HOT ISSUE
Nigeria is a beautiful country that is endowed with breath-taking attractions
by Ayotunde Olojede
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“...the mention of Nigeria, you automatically have specific images in your mind. ‘cause stories are compelling, have a definitive impact on brand identity.”
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24
cometonigeria
Fourth Quarter 2020
O
ver time, experts have shown the importance of branding as a magical tool. There is virtually no problem that cannot be solved through the proper branding of an organisation, a place, or people. Stories are critical in expressing brand identity, and a brand’s culture and values are essential in telling great stories. Just like a building, the most crucial part of any brand is the foundation, which is the culture upon which the brand is built. Today, at the mention of Nigeria, you automatically have specific images in your mind. This is because stories are compelling, and they have a definitive impact on brand identity. The Nigerian Identity is going through a rebirth, an inward reflection. www.cometonigeria.com
