OILILY Fashion Fall/Winter 2015 Booklet

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Oilily’s winter garden Nature is as merciless as it is beautiful. It can fill you with wonder, but also confront you. The arts can have a similar effect: those artists that stand the test of time are capable of evoking different contrasting emotions: amazement, surprise, fear, and excitement.

For OILILY, this dualistic character of nature and the fine arts is an inexhaustible source of inspiration.

This winter’s collection transforms this notion into a stunning collection of feminine silhouettes in spectacular earthly tones and expressive materials that are impossible to resist.

Texture, Color and Contrast Bursting with delicious colors, the Winter Garden collection celebrates the winter as a start of new life. The collection is a statement of unconventional style and unexpected boldness. Important colors are the winter white, the ochre yellow, the dark greens, and dark blues with hints of purple.

OILILY puts great effort in creating bags that not only look good, but also feel luxurious and expensive when you touch them. This season, different types of fabrics, textures and qualities are combined in single pieces, and different contrasting prints or solids are combined to create a playful and modern twist on the signature OILILY look.

Embrace contrast. Embrace OILILY. The Winter Garden collection for Fall Winter 2015.

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Let’s talk business…

The OILILY bags and shawls are unlike any other. An OILILY handbag or accessory is not for everybody. We take pride in our unique signature and we cherish the customers who do the same.

An OILILY accessory can transform any outfit. The key is to find that one customer that appreciates a little risk, a splash of color, a healthy dose of style, and is not afraid to make a statement.

HIGH QUALITY PRODUCTION The design and production of our accessories is coordinated by a team of dedicated professionals in the Netherlands. We work with actual artists who paint our extraordinary prints on canvas. Our materials are sourced in all corners of the world and we only work with qualified production facilities that work according to European rules and regulations.

WARRANTY OILILY warrants the original consumer for two years from the date of purchase (on show of receipt) from defects in manufacturing and workmanship. This warranty does not cover normal wear and tear, abrasion, damage caused by contact of the product with acids or water, damage due to misuse or neglect of the product.

OILILY LOGO PLATES To increase the visibility of the OILILY brand, the red OILILY logo plate will be featured on each and every OILILY bag from now on. If it’s not featured on the front panel of the bag, it will hang as a pendant from the main zipper puller.

CLEANING and CARE We advise to avoid contact with perfumes, grease and light coloured garments. Furthermore, we advise to avoid using commercial products meant for other uses, such as shoe polish, turpentine, oil, stain removers, alcoholics or solvents. To remove dirt, simply use a damp cloth.

MATERIALS Our polyester fabrics are carefully selected. The coated material is durable, water repellent, light weight and wrinkle free. Our leather material is subject to the highest standard of quality control. Marks or irregularities in natural hides can appear.

UNIQUE SELLING POINTS •D utch Design – hand painted prints, unique eye for detail, customized hardware and interiors.

• To increase the durability, OILILY bags have a special hydrolysis resistance finish.

• OILILY

styles are perfectly worked out with countless pockets on the inside and outside, zipper closed compartments and lots of functionalities.

SELLING TIPS • R emember: you can never have too much color.

•A ccording to your customer’s lifestyle you will propose the right silhouette that matches their needs.

•D on’t forget: a handbag is not complete without a matching wallet.

• T he bigger the event, the smaller the accessory.

MERCHANDISE TIPS •O ILILY bags are best presented together. Create product bundles that complement each other.

• Create dimension in your presentation combining different shapes and sizes together.

• Enhance the luxurious appeal by having just one stuffed bag on display per item. Keep your stock in the back.

• The goal is to highlight the product, so place complimentary colors and patterns together. Choose your color story and be consistent.

VISUAL MERCHANDISING TIPS NOT BAD

BETTER

GAME, SET & ...

MATCH

MIX & CLASH

MIX & MATCH

SAD

HAPPY

Sales support & brand awareness O i l i ly P OS m ater i a l s

O i l i ly a n d s o ci a l m ed i a

OILILY shares its new collections, special promotions and next steps with its thousands of fans online through Facebook, Instagram, Twitter and YouTube. Slowly but surely everyone has got to like us ;-)

For the perfect OILILY-feel we will support you with customized point-of-sale materials. For more information please contact your sales agent/distributor or email: marketing@colorful-licenses.com

S t yl e m ovi e ‘ W INTER GA R DEN ’

Dow n loa d n ow

Every season, OILILY launches the new collection with a Fashion Show. Feel free to download at: youtube.com/oililyworld

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Download at http://cl-mediabank.com: > PDF version of the collection book > High resolution images & logos > Press releases Sign up for an account now!

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Mor e i n f or m at i o n For more information please contact OILILY’S official licensee partner: Colorful Licenses International BV | Peter Meelker | pme@colorful-licenses.com

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