May 2011 Hilliard Business Monthly

HILLIARD AREA CHAMBER OF COMMERCE

BUSINESS MONTHLY

Issue 12

May 2011

10 tips to best market your business

GOLF OUTING

On Friday, May 20, you will learn 10 new marketing tips for small and mediumsized businesses.

Marketing is always a topic of interest to business owners, marketing professionals and entrepreneurs. The Hilliard Area Chamber of Commerce is pleased to have Mitch Greenwald of Creative Spot share his expertise with us.

The founding member, Greenwald was destined for advertising since birth — his father was already in the field. Greenwald even starred in commercials and the show “Captain Penny” when he was young. So

it’s no surprise that when he got to OSU, he created his own advertising degree program and then went on to open the Creative Spot.

Today, he is the line between creative and strategy. His philosophy: “I’d rather be scared than bored.” Greenwald loves launching new products and services to market.

The luncheon is open to the public and visitors are encouraged.

Please contact the chamber at (614) 8767666 or through our website, www.hilliardchamber.org, to make your reservation by May 17.

Stivers’ open house Participants practice their putting skills during last year’s Hilliard Area Chamber of Commerce golf outing.

For more information on the upcoming event, see page 4.

www.hilliardchamber.org

By Chris Parker/ThisWeek

U.S. Rep. Steve Stivers (R-Columbus) points out features of his new office to Hilliard Mayor Don Schonhardt as staffer Minyet Hua takes a message on the phone. Stivers has moved his local office into the former Hilliard police department building at 3790 Municipal Way. He will host an open house from 5:307:30 pm. Tuesday, May 17. The Chamber hopes many members can attend to meet the congressional representative. Light refreshments will be served.

May 2011 | Hilliard Area Chamber of Commerce Business Monthly

1

Flip-flops requested

Hilliard Women in Business meeting set for June 22 As we celebrate the first full day of summer on June 22, kick off the traditional shoes you wear to work and break out your favorite pair of flip-flops and wear them to our luncheon. There will be prizes for different categories so be creative and decorate them!

We will be announcing the winner of our Renai Award at this meeting. Please see the additional article on this page about this award and how you can nominate someone.

The speaker for our luncheon will be Theresa Flores, a survivor of domestic sex trafficking when she was a teenager living in the Detroit area. She has written about her story in her book, “The Sacred Bath: An American Teen’s Story of Modern Day Slavery.”

Flores lives in central Ohio and is the single mother of three beautiful children. She has been a licensed social worker for nearly twenty years. Flores earned

Renai Award

her master’s degree in counseling education from University of Dayton as a human development specialist. She is a spokeswoman for Gracehaven House.

She is featured by the National Underground Railroad Freedom Center Museum in a traveling exhibit entitled, Invisible Slavery. She has been seen on ONN, ABC and FOX28 and the Today Show.

Gracehaven House gives a

safe home of hope,and healing for girls who have been forced into commercial sex trafficking.

A small portion from the luncheon reservation will go towards the Gracehaven House.

The cost of the lunch is $20 for chamber members and $23

The mission statement for Hilliard Women in Business is: Women dedicated to the inspiration, education, support and celebration of the personal and professional success of other business women.

The Renaissance is an era which is known for its great intellectual, social and artistic pursuits. Taken literally, it was a time of rebirth. It has given history some of its greatest minds and contributions in many fields, which are still being felt 500 years later.

In today's ever-changing world, we feel that the contributions of women in business exemplify the multifaceted talents and interests of many of those figures. The talents necessary to achieve success within the workplace, making positive contributions to the communities we serve and maintaining balance within our lives are far more difficult than at any point in history. As such, Hilliard Women in Business would like to accept nominations for the Renai Award. The qualified candidate will be in her current business or industry for a minimum of two years, has a history of giving back to the Hilliard community and be a member of the Hilliard Area Chamber of Commerce. The selection committee will also be looking for any recognitions or awards she has received related to her business or industry.

Nominations must be sent to the Hilliard Area Chamber of Commerce by May 31. See the nomination form on the Chamber’s website at http://www.hilliardchamber.org. for non-members.

Reservations need to be made

by June 17. Please pay in advance for your reservation by sending a check to the chamber or calling the chamber at (614) 876-7666 with your credit card

Hilliard Area Chamber of Commerce Business Monthly is a special advertising supplement to ThisWeek Community Newspapers.

Hilliard Area Chamber of Commerce Business Monthly is not responsible for opinions and views expressed in the paid adver-

ools, t e h t t o g e v We’ alent. t e h t t o g e We’v

number.

The Hilliard Area Chamber ofg Commerce encourages bringing friends and business colleagues to this event.

Key Bank is the sponsor of the luncheon.

MAKE YOUR GREAT OUTDOORS GREATER!

tisement in the business profiles. All real estate advertising herein is subject to the federal Fair Housing Act, which makes it illegal to advertise “any preference, limitation or discrimination because of race, color, religion, sex, handicap, familiar status, or national origin, or intention to make any such preference, limita-

Kitchens • Baths • Basements • Additions Windows • Doors All Of Your Remodeling Needs

tion or discrimination.” We will not knowingly accept any advertising for real estate which is in violation of the law. All persons are hereby informed that all dwellings advertised are available on an equal opportunity basis.

2

4146 Anson Dr., Hilliard, Ohio 43026

614-777-9009 www.redsremodeling.com

www.Buckandsons.com 614-876-BUCK(2825)

May 2011 | Hilliard Area Chamber of Commerce Business Monthly

www.hilliardchamber.org

Chair’s perspective

How is your business-emergency preparedness plan?

The Japanese earthquake and tsunami should have been a wake-up call for all Americans.

The Japanese people were incredibly prepared and yet the enormity of the tragedy was not lost on them, or us who are watching from afar.

While in central Ohio, we may not run the risk of having a magnitude 9.0 earthquake and tsumani, we do have to face weather-related disasters from time to time (who remembers the hurricane-force winds just a few years ago, that knocked out power and water for almost a

week in some areas? And 2:30 a.m. tornado sirens are not so rare.).

As you should be preHEATHER pared at home for any poKECK tential natural or man-made emergency, you should also be prepared for your business.

Consider a basic business-continuity plan as a beginning. If 25% or more of your staff can-

not make it into the office, will your business be able to continue to run? If the owner/boss is incapacitated (even briefly), does anyone else know what to do?

Sit down and make a list of all the tasks every member of your staff handles and ensure that there’s a written copy of these tasks accessible if needed.

Do a quick review of your insurance coverage and make sure that there are no gaps that leave you unprotected because it could cost you big.

Our Chamber has a number of excellent insurance profes-

Swim smart. Save lives.

Learn more about how you can keep your child safe this summer by visiting one of these facilities. Drowning is one of the leading causes of unintentional deaths in children under 14 years old and is preventable. Educate yourself and others on

sionals easily found on our website —www.hilliardchamber.org — if you need a local agent.

Ensuring that your business can continue to run during periods of brief emergencies will help you feel more prepared to deal with these situations.

In addition to ensuring that your business can continue to operate, you want to be able to handle an emergency incident that occurs while you’re in the office.

Your business should have a basic first-aid kit as well as several flashlights. If you can’t leave for several more hours – or even

a day – when you aren’t expecting it or planning for it, will you have the tools and supplies you need? Consider water storage and granola/energy bars stocked away, and then continue to rotate them every few months.

The Red Cross has some great suggestions and steps to help your business and employees prepare at www. redcross.org.

They suggest a “disaster kit,” a plan for evacuation (or safe spaces), and staying informed.

The internet is a great place to find sample emergency plans and suggestions for training your em-

ployees to be prepared as well.

We can learn from the Japanese tragedy and begin to prepare, or we can wait until we are faced with the emergency and then realize it’s too late to prepare. You owe it to your employees and customers to have a basic plan in place.

Even if you can’t foresee every possible event, you can sure feel more secure knowing that you have a plan in place to work from if you need it.

Heather Keck is the chair of Hilliard Area Chamber of Commerce.

ways to prevent drowning.

This public service message is sponsored by: City of Hilliard Recreation and Parks Department, Hilliard Ray Patch Family YMCA and Aquatic Adventures Ohio.

Save lives.

Jump in the summer fun.

5100 Nike Drive, Hilliard (614) 527-2267 • www.campbowwow.com/hilliard

Swim Smart. www.hilliardchamber.org

To advertise in the Hilliard Area Chamber of Commerce Business Monthly, contact ThisWeek Community Newspapers sales representative Michelle Rettig at (740) 888-6016 or mrettig@thisweeknews.com.

May 2011 | Hilliard Area Chamber of Commerce Business Monthly

3

Chamber golf outing to tee off June 20 Have you ever wanted to play Heritage Golf Club? Now is your chance to play in a scramble format at this private club with the Chamber’s annual golf outing.

Bring your clubs, clients, friends and family to play in this fun outing. Each year we have a great group of people who come to play this Pete Dye-designed course.

Lunch and a buffet grilled dinner will be provided in addition to great skill holes to win prizes.

The cost is $115 and includes: 18 holes of golf, golf cart, three drink tickets, lunch by Chick-filA and a BBQ dinner.

Prizes will be awarded for: Straightest Drive, Predict Your

Distance, Closest to the Pin, Hole in One, Lowest Team Score, “Most Honest” (highest team score) and the Longest Putt.

This year, you, as a chamber member, may help sponsor the outing at different levels to advertise your business. We have various levels of sponsorship from Predict Your Distance, Scorecard, Driving Range and Putting Contest, Skills Prizes, Tee Box, Hole Sponsor and Goodie Bags! Please see the form at www. hilliardchamber.org to secure your spot as soon as possible.

Don’t forget to try to mark the day of June 20 on your calendar so that you will be playing, too.

Chamber members’ anniversaries The Chamber would like to recognize our members who have continually supported the purpose of the chamber and its activities. The following members have invested in the chamber for ten or more years as of May 2011: 24 years Hilliard Auto Farm & Fleet – Gary Pedersen

New Chamber members 212 Capital Group Chay Rankin 1335 Dublin Road Suite 217A Columbus, Ohio 43215 614-487-0980 At 212 Capital Group, we focus on providing financial education to our clients through the development of a financial plan that is tailored to their needs and goals.

We have the ability to bring many different options to our clients that may help them overcome the many different financial challenges that they can face today.

Ohler Bookkeeping, LLC Jason Ohler P.O. Box 21941 Columbus, Ohio 43221 614-332-7301 www.ohlerbookkeeping.com We provide quality and affordable bookkeeping, accounting, and payroll services for small business clients. Our business solutions help small business owners save time and money. We handle the bookkeeping, so you can grow and manage your business. We pride ourselves on quality, affordable, and personalized bookkeeping services.

DISH Network Kate Leyba 3315 Mill Meadow Drive Hilliard, Ohio 43026 614-534-2000 www.dish.com DISH Network L.L.C. provides more than 14.1 million satellite TV customers with the highest quality programming and technology at the best value. Subscribers enjoy industry-leading customer satisfaction, the largest HD line-up, the most international channels, and award-winning DVR technol-

ogy. DISH Network Corporation is a Fortune satisfaction; in fact, Pella has attained a 91% national referral rate from our prior 200 company. Visit www.dish.com. customers. Our wood, fiberglass and vinyl Yun Strength and Fitness Systems, LLC windows and doors are built, sold, installed and serviced by Pella. Pella is an industry Jason Yun leader in energy efficiency and product per4601 Leap Ct. formance and has been an Energy Star PartHilliard, OH 43026 ner for the last 5 years. Your local point of 614-304-1426 contact will provide a free in-home consulwww.yunbootcamps.com Yun Strength & Fitness Systems is the tation; thus making window replacement premier provider of fitness services and effortless. support for all ages. Yun Fitness Bootcamps Steak Escape Grille is located in Hilliard, Reynoldsburg and Nimesh Patel Downtown Columbus, with morning & 2540 Hilliard Rome Road evening sessions available. Athletic RevoHilliard, OH 43228 lution is a national youth fitness program 614-777-7616 that we are proud to provide locally. www.steakescape.com Steak Escape offers fresh, made-to-order Gardner & Company Ltd. food that customers can see as it sizzles Allan Gardner on the grill right in front of their eyes. The P.O. Box 1163 menu includes authentic, grilled Cheese Hilliard, OH 43026 -steaks, specialty Sandwiches, ice-cold 614-432-8755 Lemonade, and Fresh-Cut Fries, and is augwww.gardnerandco.net We provide well-designed and well-built mented with Wraps, Char-Grilled Burgers, additions, patios, and decks. Our window Fresh Salads, and our famous “Smashed” and door replacements as well as siding Baked Potatoes are energy efficient. We install all hard surApobetic Business Systems, LLC face floors with emphasis on environmenRob Fill tal and hypoallergenic friendliness. We proP.O. Box 747 vide planned maintenance emphasizing Hilliard, OH 43026 proactive care of your home or office, in614-282-3511 door health and energy independence. www.apobetic.com Business Marketing Consultants, utilizPella Windows and Doors ing our exclusive Customer Acquisition SysBeth Orr tems and Online Presence Mitigation 1920 Schrock Road tools/technologies to increase prospect Columbus, OH 43229 conversions and revenue from your exist614-890-2000 ing customer base. Contact us for a FREE www.pella.com Pella is a long-established professional consultation! For an example of what text window and door replacement company that message marketing can do for your busifocuses on quality products and customer ness, text “FILL” to 57711.

Northwest Counseling Services – King Stumpp 21 years Gary Bast Insurance Agency – Gary Bast ThisWeek Community Newspapers – Michelle Rettig

FRIDAYS CREATIONS AND C&G BUSINESS GROUP

Member bits • Tom Baker of Baker & Associates Insurance Agency was once again named to Ohio Mutual Groups Centurion Club. This is their “Premier” Agents Club awarded for growth and profitability. The agency was recognized at the spring meeting that was held in Columbus March 31.

This achievement requires a

4

THE BEST KEPT SECRET IN HILLIARD FOR 25 YEARS!

team effort so Tom wants to thank his staff: Todd Abens, Sheree Cohen, Bill Emery, and Janey George.

• Dave Tanner of Play It Again Sports of Hilliard recently received a Sales Excellence Award at the sporting goods reseller's 2011 Winter Conference and Trade Show in Las Vegas.

• Business & Sports • Screen Printing

• Embroidery • Apparel and Novelties

Y MONDAY-FRIDA 8AM-6PM AY SATURD 8AM-12PM EMILY BUCK GABRIEL, DVM

Providing you and your pet the highest quality of personalized veterinary health care!

PERSONALIZED CARE FOR YOUR SPECIAL PET • PHYSICAL EXAMINATIONS VACCINATIONS • DIGITAL RADIOLOGY • DENTAL SERVICES SURGERY AND DIAGNOSTICS

4974 Scioto Darby Road, Unit A, Hilliard

614-771-0877

sales@fridayscreations.com Mention This AD And Receive 10% Off Your Total Order!

7157 Hayden Run Rd., Hilliard 614-777-6600 • www.BuckGardens.com

May 2011 | Hilliard Area Chamber of Commerce Business Monthly

www.hilliardchamber.org

Taste of Hilliard Have you renewed your membership? & Business Expo set for Aug. 10 We are starting to make great progress on this event to be held on from 4:30-7:30 p.m. on Wednesday, Aug.10, at the Makoy Center. We will feature our area restaurants and our businesses at the same time.

Restaurants who have already committed to being there are: Olive Tree Mediterranean Café, Raising Cane’s, Heritage Golf Club, and Courtyard by Marriott. Feel free to contact your favorite restaurant and ask them to participate!

We are still looking for people to be on the committee to help solicit restaurants, help with publicity, logistics, etc! If you have an interest in helping, please let Libby Gierach know at the Chamber by calling (614) 876-7666. We are pleased to announce the chair for this event, Shawn McCabe of McCabe PrintWorks.

We appreciate your continued support of the Chamber’s work on behalf of the business community. We appreciate you being a chamber member and look forward to another great year!

Thank you to the following members who have re-invested as of press time: Huntington Mortgage Group; Dave & Buster’s, Columbus; Shawan-Mar-

quis Agency, Inc.; Aquatic Adventures Ohio; ISP Chemicals, LLC; Your Success Clinic; Staybridge Suites; Northwest Franklin County Historical Society & Museum, Inc.; The Whitfield Insurance Agency; Paychex, Inc.; Home Sweet Home Custom Painting; Woodview Court; Lamkin, Van Eman, Trimble, Beals & Dougherty, LLC; Latona Chiropractic & Rehab Center, LLC; First Choice Auto Clinic, Inc.; Staples #1724; American General Life & Accident; Keller Williams Realty ALLSTAR 1; Comfort Suites; Liberty Tax Service; and Kitamu Coffee.

Lower blood pressure, lower bottom line May is National High Blood Pressure Education Month, so it’s the perfect time to remind your employees about the importance of regular blood pressure screenings.

In 2010, high-blood pressure — or hypertension — was estimated to cost the U.S. $76.6 billion in health care, medications and missed work. And presenteeism, when an employee comes to work in spite of illness, costs employers about $247 per employee with high-blood pressure. Since about a third of U.S. adults has high-blood pressure, which amounts to a large chunk of change.

To cut down on what high blood pres-

sure is costing your company: • Educate your workforce. Make sure they know the dangers of hypertension and pre-hypertension. Have a health professional visit the office to provide free blood pressure screenings. For posters, brochures, and educational materials, visit anthem.com/ time wellspent and look under “Know Your Numbers.”

• Get them moving. Being physically active lowers a person’s risk for developing high-blood pressure. In fact, regular exercise can cut it in half. Encourage your employees to be active by negotiating a discount with a gym, sponsoring fitness events,

or offering incentives for getting fit.

• Keep them balanced. Aside from raising blood pressure, employee stress is costly in itself. To cut your costs, take a proactive approach. Take advantage of a free “Quality of Worklife Questionnaire” from the National Institute for Occupational Safety and Health, and form a team to make recommendations on how to improve working conditions and reduce stress. In the meantime, keep lines of communication open so your employees feel confident they’re being heard.

— Reprinted courtesy of Anthem Blue Cross Blue Shield

Providing Assisted Living, Skilled Rehab and Long Term Care for over 13 years in the Hilliard Community.

Serving Hilliard and surrounding communities Voted 2011 “Rising Star” in Business Litigation by SuperLawyers

Mill Run Gardens & Care Center 3399 Mill Run Dr. Hilliard, OH 43026

614-527-3000

Business Law, Business Litigation, Criminal Law, Divorce Education Law, Election Law, Employment Law, Equine Law, Estate Planning, Personal Injury

www.NathanPainterLaw.com 5491 Scioto Darby Road, Suite 102, Hilliard, OH 43026 614-319-3306 www.hilliardchamber.org

4 out of 5 star facility (www.medicare.gov)

Family Satisfaction Survey Results: • Would you recommend this facility to others? Mill Run score: 97.6; state average: 89.6 • Overall, do you like this facility? Mill Run score: 97.6; state average: 90.7

Resident Satisfaction Survey Results: • Would you recommend this facility to others? Mill Run score: 91.3; state average: 84.5 • Overall, do you like this facility? Mill Run score: 95.5; state average: 86.8 (source-www.Itcohio.org)

Coming this Fall...

New private room rehab addition!

May 2011 | Hilliard Area Chamber of Commerce Business Monthly

5

Spotlight on Business: Sunset Cemetery Sunset Cemetery has been a member of the Franklin County business community since 1922.

Today, we are a proud member of the Dignity Memorial network of funeral, cremation and cemetery-service providers.

Founded by Otis (O.D.) Leach, Sunset Cemetery sits on 132 total acres of rolling hills, only 58 acres of which have been developed. The cemetery’s heartshaped pond was hand dug by Leach’s brother. The pond area offers a quiet and relaxing place to reflect on the loss of a loved one and feed the ducks and geese that visit the cemetery each year.

Sunset Cemetery has served the heritage of third and fourth generations of families with more than 31,000 interments.

Sunset Cemetery is a business partner with the Hilliard Area Chamber of Commerce, the Hilltop Business Association and the Grove City Chamber of Commerce. Sunset Cemetery offers traditional ground burial, mausoleum entombment, niche inurnment with both upright and bronze memorialization. Af-

fordable payment plans and financing are available for preneed arrangements.

We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one’s life.

When you choose a Dignity Memorial provider, you not only receive the compassionate care you expect from a locally operated establishment, but also the value you deserve from the largest network of funeral homes and cemeteries—including an array of services that is unmatched by any other funeral provider in North America.

As a member of the Dignity Memorial network, we offer Away From Home Protection, 24-Hour Compassion Helpline, National Transferability, Bereavement Travel, Personal Planning Services, Grief Support, Veterans Benefits, Free Personal Planning Guide and Child & Grandchild Protection.

The Chapel Mausoleum sits in the Sunset Cemetery’s 132 acres.

Sunset is proud to be a part of The Hilliard Area Chamber of Commerce. Serving your families loved ones since 1922.

Sunset Cemetery is at 6929 W. Broad St., Galloway, OH 43119. Please call (614) 8784692 or visit www.sunsetcemetery-columbus.com for more information.

Need Help Selling Or Buying A Home?

WE CAN HELP! We Offer Unique Lease Purchase and Owner Finance Programs!

Having Difficulty Selling Your Home?

Have Credit Issues?

We Can Help You Achieve Your Goals!

The entrance to Sunset Cemetery in 1926.

6

Call today! 614-547-3189 614-547-3189 or visit www.columbusleasetobuy.com May 2011 | Hilliard Area Chamber of Commerce Business Monthly

www.hilliardchamber.org

Calendar of events Friday, June 10 Morning Business Network Exchange Chick-fil-A 1988 Hilliard Rome Road 8 -9 a.m.

Friday, May 20 Chamber Luncheon 3525 Heritage Club Drive 11:30 a.m. – 1:30 p.m.

Monday, June 20 Golf Outing Heritage Golf Club noon shotgun start

Wednesday, June 22 Hilliard Women in Business The Four Seasons Columbus 11:15 a.m. -1:15 p.m.

Wednesday, Aug.10 Taste of Hilliard & Business Expo Makoy Center 5462 Center Street 4:30-7:30 p.m.

Ambassadorships Would you like to be a Chamber ambassador?

A Chamber ambassador is a member of the Hilliard Area Chamber who is interested in becoming more active in the Chamber and within the Hilliard business community.

Ambassadors work with Chamber staff and board members to increase membership, improve membership retention and strengthen awareness of Chamber benefits. Ambassadors improve communication within the Chamber by creating rela-

FIRST CHOICE AUTO

tionships with members and serving as liaisons between the Chamber and its membership.

Any Hilliard Area Chamber of Commerce member in good standing can become an Ambassador as long as they do not hold a board position or are not a chairperson with another local area Chamber.

If you are interested in learning more about becoming a Chamberambassador, contact the Chamber office at by phone at (614) 876-7666; e-mail at info@hilliardchamber.org or online at www. hilliardchamber.org.

Officers Heather Keck of Bowen & Keck Attorneys at Law Jeremy Felix of PNC Bank Rick Capuano of Credit Union of Ohio

Chair Vice Chair

Steve Bunyard of OhioHealth Dennis Gongwer of ProForma Graphic Impressions 2 Shawn McCabe of McCabe PrintWorks Bonnie Nyikes of Prudential Calhoon Company Realtors Cindy Seitz of Rosati Windows Jean Sickles of Premier Chiropractic Center of Mill Run Carrie Stanley-Davis, Nationwide Insurance Brian Wilson of Hilliard City Schools

Treasurer

Staff Libby Gierach Jessica Woolley Sara Pruett

Board of Directors Tom Baker of Baker & Associates Insurance Agency

Small Business Administration: www.sba.gov Ohio Chamber of Commerce: www.ohiochamber.com Small Business Development Centers of Ohio: www.odod.state.oh.us Small Business Development Center: www.entrepreneurohio.org Service Corp of Retired Executives: www.score

columbus.org The Women’s Business Development Center: (614) 222-6700, cascenter@aol.com Conway Center for Family Business: www.familybusinesscenter.com Central Ohio Better Business Bureau: www.centralohio.cbbb.org

Available!

100% UA

G

• Factory scheduled maintenance services • Engine & transmission repair or replacement • Tires - We carry all major brands & sizes • 24 hour towing • Computerized wheel alignments & balancing • ASE certified master technicians • Expert brake service & custom exhaust systems • We are a National Account Provider • Tune-ups & computerized engine diagnostics • Steering & suspension repair; Shocks & Struts • NAPA 12 month/12,000 mile “Peace of Mind” Nationwide Warranty Restoration • Collision and restoration

President/CEO Administrative Assistant Intern

Central Ohio Business Resources

CLINIC AND TOWING

We offer the following services to handle your needs.

24 HO UR TOWIN G SERVIC E AVAIL ABLE

$16.99 LUBE AND OIL CHANGE WITH 32 POINT INSPECTION

HURRY!

OFFER ENDS MAY 31ST! PLEASE MENTION OR PRESENT AD PLUS TAX. CERTAIN RESTRICTIONS APPLY.

WITH SERVICE!* *MINIMUM $100 REPAIR, UP TO 10 MILES. PLEASE MENTION OR PRESENT AD. CERTAIN RESTRICTIONS APPLY. EXPIRES 5/31/11

614-771-6343 • www.firstchoiceautoclinic.com

4570 Edgewyn Avenue, Hilliard (Off I-270 & Cemetery Rd.)

RAN T

E

% 0 6 0 4 E V A S ER T U P M O C R U O Y L L ON A O

CARTRIDGES

Inkjet & Laser

FREE

TOWING

www.hilliardchamber.org

Hilliard Area Chamber of Commerce 4081 Main Street, Hilliard, OH 43206-1435 Phone: 614-876-7666, Fax: 614-876-3113 E-mail: info@hilliardchamber.org www.hilliardchamber.org

E

Friday, May 13 Morning Business Network Exchange Chick-fil-A 1988 Hilliard Rome Road 8 -9 a.m.

Hilliard Area Chamber of Commerce

HP, Dell, Lexmark, Brother, Canon, Epson, & More

$3 OFF

Locally Owned by Hilliard Resident

4508 Cemetery Rd.

YOUR NEXT INKJET REFILL Valid only at Hilliard location.

May 2011 | Hilliard Area Chamber of Commerce Business Monthly

(Next to Batteries Plus) REFILL - NOT LANDFILL

614-777-4INK 7

Reinvention or extinction: The choice is yours If you’ve spent a few years as a small business owner, it’s a safe bet that you’ve discovered that you must keep reinventing your business. All of this reinvention can never stop because the 21st century marketplace becomes less like a destination and more like a moving train. Indeed, the Hobson’s choice for a small business is reinvention or extinction.

Let’s talk about reinventing your business, yourself and the fact that there should also be a balance between the two.

In his book, “Creative Approaches for

the Cost Effective Organization,” Steven Martin says there are five generations of business growth: 1. Work: The entrepreneurial stage.

2. Sell: Focus on sales growth and market share.

3. Cut: Focus on efficiencies to drive the bottom line.

4.Buy:Acquire assets to reach the next level.

5. Think: All actions are proactive.

It’s almost a natural law that a successful business will reinvent itself along

these five generational lines. And since each growth step requires a different kind of manager, be sure to reinvent yourself.

Unfortunately, there is no corresponding natural law to help keep your personal reinvention matched up with, and parallel to, that of your company. Consequently, keeping your personal intellectual growth in sync with your business requires constant attention and honest self-analysis.

Personal reinvention doesn’t mean you go from being a surveyor to a surgeon. It

means that instead of being intimidated by technological advancements, you actually become a visionary expert on how to leverage new capability. It means you go from knowing nothing about how an earthquake or a military coup d’etat on the other side of the planet could affect your business six months from now, to being pretty good at identifying local, as well as global, threats and opportunities.

Perhaps the best example is when you’re able to delegate tasks that you once trusted only yourself to do to the

Make the wellness ripple effect work for your company Is your company promoting an employeewellness program this year? If not, you could be missing out on some serious benefits. Our behavior and choices — and therefore our health — are influenced by the people around us.

Check out these statistics published by the WellPoint Institute of Health Care Knowledge: • A person is 71% more likely to become obese if a close friend of the same gender becomes obese. The likelihood of becoming obese is 40% greater if an adult sibling becomes obese, and 37% greater if a person’s spouse becomes obese.

• The odds of a person quitting smoking in-

crease by 67% if his or her spouse stops smoking. If a friend quits smoking, the odds of quitting increase by 36%; if a sibling quits, by 25%; and if a coworker quits smoking, a person’s odds of quitting increase by 24%.

Clearly, the lifestyle choices we make affect the health of the people around us. Make this ripple effect work for you and your employees by encouraging healthy choices. Anthem Blue Cross and Blue Shield has partnered with Bob Harper of “The Biggest Loser” to develop tools that leverage the positive influence we can have on others. The Health Footprint calculator, at http://connects2.anthem.com, helps people see

the effect their choices has on the people in their lives. The site includes health tips from Harper, links to Anthem wellness programs, and a calculator where employers can see the potential health care savings from even a single employee making positive changes for their health.

So stage a company-wide smoke out, or start a corporate team for the Pound-for-Pound Challenge [pfpchallenge.com], where each pound your team pledges to lose results in a pound of food being donated to a local food bank. Even if only one person is successful, their success translates into dollars saved and improved health that radiates outward and inspires others.

capable staff you’ve hired.

Circumstances require you to reinvent yourself whether you’re ready or not.

When that happens you can choose to be a whiny victim or embrace the change.

But remember this: Only owners who lead change can run and grow successful businesses in the 21st century.

Write this on a rock ... Reinvention or extinction - the choice is yours.

This artricle was written by Jim Blasingame, small business advocate.

Meeting Morning Business Network Exchange Don’t forget to check out our morning networking group and bring one guest this month. The Morning Business Network Exchange meets on the second Friday every month from 8 to 9 a.m. The location will now be at Chick-Fil-A at the Market of Hilliard, 1988 Hilliard Rome Road. The group meets for coffee, networking and information sharing. While this monthly meeting is for chamber members only, you may ask one guest to accompany you to this month’s networking event. Come with lots of business cards. Please RSVP to josh@securityplusinsurance.comor call Josh at (614) 777-8999.

Grow your business this summer Advertise in Hilliard Business Monthly The Hilliard Area Chamber of Commerce and ThisWeek Community Newspapers are partners in this publication which reaches 25,000 Hilliard homes. Filled with local business profiles, chamber news and upcoming chamber/ community events, this is the place for your business message.

INTRODUCTORY RATES Call Michelle Rettig for details: (740) 888- 6016.

Deadline: Wednesday, June 1 Publication: Thursday, June 9 8

May 2011 | Hilliard Area Chamber of Commerce Business Monthly

www.hilliardchamber.org