Sam Precious Metals
Brand Manual Brand Manual
CORPORATE DESIGN MANUAL PREPARED FOR colorblastfilms
March 2020
Corporate Identity of Sam Precious Metals
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Table of content Corporate Design Manual SECTION 1 | INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAGE 05
SECTION 2 | CORPORATE LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAGE 06
SECTION 3 | CORPORATE TYPOGRAPHY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAGE 12
SECTION 4 |
CORPORATE COLOR SYSTE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAGE 20
SECTION 5 | THE LOOK AND FEEL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAGE 22
These guidelines describe the visual and verbal elements that represent Sam Precious Metals corporate identity.
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Introduction
Introduction THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent the corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect commitment to quality, consitency and style. This brand Manual, includes the logo, name, colors and identifying elements, which are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the brand name and marks.
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Introduction Construction Clearspace Applications Correct logo
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Logo introduction LOGO INTRODUCTION The Logo is the key building block of the identity, the primary visual element that identifies the brand. The signature is a combination of the the symbol itself and the company name – they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE The Logo is a powerful image evoking the culture of design services - the connection between the strength of communication
1 THE FULL LOGOTYPE
and the different points that influence. The Logo has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper and lower case letters. The typeface is Roboto Mono and has also been chosen to compliment and balance perfectly with the logo. The corporate logo is presented through the use of colors as well as shape and form. The corporate colors are green, turquoise and white. It is a fresh and appealing blend of colors chosen for their strong combination - modern - classic - timeless. The colors have been selected according to
3 LOGO DARK VERSION
4 LOGO LIGHT VERSION
international standards as shown below and are easily implemented.
RECOMMENDED FORMATS:
ATTENTION:
.eps | .ai | .png | .jpg | .tiff
Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency.
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Logo Construction & Clearspace LOGO CONSTRUCTION & CLEARSPACE It is important to keep corporate marks clear of any other graphic
any other graphic element or message can be positioned in relation
elements. To regulate this, an exclusion zone has been established
to the mark of the symbol itself and our company name – they have
around the corporate mark. This exclusion zone indicates the closest
a fixed relationship that should never be changed in any way.
LOGO CONSTRUCTION Full Logo
CLEARSPACE Full Logo
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the height of the logo and multiply it by three
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Application on a background Colored Logo Version (Only on white background)
Minimum Logo Sizes Full Logo Minimum Size: 10mm x 2.5 mm
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Correct logo applications for Sam Precious Metals To avoid undesired results in the implementation of the brand, a number of generic rules have to be followed. The value of a brand depends largely on the discipline in its application. In order not to weaken the visual message of the brand it is essential to avoid the effects of counterproductive applications. A disorganized use of visual identity creates confusion, and it has a very negative impact on the profile of the brand and in the perception of the public which receive its values and services. The correct logo application is guarantee that it will perfectly convey the hierarchy within the whole corporate image.
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CORRECT LOGO APPLICATIONS The logo has relative measures and proportions determined by the criteria of composition, hierarchy and functionality. In no case shall these be modified in sizes and proportions. The logo must always be used in its colors version. If it is not possible for technical reasons, the black and white version should be used. If the logo is to be applied on non-corporate backgrounds or photographs, it should be applied in black or white, depending on the brightness of the background.
Color logo version
Black logo version
White logo
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Corporate Font Primary Font and Hierachy
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The corporate Font and history
LATO DESIGNER : ŁUKASZ DZIEDZIC
-
THE FONT Lato is a sanserif typeface family designed in the Summer 2010 by Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the open- source Open Font License by his foundry tyPoland, with support from Google. In 2013 – 2014, the family was greatly extended to cover 3000+ glyphs per style. The Lato 2.010 family now supports 100+ Latin-based languages, 50+ Cyrillic-based languages as well as Greek and IPA phonetics. In the process, the metrics and kerning of the family have been revised and four additional weights were created.
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The Corporate Font and its Structure - Primary Font Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces the personality and ensures clarity and harmony in all communications. These fonts helps inject energy and enthusiasm into the entire brand communications, as the primary and secondary corporate typefaces.
CORPORATE FONT HELVETICA NEUE DESIGNER : ŁUKASZ DZIEDZIC
-
THE FONT Lato sets new standards in terms of its form and number of variants. It is the
LATO
quintessential sans serif font, timeless and neutral, and can be used for all types of communication. Bold
TYPE EXAMPLES
Regular
Figures
Special Characters
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A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H I U V h i u v
J W j w
K X k x
L Y l y
M Z m z
A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H I U V h i u v
J W j w
K X k x
L Y l y
M Z m z
3
4
5
6
8
9
0
0 ! ¡ « æ √
1
2
“ § $ % & / ( “ ¶ ¢ [ ] | ∑ € ® † Ω ¨ ⁄ œ @ ∆ º ª © ƒ ~ µ ∞ … – ≤ <
7
) = ? ` { } ≠ ø π • ∂ ‚ å ¥ > ≥ ˘ ›
; ¿ ± ≈ ‹
: ‘ ‘ ç ◊
Typography and Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for the brand.
CONTENT TEXT AND INNER HEADLINES
You want to explain something more in detail? This is the best way to do it.
Lato Regular 6 pt Type / 9 pt Leading
This text is reserved for copy text and huge text amount. Take it, use it. Lato 8 pt Type / 11 pt Leading
FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS. Lato 10pt Type / 10pt Leading
HEADLINES AND TYPOBREAKS
MUCH MORE THAN AN INTERESTING HEADLINE! -
Lato 16pt Type / 16pt Leading
Super.Headlined Lato 34pt Type / 30 pt Leading
Spectacular. -
Lato 48pt Type / 48 pt Leading
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Corporate Font Secondary Font and Hierachy
Agen 16 // 60
The corporate Font and history
Agenor DESIGNER : DEEPAK DOGRA
-
nor THE FONT
Agenor is a geometric contemporary sans serif typeface created by Deepak Dogra and published by Graphite. Is an all caps display typeface family. It comes in five weights and is suitable for headlines, headings, branding, posters, packaging, titles and logos.
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The Corporate Font and its Structure - Secondary Font CORPORATE FONT AGENOR DESIGNER : DEEPAK DOGRA
-
AGENOR
THE FONT Agenor is Geometric Sans Serif font, an all caps display typeface family. It comes in five weights and is suitable for headlines, headings, branding, posters, packaging, titles and logos. Bold
TYPE EXAMPLES
Regular
Figures
Special Characters
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A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G H I T U V g h i t u v
J W j w
K X k x
L Y l y
M Z m z
A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G H I T U V g h i t u v
J W j w
K X k x
L Y l y
M Z m z
3
4
0
1
2
5
6 7
8 9
0
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ∂ ‚ å ¥ ≈ ç √ ~ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
Typography and Hierarchy CONTENT TEXT AND INNER HEADLINES
You want to explain something more in detail? This is the best way to do it.
Agenor Regular 6 pt Type / 9 pt Leading
This text is reserved for copy text and huge text amount. Take it, use it. agenor 8 pt Type / 11 pt Leading
FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS. Agenor 10pt Type / 10pt Leading
HEADLINES AND TYPOBREAKS
MUCH MORE THAN AN INTERESTING HEADLINE! -
agenor 16pt Type / 16pt Leading
Super.Headlined agenor 34pt Type / 30 pt Leading
Spectacular. -
agenor 48pt Type / 48 pt Leading
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The Corporate Colors Colors are one of the most important Things to transfer a brand to the customers.
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Color System and Color Codes PRIMARY COLOR SYSTEM
Color plays an important role in the brand corporate identity program. The colors below are recommendations for various media. A palette of primary and secondary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
PRIMARY COLOR
COLOR CODES CMYK
PANTONE 729 XGC
: C28 M49 Y74 K7
Pantone : 729 XGC RGB
: R178 G130 B84
Web
: #B28254
COLOR TONES
100 %
PRIMARY COLOR (
COLOR CODES CMYK
80 %
60 %
THE GRADIENT
40 %
Gradient
20 %
PANTONE 17-3914 TCX Sharkskin
: C51 M42 Y41 K6
Pantone : 17-3914 TCX Sharkskin RGB
: R131 G132 B135
Web
: #838487
COLOR TONES
100 %
80 %
60 %
THE GRADIENT
40 %
Gradient
20 %
Explanation:
These colors have become a recognizable identifier for the company.
Usage:
Use them as the dominant color palette for all internal and external visual presentations of the company.
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The look and feel of the Sam Precious Metals brand
Get the Look
Create possible Ideas.
Corporate Stationery Letterhead Business Cards The Envelope
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Letterhead
THE COMPANY LETTERHEAD
Explanation: This shows the approved layouts with the primary elements of the stationery system for the front- and backside of the letterheads. Usage: The letterhead will be used for all official communication that is going out of the company.
PARAMETER
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Dimensions
8.5 x 11 Inches
CMYK
Email signature
THE COMPANY EMAIL SIGNATURE
Explanation: The companyâ&#x20AC;&#x2122;s digital signature will say exactly what customers need to know Usage: The email signature will be used for all official email communication that is going out of the company.
PARAMETER
Dimensions
Digital
400 x 160 Pixels
RGB 27 // 60
Business Cards
THE COMPANY BUSINESS CARDS
Usage:
Explanation: This shows the approved layouts with the primary elements of the
The business cards will be used for all official contact and
Design.
communication of the company. Send your documents throughout
Frontside
Backside
the world with the style
PARAMETER
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Dimensions
3.5 x 2 Inches
CMYK
Envelope
THE COMPANY ENVELOPE
Explanation: This shows the approved layout with the primary elements of the company stationery system for envelopes.
Frontside
Backside
PARAMETER
Dimensions
4 1/3 x 8 2/3 Inches
CMYK 29 // 60
Employee uniform apparel The uniform is an important element within the company, since it signals the members of the company, it is an indication for the customers to whom they should look.
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Employee uniform apparel
The
uniform
of
the
companyâ&#x20AC;&#x2122;s
personnel is an important element for their identity
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Employee uniform apparel
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Employee uniform apparel
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The Business Cards Stationery Billboards Letterheard Web applications Poster Bus stops
The Fe 34 // 60
eel
Business Cards
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Stationery
EXAMPLES FOR CORPORATE IMAGE SYSTEM
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Billboards
FOR A CONSISTENT LOOK AND FEEL.
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Letterheard
EXAMPLES FOR CORPORATE IMAGE SYSTEM
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Web applications
FOR A CONSISTENT LOOK AND FEEL.
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Poster
EXAMPLES FOR CORPORATE IMAGE SYSTEM
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Bus stops
FOR A CONSISTENT LOOK AND FEEL.
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Corporate vehicle signage
EXAMPLES FOR CORPORATE IMAGE SYSTEM
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Corporate vehicle signage
FOR A CONSISTENT LOOK AND FEEL.
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Photographic style examples The brand image gives it the look that makes it stand out from the competition, it is an important element within the brand system.
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Corporate Image Corporate Photographic are responsible to transfer the values of the company to our customers or our potential customers. It is a composite psychological impression that continually changes with the firmâ&#x20AC;&#x2122;s circumstances, media coverage, performance, pronouncements, etc. Design.Inc use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
EXAMPLES FOR CORPORATE IMAGE SYSTEM
Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike
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Social Media Brand Design (Graphic Language)
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Graphic Language Background - For solid backdrops use muted/pale/simple backgrounds so the subject pops. Colors - Objects and settings should intentionally live within our brand color scheme. Do not use black & white photography. People - Images featuring her should depict him/her comfortable, and in surrounding.
EXAMPLES FOR CORPORATE IMAGE SYSTEM
Requirements: - sharp images - minimalistic look - modern and businesslike
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Tone of Voice The Sam precious Metals is one thatâ&#x20AC;&#x2122;s authoritative but relatable.
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Tone Pillar We don’t preach to our readers but rather ‘we’re on a journey of self-discovery with them, relaying the info we’ve learned, the products that are proven to work and the newest trends in the lifestyle space like a best friend or older sister would.
Voice Characteristics
Description
Do
Don’t
Sophisticated
We value high-quality and well-researched information so we can take everything to the next level.
Use economy of word (don’t use 5 words when you could use 2). Balance book-smarts and street-smarts.
Use Overuse jargon. Lose sight of the audience and their references points. Be bougie.
Tone We speak in a very personable tone, at times with a great sense of humor (if the piece calls for it) -and we are definitely not alienating. We’re culturally savvy, smart and grounded -- and our writing should reflect that. Language We use very clear, simple, and sincere language. We use plenty of relevant hashtags, acronyms, and GIFS. Who are we not Mean, offensive or ratchet (sophistiratchet is cool though) • Insensitive to identities • Irrelevant • Disingenuous • Bullies • Racist, sexist, homophobic, etc.
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Tone of Voice Copy Example
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Copy Example
All that glitters is gold! Recently, the precious metal surged to an all-time high of $2050, making it one of the bestperforming asset-classes of 2020. The commitment of more than $20 trillion worth of stimulus by governments and banks around the world to counter the pandemicâ&#x20AC;&#x2122;s repercussions led to an increase of demand for precious metals as gold and silver, the safe-havens. Analysts predict gold prices shall further increase. Source: FXstreet, CNBC Make it, Bloomberg Now would be a good time to invest in gold. Visit us at www.sampreciousmetals.com to know more. At Sam Precious Metals, our mission is guided by our strong conviction and belief in the value of gold and silver as a commodity of the future. Hence, we believe it is our responsibility to ensure we make an effort in consistently enhancing the global perception of these two futuristic commodities. We are committed to become the first choice of our customers by providing premium international standard services and high-quality products. Visit www.sampreciousmetals.com to know more. Link in bio. Over the next 10 years, we plan to establish 13 new refineries, hallmark centers, minting houses for fine and value-added products and laboratories to satisfy growing customer needs. Our vision is to fill the gaps in the precious metals industry by offering state of the art refining services and related products such as bars, coins, chemicals. SPM is fully committed to providing top quality products and services while meeting the highest ethical and moral standards in accordance with responsible sourcing. Varied & Beautiful. A metal to treasure! Choose one for your collection or gift someone something precious as tomorrow! For more info, please visit: www.sampreciousmetals.com
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Corporate signage The system of signals within the company in an important language that complements the brand, as it provides important information to those who work in the company and to visitors or customers.
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Signage system
THE COMPANY SIGNAGE SYSTEM
Explanation: visual communication system synthesized in a set of signs or symbols that serve the function of guiding, orienting or organizing a person or group of people at those points in space that pose behavioral dilemmas
Usage: These signals will be used for all official communication of important elements within the company. They will be mounted on a 20 x 20 cm glass surface, elegantly suspending the signal in the air and giving a direct message.
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The Company signage system THE COMPANY SIGNAGE SYSTEM
Explanation: These signals will be used for official communications of important elements inside and outside the companyâ&#x20AC;&#x2122;s facilities to ensure better service to both staff and customers.
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The Company signage system THE COMPANY SIGNAGE SYSTEM
Explanation: These signals will be used for official communications of important elements inside and outside the companyâ&#x20AC;&#x2122;s facilities to ensure better service to both staff and customers.
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Wayfinding The system of signals within the company in an important language that complements the brand, as it provides important information to those who work in the company and to visitors or customers.
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Wayfinding
THE COMPANY Wayf inding
Explanation: refers to information systems that guide people through physical environments and enhance their understanding and experience of space.
Usage: These signals will be used for all official communication of important elements within the company. They will be mounted on a 48 x 96 Inches on a acrylic surface.
Note: The dotted line is not part of the design
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Summary and Contact A SHORT SUMMARY These are the preliminary guidelines for good brand management in print and digital media. These guidelines must be respected so that the brand feels consistent throughout its use, no modifications should be made to the pantone, typography, logotype, or any other changes that could affect the brand in its image and in the way people perceive the brand. This is a manual that may grow over time as the brand expands. If the brand needs to expand its applications and uses please contact the person responsible for the development of this brand manual.
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Than
Summary and Contact
Contact DO YOU HAVE QUESTIONS? CONTACT US. For further information please contact: SAM Precious Metals E: info@sampreciousmetals.com P: + 971 4 874 8668
Link : www.sampreciousmetals.com
nks
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Sam Precious Metals
Brand Manual Brand Manual
CORPORATE DESIGN MANUAL PREPARED FOR colorblastfilms
March 2020