THE WOODY’S STORY Over 30 years ago, Woody and Yolanda, set out to create a Bar-B-Q restaurant where the meat melted in your mouth, the cole slaw was so fresh you’d think it was mixed at your table, and the authentic Bar-B-Q beans were the best you’d ever had. So with their passion for Bar-B-Q and a dog-eared collection of homemade recipes, they went on to create a dining experience in the tradition of the South’s great home-town Bar-B-Q shacks. It’s the kind of Bar-B-Q you and your family can call, well, your Bar-B-Q.
Whether you’re sitting down to a rack of our meat-fallin-off-thebone Signature Baby Back Ribs, or settlin’ in to tackle a slab of our original spare ribs, you’ll find that Woody’s couldn’t be any further from the big-chain restaurants. Every Woody’s is special with its own hometown atmosphere and every Woody’s serves up only the highest quality. We use the finest cuts of pork and beef and the best country vegetables. And everything we serve is a Woody’s original, from our secret-recipe Bar-B-Q sauces and freshly-prepared side dishes right down to our famous, juicy and tender, slow-smoked Bar-B-Q dinners. So if this is your first visit, be prepared. One taste and there’s no going back. We welcome you to Woody’s. It’s no wonder everyone says, “That’s My Bar-B-Q!”
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WHY WOODY’S BAR-B-Q?
WOODY’S MISSION STATEMENT:
To serve our guest with the freshest, highest-quality food possible all while providing friendly service in a sparkling clean environment.
WOODY’S CORPORATE CULTURE:
To put people first and strive to create a family atmosphere, where our franchisees and employees can thrive both professionally and personally. To have a positive influence in the lives of our franchisees, employees, vendors and guests and be a faithful steward of all that is entrusted to us.
SUCCESS AT WOODY’S BAR-B-Q
At Woody’s Bar-B-Q, we believe that our success in a local community will be directly tied to the effort of the individual who operates the local franchised Woody’s Bar-B-Q restaurant. The most successful franchisees will possess the following Strong Character attributes and qualities. Desire to serve others Put people first · Enjoy community involvement Are entrepreneurial in spirit Love a new and challenging opportunity Totally committed to following the Woody’s Bar-B-Q system A strong work ethic l l l l l l
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OUR FOOD MAKES THE DIFFERENCE “Between seasoning and levels of cooking, our Baby Back Ribs take about 8 hours to prepare.” Woody Mills, Co-Founder & C.E.O Our Bar-B-Q meats are seasoned with specialty spices, slow smoked for hours and cooked to perfection. All of our meats are smoked in house and have a pink smoke ring that is the signature of smoking with the finest hardwood available. There is no slicing at Woody’s, we hand carve all of our meats. Most of our meats are served without the sauce because we want you to choose the one you prefer not drowning in sauce like so many other Bar-B-Q joints. This is what makes us different. We take pride in every item on our menu. From our secret recipe Bar-B-Q sauces and freshly prepared home-style side dishes right down to our famous, moist and tender, slow-smoked Bar-BQ dinners. But we’re also building quite a reputation with our delicious specialty sandwiches, burgers, salads and homestyle dinners.
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SWEET, TANGY, TENDER AND SLOW COOKED FOR 3 DECADES. WOODY’S SIGNATURE BABY BACK RIBS.
Nobody Knows Baby Backs Like Woody’s. Long before ribs became the flavorof-the-month at big-chain restaurants, Woody and Yolanda created perfection with their Signature Baby Back Ribs. Since 1980, they have been using a special recipe and unique process to make the best baby backs around. Baby backs come from the tenderloin area of the pig where the meat is most succulent. Woody’s imports its baby backs from Europe, known for the very finest cuts of top loin ribs. Also known as “top loin ribs,” baby backs are the gourmet delicacy of pork that inspired the term “Eating high off the hog.”
MORE THAN JUST BAR-B-Q.
Today’s consumer is demanding choices and we’ve listened. Our fresh salads and wraps are a healthy choice that will truly inspire our customers to return time and time again.
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A CIRCLE OF SUPPORT: CONTINUOUS AND UNBROKEN Founded in 1980 as a familyowned restaurant, we know just how tremendous a step it is to invest in and open your own restaurant. That’s why we’ve done our best to simplify the process with our support system to help you avoid the pitfalls you might experience working independently. Woody’s Bar-B-Q franchisees will own and operate their own business, but will never work alone. As a Woody’s Bar-B-Q franchisee, you will become part of a family that truly cares, supports, and encourages each other every step of the way. “It’s a setting that is always easy-going with a comfortable atmosphere... and where the highest quality is still considered “standard”. Yolanda Mills-Mawman Co-Founder & Vice President
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REAL ESTATE SUPPORT
Woody’s real estate team will utilize a sophisticated demographic modeling process to determine your center’s optimal location, taking into account area demographics, traffic patterns, employment centers, and other profiles and market characteristics.
RESTAURANT DEVELOPMENT
Immediately upon joining the Woody’s Bar-B-Q family, you’ll be partnered with our restaurant development team to create your blueprint for a successful franchise. From business plan development, financing assistance and real estate to municipal approvals and construction, they will assist and mentor you through your grand opening.
FRANCHISE TRAINING AND CURRICULUM SUPPORT
With our intensive 6-week training program, you will receive more support than the industry standard. This program is designed to educate each new franchisee in all aspects of restaurant operations and provide them with the tools to achieve success. Whether our franchise owners have previous training in restaurants, business, or both, you will receive exclusive hands-on training specific to understanding and fully utilizing our culture, business systems and curriculum.
MARKETING AND ADVERTISING SUPPORT
Woody’s Bar-B-Q understands the importance of marketing and advertising as tools in becoming successful and in creating brand recognition. We realize that advertising is very area subjective, meaning, what works in one area will not necessarily be best in another. With this in mind, our support staff at Woody’s Bar-B-Q works closely with each franchisee to offer innovative marketing and advertising expertise and tools, enabling you to break through the clutter to effectively reach your target audience and maximize your business potential.
FRANCHISE SUPPORT TEAM AND DEVELOPMENT
From the day you open, your Franchise Support Team will mentor you on an ongoing basis. Available to you on any challenge you may encounter; from restaurant operations, business growth and development to human resource training and building customer loyalty, your Franchise Support Team is there for you.
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INVESTMENT To be considered as a Woody Bar-B-Q franchise owner, you are required to have at least $80,000.00 in liquid assets. Here is a synopsis of a Woody’s Bar-B-Q franchisees estimated initial investment. TYPE OF EXPENDITURE
ESTIMATED LOW
Initial Franchise Fee Opening Team Fee Initial Lease Payment Construction Cost Signs Furniture, Fixture & Equipment Point of Sale Opening Advertising Training & Pre-Opening Labor Opening Supplies & Inventory Insurance Utility Deposits Professional Fees Architects and Design Fees Working Capital TOTAL
ESTIMATED HIGH
$39,500 $39,500 $10,750 $10,750 $ 7,500 $15,000 $50,000 $175,000 $3,000 $10,000 $50,000 $150,000 $5,000 $15,000 $2,000 $4,000 $5,000 $10,000 $5,000 $12,000 $2,000 $10,000 $1,000 $5,000 $1,000 $5,000 $3,000 $10,000 $10,000 $15,000 $184,750 $486,250
The size of your restaurant, whether it is a build-to-suit, second generation restaurant or new construction, as well as other variables, affect this estimate. Details on our initial investment cost are located in our Franchise Disclosure Document (FDD). We will require all franchise candidates to complete our Franchise application prior to receiving our FDD. Woody’s Bar-B-Q is dedicated to assisting franchisees in securing the funding that will help turn their dreams of owning a business into a reality. Although we do not provide financing, we are knowledgeable about the latest financial resources and do assist our franchisees in working with third party lenders.
STEP 1
GET STARTED:
• Complete and return
Franchise Application
DISCUSS WOODY’S FRANCHISE OPPORTUNITY: • Assessment and exploration of mutually beneficial goals
STEP 2
• Receive the Franchise
Disclosure Document (FDD)
STEP 3
DUE DILIGENCE PROCESS BEGINS:
• Review and understand the FDD • Continue dialogue with Woody’s representative
• Meet with external advisors
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How much are royalties and advertising contributions? Woody’s Bar-B-Q royalty is 5% of the gross sales. The Advertising Fee is 2% of gross sales. How do I find a location? Woody’s Bar-B-Q guides you every step of the way, from securing a quality location to having a successful opening of your new business. Woody’s real estate team will utilize a sophisticated demographic modeling process to identify sites, perform competitive analysis and demographics. How big is the typical Woody’s Bar-B-Q? Our ideal Restaurant model can range from 2,800 sq. ft. to 3,300 sq. ft. Our Express model ranges from 1,000 sq. ft. to 1,500 sq. ft. What type of training will I receive? Prior to the opening of your store, you will be required to attend and successfully complete Woody’s Bar-B-Q intensive training program based on experience. What is the term of my franchise agreement? The initial term is for a period of 10 years, after which you can renew in 10 year increments pursuant to the Franchise Agreement and lease availability. Will you protect the Woody’s Bar-B-Q brand, menu and standards? The key to a successful franchise brand is establishing uniformity and consistency. Woody’s Bar-B-Q is well known for its quality. The conditions in the franchise agreement have been created to maintain these high standards. Any deterioration of the standards will only damage the image and reputation of all Woody’s Bar-B-Q restaurants. Do I need restaurant experience to open a Woody’s Bar-B-Q? Experience is helpful, but not necessary. It is more important that you are committed to following our proven system and not deviating from it along with having a strong work ethic. Our Franchise Support Team will train you on everything you need to know to successfully operate your business. How much profit can I expect to make? The amount you could make is impossible to determine and is a function based on many variables such as: retail sales, sales margins, cost of goods sold, location, fixed cost, variable cost, operating cost, financing cost and other factors. We encourage you to contact our existing franchisees to conduct your due diligence research. What form of continuing operational support guidance will I receive? Woody’s Bar-B-Q will provide you with our confidential Operations Manual which covers the many facets of restaurant operations. Updates to this manual will be sent to you as they are implemented. Periodically, your location will be visited by our field representatives to insure smooth operations and offer counsel and advice to you and your staff. In our commitment to offer superior support to our franchisees, our Franchise Support Department is available, by phone, to answer any questions that may arise. COMPLETE DUE
STEP 4 DILIGENCE PROCESS:
• Sign franchise agreement • Introduction to real estate team • Create business plan • Start working on securing funding
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REAL ESTATE AND SITE SELECTION: • Discuss available opportunities with real estate team
STEP 5
• Identify sites, perform
competitive analysis and demographics
• Lease signing • Architectural design • Municipal approvals • Construction process begins
TRAINING, MARKETING AND BEYOND: • Training program begins
STEP 6
• Launch pre-opening marketing plan • Construction is complete • Corporate training team arrives • Opening • Ongoing support continues
REAL ESTATE AND DEVELOPMENT Woody’s Bar-B-Q exclusive real estate brokers are always searching for the best possible real estate locations. We are seeking landlords, builders and developers to provide quality locations for our franchisees. “Our business depends on finding the best possible locations for our franchisees. Each prospective site goes through a series of detailed assessments to ensure that they match our ideal profile”. Woody Mills, Co-Founder & CEO Potential Site Criteria and Area Demographics
Woody’s Bar-B-Q sites must be conveniently located in neighborhoods or lifestyle centers that accommodate everyday activities. We also seek a good mix of businesses within the trade radius to promote our catering business. These may include high-volume or upscale grocery stores, specialty an convenient retail, and similar national Fast-Casual restaurants concepts. Woody’s Site requirements include, but are not limited to: • End-cap, free standing, or multi-tenant out parcel building • Excellent visibility to main roads. • Easy access at peak hours from thoroughfare. • Four to six spaces designated ‘short term’ for Take-Out Guests. • Take home flexibility with a separate take away entry and registers for easy
access and use. • Above average median income relative to the Metropolitan Statistical Area. • Easy ingress/egress, with traffic signal, left turn-in, left turn-out preferred; convenient and ample parking adjacent to restaurant (at least 50-60 spaces in the immediate area).
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Woody’s Bar-B-Q Corporate Office 4745 Sutton Park Ct., Suite 301, Jacksonville, Florida 32224 Phone: 904-992-0556 - Fax: 904-992-0551 For Franchise Information Contact: Phone: 904-992-0556 ex 36 - Email: woody@woodysbarbq.com
The information contained in this virtual brochure and on our website is not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by means of our Franchise Disclosure Document (FDD). Certain states have laws governing the offer and sale of franchises. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with all applicable legal requirements in your jurisdiction.