Applover

AND THE REASONS WHY YOU LOVE IT APP LOVER’S BRAND GUIDELINES

LOGO COLOR L AY O U T AND MORE

KEE Agency

APPLOVER BRANDGUIDELINES

ABOUT THE LOGO We use the heart - symbol of love to show our passion about what we are doing.

We dream all the day about a school where we can help programmers, designers or anyone get use to modern UI/UX so they can create better applications.

We want it to be lean, simple, remarkable and easy to remember.

And that’s why we pick the logo above.

APPLOVER BRANDGUIDELINES

WE GOT SOME IDEAS At the first place, we thought a lot about what we really want to show.

Is it about love, code, moblie? If we should remove all the letters from the logo? Or if we should use something fancy and smart that force users to analyze it?

As Steve Jobs said, we have to say “no“ to many options.

APPLOVER BRANDGUIDELINES

WHY YELLOW? Think about love, and the heart, the first color everyone think about is “red“, so why yellow?

We also want our student to be creative, we want them to think outside of the box. And we change the red heart to yellow one.

Yellow is the symbol of energy, of youth, of freshers, of gold. So many things that directly related to us.

Here is the color-code of our main colors.

APPLOVER BRANDGUIDELINES

#F7931D

#000000

R: 247 G: 147 B: 29

R: 0 G: 0 B: 0

C: 0% M: 50% Y: 99% K: 0%

C: 0% M: 0% Y: 0% K: 100%

APPLOVER BRANDGUIDELINES

APPLOVER BRANDGUIDELINES

BIG, BOLD, BRAVE Our dream is way to big that we have to take small steps carefully from the very first place to make it come true.

APPLOVER BRANDGUIDELINES

APPLOVER BRANDGUIDELINES

HOW ABOUT TYPOGRAPHY? BIG, BOLD AND BRAVE is what we really want in our logo.

We picked PRIMETIME, a simple big bold typeface to show our idea.

It is great if you mix this typeface with some sans serif typeface like monsteratt, helvetica, segoe UI, ect...

Fexible, right?

APPLOVER BRANDGUIDELINES

DON’T MAKE IT WRONG Of course, there are so many cases that you have to put our logo on backgrounds that is not totally white.

So here is four options for you to change our logo colors.

APPLOVER BRANDGUIDELINES

THERE ARE ONLY 4 But remember this, there are only and only four options above for you.

If you want to put our logo on red, green, blue or any other colors, please add a rectangle below the logo. So that the logo can remain fresh, and right.

APPLOVER BRANDGUIDELINES

APPLOVER BRANDGUIDELINES

LOGO WITH TAGLINE

We have a tagline, surely.

But we don’t have to put it below the logo all the time.

In case that you have to, just remember to use this logo instead of the basic one.

APPLOVER BRANDGUIDELINES

APPLOVER BRANDGUIDELINES

APPLOVER BRANDGUIDELINES

IF YOU USE IMAGES Yes, you can design with images.

Just make sure that your images contain some “Yellow”.

Don’t use too bright “Yellow”, it looks a little bit different to our logo.

The “Yellow” that we really want is nearly orange.

You can use photoshop with a color selective layer, and adjust the magenta channel to the right, that’s all.

APPLOVER BRANDGUIDELINES

APPLOVER BRANDGUIDELINES