Bar Insider
Columbus Bar Introduces:
DIGITAL MEDIA
STUDIO bY KELLEY MARCHAL
One of the most important tenets of marketing is that you need to meet people where they are; customers will not always come to you, so you must go to them. More people than ever are online – in 2019, the Pew Research Center ran a study and found that internet usage increased by five percent since 2016. That number has only increased, especially over the past year. Businesses need to pivot to reaching their clients digitally; advertisements in magazines and the newspaper aren’t going to cut through the noise of other ads that they see on a daily basis. Digital media is here, and it isn’t going away anytime soon.
NEW! According to a survey run by Biteable in 2020, nearly 60 percent of businesses use video as a marketing tool, and 94 percent of these businesses plan to continue. Nearly 74 percent of marketers say that videos are more effective than static imagery and also lead to a higher return on your investment. Plus, any video content you create can be used in myriad ways: on your website, on social media, as ad campaigns… the options are (nearly) limitless, depending on how creative you are. Not a fan of video? No problem! If you’re not comfortable behind the camera, how about behind a mic? Recording a podcast can help center you as a thought leader on a particular practice area, and you can engage your
You can have video shot for your website or a television spot or something for your YouTube channel. You can come in and do a podcast. We have a photo studio, and members can come and get a free headshot for your website or your directory photo.
10 | Columbus Bar L aw yers Quarterly Spring 2021
