The seasons on the Central Coast are subtle, but they are just the way I want them. Living in California offers the incredible ability to bask in the sunshine at the ocean and go skiing in the mountains—all in the same day. We are truly blessed to call this place home, to raise our children here, and to run our business in such a vibrant and inspiring community.
This year, we have embraced a new production schedule to follow the rhythm of the seasons: Winter, Spring, Summer, Home, and Holiday. In particular, we’ve added a special Home issue dedicated to all things real estate, architecture, interior design, and furniture. We’re excited to bring you the best of the best in home design and to celebrate why we love living here so much.
In this issue, we explore the art of coffee table book styling, offering ways to elevate your home with design and elegance. We also highlight the journey of Kelly Archer Interiors, a deep dive into creating spaces that inspire. For those with a green thumb, we provide expert tips on prepping your garden after winter. Additionally, we celebrate the Paso Robles Wine Country Awards, honoring industry visionaries Randy and Jenny Heinzen for their exceptional contributions to the local wine scene.
We also turn our focus to local wordsmiths, showcasing Central Coast authors and their recent works, from branding insights to an insider’s look at the wine industry and a fresh perspective on Los Osos. Our cover feature highlights the Fremont Theater, a historic landmark in San Luis Obispo since 1942. The Fremont has been a cherished venue for movies and live music, creating memories for generations. It remains a place that brings the community together, offering entertainment and nostalgia in equal measure.
While we celebrate our home, we also extend our hearts to our neighbors in Malibu, Pacific Palisades, and Los Angeles, who have faced devastating wildfires in recent months. Our thoughts and prayers are with everyone affected, and we stand with those working to rebuild.
As winter settles in, it reminds us of the beauty of reflection and renewal. The season may be quieter, but it carries a sense of hope—a chance to slow down, appreciate what matters most, and prepare for the growth ahead. May this time bring you warmth, inspiration, and the joy of new beginnings.
Hayley Mattson Publisher, Editor In Chief editor@centralcoastlivingmag.com
Alessandro Yorba
PUBLISHER, EDITOR-IN-CHIEF hayley mattson
ADMINISTRATOR cami martin
CONTENT EDITOR camille devaul
COMMUNITY STAFF WRITER
christianna marks
COPY EDITOR michael chaldu
AD CONSULTANTS
dana mcgraw
christie coyes anthony mcdemas
ADVERTISING ASSISTANT karen kagan
CONTRIBUTORS
elizabeth hickcox
Madeline Wright, Paso Robles Wine Country Alliance, Kelly Browne, Chuck Graham
GRAPHIC DESIGN
neil schumaker jen rodman anthony atkins
john nygaard
SUBSCRIPTIONS
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EDITORIAL POLICY
Central
POWERED
• Save the date to shop for treasures!
• Check our website or Friends of Joy Playground Facebook page for the map and more details.
• Sales will be held at homes and businesses throughout town.
$20/household; $40/organization or business Deadline to register sale locations: April 12th
In the Home
The Art of
Coffee Table Book Styling
Elevate your home with design and elegance
By Madeline Wright
Abeautifully styled home tells a story, not just through its furniture and artwork but also in the small, intentional details that bring warmth and personality to a space. One of the simplest yet most impactful ways to elevate your home decor is by incorporating coffee table books.
These oversized, visually captivating books serve as both conversation pieces and design elements, reflecting your tastes and interests while adding sophistication to your living space.
Coffee table books are more than just reading material; they are works of art in themselves. Whether stacked in groups, laid open to stunning photography, or paired with decorative objects, they create a layered, curated look. Here are a few ways to style them:
Stack and Layer: Group books in stacks of two to four, varying their sizes for visual interest. Place them on coffee tables, consoles, or bookshelves.
Color Coordination: Choose books with spines that complement your existing decor palette for a cohesive look.
Use as a Base: Top a stack with a decorative object like a candle, sculptural piece, or vase.
Highlight Personal Style: Choose books that reflect your interests—fashion, design, travel, or photography—to make your space feel uniquely yours.
Must-Have Coffee Table Books for Every Style
Selecting the right coffee table books can transform your home into a gallery of inspiration. Here are some timeless and elegant selections to consider:
For the Fashion Aficionado
Tom Ford by Tom Ford and Bridget Foley – A sleek and sophisticated book that embodies the designer’s bold aesthetic and influence on modern fashion.
Chanel Collections & Creations
Leather-Bound Book by Daniele Bott – A stunning tribute to Chanel’s timeless legacy, showcasing the brand’s most iconic designs and craftsmanship.
For the Design Enthusiast
Architectural Digest: A Century of Style – A stunning retrospective celebrating 100 years of the world’s most exquisite interiors, featuring homes of celebrities and top designers.
Kelly Wearstler: Evocative Style – A deep dive into the work of one of today’s most influential interior designers, showcasing her bold and innovative approach to decorating.
Call It Home: The Details That Matter by Amber Lewis – A beautifully photographed book highlighting cozy, lived-in interiors that seamlessly blend vintage and modern design.
For
the Luxury Connoisseur
Louis Vuitton: The Birth of Modern Luxury – An opulent look at the heritage and craftsmanship behind one of the world’s most prestigious fashion houses.
Vanity Fair 100 Years: From the Jazz Age to Our Age by Graydon Carter – A captivating journey through a century of culture, fashion, and art as chronicled by the iconic magazine.
For the Storyteller at Heart
Sacred Spaces: Everyday People and the Beautiful Homes Created Out of Their Trials, Healing, and Victories by Carley Summers –A deeply moving book exploring how personal journeys shape the spaces we call home, with stunning interiors that tell powerful stories.
Coffee table books are a reflection of your passions, aspirations, and personal aesthetic. By thoughtfully selecting and styling them, you can create an inviting and inspiring home that speaks volumes about who you are. Whether you’re drawn to the elegance of fashion, the sophistication of architecture, or the serenity of nature, there’s a coffee table book that will enhance your space and enrich your everyday experience.
For the Nature and Floral Lover
French Blooms by Sandra Sigman of Les Fleurs – A breathtaking book featuring floral arrangements inspired by the beauty of French gardens and countryside.
Ansel Adams in the National Parks: Photographs from America’s Wild Places – A collection of awe-inspiring landscapes captured by the legendary photographer, perfect for those who appreciate nature’s grandeur.
So, the next time you’re looking to refresh your decor, consider the power of a well-placed book—it’s a small change that makes a big impact.
Finding Home
in Design
By Hayley Mattson
The Journey of Kelly Archer Interiors
Kelly Archer Interiors began at a pivotal moment in Kelly Archer’s life, born from a personal need to find purpose and resilience. For Kelly, interior design became more than just a career; it was a lifeline. “Interior design provided me with a creative outlet and a way to make a meaningful impact on others’ lives,” she reflects. “Everyone deserves to live in a space that feels like home and reflects their personality and lifestyle. Helping others achieve this has brought a sense of fulfillment to my life.”
Finding Home in Design
ensure we create an environment that reflects their personality and improves their lifestyle. Your home should evoke feelings of safety, comfort, and pride.”
Growing up in Bakersfield, California, Kelly developed a deep appreciation for community and a warm, inviting aesthetic. Bakersfield’s unique mix of oilfields and agriculture, paired with its reputation as the “biggest little town,” shaped her design philosophy. “While many of my designs have traditionally leaned toward classic styles, they’ve evolved over time to incorporate a variety of looks,” Kelly shares. This adaptability has allowed her to resonate with clients who value both timeless elegance and modern trends.
Her design journey took a significant leap forward in 2018 when she opened her first design studio. By 2020, Kelly had expanded to include a storefront, offering a curated selection of furniture, accessories, and locally made goods. Despite the challenges of opening during a tumultuous period, Kelly persevered. “The transition from the studio to the storefront taught me so much about resilience,” she says. Now, with a second location in Atascadero, KAI is building connections on the Central Coast, a region she and her family fell in love with while remodeling their second home.
“Opening in Atascadero has been a dream,” Kelly shared. “We’ve been visiting this area for 35 years, and now, being part of the community is so exciting. Atascadero is undergoing a transformation, and we’re thrilled to be part of it. Our goal is to offer quality furniture, interior design services, and curated gift items to the Central Coast.” While getting the word out about their new location has been challenging, Kelly’s dedication and the store’s personalized approach have already started to attract an influx of new customers.
The experience of visiting Kelly Archer Interiors is unlike any other. With custom furniture, curated accessories, locally sourced goods, and even gourmet coffee available in-store, Kelly and her team have created a welcoming and memorable environment for every client. “Our goal is to always put our customers first,” she emphasizes. “Whether they’re designing the perfect sofa, choosing accessories, or finding a gift for a special occasion, we ensure their time with us is pleasant and memorable.”
Beyond aesthetics, Kelly believes interior design can profoundly impact people’s lives. “Interior design should be a very personal experience,” she explains. “It’s about You, not Us. We take the time to understand our clients’ needs, asking questions to
Kelly and her team have witnessed firsthand the transformative power of design. From helping widows rebuild their lives through redesigned spaces to guiding first-time homebuyers in making meaningful investments, each project holds a special place in their hearts. “We think of design as an investment in your life and home,” Kelly says. “Many tears have been shed over the years as we’ve seen the emotional impact our work has on clients.”
With 26 years of experience, Kelly’s passion for design continues to grow. She sees each client as an opportunity to make a difference, creating lasting impressions and forming meaningful connections. “Each new project is a chance to meet a new friend, change a life, and bring a smile to someone’s face,” she says. “Every client is unique and special.”
As Kelly Archer Interiors expands into new markets, the core values of the business remain unchanged. “We will always do what is right,” Kelly says firmly. “Our mission is to work within your budget, create a beautiful space for you and your family, and enhance your lifestyle with optimal function. It’s all about You!”
Kelly’s design philosophy is rooted in authenticity. While trends come and go, she encourages clients to stay true to themselves. “I always tell people to be authentic,” she shares. “If you love green, you’ll always love green. Design principles like balance, rhythm, and scale never change. Trends are just trends, but your personal style will always stand the test of time.”
Reflecting on the early days of Kelly Archer Interiors, Kelly admits that the journey has been
both humbling and rewarding. “Throughout my career, I’ve met so many interesting people. I feel like the luckiest woman in the world,” she says. “Knowing that we’ve transformed thousands of homes over the past 10 years is incredibly humbling.”
Kelly Archer Interiors has become more than just a business; it’s a testament to the power of creativity, resilience, and community. As the team continues to grow and make its mark on the Central Coast, it remains dedicated to its mission of creating spaces that feel like home, one project at a time.
Kelly Archer Interiors
6195 El Camino Real, Atascadero (805) 395-2776
kellyarcherinteriors.com
Décor
Central Coast Living MAGAZINE’s Favorite Home ELEMENTS
PACIFIC ENERGY COMPANY
Morso Forno Pizza Oven features a product line called Living, with the flagship outdoor oven Forno designed with Italian flair. The multi-functional outdoor oven is made of solid cast iron with an oval oven and a low chimney. A foot raises the oven for flame viewing. The Tuscan grill converts the outdoor oven into an ordinary grill; the grate is placed above the glowing charcoal inside the oven to grill steaks or veggies.
Pacific Energy Company
2121 Santa Barbara Street, San Luis Obispo alteryourenergy.com
CONEJO HARDWOODS
The Costa 8” Select flooring presents a clean, refined appearance with minimal knots and variations. Beautiful French white oak is paired with ultra-stable exterior-grade birch plywood on a platform that exudes sophistication. Inspired by the tonal elements of the coastline—warm sands, stone, and sunsets—these French oak planks are softly enveloped, creating a luminous and inviting surface.
BOTTEGA LEGNA at Conejo Hardwoods
Coming soon to Santa Babarba bottegalegna.com
MODELHOM FURNITURE + DESIGN
Inspired by the fluidity of nature and the 1970s interior design aesthetic, Athlea embraces elegant curves and graceful lines. Featuring a tight seat and back, an oversized design, and a swivel base that offers both comfort and sophistication, the new Athlea Cuddler will instantly become your favorite place to curl up and relax.
Modelhom Furniture + Design
1185 E Grand Ave, Arroyo Grande modelhom.com
SURFING COWBOYS
This 2 ft x 3 ft California Republic flag is a versatile piece of Golden State pride, crafted from heavy cotton and carrying the unmistakable charm of age. Dating back to the 1960s-70s, this flag might not have the linen allure of its larger counterparts, but it packs its own punch with quality cotton construction and a size perfect for most spaces.
Surfing Cowboys
Storefront in Malibu; available online surfingcowboys.com
KELLY ARCHER INTERIORS
Atascadero, Templeton and Paso Robles Stag Pillow by Kelly Archer brings a touch of rustic charm and sophistication to any space. Made with high-quality materials, it offers both comfort and style, making it the perfect accent piece for living rooms, bedrooms, or cozy reading nooks. Its timeless design evokes a sense of nature and adventure, seamlessly blending into a variety of decor styles, from contemporary to farmhouse-inspired interiors.
Kelly Archer Interiors
6195 El Camino Real, Atascadero kellyarcherinteriors.com
HABITAT HOME & GARDEN
At Habitat, originality shines through in every piece. With showrooms in San Luis Obispo, Santa Barbara, Malibu, and a warehouse in Arroyo Grande, discover timeless, nature-inspired furniture for your home.
Habitat Home & Garden
777 Marsh Street, San Luis Obispo habitathomeandgarden.com
Central Coast Living Magazine has explored the local area to curate some of our favorite home décor finds, and we’re thrilled to share them with our readers.
In the Kitchen
The Joy of Homemade Bread
A Simple Recipe for Fresh, Delicious Loaves
By Hayley Mattson
There’s something truly special about making homemade bread. The aroma that fills your kitchen, the satisfaction of pulling a golden-brown loaf from the oven, and the delight of sharing fresh, warm slices with family—it’s a rewarding experience that brings comfort and connection to the table. While sourdough may be the trend, sometimes a simple, tried-and-true recipe is all you need.
Baking bread at home has numerous benefits beyond just taste. It allows you to control the ingredients, avoiding unnecessary preservatives and additives found in store-bought loaves. The process itself can be therapeutic, offering a mindful, hands-on activity that encourages creativity and patience. Plus, baking bread is a fantastic way to engage kids in the kitchen, teaching them the joys of cooking from scratch.
If you’re new to breadmaking or simply looking for an easy recipe, this one has been a family favorite in my home for months. It requires minimal kneading, basic ingredients, and delivers two delicious loaves every time.
Easiest Homemade Bread Recipe
Ingredients:
2.5 cups warm water (warm but not too hot to touch)
2 tbsp active dry yeast
2 tbsp sugar or honey
2 tbsp salt
5.5 cups all-purpose or bread flour
Instructions:
In a large bowl, whisk together warm water and yeast. Let sit until the top becomes foamy (about 2-3 minutes).
Add sugar (or honey) and salt, then whisk together.
Add flour and mix everything with a clean hand or spatula until fully incorporated.
Once combined, take the dough out and form it into a ball (no intense kneading necessary).
Lightly oil the same bowl (no need to clean it), place the dough back in, and cover with a towel. Let it rise for 1 hour. If using an oven with a proofing setting, proof for 20-30 minutes, watching for early rising.
Transfer the dough to a floured surface, gently fold once or twice, then cut in half.
Shape into two French-style loaves and place them on a parchment-lined baking sheet.
Lightly brush the tops with egg white, cover with a towel, and let proof for 15 minutes while preheating the oven to 450°F.
Bake for 15-20 minutes until golden brown.
Remove from the oven and brush with melted butter and a sprinkle of sea salt.
Enjoy two fresh, warm loaves!
Customizations & Serving Suggestions: For a flavorful twist, fold in chopped jalapeños and shredded cheese before shaping the loaves.
Serve with honey butter or garlic butter for extra indulgence.
Pair slices with soups, stews, or fresh homemade dips.
Happy baking!
In the Garden
A Fresh Start for Spring
Prepping Your Garden After Winter
By Madeline Wright
As winter fades and the days grow longer, gardeners everywhere feel the call of the soil. The transition from winter to spring is the perfect time to rejuvenate your garden and set the stage for a thriving growing season. Whether you’re tending a small backyard plot or an expansive landscape, these steps will help you revive your garden and prepare it for success.
Step 1: Clean Up and Assess
Winter can leave your garden looking tired and cluttered. Begin by removing debris such as fallen leaves, dead plants, and broken branches. Inspect your garden for any signs of damage caused by frost or pests. Take note of areas that may need repair, such as garden beds, fencing, or irrigation systems. Pruning damaged or dead branches from trees and shrubs will encourage healthy new growth.
Step 2:
Test and Nourish Your Soil
Healthy soil is the foundation of a productive garden. After months of dormancy, your soil may need a boost. Test its pH and nutrient levels using a simple soil testing kit, available at most garden centers. Based on the results, amend your soil with organic compost, well-rotted manure, or other soil conditioners to improve its fertility and structure. Turn the soil gently with a spade or fork to aerate it and mix in the amendments.
Step 4: Start Planting
Once the soil is prepared, it’s time to bring your garden back to life. Start by planting cool-season crops like lettuce, spinach, and peas, as well as hardy flowers such as pansies and snapdragons. If frost is still a concern in your area, consider starting seeds indoors or in a greenhouse until the weather stabilizes. For perennials, check for any signs of new growth and divide overcrowded clumps if necessary.
Step 3: Plan and Organize
Spring is the season of renewal, making it an ideal time to rethink your garden’s layout. Consider what crops, flowers, or shrubs you want to plant and how much space they’ll need. Rotate your crops if you grow vegetables to reduce the risk of soil-borne diseases. Sketching a garden plan can help you visualize your goals and ensure efficient use of space.
Step 5: Maintain Your Tools
Don’t forget about your gardening tools! Clean, sharpen, and oil them to ensure they’re in good working condition. Well-maintained tools make gardening easier and more efficient, while also extending their lifespan.
Step 8: Welcome Pollinators
Step 6:Mulch and Protect
Mulching is a simple yet effective way to retain soil moisture, suppress weeds, and regulate soil temperature. Apply a layer of organic mulch, such as wood chips or straw, around your plants and garden beds. This will also add a polished, tidy appearance to your garden.
Step 7: Establish a Watering Routine
Spring weather can be unpredictable, so it’s essential to monitor your garden’s water needs. Check that your irrigation system is functioning properly or set up a rain barrel to collect water for eco-friendly irrigation. Water deeply and consistently, especially for newly planted seeds and transplants.
Pollinators like bees, butterflies, and birds are vital to a healthy garden. Attract them by planting native flowers and herbs, providing fresh water, and avoiding chemical pesticides. A pollinator-friendly garden not only supports local ecosystems but also enhances your plants’ productivity.
The Beauty of Fresh Flowers
Bringing
Nature Home & Supporting Local Growers
By Elizabeth Hickcox
Bringing fresh flowers into your home is a simple yet impactful way to create a warm, inviting atmosphere. Whether it’s a delicate bouquet on the kitchen table or a vibrant arrangement in the entryway, flowers have a unique ability to brighten a space, lift your mood, and add natural beauty to your surroundings.
Living on the Central Coast, we are fortunate to have access to some of the freshest and most stunning blooms, thanks to our incredible local farmers markets and dedicated flower growers. Choosing locally grown flowers not only ensures peak freshness but also supports small farmers and promotes sustainable agriculture. Unlike storebought blooms that often travel long distances, locally sourced flowers are cut at their prime and sold directly to consumers, resulting in longerlasting arrangements with richer colors and fragrances.
Whether you’re strolling through the Santa Barbara Farmers Market, exploring the San Luis Obispo Thursday Night Farmers’ Market, or browsing the Cambria Farmers Market, you’ll find a vibrant selection of seasonal flowers— from sunflowers and dahlias to fragrant roses and eucalyptus. Bringing these fresh blooms into your home is a beautiful way to embrace nature and add a touch of elegance to any space. A bouquet on your bedside table can make mornings more refreshing, while a centerpiece of locally grown flowers can transform your dining experience. Fresh flowers also make a thoughtful gift, perfect for celebrating special occasions or simply brightening someone’s day.
Next time you’re out shopping, consider picking up a bouquet from a local grower. Not only will you enjoy the beauty and fragrance of fresh flowers, but you’ll also be supporting Central Coast farmers and their commitment to sustainable practices. A home filled with fresh blooms is a home filled with joy!
FarmersMarkets
Downtown
Santa Barbara
The Saturday Santa Barbara Farmers’ Market has moved to the 00 East and 00 West Blocks of Carrillo Street and the 900-1000 blocks of State Street in downtown Santa Barbara. 8 a.m. to 1 p.m.
Old Town
Santa Barbara
Every Tuesday
600-800 Blocks of State St. 3 to 6:30 p.m.
Solvang
Every Wednesday
400 block of First Street, downtown Solvang 2:30 to 6 p.m.
San Luis Obispo
Every Thursday
Five blocks of Higuera Street between Osos Street and Nipomo Street in Downtown San Luis Obispo from 6 to 9 p.m.
Arroyo Grande
Every Saturday and Wednesday
Saturday; Olohan Alley in the Arroyo Grande Village 12 to 2:30 p.m.
Wednesday; Smart & Final parking lot at 1464 East Grand Avenue from 8:30 to 11 a.m.
Morro Bay
Every Saturday
Main St. & Morro Bay Blvd from 2:30 to 5:30 p.m.
Morro Bay
Every Thursday
2650 Main St. Spencer’s Parking Lot from 2 to 4:30 p.m.
Cambria
Every Friday
1000 Main St., Veterans Hall Parking Lot from 2:30 to 5 p.m.
Baywood / Los Osos
Every Monday
668 Santa Maria Ave, San Luis Obispo from 2 to 4:30 p.m.
Avila Beach
Every Friday
Avila Beach Promenade from 4 to 8 p.m.
Atascadero
Every Wednesday
6505 El Camino Real from 3 to 6 p.m.
Templeton
Every Saturday
Crocker St. and 6th St from 9 a.m. to 12:30 p.m.
Paso Robles
Every Tuesday
11th and Spring, from 9:30 a.m. to noon.
Paso Robles
Country Farm & Craft Market
1st Saturday of the month 11th and Spring, from 9 a.m. to 1 p.m.
Wine Country
Visionaries
By Hayley Mattson and Paso Robles Wine County Alliance
The Paso Robles Wine Country Alliance (PRWCA) has announced Randy and Jenny Heinzen as the 2024 Paso Robles Wine Industry Persons of the Year. This prestigious honor recognizes the couple’s exceptional contributions to the local wine industry, reflecting outstanding leadership, vision, and dedication. The Heinzens, owners of Vineyard Professional Services (VPS) and Vineyard Professional Real Estate (VPRE), will be celebrated at the sold-out PRWCA Annual Gala on February 6, at CASS Winery.
Jenny and Randy Heinzen
A Legacy of Excellence in Vineyard and Winery Services
Jenny Heinzen, broker and owner of Vineyard Professional Real Estate, has been a cornerstone of the Paso Robles wine industry for over two decades. Her expertise in vineyard and winery transactions has facilitated the sales of more than 50 properties across 10,000 acres, significantly shaping the Paso Robles wine region. Jenny’s mastery of Paso Robles American Viticultural Area (AVA) valuations and her commitment to providing unparalleled client service have earned her a reputation as a trusted advisor to investors and local wine businesses alike.
“The Paso Robles wine community is a deeply collaborative and supportive network,” Jenny shared. “It’s an honor to play a role in the growth and success of this region that we hold so dear.”
Randy Heinzen, owner of Vineyard Professional Services, has been at the forefront of vineyard management innovation since assuming ownership of the company in 2017. Under his leadership, VPS has introduced sustainable farming practices and cutting-edge technologies to vineyards across the Paso Robles AVA. Randy’s dedication to excellence extends beyond his company’s operations. He serves on multiple state and national viticultural research boards, fostering advancements that benefit the entire industry.
The Paso Robles wine community is a deeply collaborative and supportive network,” “
“For us, Paso Robles is not just a place to work—it’s home,” said Randy. “This award is a reflection of the incredible mentors, peers, and community members who make Paso Robles wine country such a special place.”
Celebrating Community and Legacy
The Heinzens were nominated and selected for this honor by the PRWCA membership, which includes over 500 wineries, vineyards, and associated businesses. Their recognition highlights the collaborative and communityfocused spirit that defines Paso Robles wine country.
Joel Peterson, executive director of the Paso Robles Wine Country Alliance, emphasized the importance of the Annual Gala as a moment to celebrate the region’s achievements. “The Annual Gala brings our wine community together each year to recognize those who have contributed to the region’s success, and we are honored to celebrate Randy and Jenny Heinzen as Wine Industry Persons of the Year.”
Dusi Family
In addition to honoring the Heinzens, the PRWCA will recognize the Dusi family, who will commemorate 100 years of farming in Paso Robles in 2025. Italian immigrants Sylvester and Caterina Dusi purchased land in 1925 and planted Zinfandel, laying the foundation for a legacy of sustainable farming practices. Today, five generations later, the Dusi family continues to innovate while preserving the rich history of Paso Robles. Their endeavors include new vineyard developments, planting diverse varietals, and creating the J Dusi wine brand. The Dusi family’s unwavering commitment to the region will be acknowledged with a special recognition during the gala.
“The Dusi family’s contributions have enriched the fabric of Paso Robles wine country for nearly a century,” said Peterson. “Their dedication to sustainability and innovation embodies the spirit of our community.”
A Night of Celebration and Reflection
The PRWCA Annual Gala is more than an awards ceremony; it is a gathering of the Paso Robles wine community to celebrate its shared achievements and look toward the future. In addition to recognizing the Heinzens and the Dusi family, the event will feature representatives from local, state, and national offices, highlighting the broad support for the Paso Robles wine industry.
The sold-out event at CASS Winery underscores the importance of the evening for the wine community. As peers, mentors, and collaborators come together, the gala serves as a reminder of the collaborative spirit that drives Paso Robles’ continued success.
Looking Ahead
As Paso Robles wine country continues to thrive, the contributions of individuals and families like the Heinzens and the Dusis play a pivotal role in shaping the region’s future. Their leadership, vision, and dedication serve as an inspiration to all who are part of the Paso Robles wine community.
“We are deeply honored to receive this recognition,” said Randy and Jenny Heinzen. “We share this award with every person committed to keeping Paso Robles wine country vibrant and thriving.”
With such remarkable individuals and families at its core, Paso Robles wine country is poised for continued success, fostering a legacy of excellence, collaboration, and innovation that will endure for generations to come.
Fashion
STYLES OF THE SEASON »
Central Coast Living’s top picks for this year’s CASUAL AND ATHLETIC WEAR. A neutral palette for everyday performance.
BOTTEGA VENETA
NILI LOTAN
CHLOÉ
DRIES VAN NOTEN
LULULEMON
NIKE
LULULEMON
ADIDAS ORIGINALS
ALO YOGA
SAINT LAURENT
ATHLETA
Live Inspired
Wordsmiths Local
From ‘How To’ to ‘Crafting the Perfect Story’
Written by Christianna Marks
The new year brings with it new goals, including diving into more reading and learning new information about the things we’re interested in. I got the chance to interview four Central Coast authors (two who co-wrote a book) about their most recent projects. These books will teach you how to brand your business and products, take you on a deep dive into the wine industry, and let you experience Los Osos in a way you’ve never seen it before.
SCOTT SAUNDERS
Reilly Newman, the founder and brand strategist, and Scott Saunders, the designer of Motif Brands, used their years working together and wrote “Brandy: 101 Sips of Wisdom for Attaining a Successful Brand.” The book has been taking the business community by storm and even won the 2024 Goody Business Book Award for Marketing and Branding. The co-authors have been busy promoting Motif Brands, their Brandy podcast, and their book.
What was the idea behind writing “Brandy: 101 Sips of Wisdom for Attaining a Successful Brand?”
Reilly: Brandy is the culmination of three years of writing to educate business owners and marketers about the power of proper branding. We wanted to articulate these big ideas of brand strategy, design, and marketing in an approachable yet insightful way that brings value to our readers. Brandy shares our decades of experiences and our philosophy of brand building in short "sips" that can be easily read over a morning coffee or an evening nightcap. Although it covers complex topics that make a real business impact, Brandy was designed to make it easy to "sip on" and enjoy so the reader can apply what they learn.
What was it like to find out that your book had landed the 2024 Goody Business Book Award for Marketing and Branding?
Reilly: We were ecstatic to learn that
“Brandy” had won the 2024 Goody Business Book Award. Since the launch of “Brandy,” we have received incredible feedback from readers all around the world, including famous CEOs of global brands and award-winning authors. So we knew that “Brandy” hit a need in the market, but receiving the award confirmed our belief and is proof of the real-world impact Brandy is making for businesses. We are honored by the award and the opportunity to further assist businesses in their growth and success, which compelled us to launch a weekly ad-free podcast as a companion to the book. The “Brandy” podcast has a global listenership and is available on all podcast platforms.
How did both of you decide to take your branding knowledge, combine it, and write “Brandy?”
Scott: Since Reilly and I comprise Motif Brands and have spent the last six years bringing our collective decades of experience and knowledge together for rebranding clients — and because we each have a knack for writing — it seemed like a no-brainer to write a book together and create a brand around it (which birthed the accompanying podcast show). The main purpose being to educate and dispel many false ideas about branding in general. The reality is many mistakes made by business owners with regard to their brand simply are due to misnomers and a lot of misconceived notions about what branding is and how to really unlock its potential.
When reading your book what would you like your readers to come away with?
Scott: We intentionally wrote and constructed “Brandy” to be 101 short, distilled chapters (most are only 2-3 pages each) that do not need to be read in any specific order so that it can be easy to read and put down, with each chapter being thought-provoking enough to give the reader time to let things sink in. The principles and concepts of successful branding can't be treated like a secret recipe. Rather, they are ethereal principles that are all applied in different ways and differently for each brand. So keeping it short and sweet, simple to understand, and giving the reader some takeaway they can hopefully apply gives us the ability to educate and assist a greater audience than simply those that we decide to take on as clients.
What was it like to take your business Motif Brands and transform what you've learned into book form?
Reilly: Building a business is a massive undertaking and journey; writing a book is just as challenging, but in a more acute way. “Brandy” was painstakingly written because we wanted each word to be deliberate and clearly communicate our insights to bring the most value to our readers. When building a business, you gain a wide array of experience, but refining these insights into wellarticulated thoughts and words is an entirely different experience. It was a fantastic challenge that made us express the branding philosophy we've applied to many businesses over the years. This articulation brought more depth to our strategic principles and even more clarity to our thinking and unique branding approach, which we will continue to apply to the brands we work with. It has been a rewarding process that we look forward to repeating with future titles.
brandybook.us
Book available on Amazon
REILLY NEWMAN
Nicholas Belardes' debut
“The Deading” dropped in the fall of 2024. The speculative fiction novel, which blends Nicholas's love of birding with eco-horror, also pays homage to the local beach areas on the Central Coast. His next novel, “Ten Sleep,” will be released on June 24th of this year. I asked him some questions while we wait.
What made you want to become an author?
It may have started with a kind of itch. Maybe a pull? Somewhere in my childhood or teen years came a desire to tell stories. No matter how awful I was at scribbling words, those feelings persisted. I think if you get obsessed enough with learning the craft of writing, if you read a lot, and if you're a willing listener and learner, and if you're also willing to fail/try/fail/try, then I think writing eventual transforms into something you have to do. So, here I am with no regrets after years of learning the craft. Still learning, by the way.
Your debut novel, “The Deading,” came out this year. What is it like to see a piece of fiction you wrote on the shelves?
That's the surreal part of being a writer, isn't it? Writers all dream of finding their work on shelves, then when it
happens, the feelings are unreal. At the same time, a little part of me wants to be Gollum, croak “My precious” and run off with any copies I see in the wild.
“The Deading” s a literary horror novel. Have you always been interested in telling horror stories?
It's weird—I don't consider myself a horror writer though I've entered this dark realm of prose. I keep telling myself that after I publish four horror novels, then maybe I might start thinking of myself as one. And you're right. I do write on the literary side of things—I also love writing Chicano fiction, nonfiction, and other kinds of speculative fiction. And I very much gravitate to the most eloquent prose as a reader. One of my favorites is Elena Ferrante, and just read this year's winner of the Man Booker, the very lush and literary “Orbital” by Samantha Harvey. With that said, I've always penned on the darker side of fiction. I like unsettling stories, I do like the unknown, and since horror is the literature of fear, I find it a natural genre in which to craft dark tales. At the same time, my horror works are really blended genre novels. “The Deading” is part horror, sci-fi, Chicano fiction, climate fiction, and experimental fiction. I call them monster mashups. “Ten Sleep” is also a blended genre tale, mashing up Western fiction with horror, climate fiction, Chicano fiction, and more.
“The Deading” is set in a fictional version of Los Osos. What made you choose to set the book locally, and will you be the same with other books in the future?
I knew I wanted to write an ecohorror, which I define as literature about humanity facing the terrifying destruction it has done to the natural world. We're faced with environmental crises every day in San Luis Obispo County. Agricultural and wastewater runoff into our coastal waters affects us as much as the Oceano dune area
destruction via recreational off-roading affects animal life. Take a walk on those dunes. You don't need a magnifying glass to see the plastics and metals. Endangered Western snowy plovers have to nest in that mess. Even our local oyster farm might be more controversial than we think, potentially stealing much-needed ecosystem nutrients from our estuary. We've got other endangered bird species trying to survive here too, and endangered snails. So, forming an ocean revenge horror tale set in a fictitious Baywood was suddenly what I needed in my soul and what I needed to tell the world about. Two publishers were interested in “The Deading,” so I knew I was on to something by including our area's environmental controversies. I do plan on setting a future scary tale in the Pismo Beach area . . .
Your next novel, “Ten Sleep,” is coming out next year. Can you tell us a little bit about it?
Very happy to talk about my next release from Erewhon Books/Kensington Books. “Ten Sleep” is a supernatural modern-day western and eco-horror as if Jordan Peele's “Nope” met up with 'True Grit.' Hired cowhand Greta Molina becomes stalked by uncanny creatures on a cattle drive toward a canyon soaked in blood. What she doesn't know is the legacy of murder and rot that runs deep into the rocks of Wyoming's high country. As each night passes on the prairie, Greta and others face mounting supernatural and real dangers, including some that have supposedly been extinct for eons. Safety is only ten sleeps away, but Greta soon realizes that it may be too long for all of them to survive. Writer Stephen Graham Jones of “The Only Good Indians,” says 'It's not just the cattle and the work that are challenging—here there be monsters, too.
nicholasbelardes.com Books are sold everywhere books are sold.
NICHOLAS BELARDES
I KNEW I WANTED TO WRITE AN ECO-HORROR , WHICH I DEFINE AS LITERATURE ABOUT HUMANITY FACING THE TERRIFYING DESTRUCTION IT HAS DONE TO THE NATURAL WORLD. “ ”
The book dives into the process of making wine from ground to glass and also shares stories from Sean’s perspective
After almost ten years, author Sean Weir has rereleased his novel about the Saucelito Canyon wine industry; “The Mad Crush: An Obscure California Vineyard and the Quest to Make One Great Wine.” The book dives into the process of making wine from ground to glass and also shares stories from Sean's perspective as well as giving us an approchable history lesson of the region and the people he met working there.
“The Mad Crush” originally came out in 2015. What made you want to rerelease it almost a decade later?
The first edition of “The Mad Crush” was very well received, and it developed a bit of a cult following. Yet, in the push to publish it back in 2015, I sacrificed some extra material that I later realized would make for an even richer reading experience. I also thought that it was a story that a new generation of readers might enjoy discovering. So, I decided to produce an expanded second edition by weaving that extra material back into the main story. I also added an afterword that provides some fresh perspective and context, as well as a section of mini-chapters at the back called “Prunings.” This is where I stuck some oddball extras, things like meeting Eddie Van Halen while working at the Chamisal Vineyard tasting room and Avila Beach getting torn up after an oil leak.
Bill would tell me these stories that were hard to believe. He told me about how an itinerant Englishman planted this vineyard way out in the canyon in 1880 and farmed it by horse and plow—mind you; this vineyard is still difficult to reach by car. He told me about growing up in Montecito, then defecting to the communal Mountain Drive community in Santa Barbara, where they stomped grapes in the nude. He told me about leaving all that behind and going off the grid to restore this abandoned old vineyard. All of this—coupled with my own wild harvest season spent working for Bill in 1995—seemed worthy of retelling and putting into the historical record. I also saw the book as a way to honor Bill as a mentor and as someone who put an indelible mark on Central Coast wine history.
What landed you at the vineyard, and how and when did you meet Bill Greenough?
I grew up in Sonoma and went to high school in Napa, so I was always surrounded by wine. I worked in restaurants in Napa Valley, where I got an early education in wine appreciation. My fascination took off from there. I came down to Cal Poly San Luis Obispo for college and started working in local tasting rooms and cellars. After leaving school early to work the 1991 crush at Kenwood Vineyards in Sonoma Valley, I returned to Cal Poly the following fall to finish my degree. I was looking for work and saw a job posting for a cellar rat at Saucelito Canyon. I called, Bill answered, and off I went to work the 1992 harvest. Three years later, Bill asked me to return and work the 1995 harvest. My experience during that harvest ultimately inspired me to write “The Mad Crush.”
wines, including that 1995 Zinfandel—it was amazing to taste that wine I'd helped make after all of those years. That moment was the catalyst, and on the way home that night, I told my wife that I was going to dust off those notes and give it a go. I did give it a go, but it took me a full five years to finally get the book finished and published.
What was the process of writing the original book like, and what was it like to revisit and add to it all these years later?
When I wrote the first edition, I was a very busy husband, father to a young boy, and a business owner with my wife. Much of my day job involves writing. So finding the time and mind space to write for "fun" wasn't easy, and I had to push it into the margins of my life—a weekend morning here, a trip to the café there, and an occasional overnight retreat on the coast. I wanted the storytelling to be punchy, lean, and entertaining. Nothing extraneous or boring. Every word had to count, or it got pruned. Once I found that writing groove, things really took off. Even though “The Mad Crush” is technically a memoir, it tells a larger story dating back to the late 19th century, much of which I never personally experienced.
What made you want to write a book about your time working on the 1995 harvest in Saucelito Canyon and everything that came before with Bill Greenough?
When I was working at Saucelito Canyon,
How many years passed between working at the vineyard and deciding to tell this particular story about California wine making?
Short answer: 15 years later to start telling the story, plus five more to get it finished and published. Long answer: In 2009, I was invited to an event at Saucelito Canyon celebrating the 35th anniversary since Bill came to the canyon and restored the old vines. I'd kept a lot of notes from my time out there in 1995 and always thought it might make a good story. At this event, they pulled out a bunch of old
In that sense, it became a work of narrative nonfiction, and I had to conduct research and interviews to make sure the facts were straight. The book touches on history, ecology, and other topics that I needed to get right. The second edition came much easier than the first, but it still didn't come fast. The hardest part was figuring out where to weave in the extra material without disturbing the original story that people seemed to love. I had to work it in there seamlessly while smoothing out some transitions so that it all flowed together, which took some time. There was also additional extra material that I loved, but that just didn't fit—so I tacked it on as a separate section of minichapters at the end. I also wrestled with the afterword. I didn't want it to feel rote or predictable. It had to say something on its own.
TheMadCrush.com
Book can be found on Amazon and Saucelito Canyon tasting room in SLO
SEAN WEIR
Embracing the New You in the New Year!
Written by Kelly Browne
As we count the seconds to the sparkling new year, we embrace the magic of possibility, celebrating the opportunity for fresh starts and clean slates to put the past behind us. Father Time strikes midnight, and we are suddenly reborn through a worldwide celebration into an exciting chapter of our lives, resolving to be better, healthier, or more mindful versions of ourselves. While some of us keep those thoughtful resolutions, many become distracted by the rushing river of life and the storms that steal our attention, bringing us to our knees. Taking care of our families, difficult relationships, or navigating work often distracts us from our selfcare. In this journey of shiny new beginnings, how do we resolve to keep those whispered promises to ourselves and grasp the future to be the person our heart wishes us to be? Here are a few ways to manifest the new you in the new year:
Time is money…and your most valuable asset. Rather than wait for a situation that forces you to treasure your time on this earth, seize this moment. Shift your thoughts to the wonderful
things that make up your beautiful life and the people you’ve loved along the way. Positive “thoughts” carry an energy that vibrates on a higher frequency than fear, anger, or resentment. Try it. Notice how different you feel when you think of something that gives you joy versus what upsets you. If you focus on things that are negative, or with people who drain you, you have, in essence, given them your money. Start by setting boundaries with people and situations that steal your time. Reconsider how you want to invest your time in yourself. Make a list of blessings and really feel that sparkling magic of gratitude…it’s contagious.
Pay attention…and observe. Your words, thoughts, and actions create your life. If you are complaining about your current situation, what are you actively doing to change it? Blaming someone else for your outcome in life keeps you stuck there—only you have the power to change it. When we stay in that cycle of hurt, it creates the space for disease in our body. Forgiveness helps you heal wounds and release toxic feelings that fester, but it never disregards the emotional impact that caused you harm. Write down what is bothering you. Some of the items on that list are temporary, and as ancient sages say, “This too shall pass.” Speak to a therapist, make an action plan, or think about making a “mind movie” with the images of the vision you want to create for your one precious life.
Create a ritual of self-care…and compassion. Your mental wellness is critical to your health and rules your physical body. Instead of feeling like you have to join a gym to be fit, start by just being mindful of getting a balance of healthy food in your day. Spiritual sages incorporate walking as part of their daily routine, also known as “forest bathing,” to reduce stress and create an opportunity to connect to yourself. Walking is an amazing time to connect to your intuition and ground yourself back in your body. Simple things like a hot bath, cup of tea, or a piece of dark chocolate are also great ways to center ourselves.
Most importantly, remember your breath that gives you life, and be conscious of when you stop breathing… it is critical to your survival. Just breathe three times and embrace compassion for yourself. All we have is this present moment. Right here, right now. Be selfish and invest your time, energy and love into your greatest asset: you.
Kelly Browne is a best-selling gratitude expert on thank-you notes for adults and children. She is the author of the series, 101 Ways to Say Thank You: Notes of Gratitude for Every Occasion (Adams Media/ S&S, 2022), 101 Ways to Say Thank You! Kids & Teens (Cedar Fort, 2015), and her new book, 101 Ways to Create Mindful Forgiveness (HCI, March 2023). KellyBrowne.net
Experiences
The FREMONT Theater
A Timeless Landmark of San Luis Obispo’s History and Culture
Written by Christianna Marks
The Fremont Theater has been a historic landmark on the Central Coast since it opened Memorial Day week in 1942 to fanfare and a star-studded crowd. But to many people in San Luis Obispo (SLO) County, The Fremont is also a place that holds memories for us all. I know I’m just one of the many who remember sitting in the seats and watching some of my favorite movies for the first time, and now, as a lover of live music, I return to the Fremont over and over to see some of my favorite musicians come through SLO.
“[It’s] one of the last modern style theaters. There were not very many theaters that were built like that that are still standing and open, so it’s really cool that it’s still open, and it still has that big marquee. You don’t see that too often anymore, which is really exciting. It’s what makes The Fremont Theater recognizable in SLO,” The Fremont’s Director of Marketing Dana Greer, who started working there in 2017, shared.
I had a bit of a deep dive at the History Center of San Luis Obispo and discovered a lot, including that The Fremont was originally built for $200,000 by Fox West Coast Theaters and San Luis Obispo Theater, Inc., and its modernistic flare is something that still stands out today. From the painted fluorescent murals inside to the neon marquee out front, the movie theater (now music venue) has been the backdrop to everything from commercials to engagement shoots.
“One of my favorite [things] is really the artwork of the Fremont Theater. If you’ve ever been inside it, I think it’s just the majestic beauty of the entire building. From the inside with the lights to the outside and the lights. The paintings on the ceiling. It just adds to the full experience,” added Dana.
Flashing back to the past, The Fremont opened with a lot of excitement that has carried on to modern times, and plenty of celebrities of the 1940s rolled out to celebrate not just the opening of the theater and the showing of “This Above All,” but also to sell war bonds.
“Some of the photos I’ve seen I’m pretty amazed by. I’ve been told that [Stan] Laurel and [Oliver] Hardy sat in the front row the day that it opened,” said The Fremont’s current General Manager Frank Hayes.
Jackie Cooper, originally of “Our Gang/The Little Rascals,” even gave out free kisses to women who invested $100 in the war effort. Honestly, it sounds like a party and grand opening that I would have liked to attend.
“At the time, they had war bonds for sale at the Fremont Theater when it first opened, so it was definitely a different time, and since then, Fremont Theater has continued to be that staple theater that people recognize when they’re coming into SLO,” Dana stated.
Over the years, the landmark has dodged many a dramatic end or changes from almost being split in two to having its neon marquee restored in the early ’90s. Even when it looked like the theater would close, there was always a pivot to make that has kept it around, which has led to its most recent use as primarily a performance and concert venue since 2017.
FREMONT The Stage Area
“It’s pretty surreal some of the people we get. It sometimes reminds me how lucky and how fortunate I am and how we are on the Central Coast to have such great talent play downtown San Luis Obispo,” added Frank. “A lot of people will play Vina [Robles] or skip us entirely, but to have them stop, make us a stop, is great.”
In the last eight years, The Fremont has hosted country legends like Wynonna Judd and Kris Kristofferson, EDM artists, indie rock legends The Struts, Spoon, and Scottish singer/songwriter KT Tunstall. That’s just me naming a few of the many. They also host traveling dance parties with themes like Dinsey and Taylor Swift.
“We had Lyle Lovett this last year, and he is not an artist that typically plays the size room that we are. He usually plays much, much bigger shows,” stated Frank. “He had been there before, and just out of himself personally, he requested to play there. He wanted to play there. That’s a pretty good sign of what The Fremont does and brings to everybody, not just the locals but to the talent. The talent wants to come back.”
The Fremont holds 900 people when at full capacity, and so no matter who you see on stage, it’s always going to be an intimate experience; trust me, I would know. Even though The Fremont’s stage has seen the majority of its musical and comedic acts since 2017, it has also been the backdrop of some music history prior to the major switch, including Cage the Elephant recording an acoustic record there.
“About 24 years ago, the band Yes recorded a live album in the theater, and you can buy the DVD and the CD still, somewhere; you might need to get used copies, but it’s called ‘Keys to Ascension.’ It’s probably the biggest thing that was done there as far as an artist recording and kind of archiving the theater at that particular time,” added Frank.
But even with extreme talent performing on The Fremont stage, they haven’t forgotten that the theater started off as a single-screen movie theater, and every year during the holidays, they have free screenings of holiday classics that the whole family can watch.
“It’s a special community event that people come out to, and it’s really exciting when I talk to someone and they’re like, ‘Oh yeah, I grew up going to the movies at the Fremont Theater, and I’m really excited to be able to bring my children to the Holiday movies this year,’” Dana said.
She went on to tell me that the holiday movies started in 2017 as well and are one of the staff’s favorite events of the year, too, because it’s a different kind of connection to the community.
“It’s one of my favorite things that I get to do is to work with The Fremont and be able to promote these events, get people to come to the Fremont, and connect with the community. I mean, just the history alone at the Fremont is really cool, but to be able to play a part in having people come out and go to their first concert at the Fremont. To be able to be a part of that is really something special,” added Dana.
It’s clear to me that the residents of SLO County and the people who work at the historic theater have a deep love for The Fremont and every story that’s been told on its screen, its stage, or within its walls. For more information about The Fremont and who’s coming to town, go to: fremontslo.com.
THE WILDFLOWER EXPERIENCE
Written by Hayley Mattson
More than just a race; it’s a symbol of endurance, community, and connection
For over three decades, the Wildflower Triathlon has been more than just a race; it’s been a symbol of endurance, community, and connection. Under the stewardship of Colleen Bousman, former co-owner of Tri-California Events Inc. and current founder of See & Be Productions, the event is poised to make its triumphant return as the Wildflower Experience on May 2 to 4, at Lake San Antonio’s South Shore. With its unique blend of athletic competition, festival activities, and a deep sense of camaraderie, Wildflower is ready to reclaim its status as a must-attend event for athletes, families, and spectators alike.
Colleen’s company, See & Be Productions, is the driving force behind the revitalized Wildflower Experience. The name reflects a philosophy that’s both personal and profound: to help people SEE the joys and excitement life has to offer and to empower them to BE their best selves. It’s also a playful nod to Colleen’s initials, CB. For Colleen, the mission is clear—to create events that foster community, connection, and the grit to overcome challenges, epitomizing the very spirit of endurance.
“We value creating spaces where people can connect positively and achieve their goals together,” Colleen shared. “Wildflower is more than a race; it’s an opportunity to celebrate human resilience and the bonds that unite us.”
Colleen’s journey with Wildflower began at the age of 10, when her father, Terry Davis, the event’s founder, dropped her off as a course monitor in the pouring rain during the inaugural race. Despite a chaotic start—including washed-away markers that sent athletes in opposite directions—Colleen witnessed firsthand how grit and perseverance shaped the spirit of this iconic event. Working alongside her father after graduating from Cal Poly in 1997, Colleen found her passion for race directing, managing the event with precision and a focus on the athlete experience.
“Those early years taught me the value of integrity, hard work, and the importance of creating meaningful experiences for others,” Colleen recalls. “Seeing my dad’s dedication inspired me to carry on the Wildflower legacy.”
Today, that legacy remains a family affair. Colleen’s husband, Matt, has been a pillar of support, contributing to operations and even taking on physically demanding tasks like preparing campsites. Their children, Owen and Emaly, have also played key roles, from assisting with event setup to managing unexpected challenges like swarms of bees at the finish line. For the Bousman family, Wildflower is not just an event; it’s a labor of love.
The Wildflower Experience 2025 promises a weekend packed with excitement, beginning Friday, May 2, with a vibrant festival atmosphere. Attendees can enjoy live music spanning genres from bluegrass to rock, indulge in gourmet food trucks, and explore a sports expo featuring the latest innovations in endurance sports. Interactive seminars, fitness classes, and family-friendly attractions ensure there’s something for everyone.
The heart of the weekend, however, lies in its endurance events. Athletes of all levels can participate in four triathlons—Long Course, Olympic Distance, Sprint Distance, and Sprint Gravel— as well as additional events like a 20K Trail Run, 5K and 10K Fun Runs, and an Open Water Swim. Young competitors can join the Kids Race on Friday afternoon, making Wildflower a truly inclusive experience.
“Wildflower is more than just a race weekend; it’s an opportunity to build lasting connections,” Colleen explained. “At Wildflower, every campfire and shared meal transforms strangers into friends, creating a one-of-a-kind community that keeps participants coming back year after year.”
As part of the event’s evolution, See & Be Productions has launched an Ambassador Program that invites participants to become part of a growing community, spreading the excitement of Wildflower while connecting like-minded athletes who share a passion for endurance and adventure. Additionally, new partnerships are in the works to expand the endurance festival’s offerings, though Bousman is keeping the details under wraps for now.
EVERY CAMPFIRE AND SHARED MEAL TRANSFORMS STRANGERS INTO FRIENDS, CREATING A ONE-OF-A-KIND COMMUNITY THAT KEEPS PARTICIPANTS COMING BACK YEAR AFTER YEAR. “ ”
Camping options have also been elevated, with choices ranging from general camping to premium experiences like RV rentals, bell tents with queen beds, and nearby vacation rentals. For those seeking ultimate comfort, Paso Robles hotels are just a short drive away.
For Colleen, the Wildflower Experience is about more than personal achievement; it’s about creating a space where people can come together to celebrate life, resilience, and community. With over 50 staff members returning—many of whom have been part of the Wildflower family for
decades—the 2025 event is set to uphold its reputation as a premier endurance festival.
“This event is a testament to the strength of the human spirit,” Colleen shared. “We’re excited to continue the Wildflower tradition and look forward to sharing this incredible journey with everyone.”
Don’t miss your chance to be part of the Wildflower Experience 2025. Registration is now open, and early sign-ups are encouraged due to limited slots. For more information, including course maps and festival schedules, visit wildflowerexperience.com.
Big
Sur CoastChronicles
A Kayak Adventure Along Big Sur’s Rugged Coastline
Written by Chuck Graham
It was raining so hard; we couldn’t see beyond the shoreline. We knew the surf was big. We could hear it. However, the pelting rain and southeast winds prevented us from determining the true swell conditions while launching kayaks and standup paddleboards off the rugged Big Sur Coast.
Still, we had to launch. We were somewhere just south of Andrew Molera State Beach, me in my kayak, and former U.S. National rowing team members Patrick O’Hea and Will Miller were paddling standup paddleboards. The tide was surging in, and there was not much depth on the beach. We were quickly running out of real estate.
“It’s loud out there,” O’Hea shared as we stared blindly into the early winter tempest. “I guess we have to go to know.”
In the middle of a four-day paddling trip, we launched off that nameless beach. The sideways rain, low-hanging fog, and storm clouds created a gray, horizonless expanse within the tumult. We were winging it. The small pocket beach didn’t have a lot of depth. The tidal surge swept up onto the rocks, reverberating back towards our right flanks, so we had waves to contend with from three directions. Most waves pounded in front of us, but the bigger waves produced steep foam balls that gathered momentum, careening off eroding bluffs toward our blindside.
I helped O’Hea launch first, and then Miller. They launched without a hitch, but now it was my turn. They paddled through the heaving shorebreak almost flawlessly. I wasn’t so lucky and mistimed my launch. After jumping into my kayak, I punched through the first wave, but the second wave was bigger and already cresting. Before I knew it, I was surfing backwards on a six-foot wave, as water was drawn off the gritty shoreline. When my stern pounded into the sand, I instinctively curled up into a ball, while being catapulted. Bracing for impact, I felt the back of my head graze the shifting shoreline as a total yard-sale ensued.
Miraculously, I came out of it unscathed, minus all the gritty, wet sand that found its way between me and my wetsuit. Still, there was no damage to me, my kayak, or my paddle. While I scrambled for scattered camera gear, a spare paddle, and a water bottle, I was already strategizing my next attempt.
While I struggled to launch, I lost sight of Miller and O’Hea, the weather not allowing it. I told them to try to keep within the mouth of the cove. At that point, I just had to get off that beach. And I did, punching through three large waves, and better yet, I found Miller and O’Hea standing tall in the stiff southeast winds. They were roughly 100 yards off the wave-battered shoreline, smiling in the pelting rain beyond the breaking surf.
“Well,” said Miller, “now we know,”
Big Sur Beginnings
Since Pacific Coast Highway 1 (PCH) opened in 1937, the 75-mile stretch of winding Big Sur coastline has closed due to extensive landslides 55 times. In 2022/23 alone, there were rapid fire closures due to back-to-back wet winters involving multiple landslides. Since
January 2023, it’s been impossible to drive end to end, north from the Piedras Blancas Lighthouse and South of Carmel. Of the 656 miles of California coastline, the Big Sur Coast is arguably some of its most breathtaking. When the road is passable, Big Sur receives more visitation than Yosemite National Park.
Each time I’ve driven the weaving route in the past, my curiosity ran wild by the extremes of living remotely in coastal California. Due to its daunting coastal topography and strict land use regulations, the Big Sur Coast is sparely populated. Most homes are concealed by sheer cliffs, redwoods, coastal chaparral, and the Santa Lucia Mountains. Roughly 2,000 people eke out some kind of life above its weather-beaten shores.
So, it took a paddling trip to soothe my curiosity, hopefully revealing how remote and Mordor-like those massively sheer cliffs truly are. There were plenty of precarious examples of just how far people were willing to go to escape any sort of megalopolis. A couple of dilapidated dwellings appeared as if they required BASE jump training or wearing a parachute 24/7. Some dwellings were literally clinging to cliff faces, sagging toward the boulder-strewn coast. Several times, I asked myself, “How does one sleep in those conditions?”
With a combination of steep scree slopes and crumbly rock, Big Sur is always susceptible to shifting earth. Also, increased wildfires don’t help the mountainous topography; burns followed by wet winters only enhance erosion. Between 2016 and 2023, Caltrans spent $315 million in emergency work, shoring up the volatile Big Sur region.
With Highway 1 being closed going on two years, the ragged coast still beckoned. Most visitors that travel its curvy coast don’t get the chance to see the daunting perspective from sea level. It is impressive.
“Winter on the Central Coast is a season of quiet beauty—where crisp ocean air meets rolling vineyards, and golden sunsets remind us to slow down, breathe deeply, and find inspiration in every moment.”
