Lolo Gifts

Engagement Marketing Leads to Higher Production

It seems like a no-brainer; using marketing/engagement tools will increase your production. But sometimes, we let life get in the way - be it a lack of time, lack of funds, or lack of resources. Too often our marketing plans are the first thing to slide.

We hope that seeing the impact of engagement marketing in the form of concrete numbers will help you rethink the need to prioritize a plan for engaging your sphere of influence. We partnered with Beverly Hanks and Associates in Asheville, NC to examine the production levels of their agents over a 9-month span. They tracked each agent and whether or not they used any type of marketing/engagement tools and then compared their production (volume) levels.

The results came back as you would expect. Agents who didn’t use any type of marketing/engagement tools served as the baseline. Those agents who used these engagement tools had a 93% higher median production. Let that sink in- 93%!

Coupled with the industry numbers of how people choose their agents (over half of buyers and sellers find their agent from a repeat sale or referral) it is critical to maintain constant engagement. If they don’t remember you, can they use you for their next transaction or referral?

There are lots of different marketing tools and engagement strategies out there that you can use to stay top of mind with your contact list. Putting together a marketing “recipe” with “ingredients” that enhance each other’s flavor and create a better dish will improve your business. The stats simply don’t lie. Finding tools that you can put on autopilot, running in the background while you handle the everyday business needs, will make your life easier and will help grow your business pipeline practically while you’re sleeping. When you hit the right combination, you’ll be connecting with your contacts in a fresh way that keeps you at the forefront of their thoughts when they or anyone they know has a real estate need.

If you’re looking for a great autopilot tool, then look no further than LoLo’s Local Gift of the Month. In our study, while we found that those using any kind of marketing had a 93% higher median production, those agents who added LoLo and the Local Gift of the Month to their plan saw a 205% higher median production than those using no marketing tools at all.

You can learn more about LoLo and the Local Gift of the Month at www.lolo.gifts.