Experience Columbia SC Fiscal Year 2016-17 Annual Report

Page 1







MEETING NAME

LENGTH

ATTENDEES

ROOM NIGHTS

Jehovah's Witness Summer Convention

6 days

17,000

7,600

Miss South Carolina Pageant

9 days

2,000

1,436

Way of the Cross Church of Christ

7 days

1,400

1,187

United Sporting Companies

7 days

1,500

1,122

4 days

400

563

Institute of Transportation Engineers

(hosted at Columbia Metropolitan Convention Center)



7%

600,000

8%

300,000 0

FY 12-13

1,500,000

FY 13-14

FY 14-15

Social

31%

9% 8%

31%

9% 12%

14%

FY 15-16

Fraternal

Hobby & Sports

Association Fraternal Association Non-profit/religious Non-profit/religious

12%13% 14% 13%

Education

Education

Government

Government

FY 16-17- $1,280,250 FY 15-16- $1,277,644 FY 14-15- $1,059,370 FY 13-14- $953,166 FY 12-13- $1,019530

1,200,000 900,000

Corporate

Corporate

600,000

Corporate Corporate

6%6% 7%

300,000 0

7%

6%

7%

31%

31%

Government

Government

8%

8%

9%

FY 12-13 FY 13-14 FY 14-15 FY 15-16 FY 16-17

9%

14%

14%

12%

12% 13%

13%

Education

Education

Non-profit/religious

Non-profit/religious

Association

Association

Fraternal

Fraternal Hobby & Sports Social Hobby & Sports

349 events held Corporate 108/.3094/31 Government 49/.1404/14 Education 47/.1346/13 349 events held religious 42/.1203/12 Non-profit/ CorporateAssociation 108/.3094/31 30/.0859/9 Fraternal 29/.0830/8 Government 49/.1404/14 & Sports 25/.0716/7 EducationHobby 47/.1346/13 Social/ Wedding 19/.0544/6 Non-profit/ religious 42/.1203/12

Association 30/.0859/9 Fraternal 29/.0830/8 Hobby & Sports 25/.0716/7 Social/ Wedding 19/.0544/6

MEETING NAME

LENGTH

ATTENDEES

ROOM NIGHTS

International Plastic Modelers' Society*

6 days

6,000 attendees

1,550

Women’s Flat Track Derby Association**

4 days

900 attendees

300

American Chemical Society*

4 days

500 attendees

600

Carolinas Region YoungLife*

3 days

2,000 attendees

1,800

SC Music Educators Association*

3 days

800 attendees

300

Pure Fishing National Sales Meeting*

3 days

300 attendees

528

Social



PUBLICATION

ADVERTISEMENT

Connect Sports Magazine

2 print ads

SportsEvents Magazine

5 print ads

Sports Destination Management

6 print ads & 15 digital ads

Rowing Magazine

4 print ads

Sports Travel Magazine

3 print ads

Sinclair Broadcasting

:30 TV ad during SCHSL football state finals & :30 TV ad during SCHSL basketball state finals


ADVERTISEMENT

Real

SOUTHERN

© 2017 TIME INC. LIFESTYLE GROUP. ALL RIGHTS RESERVED.

COLUMBIA, SOUTH CAROLINA

T

HESE ARE MODERN

times, y’all, and Columbia, SC is redefining Southern for a new era. Proud home of both the state’s capital and its largest university, Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its museums and one-of-a-kind indie arts festivals to its streets. Come as you are, and discover all that makes Columbia the real Southern hot spot.


AUGUSTA'S INDEPENDENT VOICE



DATE

OUTLET

STORY

SCOPE

Sept. 2016 Atlanta-Journal Constitution

“Southeast Travel: Drink”

Regional

Oct. 2016

U.S. News & World Report

“10 Best National Parks to Visit in the Fall”

National

Oct. 2016

USA Today

“Fall Foliage: 10 Spots for Great Leaf Peeping”

National

Nov. 2016

Roots Rated

“48 Hours of Adventure in Columbia”

National

Dec. 2016

The Local Palate

“Capital Calling – Columbia, South Carolina’s Sizzling Culinary Scene”

Regional

Jan. 2017

Cosmopolitan

“26 Under-the-Radar Southern Towns for Girlfriend Getaways”

National

Feb. 2017

USA Today

“Where the Beloved Blood Orange is Blooming Right Now – Blood Orange Dishes, Desserts and Drinks”

National

Feb. 2017

Roots Rated

“5 Dog-Friendly Carolina Cities Worth a Visit”

National

Mar. 2017

The Huffington Post

“10 Domestic Vacations for Those Traveling on a Tight Budget This Spring”

National

Mar. 2017

The Boston Globe

“This Summer, It’s All About the Eclipse”

National

Apr. 2017

Palmetto Magazine

“Capital Gains”

Regional

May 2017

Daily Travel USA

“Best BBQ Trips to Try This Summer”

National

May 2017

Reader’s Digest

“Pet-Friendly National Parks”

National

May 2017

Garden & Gun

“Synchronized Fireflies: Lighting Up Congaree”

Regional

May 2017

Thrillist

“8 American Cities You Should Visit Before They’re Too Popular”

National

June 2017

Fodor’s Travel

“Columbia, South Carolina Is Going All Out for This Summer’s Solar Eclipse”

National

June 2017

Southeastern Traveler

“Travel Guide to the Solar Eclipse in Columbia, SC”

Regional

June 2017

Thrillist

“The Best Places in America to Watch the Total Solar Eclipse”

National

June 2017

The Charlotte Observer

“Where to Find the Best Viewing Spots for the Total Solar Eclipse”

Regional



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