urban unemployment of the most vulnerable people: • It thrill the community • It demonstrates the humanization of your business • it wakens feelings of affection in the market
And thus we generate sympathy for your brand! FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
WE MAKE PEOPLE PREFER THEM Participating in a campaign that turns the city into a Friendly City with Equity gives you: • A positive image • A high impact positioning • Recognition in Corporate Social Responsibility
and thus we generate purchase intention and greater possibilities of conversion! FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Benefits to Advertisers & Publishers
Because most people prefer to consume products or services offered by advertisers who support a social cause
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
If you are interested in changing the world with Equity !
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Supporting
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Supporting To whom -‐because of their conditions-‐ have very few opportunities to be hired • To whom are forced to carry out informal activities -‐ and unworthy in many cases -‐ to obtain the daily sustenance.
Among others, displaced, victims of violence, demobilized, disabled, mothers heads of household, young people and Seniors By offering them a decent work as mobile Merchants, carrying out promotional activities and walking advertising, • Receiving the minimum legal wage in force with all the benefits of law • In addition to permanent integral training and management of institutional supports.
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Let's do it together !
FRIENDLY)CITIES with EQUITY!
D E C E N T &J O B S &F O R & E V E R YO N E
Decide how you want to participate
Investing
We count on you !
Donating
Many Thamks !
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www.ColombiaRSE.org
colombiarse@colombiarse.org
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ColombiaRSE