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WHAT IS ASPIRE? Aspire: A Guide to Educational Resources is an informational special section that helps to prepare for those just beginning their education, as well as readers interested in furthering their education with a Master’s Degree or Doctorate.

Readers of Aspire will find resources on scholarships, financial aid, career advice, adjusting to campus life and more.

THE COLU

MBUS DISPA TCH | SPECI

AL ADVE

RTISING

SECTION

| SUND AY, OCTO

BER 18,

2009

BaldwinWallace College Capital Universi Chambe ty rla Columbu in College of Nursing s College of Art & Design DeVry Un iversity Franklin Universi Hondros ty College School Mount of Nursi Carmel ng College of Nursi Ohio Un ng iversity Otterbe in Colle ge

DISTRIBUTION OF ASPIRE Aspire is delivered to more than 332,000 Sunday subscribers and an additional 92,000 non-subscribers in ZIP codes that have a high incidence of having an adult in the home with a bachelor or graduate degree and children between the ages 13-18.

The online component of Aspire allows you to place your message in front of 888,000 unique viewers per month utilizing Yahoo! Behavioral Targeting.

YAHOO! BEHAVIORAL TARGETING ATTRACTS EDUCATION SEEKERS IN THE COLUMBUS DMA FIND YOUR NEEDLE IN THE HAYSTACK The Internet is a big place. But with Yahoo! and Dispatch Digital, you can narrow your audience to a set of highly qualified consumers.

With Yahoo! Behavioral Targeting, your ads will appear to only those visitors who are actively seeking education in the Columbus DMA. Your ad dollars are precious. Why not focus them for the best return on your investment?

THE YAHOO! EDUCATION AUDIENCE The Education Audience includes users anywhere on the Yahoo! Network who have demonstrated active interest in education. Interest is determined by the user’s online activities during the time horizon specific for this product category.

Activities include: search terms, search result, clicks, relevant pages viewed and advertising clicks.

WHAT ARE THEY SEARCHING FOR? • Education • College • MBA • School WHERE HAVE THEY BEEN ON YAHOO!?

• Yahoo! Education • Schools + Education in Clubs • Schools + Education in Geocities

REVIEW OCTOBER 2008 EDITION OF ASPIRE

REVIEW MARCH 2009 EDITION OF ASPIRE

SPRING SPRING/FALL 2010

CENTERSPREAD

$13,785

$11,643

$225

$2,095

BACK COVER

$9,312

$8,256

$200

$952

PAGE 3

$9,312

$8,256

$200

$952

FULL PAGE

$9,165

$8,145

$200

$952

HALF PAGE

$7,065

$6,555

$125

$476

21.38” x 10” full-page advertorial 10.39” x 10” half-page advertorial 10.39” x 10” half-page advertorial 10.39” x 10” half-page advertorial 10.39” x 4.94” quarter-page advertorial

NIE

ALIVE!PICKUP

AD SIZE

All advertisers receive 250,000 Yahoo Education Behavioral Targeted impressions on both Yahoo and the Dispatch Digital websites in the Columbus DMA. Additional online run of site impressions can be added for $10 cpm (minimum 100,000 impressions).

SPRING 2010 Publication Date: Reservation Date: Advertorial Deadline: Ad Materials: Electronic ads:

Sunday, March 7 Monday, February 22 Tuesday, February 23 Wednesday, February 24 Monday, March 1

FALL 2010 Publication Date: Reservation Date: Advertorials Deadline: Ad Materials: Electronic ads:

Sunday, October 17 Monday, October 4 Tuesday, October 5 Wednesday, October 6 Monday, October 11

WHAT IS NIE? The Columbus Dispatch’s Newspaper in Education (NIE) Program is an educational effort that helps teachers and parents use the very latest textbook — their local daily newspaper — to instruct young people about the world around them and to encourage a love of reading. The Dispatch’s NIE Program reaches more than 900 teachers and 31,000 students each week. In 2004, more than 2.2 million newspapers were distributed across 23 central Ohio counties.

PLACE YOUR AD NOW! CONTACT NICOLE FREEMAN AT 614.461.8806 OR NFREEMAN@DISPATCH.COM.

in partnership with

WHAT IS ALIVE!? alive!, The Columbus Dispatch’s free niche newspaper, is the definitive resource for information and entertainment for 20-30 somethings living in Columbus and its surrounding communities. alive! is the pulse of the city, containing content that is intellectually stimulating, always compelling and easy to digest.