SIMA 2011 : communication tools by LE ROY KARINE

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MACHINES AGRICOLES AGRICULTURAL MACHINERY ÉLEVAGE BREEDING

NORD VILLEPINTE NORD VILLEPINTE

F FR RA NA CN E C

CULTURES ARABLE FARMING

ÉNERGIES RENOUVELABLES RENEWABLE ENERGY FILIÈRE BOIS FORESTRY

Together

grow the

world!

Communication tools catalogue

How to gain visibility beyond your stand MONDIAL DES FOURNISSEURS DE L’AGRICULTURE ET DEinternational L’ÉLEVAGE The paris THE PARIS INTERNATIONAL agri-business show AGRI-BUSINESS SHOW

Choose the tools that match your goals

To help you optimize your participation in the show, we offer communications tools that you can use to stand out from the rest at this major event. A specific communication tool for each objective! SIMA 2011 has developed various ways for you to make contact with visitors before, during and after the exhibition.

You will be able to:

> Improve your visibility > Strengthen your brand image > Increase traffic to your stand > Reach new contacts A SOLUTION FOR EVERY NEED, the choice is yours! SIMA 2011 Tools

Improve your visibility

Strengthen your brand image

Increase traffic to your stand

Reach new contacts

Before the

During the visit

After the

Planet-agri.com New!

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ONLINE BANNERS AND BUTTONS

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LOGOS – INTERACTIVE MAP, EXHIBITORS LIST

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BANNERS ON THE INTERACTIVE MAP

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WEB PACKAGE New!

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E-NEWS TARGET MARKETING

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E-COMMUNICATION PACKAGE New!

• •

LARGE VISITOR MAP MULTI-FORMAT PACKAGE New!

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ORIENTATION MAP

•

• •

•

• •

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AISLE LETTERS

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DIRECTIONAL ADVERTISING BOARDS

•

MINI-MAP

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VISITOR E-BADGE

•

PRE-REGISTRATION PACKAGE New!

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TOOLS FOR BREEDERS

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SIMAGENA LARGE SCREEN

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SIMAGENA PACKAGE New!

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SPECIAL INITIATIVES New!

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All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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CONTENTS

Details of all the promotional tools can be found in the following info sheets:

VISIBILITY PACKS

ONLINE COMMUNICATION

VISITOR MAPS

signage and customized communication resources

simagena SPECIAL operations

Order your tools

1. SIMA Packages New! Gain visibility without exceeding your budget

2. SIMAGENA Packages New! Be visible on all strategic SIMAGENA media and signage

3. The online communication tools Enhance your visibility even before the show via online communication! 4. Direct Marketing Before and during the show: stay in touch with visitors via e-mail 5. Visitor maps of the show Take advantage of maximum, long-lasting visibility

6-8 10

6. Signage at the show enhance your visibility at the show to drive traffic to your stand

12-13

Exclusive! 7. Customized communication products 14-15 Reserved for one advertiser Your brand placed at the entrance and other strategic locations at the show

8. SIMAGENA Specifically targeted to breeders

16-17

9. Special operations sponsorship

Associate your image with SIMA 19-20 21

Technical items to be provided Order form SIMA 2011 NOTE ! Some products are also available via the registration form. Please be careful not to duplicate your order.

Do not hesitate to contact your sales representative for inquiries related to any of these tools: Traction – Irrigation, water management – Growing, harvest, conservation, packaging of fruit and vegetable – Growing, harvest, conservation, packaging of potato and beetroot packaging – Engines, parts and components

Céline Gstalder + 33 (0)1 76 77 13 48 celine.gstalder@comexposium.com

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

Maintenance, trailers, transport – Harvest, haying, silage and postharvest – Hardware – Breeding equipement - Institutes and services

Elise Guibert + 33 (0)1 76 77 13 52 elise.guibert@comexposium.com

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Cultivation, sowing, planting, distribution, manures – Spraying, protection of plants, fertilization – Creation, forestry management, rural spaces and farm approaches – Renewable energy

Béatrice Humblot + 33 (0)1 76 77 13 64 beatrice.humblot@comexposium.com

CONTENTS

T H E p a ck a g e s

The SIMA packages

Make your presence on all advertising supports proposed by The SIMA New!

ag e

WEB

ag e

New!

MULTI-MEDIA

Ensure visibility for your brand on the tools view most often by the visitors before their visit to the show.

Get long-lasting visibility without exceeding your budget. Be present before, during and after the show!

n One logo on the online exhibitors list

n The WEB PACKAGE (see above)

n + One logo on the interactive map

n + one logo in the index of the official SIMA catalogue

n + One ad button on the interactive map n + One product information sheet or press release on the online catalogue

n + one logo on the orientation maps n + one large ad button on www.planet-agri.com* * available for one profile or event page from September to December 2010 or from January to April 2011. To be determined when ordering.

WEB

e 950 multi-MEDIA

e 4,200

E-COMMUNICATION ag

Exclusive!

Choose your targets and reach your future visitors. n One E-newsletter* n + One large ad button on www.planet-agri.com** * date to be determined when ordering **available for one profile or event page from September to December 2010 or from January to April 2011. To be determined when ordering.

Pa ck ag

New!

E-BADGE AND INTERACTIVE MAP

Outpace the competition! Publicize your presence ahead of time and on an exclusive basis! n A banner on the home page of the interactive map / exclusive n + Sponsorship of the e-badge

E-COMMUNICATION

e 2,800

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

E-BADGE and MAP

4 l

SIMA Packages

e 9,500

T H E p a ck a g e s

Establish a presence on all the advertising media offered by SIMAGENA

ag e

SIMAGENA

ag e

NEW!

SIMAGENA packages

GOLD SIMAGENA

Ensure an optimal and effective visibility to breeders.

Strengthen your brand image by becoming the main SIMAGENA sponsor

n One banner in the stands

n The SIMAGENA package

n + large screen sponsorship

n + main large screen sponsorship

n + sponsorship of a sale, open show or SIMAGENA event*

n + two advertising boards on the SIMAGENA VIP terrace

n + sponsorship of the photo area

(*excluding Holstein events)

SIMAGENA

e 5,000

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

GOLD SIMAGENA

5 l

e 9,500

SIMAGENA packages

online Communication

online communication Tools

Enhance your visibility even before the show via online communication!

www.planet-agri.com, The international portal for professionals in the agricultural sector: arable farming, breeding, wine-growing, specialised crops etc. A true reference for agricultural expertise with news articles, topic-specific dossiers, contributions from experts, key market figures, videos, photos, discussions, blogs and more.

Tailor your communication to a specific audience! A databank with information filtered by topic and eventÂ with two possibilities for submitting the data: - by profile: manufacturers/suppliers, networks/distribution, users/customers, service/ training or press. - by event: SIMA, SIMAGENA, Agri Manager Tour, Innovation, International Forum, SITEVI. Planet-agri is designed for all players in the international agricultural world, to help them become more visible and to reach and expand their targets!

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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online communication Tools

online Communication NEW!

Planet-Agri.com: home page, profile pages and events pages The essential method for reaching your targets!

n Ad

buttons: A maximum visibility, a profile of targeted visitors, a guaranteed click-through rate.

Two advertising spaces offered on each of the 11 pages available for sponsorship on Planet-Agri: n a large button (302 x 253 pixels) n a small button (160 x 104 pixels) Only one advertiser per space on the homepage. On the profile and event pages, each of the two spaces are limited to three advertisers (ads rotating around every five seconds). PRICES FOR THE VARIOUS PERIODS

May-June-July-Aug 2010

Advertising

Sept-Oct-Nov-Dec 2010 Jan-Feb-March-April 2011

Planet-Agri Home Page - One advertiser per space

e 4,500 e 3,500

e 2,500 e 2,000

May - August 2010

Sept - December 2010

January - March 2011

e 1,000 e 1,700 e 2,500

e 1,250 e 2,200 e 3,200

e 1,750 e 3,000 e 4,500

n Large bouton n Small bouton

e 2,500

One profile or event page - Three advertisers (rotated) per space

e 1,900 e 1,000

n Large bouton n Small bouton

NEW!

Ad buttons on Planet-Agri.com newsletters

Increase your visibility in the agricultural sector!

n Ad

boutons: Guaranteed visibility with 250,000 targeted users, fortnightly news on updates of the site.

1 ad on all 20 sponsored newsletters in the agriculture sector: n one large-format button (164 x 134 pixels) Your ad button in all newsletters, with each position reserved for an exclusive advertiser:

PRICES FOR THE VARIOUS PERIODS n 1 E-news n 2 E-news n 3 E-news

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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online communication Tools

online Communication

Banners and ad buttons on the pages of the sima site The tool No. 1 for making contact with decision-makers!

The exhibition’s website is the primary tool for organizing visits and finding information on exhibitors. With 2.1 million page views and 390,000 visits in 2009, the SIMA website is an invaluable way to reach your targets.

Banner

n Banners

and large buttons: Highlight your brand!

A visual representing your company on the banner or large button of the SIMA pages with the most impact. n Banner (720 x 90 pixels) n Large button (302 x 253 pixels) The ads rotate in the advertising space; three advertisers possible per page. The ads are put online a few days after the order is placed and remain on the page until April 2011.

Large Bouton

• The Top 4: The most frequently viewed SIMA pages n n n n n

Homepage List of exhibitors Badge request General information

e 3,100 e 3,100 e 1,600 e 1,600 e 1,000

Other SIMA pages (excluding Top 4)

The online exhibitors list Stand out from the rest!

One of the most frequently viewed website pages, the exhibitors list is a powerful search tool for visitors. In 2009, 70% of all visitors viewed the exhibitor list. Each visitor makes an average of eight searches in the online catalogue. n The

exhibitors list: Put your brand in the spotlight!

• Three solutions for attracting visitors’ interest through your exhibitor profile: n n n n

e 300 e 105

Logo alongside your company name E-mail link Website link (included in registration via the application form) Product information sheet or press release on your information sheet online

See Web package

Include your press release or a descriptive text and photo on your exhibitor presentation webpage.

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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online communication Tools

online Communication

The interactive sima map Draw attention to your presence and your stand! One of the top four most visited pages on the website since it has gone online, the interactive map is an effective means of promoting your company to future visitors of the exhibition. The interactive map allows visitors to: • prepare for their visits to the exhibition by • make their selections and print a visit itinerary selecting exhibitors, products and services (in pdf format) that will guide them during that interest them. their visit. It is a fun and user-friendly tool that helps visitors perform a “virtual” visit before actually visiting your stand.

Optimize and increase your chances of being noticed!

At the site

On the printed visit itinary

n Logo at your stand e 300 Your logo appears when the webpage visitor either hovers the cursor on your stand listing or clicks on it. If the visitor selects your stand for his or her itinerary, your logo will also appear on the visit itinerary that the visitor prints. n Logo at your stand + logo on the large visitor map* e 2,600 Your logo on the show’s interactive map and the large visitor map distributed at the show entrance (200,000 copies) (*for more information, please visit the section Large Visitor Map page 10) n Rotating ad button e 500 Place to the right of the hall map of your choice (halls 1 and 2, halls 3 and 4, hall 5a, hall 5b or halls 6 and 7), these buttons point to your stand or your website (your choice). Two spaces available per page, with ads displayed on a rotating basis and limited to three advertisers per page. n Exclusive banner on a hall page e 3,600 Your advertising banner on an exclusive basis on the hall map of your choice (halls 1 and 2, halls 3 and 4, hall 5a, hall 5b or halls 6 and 7) and on the itinerary printed by the visitor. The banner on the interactive map points to your website. Please note! Only one space is available per hall! n Exclusive banner on the homepage of the interactive map See the E-badge and interactive map package page 4 All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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online communication Tools

online Communication

Direct marketing

BEGIN YOUR COMMUNICATIONS BEFORE THE EXHIBITION! SIMA stays in contact with previous visitors through e-newsletters sent directly to their e-mail addresses, or in paper form sent by post. Be the exclusive sponsor of these messages sent by SIMA. These short, punchy e-newsletters highlight new website pages and include all the information visitors need for their attendance at the show.

E-mails: SIMA e-news and e-mails for pre-registered visitors Reach SIMA visitors and prospects before their arrival

n E-NEWS e 800/e-news Your banner on an exclusive basis on the e-newsletter of your choice The e-news is sent every month to specific audiences: former visitors, pre-registered visitors, sector professionals and the press. - 13 e-newsletters will be sent in total, from March to the beginning of February. - E–news schedule: contact us. Banner

n 2 E-MAILS to pre-registered visitors e 3,000 - Four days prior to the show plus opening day (20 February 2011) Banner - Second and third days of the show (21 and 22 February 2011) Your banner on an exclusive basis on two e-mails sent to pre-registered visitors. Short and punchy e-mails are sent to pre-registered visitors just before the show and on the opening day to remind them the visit. The database of pre-registered visitors will be updated in real time right up to the start of the exhibition. In order to retain the informative nature of the letter, it is only possible to feature one advertiser per e-mail campaign.

Mailing: targeted marketing letters (sent by postal mail) Communicate effectively to your arable farmers or breeders core target

1 300

exposants de plus de

40 pays

Pour une agriculture performante et durable

Bandeau

La prochaine édition du SIMA, Mondial des Fournisseurs de l’Agriculture et de l’Élevage, se tiendra du 22 au 26 février 2009 au Parc des Expositions de Paris-Nord Villepinte.

A direct-marketing letter is sent at the end of the year to our entire breeder and arable-farmer database.

Encore plus proche de vos besoins en 2009, le SIMA vous propose une offre sur mesure pour faciliter votre business : tous les équipements et services de votre secteur, open shows, ventes internationales, challenge…

SIMA 2009 sera donc votre salon de référence pour échanger, vous informer et faire reconnaitre votre savoir-faire ! À NE PAS MANQUER AU SIMA 2009

n BREEDERS Targeted marketing letter e 6,200 Your banner will appear at the head of the letters sent to the entire Breeder database. n ARABLE FARMERS Targeted marketing letter e 4,100 Your banner will appear at the head of the letters sent to the entire Arable Farmer database.

Î UNE OFFRE ADAPTÉE : �

� �

Matériel de traite et équipements laitiers , bâtiments d’élevage, clôtures, matériel de stockage, de surveillance, de gestion. Firmes spécialisées en génétique animale, commerce de semences et d’embryons, aliments pour bétails. La présence de plus de 500 bovins d’une dizaine de races différentes.

Î LE SIMAGENA : HALLS 1, 2, 3

Près de 200 éleveurs exposants de 9 pays.

8 races laitières : Holstein, Pie Rouge, Montbéliarde, Brune, Brown-Swiss, Ayrshire, Normande, Jersey.

5 races allaitantes : Charolaise, Limousine, Blonde d’Aquitaine, Aubrac, Salers

5 jours d’open shows et d’événements professionnels internationaux

12 juges internationaux

Les Bonnes Pratiques à l’honneur : - Challenge international des Jeunes Clippers - Challenge Qualité Élevage

À VOIR ÉGALEMENT : LE NOUVEAU HALL 7 �

Hall dédié à l’Espace Agriculture et Énergies, à l’entretien de l’espace rural et au secteur forestier.

�

Un programme d’ateliers thématiques sur les énergies renouvelables (méthanisation, biogaz, biomasse, solaire…) de 30 minutes organisés en partenariat avec

�

Des visites d’exploitations témoins au départ du hall 7.

Demandez dès aujourd’hu i votre au SIMA 2009 en vous connectant badge d’accès www.simaonline.com / Rubrique à notre site “Demande de badge”

VOS AVANTAGES :

� Bénéficiez de 10 € de remise soit votre entrée à 20 € au lieu de 30 €. � Recevez votre badge par email, Il vous permet d’entrer directement imprimez-le et conservez-le. sur le salon.

Ou commandez dès aujourd’h ui les coupons de réductions pour une entrée à 20 € TTC

Paiement à l’entrée du salon uniquement. Commandez gratuitement vos coupons par fax au 01 53 30 95 09 (lot de 50 coupons non divisible dans la limite des stocks disponibles).

Gagnez du temps !

SIMA09 LMD e leveurs 210x300.indd 1

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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online communication Tools

9/12/08 16:20:03

V I S I T O R P LAN S 5

Visitor maps

CREATE TRAFFIC TO YOUR STAND: GAIN EXPOSURE ON THE VISITOR MAPS! The show maps (large map and orientation maps) offer maximum exposure as the item viewed by the largest number of visitors to SIMA throughout their entire visit.

Large visitor maps Ongoing visibility

Guaranteed visibility during and after the exhibition.

Your company in the spotlight! Distributed for free at the show entrances (80,000 copies), the large visitor map is helpful for everyone attending the event. The roadmap-style folding map features a plan of the exhibition halls and exhibitors list on the front and a road map of France on the back. n Banner at the foot of the cover page n 4 Back cover n Logo on the map (and on the interactive map)

Banner

New!

e 8,840 e 8,840 e 2,600

Your logo featured on your stand on the large visitor map (and on the interactive map). n Four-colour page n Half four-colour page

e 5,300 e 2,600 e 73

n Company name in red in the exhibitors list

Your company name in red (instead of the standard black) on the exhibitor list.

Orientation maps Effective and high-visibility presence

Banner

Repeated visibility during the show thanks to the 40 signboards set up at strategic locations in the highest-traffic areas. These signboards guarantee and effective presence for your brand.

Logo

Show yourself! There will be total of over 40 panels, each with: - Front: a map of the hall in which the stand is located and the exhibitors list. - Back: an overall map of the exhibition. n Your company name in red on the exhibitors list e 104 n Your logo in four colours on the hall plan e 2,000 n Your banner in the map header e 4,680 Your banner above the exhibition map, on both sides of the map. The map header will be reproduced on each of the show orientation maps. Exclusive space available for only one advertiser. All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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Visitor Maps

signaGe AND C U S TOMI z E D C OMM U NI C ATION RE S O U R C E S during the exhibition 6

Signage at the exhibition

Be visible at all the strategic points of the show: SIMA offers a number of tools to help you become more visible to all visitors at strategic locations of the show.

Aisle identification letters

A true landmark for visitors: an exceptional way to be noticed! They show the aisle letters in each hall. Establish a presence on all the aisle letters of the hall group of your choice: - Halls 1-2 - Halls 3-4 - Halls 5a-5b - Halls 6-7 n One hall group e 5,200 Dimensions: 0.50 cm x 1 m banner below each aisle letter.

Directional advertising signboards Your advertising signboard in the highest-traffic areas of the show These signboards are placed in the hall lobbies and walk-through areas. Orders can be made for single areas or in bundles of two or five. n 1 sign e 1,000 n 2 signs e 1,800 n 5 signs e 3,600 Dimensions: 2 m x 1 m Location to be determined in coordination with the organizers.

Banner

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

12 l

Signage during the exhibition

s i g n a G e A N d C U S TOMI z E D C OMM U NI C ATION S RE S O U R C E S during the exhibition Promotional floor tiles

Guide visitors to your stand The floor tiles will be placed in the busiest aisles or walk-through areas to guide visitors to your stand. Floor tiles available in lots of five or ten

n 5 floor tiles n 10 floor tiles

e 2,290 e 4,160

Dimensions: 80 cm x 80 cm. Location to be determined in coordination with the organizers

Signage on the revolving doors in halls 5a, 5b and 6

Enhanced visibility on the revolving doors All visitors must pass through the entrance doors of the halls, which translates to exceptional visibility for your brand.

n Signage doors

Price: Contact us

Dimensions: contact us

Sponsoring of walk-through areas

Maximum visibility in all the walkthrough areas Your brand will appear on all signboards marking walk-through areas between one hall and another throughout the Exhibition Centre (10 panels in total). Your brand to the right or to the left of the walkthrough area sign.

n Your brand to the right n Your brand to the left

e 8,000 e 8,000

Dimensions: 1.50 m x 1.50 m

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

Advertising on reception-area pillars

Your brand at the visitor entrance areas

Dress the Exhibition Centre’s reception-area pillars, located between Halls 2, 3 and 4, in your brand’s colours. A particularly high-traffic area!

n 1 pole/4 sides Dimensions: 91.8 cm x 214 cm

13 l

e 6,450

Signage during the exhibition

s i g n a G e A N d C U S TOMI z E D C OMM U NI C ATION S RE S O U R C E S during the exhibition

Reserved for one advertiser!

Accompany visitors throughout their visit and guide them directly to your stand On the front: Your brand and slogan appears on an exclusive basis. On the back: Focus attention on your stand with a logo that will help to identify your location immediately. Free distributed at the entrance to the show, the mini-map is the perfect visitor guide.

Mini-map

Exclusive!

Sponsorship of the visitor e-badge Publicize your presence even before visitors enter the show! Reach all pre-registered visitors by sponsoring the e-badge they will use to enter the show. In 2009, over 100,000 visitors pre-registered.

n Exclusive sponsorship of the e-badge See exclusive e-badge sponsorship + INTERACTIVE MAP p. 4

n Mini-map sponsorship e 13,000 100 000 copies Produced by the exhibitor after approval of the organizer Clipping to badge-holder cords (lanyards) is the responsibility of the exhibitor. Storage and replenishment are the responsibility of the organizer.

Badge-holder cord Communicate effectively and take advantage of visibility on the move throughout the show.

Front

Your brand or advertising slogan on the show’s BADGE-HOLDER CORDS. Simple and effective, these communications tools are given to visitors at all show entrances and are used very extensively.

n Badge cords 150 000 copies Back

e 4,680

Badge cords is manufactured by the advertiser once it has been approved by the organizer. Storage and replenishment are the responsibility of the organizer.

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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Reserved for one advertiser!

signaGe ANd CUSTOMIzED C O M M U NI C A T I O N R ES O U R C ES during the exhibition Pens featuring your brand

Highlight your brand at the show entrance Provide visitors with pens featuring your brand at the show reception areas. Pens are useful for filling in invitations or taking notes at the show, but they are also long-lasting and ensure brand visibility over the long term.

n Pens

Price: contact us

Quantity to be specified upon ordering. Produced by the exhibitor after authorization to print has been confirmed by the organizer. Storage and replenishment are the responsibility of the organizer.

Distribution at the entrances: samples

Official bag

Communicate effectively and take advantage of visibility on the move throughout the show. Your brand or advertising slogan on the showâ&#x20AC;&#x2122;s OFFICIAL BAG. Simple and effective, these communications tools are given to visitors at all show entrances and are used very extensively.

n Official bag 100Â 000 copies

eâ&#x20AC;&#x2030;8,320

Exhibitor is in charge of bags production once it has been approved by the organizer. Storage and replenishment are the responsibility of the organizer.

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

Create contacts with visitors! n Distribution at the entrances Price: contact us Your hostesses will distribute your leaflets or products at the entrance of your choice, in a high-traffic area to create direct contacts with potential buyers. The document or sample product must be presented ahead of time for authorization from the show organizer. Hostess fees, documents for distribution, storage and restocking are the responsibility of the advertiser. Offer limited to two advertisers per entrance. per day. Offer includes the services of only one individual to distribute leaflets or products on one day and at one entrance. Orders will be dealt with on a first-come, first-served basis.

15 l

Reserved for one advertiser!

THE simagena

SIMAGENA

SIMAGENA : SPECIALLY TARGETED for BREEDERS! Nearly 300 breeders exhibit at SIMAGENA and one farming visitor on two is involved in livestock farming. Half of the international visitors are breeders…

Get their attention!

Exclusive! Tools for breeders Make your presence felt every day in the simagena aisles

n Cattlemen’s suits

e 2,100

Quantity: 20 (10 en XL et 10 en XXL) Production and delivery are the responsibility of the advertiser. n Pedigreed dairy cattle boards

e 3,150

n Pedigreed beef cattle boards

e 2,100

Quantity: 250 Produced by the organizer / Dimensions: please contact us n Halters

e 1,250

Quantity: 500 Production and delivery are the responsibility of the advertiser. n Buckets

e 1,000

Quantity: 400 Production and delivery are the responsibility of the advertiser.

Signage at SIMAGENA Your brand highlighted in strategic locations at SIMAGENA

n PVC board on display rack

e 1,000

Panel to be supplied by advertiser Dimensions: 2 m x 0.60 m high n Stand banners

e 1,250

Banner to be supplied by advertiser Dimensions: 3 m x 0.60 m high n SIMAGENA photo-area sponsorship

e 1,250

Your logo / dimensions: please contact us. All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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SIMAGENA

THE simagena

Sponsorship of the simagena large screen The large screen: dynamic and ongoing visibility for your brand

n Large screen sponsor: 25 ads n Main large screen sponsor

e 2,100

e 8,350

Ongoing visibility with your logo on the large screen + 30 ads + screen availability at specific intervals/ EXCLUSIVITY OF MAIN SPONSORSHIP.

Exclusive!

NEW! Products the in included SIMAGENA S PACKAGE

Exclusive!

Sponsorship of open shows, sales and other events Associate your brand with events organized by simagena

Enhance your breeder-targeted communications by taking part in professional competitions and events organized in the SIMAGENA show ring (Hall 1).

n Sponsorship: Holstein open show

e 5,200

n Sponsorship: international Holstein sale

e 3,150

n Sponsorship: one open show* (list: contact us)

e 1,500

Open show or sale sponsorship including: one banner at the foot of the podium, access to the microphone during the event and space at the official stand. *excluding Holstein

n Sponsorship: one cocktail reception for cattle breeders e 1,500 n Sponsorship: one dinner for cattle breeders

e 1,500

n Sponsorship: final reception

e 1,500

Sponsorship: cocktail receptions, dinners or other reception, including banner at buffet entrance + documents on the tables. Exclusive.

NEW! Products the in included SIMAGENA S PACKAGE

Use of the simagena 2011 show ring Organize your own communication in the show ring

n One half-hour product or equipment presentation in the ring

e 1,250

n Use of the show ring for an awards ceremony

e 950

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

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SIMAGENA

sponsorship of S P E C IAL o p e r a t i o n s

Sponsorship

of special operations

Sponsorship of SIMA 2011 events Associate your brand with key SIMA events and reach an audience of decision-makers and consultants in France and at international level.

Sponsorship of SIMA 2011 areas Convey your high-end image to a highly targeted audience! Depending on the space selected, you will reach visitors, information links, users or major players of the entire agricultural sector.

Agri Manager Tour The Agri Manager Tour is a SIMA initiative that brings the international agricultural community together. This three-day event brings together around 30 major agricultural players from around the world who manage their own farms. The Agri Manager Tour is an exceptional opportunity for discussion and sharing of experiences and expertise.

World Agricultural Forum

Spaces available for sponsorship;

• VIP lounge • Press office • Info Point • International lounge

An ideal opportunity for discussion and sharing of information on sector and market current events with a complete programme of seminars, workshops and farms visits.

Contact us for a personalized quote. Different levels of partnerships are available for these special initiatives. The SIMA sales team is available to work with you to determine the best sponsorship offer for your targets, budget, specificities and goals .

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

Your contact person: Elise Guibert + 33 (0)1 76 77 13 52 elise.guibert@comexposium.com

18 l

Sponsoriship of special initiatives

Technical items to be provided Number of advertisers

Technical items to be provided

Deadline for orders

Deadline for deliveries

Two weeks before the online publication date (depending on the period selected)

Two weeks before the online publication date

28 January 2011

4 February 2011

ONLINE C OMM U NI C ATION S A D S PA C E S O N P LANE T- AGRI (ho me pag e , p rof ile and event pages) large button small button

302 x 253 pixels in jpg, gif, animated gif or flash formats

exclusive exposure on the homepage three advertisers on the profile and event pages

160 x 104 pixels in jpg, gif, animated gif or flash formats

A D S PA C E S O N SIMA PAGE S Banner

Three advertisers per page

Large button

720 x 90 pixels in jpg, gif, animated gif or flash formats 302 x 253 pixels in jpg, gif, animated gif or flash formats

O N L I N E L I S T OF E XHIBITORS Logo

logo - 100 x 100 pixels, jpg format

Link from exhibitor list to e-mail address Link from exhibitor list to website

e-mail address

unlimited

URL

Online press release

I N T E R A C T I V E MAP Logo at the stand Logo at the stand + large visitor map

Ad button

unlimited

logo - 100 x 100 pixels, jpg format

28 January 2011

4 February 2011

logo - 100 x 100 pixels, jpg format + eps vector logo or high-resolution pdf

3 December 2010

10 December 2010

Three per space

button - 125 x 125 pixels (one in French and one in English) in jpg or flash format. For a flash format button, integrate the link in the flash with a “_blank” target

28 January 2011

4 February 2011

banner - 468 x 60 pixels (one in French and one in English) in jpg, png or flash format. For a flash format button, integrate the link in the flash with a “_blank” target and also send a static jpg banner for the pdf

28 January 2011

4 February 2011

164 x 134 pixels

one month prior to the e-newsletter’s dispatch

14 January 2011

21 January 2011

23 October 2010

30 October 2010

3 December 2010

10 December 2010

3 December 2010

10 December 2010

Banner on the homepage of the interactive map

Banner on the interactive map + printable itinerary (pdf)

One per page

D IRE C T MAR K ETING E-news

1/ e-newsletters

Two e-mails to pre-registered visitors four days prior to the show, and on the day of the show’s opening Two e-mails to pre-registered visitors on the second and third days of the show Targeted marketing letters (for breeders or arable farming professionals)

1 1 1 / letter

V I S ITOR MA P S L A R G E V I S I T OR MAP Front cover banner

Back cover

Logo at the stand + interactive map

Four-colour page

Four-colour half page Company name in red in the list

unlimited

none

unlimited

none

same as in 2009

115 x 10.5 cm banner + 130 x 14 cm high-resolution eps vector banner on CD + colour proof

O R I E N TAT I O N MAP Company name in red Four-colour logo Banner on front of map

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

19 l

Quick info

Technical items to be provided Deadline for orders

Deadline for deliveries

1 / group of halls

0.5 x 1.5 m (width) high-resolution eps vector format on CD + colour proof

18 November 2010

25 November 2010

Ad boards

Not incl.

2 m x 1 m high-resolution eps vector format on CD + colour proof

7 January 2011

14 January 2011

Floor tiles

Not incl.

80 x 80 cm high-resolution eps vector format on CD + colour proof

7 January 2011

14 January 2011

Posters on revolving doors

Sponsorship of walk-through areas

High-resolution eps vector format on CD + colour proof. 1.5 x 1.5 m

18 November 2010

25 November 2010

1 / pillar

91.8 (L) x 214 (H) high-resolution eps vector tif file, 1/3 size, 300 dpi on CD + colour proof

7 January 2011

14 January 2011

Number of advertisers

Technical items to be provided

S H O W S IGNAGE Aisle letter sponsorship

Reception-area pillar advertising

C U S TOMIZE D C OMM U NI C ATION P RO D U C T S - E X C L U S I V E E-badge sponsorship

Mini-map – exclusive

Official bags – exclusive

Pens at entrance points – exclusive

Badge-holder cords – exclusive

Distribution of leaflets at entrances (one person distributing leaflets at one entrance on one day)

1 / entrance

Contact us Produced by the exhibitor after authorization to print has been confirmed by the organizer. Clipping to badge-holder cords (lanyards) is the responsibility of the exhibitor. Contact us for delivery dates and packaging

7 January 2011

Produced by the exhibitor after authorization to print has been confirmed by the organizer. Delivery to the Parc des Expositions de Paris Nord Villepinte. Contact us for delivery dates and packaging

Delivery to the Parc des Expositions de Paris Nord Villepinte. Contact us for delivery dates and packaging

7 January 2011

Produced by the exhibitor and subject to advance submission of a document or product sample for approval by the show organizer.

7 January 2011

14 January 2011

7 January 2011

14 January 2011

7 January 2011

Delivery to the Parc des Expositions de Paris Nord Villepinte / Hall 1. Contact us for delivery dates and packaging

S IMAGENA P ro m o t i o n a l “Bre e de r” to o ls Pedigreed dairy-cattle boards

Pedigreed beef-cattle boards

Logo - eps vector format on CD + colour proof

Suits

Produced by the advertiser. 20 XL suits and 20 XXL suits

Halters

Produced by the exhibitor. 500 halters to be provided

7 January 2011

Buckets

Produced by the exhibitor. 400 buckets to be provided

7 January 2011

Panel on display rack

Produced by the exhibitor. 2 m x 0.60 m PVC signboards

7 January 2011

Stand banners

3 x 0.60 m high banners Provided by the advertiser

7 January 2011

Delivery to the Parc des Expositions de Paris Nord Villepinte / Hall 1. Contact us for delivery dates

Photo space sponsorship

Logo - eps vector format on CD + colour proof

7 January 2011

14 January 2011

S ignage a t S IMAGE NA

S I M A G E N A L ARGE SC RE E N Large screen sponsor Main large screen sponsor

unlimited

S I M A G E N A e v en t s p o ns o rs h ip : Ope n s h o w s , sales and dinners/cocktail receptions Open show sponsorship

1 / open show

Sponsorship of a cocktail reception or dinner for breeders, or final reception U s e o f t h e S I MAGE NA s ho w ring One half-hour product or equipment presentation in the ring Use of the show ring for an awards ceremony

depending on schedule

All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.

7 January 2011

Delivery to the Parc des Expositions de Paris Nord Villepinte / Hall 1. Contact us for delivery dates

7 January 2011

3 x 0.60 m banner + name of speaker 3 x 0.60 m banner

please contact us for schedule

20 l

Quick info

COMMUNICATIONS TOOLS ORDER FORM To be return to:

EXPOSIMA/SIMA - Sales department 70 avenue du Général de Gaulle - 92058 Paris La Défense Cedex Fax: + 33 (0)1 53 30 95 09

Your Company:

dddddddddddddddddddddddddddddddddddddd

Company name:

dddddddddddddddddddddddddddddddddddddd

Name: Name of person responsible for application

dddddddddddddddddddddddddddddddddddd�

First name: ddddddddddddddddddddddddddddddddddd� Tel.:

dddddddddddddddddddddddddddddddddddd�

E-mail : dddddddddddddddddddddddddddddddddddd� price excl. Quantity UnitVAT in €

PRODUcTS

THE PACKages

Total excl. VAT in €

WEB PACKAGE

950

SIMA PACKAGES

E-COMmunication PACKAGE

2,800

MULTI-FORMAT PACKAGE

4,200

E-BADGE and INTERACTIVE MAP PACKAGE - Exclusive

9,500

SIMAGENA PACKAGES

SIMAGENA PACKAGE

5,000

GOLD SIMAGENA PACKAGE - Exclusive

9,500

2,500

1,900

1,000

4,500

3,500

Home page - small button - Exclusive 1 event page - large button 1 Page profil ou 1 page évènement - bouton petit format Home page 1 profile page or 1 event page Home page AD SPACES ON PLANET-AGRI (homepage, profile and event pages)

1 profile page or 1 event page

large button - Exclusive small button - Exclusive large button small button large button - Exclusive small button - Exclusive large button small button

1 newsletter 2 newsletters 3 newsletters 1 newsletter 2 newsletters 3 newsletters

on-line tools

1 newsletter 2 newsletters 3 newsletters

4 month period: - Mayi - June - July - Aug 2010

4 month period: - Sept - Oct - Nov - Dec 2010 4 month period: - Jan - Feb - March - April 2011 Period 1: May - June - July August 2010

Period 2: Sept- Oct - Nov Dec 2010

Period 3: Jan - Feb - Mar 2011

2,500

2,000

4,500

3,500

2,500

2,000

1,000

1,700

2,500

1,250

2,200

3,200

1,750

3,000

4,500

Home page

3,100

AD SPACES ON SIMA PAGES

List of exhibitors

3,100

large BanNer or large buTton

Badge request

1,600

Useful information

1,600

Other pages (not including Home Planet Agri, Top 4, profile pages, events pages)

1,000

Logo

300

ONLINE LIST OF EXHIBITORS

INTERACTIVE MAP

DIRECT-MARKETING SPONSORSHIP

Link from exhibitor list to e-mail address

105

Logo at the stand

300

Logo at the stand + large visitor map

2,600

Banner on the interactive map + printable itinerary (PDF) - Exclusivie per page

3,600

Ad button

500

1 E Newsletter

800

2 mails aux pré-enregistrés avant salon J-4 et J - Exclusive

3,000

2 mails aux pré-enregistrés avant salon J+1 et J+2 - Exclusive

3,000

Targeted marketing newsletters: breeders - Exclusive

6,200

Targeted marketing newsletters: arable farmers - Exclusive

4,100

price excl. Quantity UnitVAT in €

PRODUcTS

LARGE VISITOR MAP

VISITOR MAPS

ORIENTATION MAPS

Aisle letter sponsorship

Advertising panels

SHOW SIGNAGE & CUSTOMIzED COMMUNICATIONS RESOURCES

Banner at the foot of the cover page - Exclusive

8,840

Back cover - Exclusive

8,840

Logo at the stand + interactive map

2,600

Four-colour page

5,300

Four-colour half page

2,600

Company name in red on the list of exhibitors

Raison sociale en rouge dans la liste des exposants

104

Logo quadri sur plan de hall

2,000

Bandeau sur la têtière du plan - Exclusive

4,680

Halls 1 & 2 - Exclusive

5,200

Halls 3 & 4 - Exclusive

5,200

Halls 5a & 5b - Exclusive

5,200

Halls 6 &t 7 - Exclusive

5,200

1 panel

1,000

2 panels

1,800

5 pannels

3,600

5 tiles

2,290

10 tiles

4,160

Marking on the left - Exclusivité

8,000

Marking on the right - Exclusivité

8,000

Reception-area pillar advertising

6,450

Floor tiles

Sponsorship of walk-through areas

Posters on revolving doors

CUSTOMIZED COMMUNICATIONS RESOURCES EXCLUSIVE

Communications tools for Breeders

Signage at SIMAGENA

SIMAGENA TOOLS

SIMAGENA LARGE SCREEN

SIMAGENA EVENT SponsorSHIP: Open SALEs AND diners/ cocktails, receptions

Use of the SIMAGENA show ring

Mini-map - Exclusive

13,000

Official bags - Exclusive

8,320

Badge-holder cords - Exclusive

4,680

Pens at entrance points - Exclusive

Distribution of leaflets at entrances (one person distributing leaflets at one entrance on one day)

Pedigreed dairy-cattle panels - Exclusive

3,150

Pedigreed beef-cattle panels - Exclusive

2,100

Cattlemen’s suits - Exclusive

2,100

Halters - Exclusive

1,250

Buckets - Exclusive

1,000

Panel on display rack

1,000

Stand banners

1,250

Photo space sponsorship

1,250

Large screen sponsor

2,100

Main large screen sponsor - Exclusive

Sponsorship: Holstein open show - Exclusive

Sponsorship: Holstein International sales - Exclusive

8,350

5,200

3,150

Sponsorship: 1 open show (not including Holstein / list: contact us) - Exclusive

1,500

Sponsorship: one cocktail reception for cattle breeders - Exclusive

1,500

Sponsorship: one dinner for cattle breeders - Exclusive

1,500

Sponsorship: one final cocktail reception - Exclusive

1,500

1,250

One half-hour product or equipment presentation in the ring

950

Use of the show ring for an awards ceremony

Deposit for communications tools: 50% of total amount

DEPOSIT

Total excl. VAT in €

VAT (19.6%) TOTAL INCL. TAX FIRST INSTALMENT

TOTAL € EXCL. VAT

€

VAT 19.6%

€

TOTAL € INCL. TAX

€

Initial pay. excl. VAT V AT19.6% TOTAL INCL. TAX

€ EXCL. VAT

€ TVA

€ € TTC

SETTLEMENT TERMS AND PAYMENT METHOD A deposit of 50% of the total amount incl. VAT must be attached to this order form. The balance of the invoice must be paid by cheque or bank transfer 15 days from the issue date of the invoice at the latest.

 Check must be made payable to: EXPOSIMA/SIMA 70 av du Général de Gaulle – 92058 Paris La Défense Cedex. France  bank transfer to the following account: A ccount held at

BNP PARIBAS Centre d’affaires Paris Etoile Entreprise 83 av Charles de Gaulle – 92200 Neuilly sur Seine Bank code

Branch code

Account no.

2-digit bank code

30004

00813

00010612392

IBAN

FR76 3000 4008 1300 0106 1239 251

SWIFT BNPAFRPPPGA

Important : - A copy of the bank transfer notice must be attached to this order form. Please ask your bank to ensure that the name of your company is written out in full on all documentation in order to avoid any problems in acknowledging your payment. - All transfer fees are payable by the exhibitor - Please tick the «OUR» box on the transfer order I declare that I have read the «General Conditions of Sale of Additional and Complementary Services,» of which I have received a copy, that I accept all the clauses thereof without reservation or restriction, and that I waive any right of recourse against the organizer. Place

Signature preceded by the words, «Read and approved»

Name of signatory Date Position

GENERAL TERMS OF SALE FOR ANCILLARY AND SUPPLEMENTARY SERVICES 1 - APPLICATION AND ENFORCEABILITY OF THE GENERAL TERMS AND CONDITIONS OF SALE EXPOSIMA, 70 avenue du Général de Gaulle 92058 Paris la Défense, cedex, a limited company with capital of €160,000, registered in the NANTERRE companies register under number 392145181 (hereinafter referred to as the “organiser”) is organising the 2011 SIMA exhibition (hereinafter referred to as the “event”). Within the context of this event, ancillary and supplementary services are offered to companies exhibiting directly at the event and to their co-exhibitors. Consequently, each ancillary service order implies acceptance in full and without reservation by the applicant of these general terms and conditions of sale. Unless previously and formally agreed in writing by the organiser, no special condition shall prevail over these General Terms and Conditions. 2 - RESERVATION OF ANCILLARY SERVICES: SPONSORING OF EXHIBITOR WORKSHOPS, INTERNET SERVICES, ADVERTISING INSERTS, EXHIBITOR WORKSHOPS AND CONFERENCES FOR THE GENERAL PUBLIC, ON-SITE DISTRIBUTION... NON-EXHAUSTIVE LIST. All ancillary service reservation requests must be sent to the organiser on the order forms included with this pack. No requests will be accepted by telephone. Only reservation requests accompanied by 50% of the payment will be considered. Reservation requests for ancillary services from clients who are insolvent and/or overdue on any payment to the organiser and/or in litigation with the organiser or its group cannot be accepted. 3 - SPONSORSHIP The organiser offers exhibitors the option to sponsor certain events or products under the terms and conditions laid out below. Since sponsorship options are limited, when granting requests the organisers will take into account the date the request was received and the date payment of 50% of the amount due for the service ordered was made. The organiser reserves the right to refuse sponsorship requests depending on the products being offered and the number of requests made by exhibitors who are already registered. 4 – INTERNET SERVICES The organiser offers exhibitors the option to create a direct link between their own website and the event website, and of advertising it through banners on the event website. Since banner options are limited, when granting requests the organisers will take into account the date the request was received and the date payment of 50% of the amount due for the service ordered was made. The organiser reserves the right to refuse a request for Internet links or banners. Refusal of requests for Internet links or banners shall not give rise to claims for damages. The organiser is not responsible for the information displayed on external websites to which any links may point or which may be advertised by a banner. ARTICLE 5 – ADVERTISING INSERTS

5.1 Allocation of advertising space The organiser offers exhibitors / advertisers the option to have advertisements inserted into the following media: Visitor maps, catalogue, signboards, orientation maps, etc. With the exception of space provided for in the scale of pricing, no space can be guaranteed, notwithstanding anything stipulated in the advertising order. Since advertising space is limited, the organiser will allocate it in the order in which the advertising orders (and deposits of 50% of the total payment due for the service ordered) are received, as evidenced by the postmark. 5.2 Miscellaneous The organiser/publisher reserves the right to accept or refuse any request for an advertising insert. Refusal of a request for an advertising insert shall not give rise to damages. The organiser/publisher may not be held liable for the content and textual accuracy of advertising inserts. The organiser/publisher may not be held liable for any information provided or offers proposed. The production masters for the advertisements and logotypes must be submitted to the organiser before the stated deadlines. In the event of the organiser/publisher designing or altering an advertisement at the advertiser’s request, the text will be subject to the latter’s rereading and passing for press, which, countersigned for return, must be returned by recorded letter with advice of delivery and will constitute final acceptance for publication and agreement to pay the technical costs. Any press proofs not returned within forty eight (48) hours will be deemed to have been accepted. Press proofs cannot be guaranteed in respect of any document handed over or sent after the date set by the publisher. The advertiser may make keyboarding corrections to this proof, based on the initial text, but any text alteration after photo composition will incur authors’ correction fees which will be payable by the exhibitor/advertiser. 5.3 Technical costs Technical costs (advanced lay-outs, composition, photoengraving, correction or formatting) are to be borne by the advertiser, unless otherwise stipulated in the pricing. 5.4 Agency In the event of intervention by an agent, and if the agency contract between the advertiser and the agent (a copy of which will have been submitted to the organiser) so provides, payment may be made through the agent; the invoice sent directly to the advertiser will then state that the payment is not to be made directly by the advertiser, this being the agent’s responsibility. The advertiser is liable in all cases for payment in respect of the advertising order, under the terms and conditions stated in the pricing. 6 - TERMS AND CONDITIONS OF PAYMENT FOR SERVICES Payment for ancillary services shall be made in two payments: - a deposit of 50% shall be paid by cheque or bank transfer when the ancillary service is ordered. the balance of the invoice for the ancillary service sent to the exhibitor before the exhibition (accompanied by proof of publication of advertising insertions) shall be paid by cheque or bank transfer no later than fifteen days after the date of the invoice. No discounts will be granted for early or cash payments.

8 - CANCELLATION If the applicant cancels his/her ancillary service order, one and a half months at the latest before the event opens, the full amount of the instalment made for the ancillary services will be retained by the organiser by way of liquidated damages, even in the event of the cancelled service being resold to another exhibitor. If an applicant cancels their ancillary service order less than one and a half months before the event, the full amount due for the cancelled ancillary service will be payable to the organiser to compensate for any damages sustained, even if the cancelled service is resold to another exhibitor. Cancellation of an exhibitor’s participation in the event automatically entails cancellation of the ancillary services reserved. The organiser will retain the entire deposit due for these ancillary services (without prejudice to arrangements relating to cancellation of the space reserved), even if the cancelled service is resold to another exhibitor. Any exhibitor having cause to cancel their participation in the event undertakes to inform the organiser of this by recorded letter with advice of delivery. 9 - LATE PAYMENT PENALTIES In the event of a delay in payment, provision of the services may be suspended. Furthermore, all invoiced sums falling due that remain payable, whether identical or not to those appearing in the General Terms and Conditions, entail the application of penalties of an amount equal to one and a half times the rate of legal interest plus two percent. These penalties take effect on the day after the due date indicated on the invoice. 10 - DISPUTES Any complaint must be made by recorded letter with advice of delivery within ten days following the provision of the service, failing which the complaint will be null and void. In the event of a dispute, only the French text of these provisions shall be accepted and the Nanterre Commercial Court shall hold sole jurisdiction. 18. INFRINGEMENT The Exhibitor assumes responsibility for intellectual property protection and/or industrial property protection, together with the protection of all products, services and brands, in accordance with current laws and regulations. The Organiser is thus released of all liability in this regard, particularly in the event of disputes with another Exhibitor or visitor. In the event of the law courts finding that there has been an infringement - regardless of the date - the Organiser may request that the Exhibitor complies with any decisions taken. In the event of the Exhibitor failing to comply, the Organiser reserves the right not to admit the Exhibitor or to apply the sanctions provided for in these terms and conditions without the Exhibitor being able to claim any damages whatsoever. 19. ADVERTISING OF PRICES The prices of products must be advertised in accordance with current legislation and should be displayed so that the general public is able to read them clearly. Any announcements about price reductions (rebates, discounts) communicated to the public through labels, markings or other information on display must comply with legal requirements and regulations with respect to price advertising for consumers and may only be through posters on the insides of the stands. The maximum size allowed for these posters is 30 cm x 20 cm. 20. TAKE-AWAY SALES The Organiser reserves the right to prohibit or restrict any sales which involve immediate delivery to the buyer on the premises. Furthermore, should the Organiser authorise such sales, the Exhibitor must respect the regulations pertaining to takeaway sales that are in force on the day of the event. 21. SACEM DECLARATION Should the Exhibitor wish to broadcast music from their stand, they should inform the Organiser beforehand in writing. Furthermore, it is stipulated that the Exhibitor is solely responsible for ensuring that the intellectual rights with regard to music being broadcast are respected. Consequently, the Exhibitor must submit a declaration with regard to music being broadcast from their stand to the SACEM (the body in France that provides authorisation, collects payments of royalties and distributes them among the writers and music publishers that it represents) and ensure that proper payments are made. The Exhibitor guarantees the Organiser against any recourse or claims from third parties in the event of these obligations not being fully satisfied. 22. IMAGES / BRANDS The Exhibitor expressly permits the Organiser and the COMEXPOSIUM group: • to take photos and/or produce films - free of charge - representing it, as well as members of its team, together with the products on show at their stand. • to use these images freely on all types of media, for the purposes of advertising in particular, (including the Internet), in France and abroad for a period of five years starting on the date this registration request is signed.

• to use and reproduce its brand name, or company name, as a business reference for the purposes of communication on all types of media, (including the Internet), in France and abroad for a period of five years starting on the date this registration request is signed. 23. CATALOGUE Only the Organiser is entitled to publish the catalogue of the exhibition, or to have it published and distributed. Information to be published in the catalogue shall be provided by the Exhibitors under their own responsibility. The organiser shall under no circumstances be held liable for any omissions, errors of reproduction, typesetting or other which may occur. 24. REGULATIONS Exhibitors are required to know and to adhere to all regulations that are in force while the event is taking place, be they enacted by the public authorities or by the Organiser. These include - in particular - no smoking regulations in communal areas and regulations pertaining to Fire Safety and other Health and Safety requirements. Fire Safety and other Health and Safety regulations will be communicated to Exhibitors in the Exhibitors guide. Should the stand not be in compliance with said safety regulations, the Organiser will not approve the stand. 25. EXHIBITORS GUIDE All information pertaining to the Exhibitor’s taking part in the Exhibition will be provided in the “Exhibitors Guide” once stands have been allocated. These will be given to each participant and will also be available for consultation on the website during the event. The Exhibitors also undertake to adhere to insurance terms and conditions, to respect safety and regulatory prevention measures and to observe customs requirements, as well as directives for fitting out the stands. 26. CUSTOMS Each exhibitor shall be responsible for observing customs procedures in connection with equipment and products from abroad. The organiser shall not be held liable for difficulties that may arise in connection with such procedures. The exhibitor guarantees the organiser against any recourse and/or claims in this respect and will compensate the latter for any damage it may sustain through failure to respect the necessary customs formalities. 27. CANCELLATION OF THE EXHIBITION In the event of a force majeure, such as defined by French law, should the Organiser no longer enjoy access to the necessary premises in order for the Exhibition to be held, the Organiser reserves the right to cancel the Exhibition at any time, and to inform the Exhibitors in writing. In such an event, the latter would not have any right to compensation or indemnities whatsoever. Funds remaining available after payment of all costs will be distributed among the Exhibitors proportionately to the amounts paid by them, who, by express agreement, will have no recourse in any capacity or for any reason whatsoever against the Organiser. 28. “SPECIAL OFFERS” Companies which are members of AXEMA and SIMOTHERM as of 31 May 2010 and who are also members during the dates of the exhibition are eligible for special conditions. 29. LIABILITY OF THE ORGANISER The Organiser is exempted from all liability for losses which may be suffered by Exhibitors (including disturbance of possession and commercial prejudice) for any reason. 30. CLAIMS AND LITIGATION All claims must be submitted by registered letter with return receipt within ten days of the Exhibition closure. In the event of a dispute, only the French text of these provisions will be accepted, and the Courts of Nanterre shall hold sole jurisdiction. 31. SANCTIONS In the event of these general terms and conditions being infringed, the Organiser may - after formal notice has been given in the presence, if required, of a bailiff immediately close down the stand and prohibit the Exhibitor from entering it. In such an event, the Exhibitor may not claim any financial or material damages from the Organiser whatsoever. Any costs incurred by the Organiser’s involvement (bailiff fees and fees related to closing down the stand) will be borne by the Exhibitor. In all circumstances, if any infringement of these conditions is discovered, the Organiser will have the right to cancel this contract without prejudice to any damages that the Exhibitor may claim. Consequently, the Organiser will have the right to prohibit the Exhibitor from taking part in any other Exhibitions organised by the COMEXPOSIUM group for a period of three years. The general regulations for the holding of Trade Shows, Exhibitions and Conferences in France (which are included in the Exhibitors Guide and on www.simaonline.com) remains applicable to Exhibitors at the Exhibition and are not contrary to the provisions of this registration request and to the specific regulations.

OCREA Communication 01 30 96 00 90

7 - RESPONSIBILITY The exhibitor / advertiser will be solely liable for the contents (text and visuals) of their advertising insertions. They guarantee the organiser against any recourse in this respect and will compensate the latter for any damage it sustains as a result of publication of their inserts.