AFG-Fall Winter 2012-Pronovias

WELCOME TO PRONOVIAS! THE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE RETAIL CONCEPT THE PRONOVIAS FRANCHISE SYSTEM

THE CORPORATE PROFILE

THE PRODUCT LINES

MARKETING & COMMUNICATION

THE RETAIL CONCEPT

THE PRONOVIAS FRANCHISE

Thank you for your interest and your time. It is a honour for me to introduce you to the Pronovias world.

To start with, we are a family owned company. Since we started in 1964, the company has never changed ownership and we are determinated to continue being in the future a family owned-professionally managed company. We believe that family companies add human values, long term vision and a unique commitment in making things better day after day.

“Love has always been the essence of our brand personality”

My father was a pioneer. He started in the bridal business in 1920 as a bridal fabric retailer. In the early 60’s he started the first prêt-à-porter bridal operation in Spain. In 1968 when I was 18 he gave me the opportunity to manage the company. Three months later I launched Pronovias with the idea of making it the best bridal company in the world. 40 years later and with the help of thousands of people all over the world our company has become the world leader in bridal fashion. But there is still so much to do…

In the next pages we invite you to know more about our achievements and challenges. On the other hand, let me tell you something which has always been and will be the essence and personality of our business: LOVE. We are a company full of LOVE and you can feel it every where. We LOVE our work, we LOVE making the most beautiful bridal dresses in the world, we LOVE our customers, we LOVE the people who work in the company and above all we LOVE making brides all over the world realize their magic dream on their happiest day. Anybody who wants to share our project is already part of our family.

Welcome to the Pronovias family!

Alberto Palatchi, President

THE CORPORATE PROFILE

A FAMILY OWNED PROFESSIONALLY MANAGED COMPANY HISTORY FACTS FIGURES 2010 CORPORATE & PERSONAL VALUES

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THE PRONOVIAS FRANCHISE

1922 Alberto Palatchi Benveniste begins selling laces and embroidery under “El Suizo” brand.

1928 Opening of first lace store in Barcelona (street Condal nº 7).

1964 Launch of San Patrick S.L. as the pioneer in bridal “prêt-à-porter” in Spain.

1968 Alberto Palatchi Ribera starts in the Business The PRONOVIAS brand is born.

Opening of franchises 1972 Launch of Pronovias corporate stores.

1975 Expansion in Europe through affiliates and subsidiaries 1980 Creation of new brands and product lines.

1990 Expansion in 5 continents.

Licences of national and international designers Valentino, Elie Saab.

2002 / Now Flagships openings in main cities all over the world (London, Milan, Paris, New York). New global distribution centre in Barcelona.

THE CORPORATE PROFILE

A FAMILY OWNED PROFESSIONALLY MANAGED COMPANY HISTORY FACTS FIGURES 2010 CORPORATE & PERSONAL VALUES

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MARKETING & COMMUNICATION

THE RETAIL CONCEPT

THE PRONOVIAS FRANCHISE

Pioneer of the bridal “prêt-à-porter” and specialized bridal stores in Spain.

Worldwide leader in bridal fashion with a global market share of over 5%.

Design: More than 70 full-time people in charge of design and development of new products headed by our Creative Director Manuel Mota.

More than 2000 new products every year.

Distribution: More than 3.800 customers in 75 countries.

Retail: 150 company owned or franchised stores. Flagship stores in New York, London, Paris, Milan, Madrid, Barcelona, Mexico, Athens.

Brands: Pronovias, Manuel Mota. ST. Patrick, La Sposa, Atelier Diagonal, White One. Exclusive Licensed brands for bridal: Elie Saab.

Growth rate: 20% average organic growth, every year.

THE CORPORATE PROFILE

A FAMILY OWNED PROFESSIONALLY MANAGED COMPANY HISTORY FACTS FIGURES 2010 CORPORATE & PERSONAL VALUES

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The Pronovias team: 740 people.

42 nationalities.

The same spirit. Worldwide USD Sales agregates

EBITDA (consolidated)

228 M

57 M

Equity Capital (consolidated)

350 M

Investment last 3 years

130 M

Headcount

740 people

THE PRONOVIAS FRANCHISE

THE CORPORATE PROFILE

A FAMILY OWNED PROFESSIONALLY MANAGED COMPANY HISTORY FACTS FIGURES 2010 CORPORATE & PERSONAL VALUES

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MARKETING & COMMUNICATION

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CORPORATE VALUES

PERSONAL VALUES

 Customer satisfaction  Leadership  Pioneers  Innovation  Organic sustainable growth  Product superiority  International drive  Commitment in making a better life for our people, business associates and comunities  Reinvestment

 Love in everything we do  Honesty  Courage  Hard work  Commitment  Positive attitude  Constant personal development

THE PRONOVIAS FRANCHISE

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PRONOVIAS AN INTEGRATED COMPANY

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The integration of all stages involving the elaboration of our dresses, guaranties the maximum quality and the best finishing at affordable prices.

The whole manufacturing process combines craft techniques and a great deal of artisan work with the most modern technology, which allows us to meet the tight deadlines that the market dictates.

THE PRONOVIAS FRANCHISE

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PRONOVIAS AN INTEGRATED COMPANY

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 The operations centre is located in El Prat del Llobregat, just a few Kilometers away from Barcelona.  More than 55.000m2 dedicated to design, industrialisation, manufacturing and distribution.  More than 70 people working on the artisan design and development of over 2000 new products every new season.  The Technical Office encompasses all the Know-how of the manufacturing team, with tight deadlines, to produce the most wonderful dresses ensuring both quality and the best finishing.  The product development team uses the most modern design tools supported by CAD.  The multiple artisan finishes require a highly qualified and experienced team.

Hundreds of procedures are handmade.  Every dress is made with fabrics and raw materials from many countries, this process is controlled by our operational centre.  Every dress is uniquely identified and controlled through every single stage of the manufacturing process, always using the most highly advanced IT tools.  Direct distribution to our stores and customers worldwide.

LEADING BRIDAL FASHION THE PRODUCT LINES

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THE PRONOVIAS FRANCHISE

THE PRODUCT LINES The most beautiful dresses in the world In our design centre in Barcelona a team of more than 70 highly qualified professionals invest all their time through innovation and development in the creation of our new collections.

Our bridal lines highlights more than 600 bridal dresses every year in two seasons with their respective accessories (veils, headpieces, shoes, lingerie,..).

The bridal new Collection conists of more than 2,000 new items per year. Our bridal design department also works in partnership and under world license with Elie Saab, the world’s favourite haute couture designer.

Our cocktail lines design and development highlights more than 400 new styles per year in two seasons. Scarves, bags and shoes to match with every dress are also part of our collections.

The architecture of bridal dresses is an heritage of the traditional Haute Couture. The firm’s unique skills in bridal couture are implemented in our cocktail line in order to create dresses for the bride’s family and friends in a design and manufacturing process which are difficult to match by the competition.

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THE PRONOVIAS BRIDAL COLLECTIONS

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The Pronovias bridal lines are divided into 8 Collections and 2 seasons per year. Each Collection represents a particular look in a very appropriate bracket of prices. Retail prices start at 1,000$ up to 12,000$ approx.

Our targeted customer is a mid-high class member. Every store can choose among our wide quantity of styles and prices its own selection to align the Pronovias collection with their local needs.

The benchmark for every store is to have a conversion success rate above 50% on all brides that visit the store.

Product superiority is in Pronovias the key to growth and success

Our unique logistics system ensures the delivery of all special orders at the precise timing requested by each bride. The Pronovias bridal collection is the world leader in sales within its category, consistently year after year.

THE PRONOVIAS FRANCHISE

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PARTY DRESSES

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One marriage is always one bride and usually the family and hundreds of friends. One event like a marriage justifies an appropiate dress code, normally elegant and glamorous.

Pronovias has already become a world reference in bridal dresses.

We are now working very successfully on becoming a world reference in cocktail dresses.

Haute Couture design and quality at very affordable prices with an outstanding service in the most wonderful bridal shops

The key to our success: Our own Haute Couture fashion designers, the best quality in fabrics and manufacturing, the unique colours and very specially our brand philosophy to create dresses that enhance the beauty of the women at an affordable price.

More than 400 new styles every year in two seasons and a constant pipeline in our manufacturing process ensures a constant flow of stocks and deliveries to our stores.

THE PRONOVIAS FRANCHISE

A WORLD CLASS BRAND MARKETING & COMMUNICATION

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MARKETING & COMMUNICATION The value of the brand International leadership is only possible through building a global brand.

The strategy of the Group aims a continuous upgrade of the brand positioning while increasing customer traffic to our stores.

Prescription We never forget that the essential key of success is word of mouth.

Customer satisfaction is key.

Every customer has to become an ambassador of the brand.

Exceptional service above expectations is the essence of the brands.

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BRAND POSITIONING THE CATWALK EDITORIAL CELEBRITY WEDDINGS

Once a year the most awaited fashion bridal show in the world takes place in Barcelona with more than 2,000 guests and press attending: THE PRONOVIAS CATWALK. Our top models have included names like: Karolina Kurkova, Miranda Kerr, Bar Raffaelli, Eugenia Volodina, Isabelli Fontana, Alejandra Ambrosio, Rebecca Romijn, InĂŠs Sastre, Doutzen Kroes, Hanna Sukopova, Carmen Kass...

THE PRONOVIAS FRANCHISE

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BRAND POSITIONING THE CATWALK EDITORIAL CELEBRITY WEDDINGS

Editorials with celebrities and high society, family names, include relevant high society family names like Kennedy, Hearst, Costner, Nicholson, Mc Donell, Scorsese, Ecclestone.

Our close relationship with global editing companies ensures world coverage for our editorial productions.

THE PRONOVIAS FRANCHISE

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BRAND POSITIONING THE CATWALK EDITORIAL CELEBRITY WEDDINGS

Celebrity weddings are very important for our firm.

We have our own department for VIP weddings with potential quantitative and qualitative coverage press.

Our PR department is very active ensuring that international celebrities get married wearing a Pronovias dress.

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BUILDING TRAFFIC WWW.PRONOVIAS.COM CUSTOMER RELATION SYSTEM - CRM ADVERTISING IN MAGAZINES

Our own traffic engine is our website. With more than one million users per month and one billion pages visited per year, our website is without doubts a world leader in its category.

Along the relevant information, our multilingual website offers interactive tools like the on line appointments and highlighted events. The website is linked to our own sites at Facebook, Twitter and Youtube.

A new application for mobile devices has recently been launched with amazing exponential growth.

The Pronovias Group will continue to invest time, money and effort ensuring continued growth and supremacy in the Internet.

THE PRONOVIAS FRANCHISE

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BUILDING TRAFFIC WWW.PRONOVIAS.COM CUSTOMER RELATION SYSTEM - CRM ADVERTISING IN MAGAZINES

Our own Customer Relation System manages all our customer base to ensure an adequate marketing follow up of all our customer data base.

THE PRONOVIAS FRANCHISE

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BUILDING TRAFFIC WWW.PRONOVIAS.COM CUSTOMER RELATION SYSTEM - CRM ADVERTISING IN MAGAZINES

The Group advertises in over 83 magazines in 36 countries with an annual coverage of more than 2,000 advertising pages.

Within every magazine our brand is positioned as an international leader. A long list of editorials flow permanently in our PR pipeline.

THE PRONOVIAS FRANCHISE

EMOTIONAL AND RATIONAL THE RETAIL CONCEPT

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EMOTIONAL BUSINESS

Getting married probably is the most important decision one person takes in a lifetime. Choosing and buying a bridal dress for the most important day is a crucial decision. It also must be a wonderful and memorable experience.

All brides take this venture as a very emotional period and expect this feeling to be shared by the people who help them choosing and buying their bridal dress.

“More than 150 stores in the world�

Therefore, the bride and her Pronovias consultant start up a personal relationship from the very first moment. Once the bride picks her dress among the store samples a new dress will be ordered to our headquarters in her size.

This dress will then arrive within the next few weeks to the store, thus the bride will return for a personal fitting (the first fitting). The dress will be then customized in the store workshop according to the bride measures. Some weeks before the wedding day the second fitting takes place in the store to make sure everything is perfect.

Usually our personal relationship with our brides lasts more than six months.

This is why personal involvement and emotional sharing is essential to build exceptional service that will lead to a strong brand perception.

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EMOTIONAL BUSINESS THE RATIONALES FOR THE BRIDE THE RATIONALES FOR THE FRANCHISEE

THE RATIONALES FOR THE BRIDE

Our combination is unique:  The best store, the best product, the best service, the best price.  Pure luxury at affordable prices.  The comfort of the world brand leader and the guarantee that the dress will be there in perfect conditions at the right time.

THE PRONOVIAS FRANCHISE

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EMOTIONAL BUSINESS THE RATIONALES FOR THE BRIDE THE RATIONALES FOR THE FRANCHISEE

THE RATIONALES FOR THE BRIDE

Here are some key factors of the Pronovias franchise system:  High margin.  High traffic.  High rate of sales conversion.  Low level of leftovers.  Full technology and management support.  Full stock management planning.  Help in selection, training and motivation of staff.  Permanent renovation of window displays and merchandising.  Dedicated support teams in every geographic area.

THE PRONOVIAS FRANCHISE

YOUR NEXT STEP THE PRONOVIAS FRANCHISE SYSTEM

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THE PRONOVIAS PRONOVIAS FRANCHISE FRANCHISE THE

THE PRONOVIAS FRANCHISE SYSTEM More than 40 years retail and franchise experience.

150 Pronovias stores in the world. More than 50% of Pronovias stores are company owned and managed.

Exceptional franchisee rate of satisfaction with extremely low rotation.

“Our experience with Pronovias goes many many years back. First, by buying a small amout of gowns, then the whole collection and in the end by opening six official Pronovias stores.Through all this time we have managed to run a very competitive bussiness, which is now in the first place of Greek brides interest. All this time, the Pronovias head company has been doing everything in its power to help us grow more and become the first choice in the bridal industry here in Greece. Being part of this group, means constant back-up and effort from a team that is there to help us and to solve any problems we may have.

Why business is good is because we work with the best.”

ALIKI TALOUMIS Franchisee from Athens (3 stores), Glyfada, Thessaloniki, Cyprus

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THE PRONOVIAS FRANCHISE SYSTEM THE PRONOVIAS CONTRIBUCION CONTRIBUTION THE FRANCHISEE CONTRIBUTION THE FRANCHISEE PROFILE THE SHOP PROFILE

 Exclusive license for the sale of the product lines in a limited area.  Know-How transfer of our more than 40 years international retail experience.  Doing your business plan with your feedback and local knowledge.  Investment and cash-flow plan.  Full store interior design project.  Permanent merchandising and window display planning.  Full marketing and communication planning.  Full technology and management support and training.  Training and permanent upgrade of all staff of the shop.  Global advertising budget.  Permanent innovation of product lines.

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THE PRONOVIAS FRANCHISE SYSTEM THE PRONOVIAS CONTRIBUCION THE FRANCHISEE CONTRIBUTION THE FRANCHISEE PROFILE THE SHOP PROFILE

“Being a Pronovias franchisee has been a wonderful experience for myself and the entire staff. The passion of the brand, image, design and management have been the main drive for us to fall in love with it and help our bridal customers make their dream come true.”

MOODY DAGHER Franchisee for Dubai, Kuwait, Cairo, Alexandria

 The full investment.  Personal involvement in the store management and success.  Finding the right location for the store (to be approved by Pronovias).  Managing the fit out stages.  Finding and training personnel according to the Pronovias guidelines.  Following management systems.  Achieving sales targets.  Ensuring customer satisfaction and the brand standards.  Bank guarantee.

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THE PRONOVIAS FRANCHISE SYSTEM THE PRONOVIAS CONTRIBUCION THE FRANCHISEE CONTRIBUTION THE THEFRANCHISEE FRANCHISEE PROFILE THE SHOP PROFILE

“Since 1969 we have travelled with Pronovias on the road to success with the same hope as the first day and have consolidated a family business in which we have always felt loved, secure and taken into account.

We are now ready and willing to keep growing together for at least another 42 years.”

AGUSTÍN SOLER Franchisee from Granada, Almeria, Casablanca

 Experience in retail.  Background in other franchising projects.  Financial resources according to this investment needs.  Personal time and interest in the business management. Making sure we develope all the business potential.  The right fashion approach.

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THE PRONOVIAS FRANCHISE SYSTEM THE PRONOVIAS CONTRIBUCION THE FRANCHISEE CONTRIBUTION THE FRANCHISEE PROFILE THE SHOP PROFILE

 The biggest Pronovias store exceeds 2,000 m².  Most of our stores average 140/250 m²  Location: high street – two levels are possible, providing ground level, no less than 80 m²  Cost of fittings is around 1.500 €/m² (depends on local costs)  The atmosphere of the Pronovias store must be elegant, warm, private and modern.  A typical shop of 200 m² will be divided as follows: 80 m² : reception area, information and cocktail 80 m²: fitting area including 4 fitting rooms 40 m²: stock room including workshop

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THE NEXT STEP

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If your profile meets our expectations and our project fits into your business plans a personal interview with more information will take place. This interview will clarify to both parts the interest in progressing into a formal negotiation.

A confidentiality letter with no other binding engagements will follow.

The next stage will disclose our business plan for your area:  Projected sales and margin budgets.  Investment plan.  Franchise agreement.

“Being a Pronovias franchisee is not a job, it’s a passion. When you manage a Pronovias franchise the passion is automatically spread to you and your team. Our goal as a franchisee for Mexico is to grant the bride with an experience identical to the one she could have in Spain or in any other franchise of the world.”

MIGDALIA CAVAZOS, Franchisee from Mexico DF, Guadalajara (2 stores), Monterrey

THE PRONOVIAS PRONOVIAS FRANCHISE FRANCHISE THE