A WORLD OF ITS OWN. A CLASS BY ITSELF.
Santa Ynez Valley Star
ABOUT US
Santa Ynez Valley Star delivers the Santa Ynez Valley news, information and events to the communities of Solvang, Santa Ynez, and surrounding areas. Our readers love us, and we love our community. We cover all the people, events, sports, business, and community actions in Santa Ynez Valley Star.
DISTRIBUTION
Santa Ynez Valley Star distributes 8,500 copies twice monthly, with an estimated monthly readership of 25,000 between two monthly issues.
Issues delivered on the first and third Tuesday of each month to the following locations:
• Solvang
• Santa Ynez
• Los Olivos
• Los Alamos
• Buellton
• Arroyo Grande
• Carpenteria
• Lompoc
• Montecito
• Santa Barbara
• Santa Maria
• Vandenburg AFB
SANTA YNEZ VALLEY HIGHLIGHTS
• Seasonal holiday events • danish days
Julefest
• distinct Danish heritage and style
• Home of Chumash casino & los olivos wine town
Solvang nameD:
Our Readership
about our AUDIENCE
Our readers care about their home and community. Being a part of Santa Ynez Valley is an active lifestyle, with 74 percent college educated readers and $113,333 media family income with 43 percent earning more than $150,000 and a median home cost of $1.5M with 72.5 percent home-ownership.
OUR READERS
The 25,000+ monthly readers of Santa Ynez Valley Star share a varied group of interest who travel, play, enjoy wine and dine, and get involved in the community.
Whether they are visitors to Solvang or Los Olivos or residents of Santa Ynez Valley, the readers of Santa Ynez Valley Star are engaged and supportive of their community and our advertisers.
WIDE DISTRIBUTION
Santa Ynez Valley Star is strategically placed at more than 200 targeted locations in more than a dozen local cities on the Central Coast.
Editorial Calendar
ISSUE CONTENTS
1st & 3rd Tuesdays of 2025
JANUARY A
1st Tuesday 1/7/2025
New Year’s Fitness/Health
JANUARY B
3rd Tuesday 1/21/2025
Restaurant Week Food + Wine
FEBRUARY A
1st Tuesday 2/4/2025
Valentine’s Plans Gift Guide
FEBRUARY B
3rd Tuesday 2/18/2025
President’s Day Tax Prep
MARCH A
1st Tuesday 3/4/2025
Women in Business
MARCH B
3rd Tuesday 3/18/2025
Home/Garden/Going Green
APRIL A
1st Tuesday 4/1/2025
Easter Plans
APRIL B
3rd Tuesday 4/15/2025
Summer Camp Guide Gift Guide
MAY A 1st Tuesday 5/6/2025
Mother’s Day Shining Students
MAY B
3rd Tuesday 5/20/2025
Memorial Day Graduation
JUNE A
1st Tuesday 6/3/2025
Father’s Day Gift Guide
JUNE B
3rd Tuesday 6/17/2025
Independence Day Adventure Guide
JULY A
1st Tuesday 7/1/2025
County Fair
JULY B 3rd Tuesday 7/15/2025
Senior Living
AUGUST A
1st Tuesday 8/5/2025
Back-to-School
AUGUST B
3rd Tuesday 8/19/2025
Summer Wrap-Up
SEPTEMBER A
1st Tuesday 9/2/2025
Danish Days
SEPTEMBER B
3rd Tuesday 9/16/2025
Los Alamos Days
OCTOBER A
1st Tuesday 10/7/2025
Breast Cancer Awareness
OCTOBER B
3rd Tuesday 10/21/2025
Fall Activities Halloween
NOVEMBER A
1st Tuesday 11/4/2025
Nonprofit Guide
NOVEMBER B
3rd Tuesday 11/18/2025
Thanksgiving Gift Guide
DECEMBER A
1st Tuesday 12/2/2025
Holidays Small Biz SATURDAY
DECEMBER B
3rd Tuesday 12/16/2025
End of Year Review & Celebration
Ad Sizes & Specs
sizes, Specs & Delivery
1/12
Sizes Dimensions
Full 10.25 x 9.875in
1/2 V 5.0625 x 9.875in
1/2 H 10.25 x 4.875in 1/4 5.0625 x 4.875in
Sizes Dimensions
1/8 5.0625 x 2.375in 1/12 5.0625 x 1.75in Banner 10.25 x 1.75in Biz Dir. 2.3125 x 1.875
DEADLINES AND DATES:
7 days before publication 7 days before publication Wednesday before publication First and third Tuesday of each month Ad Reservation Ad Content Ad Approval/Print-ready Delivery
Ads must be to size, with no printer marks, no crop marks, no bleeds • All ads must be between 200-300dpi • PDF is preferred, JPG accepted • Send print-ready artwork or other ad materials to design@santaynezvalleystar.com per the deadlines above • Three ad proofs provided before charges for revisions.
Advertising Pricing
Billing, Contact & Support
Santa Ynez Valley Star is published by 13 Stars Media, designed in Atascadero and printed in California. We are proud to be local and proud to serve our community. Our mission is Making Communities Better Through Print.™ Contact us below with any sales or service questions.
SALES: Dana McGraw
dana@13stars.media (805) 423-6740
GRAPHICS: design@santaynezvalleystar.com BILLING 805-466-2585 | office@santaynezvalleystar.com
