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FEATURED SMALL BUSINESS: ABC LETTERING STORE
LETTER TO THE EDITOR:
Dear Adorn Readers, Adorn magazine strives to be a fashion magazine that features small town businesses. The magazine wants readers to learn about the background information of local stores in order to promote the stores and gain public interest. In the September Edition of Adorn magazine, we are focusing on two stores: the ABC Lettering store and Trends in ship, and both stores are clothing distributors in the Shippensburg area. My name is Analiz Suarez, and I am the editor in chief for Adorn magazine. I was born in Jersey City, New Jersey on March 9th, 1994. In Jersey, my mother would constantly bring me with her on short shopping trips. I remember that we would walk from store to store. Visiting each one, side
by side the different stores co-existed along side each other. When I turned five, we moved to Mechanicsburg. The town of Mechanicsburg had a “home” type of feel to it. In Mechanicsburg, the small stores that we would walk to in order to visit had turned into larger stores with a longer fifteen-minute drive away commute. In 2012, when I went to college in Shippensburg University, there was something familiar about the layout of the town. There was a mixture both of the things that I liked from Jersey City and Mechanicsburg: the “home” type of feel of Mechanicsburg and the convenience of small stores strung together on each side of the street of New Jersey. Many of the students going to Shippensburg University, I feel, can bene-
fit from the convenience of many of the stores on King Street. There are different clothing store options such as Trends, East Meets West, and ABC Lettering Store. Along with the clothing options there are many different places to eat, sleep, and shop. Taking advantage of these options and helping the community financially, is what local residents should strive for.
Table of C Letter to the Editor
Freature Story: ABC Lettering
Contents Freelance Story: Trends is now trending...
Quizzes
Small Businesse
Feature Story: the AB
Small businesses fall into two categories: businesses that prosper and bloom by gaining profits from investments and local customers and businesses that begin to wither by losing investments from local customers. Small-town, small businesses have a harder time of gaining revenue compared to big businesses. In Shippensburg Township, although a small town, many of the small businesses have a better possibility of having an advantage. The Shippensburg University students, come to study from different cities and states help the Shippensburg Township Businesses to gain profits. ABC lettering company in Shippensburg Township specializes in customized screen printing and embroidery for hats, bags, shirts and any apparel. Timothy C. Strausner is the owner of ABC lettering company. ABC lettering
company is located on 51 East King Street. Strausner said the store was bought in 1989. Originally, it opened in 1978 and Strausner has worked within the embroidery company for approximately 26 years. He adopted the store; although, not originally his idea the practice of selling custom items became his trade. ABC lettering company has a website, www.abclettering.com; although, the website does not offer any online shopping and buying options, it does offer more background information about the store. The company is mainly an in store custom designing embroidery store. According to the website, “ABC Lettering Company has been providing screen printing, lettering, and embroidery services to central PA for over 25 years. Our clients include not-for-profit organizations, sports teams, and commercial entities.�
The store is located in a prime location on the main street that runs through Shippensburg. The company does offer many other different forms of communication. There is an e-mail address abcletter@pa.net. The store also offers a phone number 717-530-5997. Strausner contacts his customers via call or text in order to advise the customer that their item is ready to be picked up. A customer can choose to pay for the item after designing and submitting an order or after the item is completed. Strausner makes the custom embroidered clothing items and works fourteen hours every day of the week in order to keep up with the demands. He receives approximately 100 sales each week. The advice that ABC lettering company would give to other small businesses in Shippensburg, would be research the area and the people
es: Shippensburg
BC Lettering Company
before a starting new store. By researching and gathering information an owner could develop “[a] niche idea,” said Strausner that caters to what customers in the area want. If people rely on only one store for any specific good then more revenue will go into that particular store. The best-sold item in his store is Greek t-shirts because, as Strausner recalled, the Greek presence on campus has become larger within the past few years. Walking into the ABC store, there was already a sale in progress; a student at Shippensburg University was buying what is locally referred to as “letters” for Greek apparel. There were many premade shirts and hats displayed, such as Shippensburg University and high school shirts and sweaters. The Greek t-shirts are sold for approximately twenty dollars for custom sorority and fraternity items. Paddles at the ABC lettering com-
pany range from twenty to twenty-five dollars. Car decals and accessories range from five to twelve dollars. An SU Alpha Kappa Psi business fraternity member, at Shippensburg University, named Abigail Bower said, “I always go to ABC lettering for shirts because the store is convenient and near my apartment. Their shirts are cheap, can be easily washed without damage and I get to choose what goes on the shirt.” The shirts that Bower has ordered in the past year have generally been completed within two to three weeks. In conclusion, as Timothy Strausner stated that the ABC lettering store is family owned and solely managed. Strausner personally makes the custom embroidered clothing items. The most sold item in his store is Greek t-shirts, because Greek presence on campus has become larger within the past few years. The ABC lettering company, is located on 51 East King Street.
Small businesses can fall into two main categories: businesses that become popular and gain profits from investments and businesses that barely see any customers and lose investments. Out of the two types of businesses ABC lettering can be characterized as one of the few successful small businesses in Shippensburg Township.
Small Businesse
Not yet trending: Loca cho
Trends in Ship, a clothing store at 14 W. King St. in Shippensburg, has been struggling, said the owner, Amanda Chan. Her store sells occasion dresses, prom dresses, tops, skirts, underwear, scarves, jewelry and a limited selection of men’s clothing. Chan said that it usually takes a business two to three years to determine if a business will be successful or not. Trends in Ship opened two years ago, so Chan said she is going to give it one more year. It is scary, Chan said, to be in the “gray zone” and not know if her store will make it. “For me, it’s worth it to hang in there a little longer…The community needs it,” Chan said. When Chan first moved from New York City to Shippensburg in 2007, she said that she noticed that were only a few clothing store choices downtown and also a limited selec-
tion of clothing styles. “I like ‘in’ trends and I like different. When I moved to Shippensburg, it seemed like everything was the same and that was a little disheartening for me,” Chan said. Chan said she is surprised that her store does not attract more college students. Shippensburg University has people coming from different places and trends in Ship offers a variety of options for those with many different tastes. “I think [Trends in Ship] is needed,” Chan said. “I hope it pulls out.” One of the things Chan is doing to help her business is maintaining her new website, www.trendsinship.com, which she hopes will help to draw more people to her store, she said. The website allows people to look at different colors and sizes of clothing ordered the item with the right color or size, Chan said. There is no shipping charge and the item usually
arrives within two days. SU senior Rachel Whitesell started working for Trends in Ship several months after it opened and currently helps to cover a shift periodically. Trends in Ship has a small-business feel, Whitesell said. There is always someone who greets people who walk in the door and then helps them shop. Whitesell described Trends in Ship’s inventory as a “mish-mash” with a little bit of everything. “I just think that the clothes are not something that you would find in a department store … The clothes have very vibrant colors and patterns and are very fun,” Whitesell said. Whitesell said that Chan asks her employees, who are Shippensburg University students, to help pick out clothes for the store that match what people on campus are wearing. “She targets the trends…She goes along with what that age group wears at the moment,” Whitesell said. “She’s
es: Shippensburg
al store offers fashion oices
constantly asking what everyone is wearing on campus.” Whitesell said that Trends in Ship now has more occasion dresses than it did when she first started working there. Trends in Ship also sells prom dresses, which is an unexplored market in Shippensburg, Whitesell said. “That would really be a market that works well for Shippensburg,” Whitesell said. Right now Chan said that girls are looking for homecoming dresses at Trends in Ship, either online or in the store. There is the perception that Shippensburg does not offer anything to do, Chan said, but she is trying to challenge that by showing people that her store provides another option. “My real vision for [Trends in Ship] is trying to stay up on the latest styles,” Chan said.
BEAUTY TIPS: 5 WAYS TO Skin care: 5 tips for healthy skin Good skin care — including sun protection and gentle cleansing — can keep your skin healthy and glowing for years to come. By Mayo Clinic Staff Don’t have time for intensive skin care? You can still pamper yourself by acing the basics. Good skin care and healthy lifestyle choices can help delay the natural aging process and prevent various skin problems. Get started with these five no-nonsense tips. 1. Protect yourself from the sun One of the most important ways to take care of your skin is to protect it from the sun. A lifetime of sun exposure can cause wrinkles, age spots and other skin problems — as well as increase the risk of skin cancer. For the most complete sun protection: Use sunscreen. Use a broad-spectrum sunscreen with an SPF of at least 15. Apply sunscreen generously, and reapply every two hours — or
O GET TO CLEANER YOU! more often if you’re swimming or perspiring. Seek shade. Avoid the sun between 10 a.m. and 2 p.m., when the sun’s rays are strongest. Wear protective clothing. Cover your skin with tightly woven long-sleeved shirts, long pants and wide-brimmed hats. Also consider laundry additives, which give clothing an additional layer of ultraviolet protection for a certain number of washings, or special sun-protective clothing — which is specifically designed to block ultraviolet rays. 2. Don’t smoke Smoking makes your skin look older and contributes to wrinkles. Smoking narrows the tiny blood vessels in the outermost layers of skin, which decreases blood flow. This depletes the skin of oxygen and nutrients that are important to skin health. Smoking also damages collagen and elastin — the fibers that give your skin strength and elasticity. In addition, the repetitive facial expressions you make when smoking — such as pursing your lips when inhaling and squinting your eyes to keep out smoke — can contribute to wrinkles.
If you smoke, the best way to protect your skin is to quit. Ask your doctor for tips or treatments to help you stop smoking. 3. Treat your skin gently Daily cleansing and shaving can take a toll on your skin. To keep it gentle: Limit bath time. Hot water and long showers or baths remove oils from your skin. Limit your bath or shower time, and use warm — rather than hot — water. Avoid strong soaps. Strong soaps and detergents can strip oil from your skin. Instead, choose mild cleansers. Shave carefully. To protect and lubricate your skin, apply shaving cream, lotion or gel before shaving. For the closest shave, use a clean, sharp razor. Shave in the direction the hair grows, not against it. Pat dry. After washing or bathing, gently pat or blot your skin dry with a towel so that some moisture remains on your skin. Moisturize dry skin. If your skin is dry, use a moisturizer that fits your skin type. For daily use, consider a moisturizer that contains SPF. 4. Eat a healthy diet
A healthy diet can help you look and feel your best. Eat plenty of fruits, vegetables, whole grains and lean proteins. The association between diet and acne isn’t clear — but some research suggests that a diet rich in vitamin C and low in unhealthy fats and processed or refined carbohydrates might promote younger looking skin. 5. Manage stress Uncontrolled stress can make your skin more sensitive and trigger acne breakouts and other skin problems. To encourage healthy skin — and a healthy state of mind — take steps to manage your stress. Set reasonable limits, scale back your to-do list and make time to do the things you enjoy. The results might be more dramatic than you expect.
SECRETS TO LE 1. Remember that it can’t grow overnight.
10 Hair Styles You Can Do in Literally 10 Seconds Cosmopolitan + TRESemmé
Unless your scalp unleashes new strands like a Chia Pet, gaining new length is going to take time. “Hair typically only grows about a quarter of an inch — to a half an inch max — a month,” says celebrity hair stylist Mark Townsend, who helped Ashley Olsen grow out her asymmetric bob to past her waist. “And that’s only if it is super-healthy and doesn’t have a ton of split ends.” The bottom line: practice patience.
7 Surefire Ways to Stop Thinning Hair
2. Ironically, a scissor is your friend. Although getting regular trims to snip splits won’t make your hair actually grow faster, it will keep tips looking healthy and prevent splits from working their way up strands, requiring you to chop hair off more often. “If you wait so long that splits are causing your hair to break off high up on the strand, your hair will actually be shorter than if you get consistent trims,” Townsend says, who suggests asking your stylist to take around just an eighth of an inch off every 10 to 12 weeks to prevent extreme split ends before they start. MORE FROM COSMOPOLITAN
6 Hairstyles From Fall Fashion Week You’ll Want to… Cosmopolitan + TRESemmé 20 Incredibly Easy Ponytails You Should Try Now 3. Use conditioner every time you shampoo. “If your hair is wet, that means you have to condition it,” Townsend says. “Over time, from coloring and heat styling, strands start to get thinner at the bottom.” Conditioner helps replace the lipids and proteins inside the hair shaft, “as well as seal the cuticle to help prevent more damage from happening so that you can get your hair to grow longer and look healthier,” he says. 4. And don’t shampoo every time you shower. “It’s shocking to me how many women skip conditioner when showering, which is the worst thing you can do for your hair — especially when you’re trying to grow it long — and it’s actually shampoo that you should be skipping as much as possible,” Townsend says. Here’s why: The purpose of shampoo is to wash away dirt and product buildup, but it can
also take essential natural oils that keep strands soft and healthy along with it. When you really do need shampoo, be gentler on your hair by only lathering up at your scalp and then simply letting the suds slide down strands, hitting the rest of the hair as the water rinses it away. 5. Apply an oil or mask treatment weekly. Because hair that touches your shoulders or beyond can be several years old and most likely needs more TLC than normal conditioner. Townsend suggests using moisture-based masks and oils weekly. “I make a natural oil treatment and give it to all of my clients to use pre-shampoo,” Townsend says. (His easy recipe: 1 cup of unrefined coconut oil mixed with 1 tablespoon each of almond, macadamia and jojoba oil.) Because oils can leave a residue on hair, he says to apply it to damp hair, leave it on for 10 minutes, then shampoo and condition like normal. “These oils are able to fill strands up with fatty acids and then, when rinsed out, using regular shampoo helps seal them inside hair,” Townsend says, adding that Kate Bosworth, Diane Kruger, and Ashley and Mary Kate Olsen are fans. Not into DIY? Try an oil-based hair treatment instead, such as Nexxus Oil Infinite Nourishing Hair Oil. 6. Consider trying hair-boosting supplements.
ENGTHY LOCKS Your body requires many vital nutrients to create new hair, from ample protein to a slew of essential minerals. So take a look at your diet — because while eating a balanced diet helps, you may not be getting the proper amount of all the hair-building nutrients needed to create healthy hair that can grow super-long and withstand damage. “I take Viviscal Extra Strength and biotin tablets every day and tell my clients to do so as well — especially if they want to grow their hair and make it healthier as soon as it comes out of the follicle,” Townsend says. Before starting to take supplements, it’s best to check in with your doctor to make sure not only that you take the right amounts and that they won’t interact with any medications you’re currently taking. 7. Brush your hair like it’s spun from gold. Constant brushing can cause physical harm to your hair. “When you detangle wet hair, be sure to start from the bottom and work your way up — we often instinctually go from the scalp down but that just brings small tangles into one large knot and can cause you to lose a lot of hair,” Townsend explains. He also suggests reaching for the Sheila Stotts Natural Boar Bristle Brush, as boar bristle brushes are good at distributing your scalp’s natural oils down your hair and
being extra-gentle on strands too.
each shower.
8. Ditch your cotton pillowcase.
“This really does help to grow hair and keep long hair healthy for longer,” Townsend says. “Cold water lays down the outer layer of hair more smoothly, which helps prevent moisture loss, snags and heat damage — you only need to do it for a few seconds, but this one extra step over time can make a huge difference.”
Townsend recommends switching to a sateen fabric such as Calvin Klein Sateen White Sheeting because it has a softer surface that won’t cause friction the way that regularly woven cotton does with your hair, so you’ll wake up with fewer tangles. 9. Never, ever wrap your hair in a massive towel again. What could be so bad about putting hair in your super soft bath towel? A lot. “It causes so much breakage,” Townsend says. “Your hair gets caught in all the woven fibers and since most women almost always wrap it too tight around their face, all those tiny, fragile strands around your face are more prone to break.” Opt for the super-thin and soft microfiber hair towels instead (like Aquis microfiber hair towel), which are totally OK to wrap into a turban. 10. Switch up your pony placement. It’s an easy move that can help maintain the integrity of your strands wherever you tend to secure your ponytail all the time, which means they’ll continue to grow out strong and damage-free. 11. Do a cold-water rinse at the end of