Bachelor thesis progress report by iamkama

PROGRESS REPORT --. .- - .

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Kama Kaczmarczyk META PROJECT

THE OTHER SIDE

TA B L E OF CONT ENTS

04 FOREWORD

08 ABSTRACT

22 METHODS & INVESTIGATION

54 ANALYSIS & FORESIGHT

102 DISCOVERY

140 THINK SHOP

154 AFTERWORD

FOREWORD

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FORE

WORD

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Orphic fragment from the Hermetic Corpus 2nd century AD

FOREWORD

Hardly through these watery spheres shall we perceive, with sighs, our ancestral heaven; at intervals even we shall cease altogether to behold it. By this disastrous sentence direct vision is denied to us; we can see only by the aid of the outer light; these are but holes that we possess, not eyes.

nº 06 FOREWORD

We look yet we do not see. Or worse. We do not understand. My project’s aim is to change that. It is to open your heart, your mind, and your will. I want you to become your best self, see the possibility. I want you to know. I want you to stretch your mind. I want you to become a trickster, as a channel for turning life into magic. Once you own all these assets, you can be whatever you want, an everpresent pleasure bubble. ‘A great flame follows a little spark.’ (D. Alighieri)

“People have forgotten this truth,” the fox said. “But you mustn’t forget it. You become responsible forever for what you’ve tamed. You’re responsible for your rose.” Antoine de Saint-Exupéry FOREWORD nº 07

We live in a society of toolness. We value tools. We want tools. We seek status through tool acquisition. And most importantly: we are tools. Brands use us as their tools to expand their scope. Social media use us as tools to get to know each and every one of us. Educational institutions make us tools that perform certain actions and follow the already established schemes and formulas. We uTOOlize everything we are told and do our best to fit that framework and demands, whether it is work environment or school. But there is a major flaw in this process. Our possibilities do not get acquired and extended. We are solely relying on the capability dimension while our being is strictly connected with the presence. However, the circumstances have never been more beneficial for fostering the opportunity to change this. Given the current techonology and a list of people who do not fit the framework discussed above, now is the time to out-tool ourselves or better, become a self-directed and self-regulated tool. latent user needs into actionable design strategies that yield immediate and measurable business results.

THEMES

FRAMEWORK

INSIGHT & OPPORTUNITY

ABSTRACT

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BRIEF

ABSTRACT

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ABST RACT

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BRIEF

â&#x20AC;&#x153;We live in an incredible time where digital technology is transforming our life in every aspect. We are connected anywhere at any time, virtually to anyone, and soon enough to anything on the planet. It is remarkable, enriching and empowering. But it would really be a shame if we start to lose sight of the deeper values which make us human (...). We know that entertainment and consumption can give us temporary pleasure, but what truly makes us happy is that we have the energy to take responsibilities, the capacity to choose wisely and have the presence for the relationships we truly cherish.â&#x20AC;? (adapted from ustwo).

ABSTRACT

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ABSTRACT

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NOWADAYS People looking for a way to end a desire and make it a reality, yet focusing only on the tangible dimension instead of the holistic approach for self.

The problem which is raised by ustwo is the missed opportunity of humans’ potential which is as broad as the ocean horizon and as deep as Mariana’s Trench. There is so much stigma around current industries which do not allow people to get creative and step out of their comfort zones to become better selves.

But what if that technology is actually our solution? What if it has the biggest potential to effectively help us overcome all these hindrances and access underlying vasts of knowledge and possibilities? In this project I am seeking to find the recipe for adding value to human’s daily living as a self and as part of a community. Basing the foundations on the aspects of unlearning and play the key is to find a unique one-of-a-kind imagination lab for one to connect with inner-self and expose his latent identity. Scanning current technology and consumer market I am looking for context to bridge most valuable and obtainable channels to let the user become a medium into possibility, to benefit himself and everyone else.

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We have been introduced and made to learn all the previous systems and findings that are in most cases outdated within the current situation. We tend to say that we should blame the technology for all this discrepancy discussed above and the fact that we are constantly disattaching our potential from our presence.

ABSTRACT

It is easy to blame ourselves but sometimes the problem sits deeper and is passed on with generations. The lack of imagination ruling current systems slowly turns us into robots performing all our actions in almost brainless and monotonous routine movements. That also leads to lack of using all the creativity we get when we are born, trying to fit in the work schema.

ABSTRACT

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THEMES Themes were identified in the very early stages of the project. However, the scope did not change a stayed the same. The list of themes is as it follows: unlearning play ethos transient self serendipity destination inversion impulse generation liquid digital pilgrim amorphous signals

FRAMEWORK

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To support and enhance new methods of delivering the best outcome and value proposition, I am striving to bring the discovered-in-the-early-stages-of-myproject themes with philosophical frameworks and merge them together for the best outcome. One of those I identified as playception, which discusses play as the essential and main aspect of all human activities. Formed upon identified themes around the project, observation of the current market, consumers, and technologies, and desire to go beyond the obvious outcomes.

nº 16 ABSTRACT

WHAT I F UN LE AR NI NG WAS A LIFE TI M E CURR I CULUM ? In playception, play ethos becomes the middle ground. This is the answer or the solution that the rest of the content is shaped around. From that point on, it became clear that play, in other words pleasure, becomes the tool for one to use. That structured my framework and divided it into four categories around the paradigm of ‘I-master’, the one who needs to unlearn. Specifically I look at an individual as he is right now (‘identity’ and ‘noumena’) and create a potential and medium into the future, the ultimate intrinsic value to be reached (‘virtue’ and ‘phenomena’). However, the point is that the future is now, it is happening at this exact moment, and the key is to be aware of this and be able to disclose it in an desirable way. I turn to micromoments since these are the ones that have the most potential and get generated in the most honest way. Impulse, which I am talking about, is the trigger everyone has and it is revealed only in a certain context.

IDENTITY Transient Self Digital Pilgrim

Play Ethos

VIRTUE Inversion Generation Liquid

PHENOMENA Destination Unlearning

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Impulse Serendipity Amorphous Signals

TOOL

ABSTRACT

NOUMENA

ABSTRACT

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“Expectations among a diverse workforce for a haute couture personalized rather than an one-size-fits-all learning experience are the drive-force to draw upon when delivering the value in this realm.”

INSIGHT

Seeking pleasure in daily routines at customers own convenience and personalization of those moments is a crucial aspect to take onwards. The idea is to create a new dock for you, the user - the boat- that brings new experiences everyday and teaches you how to master them.

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As digital disruption continues, the possibilities for innovation span the entire educational journey. The search for inspiring learning experience that fits personal needs, learning speed, preferred learning style and, most importantly, the learning pathway is the main innovation to create and support with the support of new, enhanced technologies such as AI or virtual reality. latency.

Expectations among a diverse workforce for a haute couture personalized rather than an one-size-fits-all learning experience are the drive-force to draw upon when delivering the value in this realm. Creating aware cognitive system or software that operates on all levels between real, digital and spiritual to respond to uniqueness and capabilities one carries is a trigger for the industry; creating better individuals that unlearn what is obsolete and retrieve their latency.

ABSTRACT

The emergence of cloud changed the perception and habits of storing data and management. With the growing realm of the Internet of Things humans get connected to the digital sphere more than ever. The Big Data overrules the daily living and creates new potential and opportunities for businesses. All these drive the corporations for better future landscape but since it can only be structured based upon oneâ&#x20AC;&#x2122;s imagination it becomes imperative to let those individuals transform and become mediums into possibility.

ABSTRACT

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LEA TO UNL

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ARN LEARN

METHODS

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& CASE STUDIES

PHILOSOPHY

SCIENCE

SCOPE OF IDENTIFICATION

TAI-CHI AND FLOW

SIX DIMENSIONS OF WELLNESS

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I N V E S T I G AT I O N

RESEARCH

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My research flow was frameworked around three different scopes, or here: horizons, which evaluate the importance and realm in which each case study node functions. First one relates to the projects and case studies from the past, second one is based on the future nodes embedded in presence, and third (discussed in next chapter) is pure foresight.

1º HORIZON

Presence functioning on past systems and agents

2º HORIZON

‘Pockets of the future’ embedded in the presense

H HORIZONS

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3ยบ HORIZON

Foresight thinking and implementation

All research was done based on a structure of searching for key themes and key topics that related to the project. From that point on, they were all mapped out based on the horizon framework and where they fit.

DIGITAL

ILE

M OB

IN TI C A

R V Y

PER

SON

ALIZ

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ATIO N

N ATIO

OR LLAB

MAS TER Y

ST O

RY T

HUMANE

MARKET TECHNOLOGY

CONSUMER

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L TE

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I IC

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UAL

VIRT

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PLA Y

SOURCES:

GARTNER FORRESTER TRENDWATCHING

AIL RET

ACCENTURE TECHNOLOGY REVIEW INDEPENDENT WEB FASTCO DESIGN CISCO HALL & PARTNERS FORBES IFTF SPRINGWISE PHYSICAL SOURCES

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Looking into different ways of finding that condition that could be a universal solution I looked into science, philosophy, biology, religion, market analysis, consumer statistics and more. Wanting to understand how we function, what we respond to, what we want, what we imagine and how we think was the main objective of my research. In here I discuss different case studies I analyzed, philosophy that is applicable for my case and searched solution, definitions from different sources that give a broad understanding of the problem and value proposition. In the end I analyze six dimensions of wellness as a port gathering all the information, data, and desired definitions of the project.

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CASE STUDIES

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gartner The collection of case studies I analyzed and looked into was chosen based on my topic and research within the realm of technology, consumer forecast, consumer behaviours, and market situation. Some of the aspects gained include the need to enhancing consumers delight for deeper and more intimate connections with brands and organizations, peopleâ&#x20AC;&#x2122;s desire to cocreate experience and leave their signatures, the relationship with the smart object and current technology, or growing interest in gamification as an incentive for playful environments and more users.

accenture

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For consumers, this provides new levels of empowerment. In addition to being highly informed, consumers can interact and influence the way they experience everything around them. For their part, organizations now get real-time connections to the real world that allows machines as well as employees to act and react faster—and more intelligently. This means spaces and environments will become phygital, blurring physical and digital world and extending intelligence to the edge. Lives are becoming more connected and enterprises more personalized to customers’ preferences, habits, and context. These are woven together and make daily experiences simple and delightful. What happens in effect is that every experience is becoming a digital experience as ordinary ‘things’ become intelligent devices. In this sense software intelligence must now be seen as a core capability—one that not only can elevate operational excellence throughout the organization, but also can power innovation. Focus should be placed on cognitive computing since it can sense, comprehend, and act. In other words, it enables computers to perceive the world, analyze and understand the information collected, and make informed decisions to take action. Machine-learning technologies will pave the way for intelligent software to evolve itself to keep pace with technology.

M&I

Driven by today’s tech-savvy learners, gamification will continue to gain traction, and if analyst predictions are correct, the global market for game-based learning and gamification will have grown from $2bn in 2012 to $7.4bn (IBIS Capital) by the end of this year, and more than 50% of corporate processes will be gamified. Gamification is increasingly proving to be a powerful tool to immerse, engage and motivate learners. In Gartner’s opinion, experience matters most: 89 percent of business leaders surveyed believe that customer experience will be their primary basis for competition by 2016. This is why it is the time to take action and look deeply into the connected world and expand it in all directions for people’s own best.

The rise in social networking has breathed new life into collaboration. Users’ new social behavior and their growing expectation that every app will be “social” are pushing companies to create new user experiences. The new approach is to build social and collaborative applications throughout the enterprise. The real world is coming online, as smart objects, devices, and machines increase our insight into and control over the physical world. More than just an “Internet of Things,” this new layer of connected intelligence augments employees, automates processes, and incorporates machines into our lives.

ENGAGE

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by Hall & Partners Life is the greatest of all art forms and creativity is just its’ expression. Our creativity stimulates our behaviours. Behaviour is motivation filtered through opportunity - and technology has changed the opportunity space dramatically. It is only the motivation that remains the same: to create markets, to stimulate demand etc. As for changing markets and understanding them along with behaviour, one of the most important insights out there comes from the movie ‘When Harry met Sally’ and goes: I’ll have what she’s having. Our species’ amazing ability to learn from those around us shapes our lives from the moment we’re born. We spend our lives in a world of other people and this is what shapes our own individual actions- as consumers, as citizens and as individuals engaging with our friends, families, and colleagues. Oscar Wilde stressed this a long time ago, as ‘most people are other people. their thought are someone else’s opinion, their lives a mimicry, their passions a quotation.’ And now we live in a world where it gets more easier than ever. The Internet is the key element from transferring all sorts of information including the emotions. Couple of years ago Christopher Flook stated that the Internet will become humanity’s source for finding love, escaping pain, searching for answers, religious belief and anything else emotions drives. His prediction proved uncannily accurate. Now it is up to brands to step into this second revolution in digital media having at their disposal a myriad of techniques to engage consumers in more diverse, emotionally-intense ways than ever before. And it is highly important to see that emotional drivers are associated with tangible features in a stratified way.

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The majority of professionals uses two to three work and personal devices in their daily lives. If forced to choose one device, the largest proportion of the professionals (about 40%) would select a laptop for both work and personal use. The majority of Gen X (31-50) and Gen Y (18-30) professionals would select their smartphone instead of their television. 54% of Gen Y professionals first look at their smartphone upon waking up. More than 4 in 10 Gen X and Gen Y professionals, as well as nearly 6 in 10 HR professionals consider themselves to be supertaskers and most indicate managing their personal lives as learning supertasking. 62% believes that supertaskers increase organizationâ&#x20AC;&#x2122;s productivity.

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PHILOSOPHY

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If we learn to see, then there is no end to the new worlds of our vision.

Carlos Castaneda

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skandha The historical Buddha spoke often of the Five Skandhas, also called the Five Aggregates or the Five Heaps. The skandhas, very roughly, might be thought of as components that come together to make an individual and the sense of a single self. Every thing that we think of as “I” is a function of the skandhas. It is based on five different faculties: Form (Rupa) - the form or matter, something that can be sensed like fluidity, solidity, heat, motion, Sensation (Vedana)- physical or mental sensation experienced when in contact with the external world for instance ear with sound, tongue with taste, Perception (Samjna)- the faculty that recognizes, knowledge that puts

together, Mental Formation (Samskara) - all volitional actions with mind preceding all mental states, Consciousness (Vijnana)dependable on other skandhas, awareness, reaction to the physical world. Skandha treats mind as an organ or faculty itself, just like an eye or a nose. The whole reasoning of this philosophy brings different ways of understanding human components as in the meaning of desire, recognition, understanding. Using skandha shows that all human senses, including mind, can be treated as tools that can be mastered and molded (they can both learn and unlearn). (sourced on buddhism.about.com)

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SCIENCE

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Zeigarnik Effect

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Von Restorff Effect

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In 1927, Bluma Zeigarnik found that waiters remembered orders only as long as the order was in the process of being served. This case study proves that we remember better things that are incomplete or unfinished. When we are holding things in short-term memory, we have to rehearse them otherwise they disappear, like a light going out. This requires cognitive effort, and the more things we are rehearsing the more effort. The finding has a potential of drawing from it as a way of introducing the content in an unfinished way. The key takeaway being the fact that inclusion of this framework and presenting information can become way more meaningful for one and purposeful if remembered. The Von Restorff effect was identified by (sourced on changingminds.org) Hedwig von Restorff in 1933. She conducted a set of memory experiments around isolated and distinctive items, concluding that an isolated item, in a list of otherwise similar items, would be better remembered than an item in the same relative position in a list where all items were similar. In the ‘attention age’, when the plethora of media around us is constantly battling for a moment of our time, advertisers make much use of this principle, each vying with the other to stand out from the crowd and hence be remembered by the target audience. Therefore this case study proves that bold, vivid, and even heroic solutions and content have way more potential than the ones being stylized as ordinary and casual. The key point and key value to draw upon is that Von Restorff effect has a lot of meaning when it comes to such realm as learning, knowledge, mastery, seeing opportunity and relevant. Implementation this framework into the project means highlighting the important data for user’s intrinsic value. (sourced on changingminds.org)

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SCOPE OF IDENTIFICATION

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To understand the premise of the research themes I looked into different authors that wrote papers on play, playfulness and creativity. This allowed me to define a scope and borders for my project and understanding the premises of it. Play being a very broad category has been deeply analyzed and examined by many people throughout the centuries. I am focusing on play as a positive developmental process leading to extraordinary outcomes. Through this research it was brought to my attention that playfulness depends on many factors that I might have overlooked without looking into the studies presented below. I also validated and proved that the focus of my project is highly important, for instance, playfulness is highly dependable on culture and workplace attitudes. These variables are highly affective for individuals and can diminish creativity. In the end, play elicits strong emotional responses because it satisfied many of our most basic human needs.

Lev Vygotsky

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Vygotsky named two criteria of play: an imaginary situation, and rules correlating with the imaginary situation. Vygotsky described all imaginary situations as having rules.

Rubin, Fein, Vanderburg

Rubin with his coauthors wrote: “…play is a behavioral disposition that occurs in describable and reproduceable contexts and is manifest in a variety of observable behaviors.” This definition points three layers of play defined as: context (space, time, body state, social aspects), behavioural dimensions (cognitive and social behaviours), and disposition. The latter one consists of is six different aspects. These include play as an intrinsically motivated behavior, a focus on the process over the product, play rather than exploratory behaviors, nonliterality, freedom from external rules, and active engagement.

Jean Piaget

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Lieberman was the pioneer who first proposed a relationship between playfulness and creativity, She concluded that playfulness is a unitary trait characterized by the five components that comprised her definition, i.e., physical spontaneity, manifest joy, sense of humor, social spontaneity, and cognitive spontaneity. In her studies she discusses playfulness as a disposition and described it as follows: By this I mean the lightheartedness that we find as a quality of play in the young child’s activities and, later on, as the combinatorial play essential to imagination and creativity. I, therefore, see playfulness as behavior that goes beyond the childhood years; and, through its component parts of sense of humor, manifest joy, and spontaneity, it has major implications for childrearing practices, educational planning, career choices, and leisure pursuits.

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Piaget wrote, “Play is primarily mere functional or reproductive assimilation”. Piaget identified six criteria that are typically used to describe play: lacking precision, spontaneous, pleasurable, lacking organization, free from conflicts, and consisting of additional incentives. However, he presented logical arguments to refute each criterion and concluded that the only acceptable definition of play was that play occurs when assimilation predominates over accommodation. In his opinion play is not a behavior but rather an orientation of the behavior: “An examination of the main criteria usually adopted to distinguish play from non-ludic activities shows clearly that play is not a behaviour per se, or one particular type of activity among others. It is determined by a certain orientation of the behavior, or by a general ‘pole’ of the activity, each particular action being characterized by its greater or less proximity to the pole and by the kind of equilibrium between the polarized tendencies.”

Nina Lieberman

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Kristi Mcfarland

Imagination and play are innate in our being. There is no on/off switch. Yet in the context of business, many of us have disconnected from our playful and imaginative selves out of fear. Fear that we may be exposed as uncommitted or unprofessional. Fear that our imaginations may evoke the unpopular or impractical idea. There is risk in imagining and risk in play. We risk bringing forth new possibilities. We risk letting go of deeply held assumptions. Gadamer (2000: 366) notes that transformation lies not in solving of problem but in “that a question occurs to us that breaks through into the open and thereby makes a new answer possible.” Powerful questions move us from the realm of the now to the realm of what could be. They invite us to imagine. They invite us to play. We can then invent new metaphors for our organizations, ask the powerful and transforming questions, test and explore our proposed courses of action. The concept of transformation stands for one’s willingness to the open to new understanding. The transformation of a community or organization is its movement towards itself. It is an unveiling and revealing of the possibility inherent in that community. Play is the medium of this transformation. Our true being becomes expressed in play and in relationship to other players. Imagination: the reproductive, productive and empathetic is directly concerned with being, and so playing. Ricoeur states, “one lives only that which one imagines.” and it must continuously search for the spirit of play. While play is always happening in the context of our relationships to others, the medium of play opens the player to exploration of himself.

Alexander Manu

Play behaviour dominates human consciousness and thus defines human values. Creativity and play have consistently been identified as a core, primary human value. Human values drive behaviour and thus coherent human action. Latent imagination and creativity are embedded in play behaviour. Play behaviour generates new ways of combining ideas, pattern of ideas, images and concepts. Play behaviour transforms these concepts into useful and practical ways of enabling purposeful human action that improves the human condition. Play is ageless and while ‘at play’ people are just people; themselves.Play is the ideal conduit for communication between people. Communication creates connections and encourages collaboration. Collaboration is key in the exploration of possibility. People thrive while at play as they pursue to discover the best of themselves in mastery. Mastery gives confidence for self discovery and the multidimensional expression of who we truly are. Play is life. Play is the sum of our spirit of being alive. Hands don’t play, the mind does. Play is an attitude, an approach to life that asks imaginative questions and acts out on instinct the qualities and impulses of the natural self. The pleasure in play comes from the exercising of our freedom, it comes from the excitement of exploration, and from the thrill of discovery. It comes from feeling no limits to our possibilities to be who we truly are.

Mihaly Csikszentmihalyi

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Huizinga’s book describes play as a free and meaningful activity, carried out for its own sake, spatially and temporally segregated from the requirements of practical life, and bound by a self-contained system of rules that holds absolutely. The philosophical starting point of Huizinga’s study is the observation that, where there is play, there is also “meaning”. Playing makes sense to the player. To describe play is to describe its “meaningfulness” for the players. Playing is thus closely akin to aesthetics, in that experience is irreducible: it constitutes an essential aspect of the phenomenon. (gamestudies.org). According to one theory play constitutes a training of the young creature for the serious work that life will demand later on. According to another it serves as an exercise in restraint needful to the individual. in acknowledging play you acknowledge mind, for whatever else play is, it isnot matter.

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In his book “Creativity: Flow and the Psychology of Discovery and Invention” he describes playfulness as a complex traits of creative individuals. In his eyes, creative people are complex and categorized that complexity in a multi-dimensional framework. These include such variables as sense of fantasy and reality, extroverted and introverted, independent and culturally adept, passionate about their work and objective about their work. He states that the creative individuals are able to exhibit all of the above and have fluid states in a sense of having ability to go from one extreme to another.

John Huizinga

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TAI-CHI & FLOW

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In tai-chi practitioners move their body in a very unique and uncomparable way to any other movements we perform daily. It can be described as slowly, softly, continuous, gentle and graceful bodily movement with smooth and even transitions between them. The focus it requires is a way of putting body in a meditative state. The movements happening from moment to moment create a journey itself that foster tranquility and release of all tensions, whether vascular or spiritual. Practitioners have full attention on themselves that take draw them closer to their mental states and behavioural network. (info source from chebucto .ns.ca)

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Tai-chi is a state of flow. The flow that is experienced while practicing it is an intellectual, mental, and spiritual journey into inner self, and at the same time a physical expansion of bodily agents. Psychologist Mihaly Csikszentmihalyi wrote that ‘the best moments in our lives are not the passive, receptive, relaxing times (…) The best moments usually occur if a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.” It can be said that our best selves do not simply happen. They need to be practiced, fostered, and cultivated, whether through setting goals and challenges or a constant attempts for improvement without a certain objective. In a flow state, like tai-chi, a person is completely immersed in an activity with full creative engagement. (info sourced from pursuit-of-happiness.org) Recent research done by Harvard neuroscientists concluded: “mind-wandering appears to be the brain’s default mode of operation, and a wandering mind is an unhappy mind” (Harvard University for SCIENCE magazine). One study states an average person thinks 65000 thoughts per day, and 95% of the thoughts are the same from the day before (Quantum Healing: Exploring the Frontiers of Mind/Body Medicine. Deepak Chopra). All this information is a deep and broad scope of resource that is not used and omitted by everyone. And yet, this is the most important material and matter that stands for our knowledge, capabilities, and possibilities.

â&#x20AC;&#x153;(...) it would be an act of massaging the mind, heart, and will with knowledge for gradual increase of opennessâ&#x20AC;?

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Drawing from the tai-chi and flow philosophy, there is a huge opportunity of incorporating it into digital experiences. Borrowing from this mental-physical experience, the core focus and goal is to bring the same slow, gentle and continuous movement into the intangible perspective to form a sense of pleasure and enjoyment - the state of flow. To illustrate it, it would be an act of massaging the mind, heart, and will with knowledge for gradual increase of openness, and as a vessel to our current situation. It will be stimulated by the technology detecting our states of being, mental condition, and whereabouts. It will bridge the gap between the self now, the self in the future, the technology, and the ancient philosophies.

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SIX DIMENSIONS OF WELLNESS

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Developed by Dr. Bill Hettler, co-founder of the National Wellness Institute, this framework has already been defined and discussed multiple times. For the purpose of this project I decided to revisit this topic and apply each node to the project to see how it fits and how it could be defined through this lens. (info sourced from students.umw.edu)

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Humans experience the world in terms of meaning, by negotiating between feeling and thinking; and by mediating between stimulus from the world and their internal life. By bridging this model with the six dimensions of human needs I was able to synthesize my framework. Each of the dimensions can be thought of as a keyhole, which requires a key to be unlocked. These keys have been added at the outside of the diagram. Those are drawn from the aspects and main advantages of my project. Starting from a very broad stage, it gets narrower with the deeper expansion and analytical penetration. This framework enhances the value proposition and makes it not only more relevant, but also meaningful. At the same time it retrieves what is fragmented and deconstructed in one’s life and experiences - the blind spot -giving an opportunity to unlearn and implement new qualities. It is projected that by 2050 the Earth’s population will rise to 9.7 billion. By then, 67% of the global population will live in cities, creating both challenges and opportunities. (data from Electrolux) More people means less space. More people means more density on everyday basis. Specialists keep looking for designs and technologies to effectively alleviate incoming problems with growing populations and urbanization. In fact, most of this evolution addresses such aspects as products, impact on compact living, architecture, material innovation and relevant. One, really crucial part of this whole system tends to be neglected, a person as a self. What will happen to these urban dwellers’ mindsets and wellness as they will face these drastic changes? How will it affect their identity?

The project aims to foster the personal growth through finding the easy way into navigating the balance, harmony and connection between all wellness dimensions. With the major emphasis in spiritual and intellectual dimensions the premise is to let them streamline and lead the following rest.

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intellectual - the dim one ability to learn, Highly valued in the knowledge. Fosterin to expand the intell of the goals. Since i means creative mat to stimulate individ dimensions with ch and satisfy. Unlocki desires are done thr identity.

spiritual - spiritual well-being is a dimension reflecting our validation for meaningful existence. It is closely related to mindfulness and harmony between feelings and emotions. This aspect is highly important for the project as the key is to find what one finds stimulating for his mind. The idea is to be able to reach the deepest personal traits that are limiting the user from opening self through satisfaction.

MAST

SATISFACTION

INTELLE

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SPIRITUAL

EMOTIONAL

OCCUPA

emotional- awareness and acceptance of one’s feelings as a wide range of feelings in oneself and others. It defines one’s maturity to recognize the feelings that are positive and supportive. For the project it means creating an intangible but a pleasurable, emotional bubble that can be popped any time to make sure one is always comfortable making him more productive.

PLEASURE

ADMIS

occupational - it is rela about one’s work. In th of labour that brings sa personally meaningful becomes basis for self. idea, the project should experience that will be done related to self, be

mension which recognizes to think, to grow. e project for its’ ties with ng an environment for one lectual framework is one intellectual maturity also turity, it creates a window dual growth in these hallenges that endeavour ing those deep intellectual rough mastering latent

TERY

FLOW

physical - the wellness dimension connected to the physiological needs as physical activity and realms related to it. It is related to relationship between sound nutrition and how one’s body performs. The project’s realm is not rigidly connected with the physical self although its’ aim is to support reaching one’s goals as in connecting knowledge and play with physical well-being. Creating a flow to benefit the mind.

ECTUAL

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PHYSICAL

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SOCIAL

ATIONAL

SSION

ated to one’s attitude his sphere, recognition atisfaction and is and satisfactory . Leveraging on this d aim for a pleasurable a way of getting work eing and imagination.

COMFORT

social - social well-being responds to the self within a context of community. The activities and actions taken by one can contribute to the well-being of others which creates a symbiotic environment. Through the lens of play and unlearning, social aspect should be taken as a basic premise of the knowledge and pleasure economy into a shared experience that will enable the user to let others benefit from it and reflect upon; finding the comfort i the community.

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ANALYSIS

FORESIGHT

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TREND FORECAST

TOOLS - SCENARIOS

2016-2030 2030-2050

CONCEPT MAPPING

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My analysis and foresight was the 3rd degree of horizons framework I identified throughout my research. From all the content I gathered I constructed a map to exemplify and objectify my findings in a cohesive, visual way. Based on that I took on with the basic understanding of current context where my project should sit in. I wanted to structure my foresight into a way to deliver upon the incubating trends therefore I decided to define my own stream of trend forecast based on the research nodes. I used the technology-consumermarket framework to organize the drivers. I took on those to formulate the signals which then I ended up combining and clustering into the final trend strata. Sticking to previously discovered themes and focus helped me guide the further inquiry and understanding of the projectâ&#x20AC;&#x2122;s premise. This allowed me to make sure I was exploring the best trend opportunities possible without getting distracted with all the other content and research nodes collected previously.

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TREND FORECAST

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DRIVERS

For my foresight strategy I wanted to focus first on the current market, technology and customer. Recognition of that present foundation let me focus on signals that really mattered within both the self and global aspect. These nodes structured the form of the signals I would look for and contextualize the scope of insight.

Delivering personalized offers based on algorithmsâ&#x20AC;&#x2122; proximity to userâ&#x20AC;&#x2122;s aptness. Design disruptions causing a battleground for companies to offer better value and quality. Anywhere anytime connectivity as equal to scaling-down current obtrusive technologies as a focus for gaining customers. Moving away from quantification and moving to qualification and thinking, finding the way to target both introverted and extroverted customers.

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New arising contexts of emerging technologies causing connectivity as a default mode for daily living.

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TECHNOLOGY

CONSUM BEHAVIO

Demands for data as part of acq

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Seeking pleasure in daily routin convenience.

BUSINESS & SERVICE

Blending in with communities t the world itself as media.

Feeling valued and respected fo content. Never-felt-before experiences e and consumable feelings.

Creating opportunities for consumers to come together to build a value around existing products and services. Reasoning of special treatments to exclusive clients through cultural hubs, being business extensions, to offer complementary services and experiences that go beyond core offerings. Making products and services catalysts for new connections Corporations hire more design strategists to implement future forecasts and define new roles to transform from static state for future innovation, behaviours etc. Constant updating of services and various partnerships to increase engagement of core demographic while making it appealing to potential skeptics as a growth and revenue source.

MERS & ORS

quiring new commodities.

nes at customers own

through interactions treating

or controlling oneâ&#x20AC;&#x2122;s own

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SIGNALS

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All the nodes in this unit were gathered through a broad research content into a compiled list of future probes in the form of post-it notes table. Having scanned the current market, technology and consumer realm, it resulted in 11 different signals for projectâ&#x20AC;&#x2122;s ascension. All of the below have been collected and accumulated through on-going daily but not limited to Google, PSFK and Springwise alerts and e-mails. The method for compiling the signals came through acquisition of the essence of the examples and implication driven from each towards my project. This filter streamlined categorization of the nodes alleviating the influx of unrelated themes.

VR CULTURE

PHYGITAL SPACES

With the release of Oculus Rift or Microsoft’s HoloLens today’s customers are drawn into virtual reality on a whole new level. Accessibility of VR products drives the consumer to implement this technology into daily living. The possibilities let people alter their context of being and communication and submerge into a whole new world. Facebook’s acquisition of Oculus Rift is a signal for growing demand and accelerative spread of the new culture of digital sphere brought into lives of billions of people. e.g. Gear VR, Oculus Rift, HoloLens

Bridging the online and offline world is brought to masses in retail spaces or services. The line between the two continues to blur with optimization of new interfaces based on customers wants and needs. This hybrid world is growing attracting people to the new value-added experiences. e.g. Hello Bank! Pop-up, Ralph Lauren digital mirrors, Vendorphoto

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meaning: VR is an area that is disrupting current market and seeking for new customers while still developing the value to offer.

meaning: The blend of physical and digital creates an opportunity to implement it into every space for customers’ delight.

INTUITIVE INTERFACES

FROM LOCAL TO GLOCAL

With the spread of wearable technology more data is collected from more source than ever. Technology is allowing users to get instant feedback and solution based on the input. It is the first ever that it is possible to have self status & activity objectified with a sensorial feeling or haptic feedback. Sensor embedded spaces and products are taking over daily lives to bring ease and human touch through a digital form. e.g. GloveOne, AppleWatch, Crystal

The time of embracing local culture has outgrown to embracing the nation and the world. WIth the spread of markets on a global scale, business parties and population capitals are embracing local cultures and traditions for outsourcing and merging the two. Exporting national culture has become a way of selling preserved symbols and heritage while embracing the holistic aspect of we-are-all-one. Beneficial exchanges are in favour within the broad scope of locales, remote nations and cross-cultural partnerships. e.g. Emirates NBD, Uber Rickshaw-ondemand, Climate Portal (Arlanda Airport)

meaning: Adding human touch to any technology brings it closer to the user and significantly reduces the gap between what is digital and what is real.

meaning: Reflecting upon integration of cross-cultural contexts and behaviours to tailor the final experience/service/ product.

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ON-THE-GO CULTURE

SYNCED SERVICES

With the current speed of living and being and the emergence of new technologies the demand for having access anytime and anywhere has rocketed. Current consumer is looking for experiences and contents that are micro-. Mobile aspect sitting at the bottom and crucial line of this movement is the main focus for businesses trying to capture customers. Delivering personalized bite-size format of what a user wants at the moment and having instant access to it raises the enjoyment of the experience and service. e.g. LP&M Ticket Books, Starbucks order & pay, Kenneth Cole, Transavia

Companies and businesses see potential in growing through partnerships and merging services. Through a combination of forcustomers’-comfort offers new additive experiences are provided. This way it builds a responsive and broad network between customers and a company. Through the convenience and pleasure users feel supported and respected with their immediate desires. e.g. Air BnB w/ KLM or AmEx, Virgin Hotels & Gap, YouTube x MasterCard experience

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meaning: Understanding the size and scope of the value proposition within the realm of current needs and attitudes.

meaning: Opportunity in fusion of multiple services for omnichannel targeting desired stakeholders for an end-to-end CX.

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PRECIOUS & RARE

SOFT BIONIC

Keepstakes and heirlooms use new technologies to create precious connections to loved ones with more refined vision. Using materials or content that has meaning and value of uniqueness is embraced with turning the mundane and ordinary into exquisite treasure for one or many. Transforming current, modern understanding with a respectful touch and avantgarde newness to amplify the benefits. Finding the key value meaning for one and letting this experience be reproduced. e.g. Studio Drif’s light, Cameo by RUX

Hi-tech turns lo-tech driving technology. Giving new grade and sophistication, design gets stripped down into the delicate and subtle underlay. Delicacy and digital detox stimulate both outside and inside of the products to reflect its original purpose in new, modern, machine-and-technology driven context. The target is focused on two consumer groups: slowcial beings, and beauty-seekers. e.g. The Light Phone, Knocki, Fervent Carpet

meaning: Understanding current strategies used between consumer to business and customer to object for optimized and custom benefit

meaning: Looking for new aesthetics and evaluating their uniqueness for connection with target demographic

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MENTERNET

AI DAILY MANTRA

The emergence of cloud changed the perception and habits of storing data and management. With the growing realm of the Internet of Things humans get connected to the digital sphere more than ever. The Big Data overrules the daily living and creates new potential and opportunities for businesses. Many companies are already including IoT into their services to offer unique experiences for each customer. Users can embrace their lifestyles on a whole new level with the digital support taking care of the feed. It is a move towards blended communication of self sphere of body language, emotions, activity, and recontextualized connection between mind, body, soul and will. e.g. Migraine Buddy, MOTI

New services started acquiring AI to deliver the best and most fluid experience to their customers. Big stakeholders like Google or Facebook are also looking into this new form of analysis and giving feedback. The change is happening upon shift towards looking at design through the filter basic human wants and needs instead of new technologies. It raises the paradigm of what people really want with the possibility of cultural bias. Next year is predicted to bring a whole new line of services and products as a response to raising demands for easier, safer, powerful, accessible AI technologies. e.g. Watson Trend, MultiAdaptor, CogniToys, Barbie

meaning: Technological advancements mitigate into userâ&#x20AC;&#x2122;s daily lives making them meaningful and leveraged for self-improvement.

meaning: AI steps into daily lives. Leveraging personal information on peopleâ&#x20AC;&#x2122;s habits can foster the idea behind going against one-size-fits-all experiences.

meaning: Millennials seek relief in social media, and crave for immediate availability to information and expansion of self.

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Gone are the times of solitude. The new gene in millennials craves for attention. Based on the facts of constant connectivity and diverse platforms it results in creating networks for people to derive pleasure and constant participation in the groups of same interests etc. Driving users to keeping up-to-date with all news, feeds and consuming media while producing content at the same time. The intrinsic value of Facebook or Instagram ‘likes’ encourages more immersion that sometimes gets taken to the extremes. With new social platforms consumers can raise their voice in many ways on a variety of topics or connect with people through new means. e.g. Epoxy for YouTube, XAppmedia, Shelfie, Rise diet app

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HYPERTICIPATION

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TRENDS

My analysis of signals ended with clustering them into trends framework that I divided into separate categories. Those three following sectors: experience & service, technology, and consumer strata derived from a pattern of themes from signals. I also placed each trend within the framework of The 6 Dimensions of Human Experience. Basing on that synthesis I allowed myself easiness in strategizing opportunity for my own project.

TECHNOLOGY

CONSUMER STRATA

MARKET

GAMEPROVEMENT

LOCALUST

STORYBEING

VIRTUAL PLAYGROUND

BRANDSUMER

COLLECTIVE POWER

UTILITY LUXE

YOUNIVERSE

entertainMEnt

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(experience and service)

ENCOUNTER CULTURE

MARKET

entertainMEnt

STORYBEING

COLLECTIVE POWER

Merge between technological advancement and consumers behaviours. The core lies primarily in the individual’s experience allowed by certain time, place, object, service to create an unforgettable and unique story for its’ intrinsic value. Storybeing is all about the context and circumstances. It draws a line between the physical, the human, and the digital syncing what is immersive, empathetic and interactive. In other words, it is a human ritual empowered through physical and digital means. This trend is spreading through a diverse range of mediums to let users be themselves and create experiences and stories on their own terms. Storybeing being a very broad movement belongs to all six dimensions of human experience (physical, occupational, social, intellectual, emotional, spiritual). e.g. Creayte, Pass the baton, Verizon flagship

The power of collaborative attainment. An extrinsic value of social human need. The old rules of power of communities are no longer applicable with new generations getting older and making the largest group of consumers worldwide. Corporations are looking for sources to get engaged with their customers and bring them all together in a holistic and pleasurable way. As technology nurtured the emergence of new behaviours, they need to be accommodated now. Understanding these behaviours is the core value itself for future success. Users trust their peers, believe in social platforms for collaboration, and desires involvement. Such industries like retail have started incorporating these touchpoints into their journey mapping. The trend also spreads with the presence and availability of seamless omnichannels and synced platforms. They all allow users to be heard and feel the power of social influence. e.g. YouTube x Mastercard, QFA, Onepiece pop-up

EntertainMEnt is a stimulus for selfexpansion within the realm of pleasure: intellectual, emotional, physical. This trend is about meeting the expectations leveraged by incoming AI and VR hype. Delighting customers lies as the foundation for this blend of phygital and human experiences. Consumers seek fun and entertainment living lives in a routine way. Serendipity comes in handy with sustaining unusual revelations or discoveries. Precious connections are made through new playful approaches which in a result strengthen the relationship with the brand and attachment. It is a perspective shift for growing demand of self-participatory entertainment. e.g. Stella McCartney online store, VIVID Homes

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TECHNOLOGY VIRTUAL PLAYGROUND Clustered between social, spiritual, emotional, intellectual, and physical human needs, this trend is built upon the emergence of Virtual Reality and virtual world and itsâ&#x20AC;&#x2122; accessibility to everyone through consumer electronics. This trend spreads the culture of full immersion in digital experiences. New manners of showing information, peer-topeer communication, smart objects create new network and get customers used to new bahaviour models. This trend calls for new currencies of change and human motivations/senses, and new reward models. It supports meaningful self transformation and elevates the retrieval and perception of new dimension of daily experiences while obsolescing current ones. The ever-greater pervasiveness of technology in this disrupted culture is a huge potential for implementing upgraded and handy solutions within the realm of virtual reality. e.g. NYT VR, Gloveone

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New realm of life bridged with the digital sphere, recontextualizing all experiences. The trend spreads into various industries: retail, transportation, learning, corporate training and more. It invites the clients with the easiness of adding a playful value into oneâ&#x20AC;&#x2122;s lifestyle. The incentive is at high stake being but not limited to empowerment, unpredictability, accomplishment, digitization. The trend can derives from humansâ&#x20AC;&#x2122; motivations and retrieves those bringing intrinsic value through e.g. scoring points or tailored offers. Services increase their popularity through uniqueness of these experiences. Customers can use them for improving selves: their habits, their behaviour models, their routines. It expands all six dimensions of human needs with the enhancement of anything related to the self. It transforms the daily living however, implementing this trend strategy will encourage more customers to participate in the service or use the product. e.g. Bjog + Sprinter, Tencent x Razer

The plethora of services and products creates new wave of human-machine relationships and symbiosis. At the basis of this trend lies the vastness of digital experiences that spike up the accommodation of delivering new senses. It means deeper search for connection with consumers to make them feel valued and cared for. The realms of occupational, emotional and spiritual human needs are the core focus here and they result in advancements on physical level. Quantified selves creates new vulnerabilities for individuals. Embedding technology into what matters most for self makes one feel exclusive and privileged. Fostering that condition build a new eco-self-system between machines and people. Mapping cognition is what AI can nurture, Big Data allows creating global neuro- map, cognitive interfaces and enhancements make libraries correcting false or incomplete assumptions in the past. It is a trend of luxury of glocal empowerment, health cognition and e.g. FuturITC, Automotive Cardiocam, webenabled currency

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GAMEPROVEMENT

UTILITY LUXE

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CONSUMER STRATA

LOCALUST

BRANDSUMER

Todayâ&#x20AC;&#x2122;s consumer seeks pleasure in communities. This comes from the now common and ever available connection and open interfaces. People demand more than ever before and they seek their alleviation in the cities. The trend is built upon those desires targeting mainly suburban individuals. Urban values and culture has been growing reaching out to suburban areas that only rose the city-appeal. This has been a reapproaching trend but now it is back with a new magnitude. New media ecology boosted the attractiveness of metropolis. Smart networking, digitization of retail, civic learners are all part of developing this trend. It provides for social, occupational and emotional needs that can only get fed in a large community. Citysumers seek for new values and sources for amplifying imagination in a city context. Empowered citizenry in a digital form. e.g. Small Business Saturday

ied with technology, brandsumer is a consumer category wanting to be part of a brand, implement itsâ&#x20AC;&#x2122; core aesthetics or values in a holistic way. Memberships are the key component in this trend. Through that stream companies create an incline of incentives targeting certain group of stakeholders. It is done in diverse and cross-serviced ways to make sure it is highly advantageous for both agents. It includes paid premium-service, better and more exclusive offers for above-average active users, incentives to be part of the brand on a consumer level and more. The trend calls for new ways of alluring users to get more engaged and feel appreciated in this coming age of mastery and achievement matter. Serving self- satisfaction and attention is enough of a treatment to encourage and stimulate a stronger flow of relationship with a brand. The trend sustains social, physical, spiritual and emotional needs. e.g. Trveler, Cluj Napoca - reading free transit, Vint, Rent the Runway

YOUNIVERSE

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Escaping the stress of everyday city life is a trend developing at the same time as the citysumerism. It sees the beauty in two different dimensions: tropical Mother Nature and sensorial pause. These two realms create the trend where technology and tactility come together into intricately delicate designed experiences and products: all to nurture consumers senses. On one side vivid and exotic eclectic compilation of artifacts, merging cultures to create fully immersive identity. Soft and subtle relief translate the high crave and desire for encountering this experience. Multifunctionality becomes a high quality and importance. It is a merge of technological developments, both digital and analog, that users require to develop their own, personal stories through a new lens of active participation. This trend adds another layer of richness to expanding knowledge. e.g. Climate Portal (Arlanda Airport), Regina Dabdab, Here Active Listening, Short Story Dispenser in Grenoble, In the eyes of the animal

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In a social network profusion, consumers are lured to create content that is important for them and design their own lives around their own values. Making self imagination a bold new reality for self-empowerment. Youniverse is all about you and all your needs. Creating the content for its’ own sake: to make one’s life easier, to make one’s daily experiences more pleasurable, to cultivate the community of one. You are the maker, you are the content, it is all up to your imagination. The world is designed in a unique manner as services fit under this singular case. This trend calls for betterment of building tomorrow and forward-thinking. IWWIWWIWI (I want what I want when I want it) is a huge opportunity for mobile commerce to respond in a certain context and step in with a tailored offer. Youniverse creates more curated and intuitive experiences, as the one-size-fits all ones are getting obsolesced. If done and cultivated properly a new generation might be born, full of imaginative potential and ever expanding it. e.g. Kwoller, Spring, BluePromoCode

ENCOUNTER CULTURE

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TOOLS SCENARIOS

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iMagine : double tap DISCLOSURES device(s)/object(s): • ideas generator service(s): • collective workshop • play lab at the office • work gamified

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Today I worked for hours reviewing what our customers have to say about our newest product. But the day ended up with an awesome deal! To keep all employees in the office entertained and not bored with the work, we participate in a 10-minute workshop taking place twice a day. It lets us network and collectively build fun experiences. Once I suggested smudging smartphone’s screen that gave haptic feedback letting the user know it felt it and liked it as well. Most of the people double-tapped it and saved that to their daily life pocket app. Last week, my co-worker Sara projected her idea of making any space turned into a cave and go pitch-black for a few minutes. I revisited this project today and suggested floating as people do in Dead Sea. I was surprised by how many people liked this idea so I won the daily prize of …(chocolate) and I scored 500 bonus points in the Cup of the Imagination. I am second in my company and 55th in the city. Rankings keep changing drastically every single day so I am trying to stay on point and get creative everyday with my imagination.

new now

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DISCLOSURES device(s)/object(s): • knowledge drive service(s): • life simplified system: • travel desire as a resource

I’ve always felt it this way. Work is the most important thing in life. Work comes first. Nothing comes easy. Hard work pays off. I have heard all these things since I was a child. My mother always knew best so I went with all her golden advices that served my life so well. I never saw it the other way. Everything has its’ place on this planet. I had my own as well defined by my work and family. Why would I let my imagination go crazy and come up with crazy ideas when I have other more important things to do? It used to be that way. Until recently. I had no idea that life can be so unjoyable and fun. Now I spend even more time with my family. I hang out with my friends at work and we share our ideas, passions, travel experiences, and troubles as well. They let me know what they cooked for dinner that blew their minds away so now I can surprise my family with it. I do not have to waste time reading news in the morning because it is being read to me while I do my morning routine. I do not have to go to the mall to buy new pants or running shoes because I will get them when I really need them with a timely offer I get based on my lifestyle (unless it is a special occasion, then my closet connects with a retail store that reviews my style and picks what will make me satisfied and delivers when I need it). I can do work from wherever I am and I can be wherever I want. Yesterday I decided to sit in a small trattoria in Campo de’ Fiori district in Rome where I finished that important project for one of my clients. All that done while watching lovely people enjoying the sun and eating gelato. Also my grocery shopping got so much less time-consuming and enjoyable. I order things that other people from my local community do as well so we reduce the price of everything since it comes in bulk and we get it whenever we run out of a certain item. I have been inspired to be even better self so I get daily mindfulness classes with Dalai Lama and chat about our solar system at NASA’s headquarters (I was always into astronomy). Actually, I want to travel in space next week. Or maybe I will just stick to sky diving. I am still trying to get used to this life but so far I have been loving it!

You are the question, you are the answer DISCLOSURES device(s)/object(s): • status competitor service(s): • lifestyle points • pleasure earned

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Whenever dark and gloomy days come all I want to do is lay under a thick blanket on my bed, crawled up in an embryo position, drinking hot chocolate with marshmallows, watching movie or reading a book, and eating hot nachos with loads of cheese. That’s what I can do. But you can’t imagine how much I would rather be in a beautiful place with my friends. Having fun, drinking wine, dancing in the moonlight, singing in the rain, and just enjoying life. So this is today’s case. I didn’t even go on the balcony to smell the air. I was already discouraged to leave bed when I opened my eyes and saw the weather outside. Why am I so dependant on weather? It sometimes drives me crazy because my body just does not want to function on these kind of days. The moment I questioned my life choices today, it turned out it does not have to be this way anymore. I missed this feeling for so long. I have been talking about signing up for yoga classes for weeks now and I still haven’t done it. Now it turns out it wasn’t just me, it was also 20 people I know. Guess what? We just all decided do some yoga tonight. And it is all done from the comfort of your own place. I am on my yoga mat in my room while Kate is doing chaturanga in her’s. Since it was such a gloomy day we decided to stir things up and do some yoga in a remote Sri Lanka’s Ayurveda centre. I feel great that I didn’t complain all day about how terrible I’ve been feeling. And because it was 20 of us we scored 200 points as a group that lets us now pick more exclusive places next time. Oh, and once we get to 2000 we get a dinner and a spa treatment at a Shangri-La Hotel! I just saw I can score points by myself as well on a daily basis. Those come from any other challenges that are connected with new experiences and serendipity throughout changing my daily routine. From now on, I can be an individual who gets pleasure based on what I want and where I want it. And it unlocks even more pleasurable experiences.

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right meow Oh those morning itchings behind the right ear. I hope it’s not fleas. Otherwise it will just get worse and worse. Gonna stay positive for now and just wash my fur on the back. I think I neglected it lately and I don’t want my lady to be unimpressed with me. I love when she scratches my back and cuddles with me on the couch. The belly rub... I could stay like that for hours. Oh and she poured the milk in my bowl. Sometimes she leaves the underwear drawer open which feels amazing. I then crawl up quietly in there and sleep for hours. Sleeping in a pile of underwear is just amazing. There is this big monster living in our house which makes scary sounds as if it was so suck the world in. My lady uses it once every while. This arm extension of hers is collecting everything that is laying on the floor and leaves no victims behind. I almost feel that if our paths ever crossed it would suck me in as well into this big gorge. I will stay away for ever. There’s times when she calls me as I am lying comfortably on the chair across the room. She really thinks I’m gonna move myself just to go over there and make her feel happy? And there’s times when she doesn’t even have to call me because I know that the sounds coming from the kitchen are like screaming my name. Dinner time! From time to time there’s this red dot showing up on the floor. It must be some sort of sorcery. I managed to catch it once for 15 seconds or so but it was gone the moment I took my paws away from it. Most of the times I am just lying down on the couch next to my lady and giving her a bath when it shows up on the floor. I don’t wait too long and I am already on the floor getting ready for a jump to catch it. But then it moves and I keep running after it. I remember a few times when a big ball of wool would just fall from the sky on the floor. It is always too tempting not to kick it and get in between my paws so whatever I’m doing I am dropping it and run hectically and attack it. I am always a winner, obviously.

Find the blind spot DISCLOSURES device(s)/object(s): • projector service(s): • ideas-driving notification • virtual reality on-demand • collective virtual travels • self-story creator • imagination catalyst

A&F nº 85

At home I was reading a book when I got a pop-up message on my phone saying: Have you ever tried walking with a book on your head? How about two? ‘When was the last time you were playing in a ball pit?’ Let me think… Probably when I was 7. The thought itself bringing all the memories back is a heartwarming experience for me. I put the phone down but 10 seconds later I am getting another question: ‘Would you like to play now?’. Of course! Who wouldn’t! Just purely having fun in this crazy playground. And then the next message comes up: ‘Join Sean and Miranda and make that ball pit yours’. I’m in. We connect through our mobile phones or tablets and start from scratch. Each of us has a screen filled with a 3D view of a room, a blank search query, and a merged, personalized list of feelings that were transferred from each of ours iFeel app. Miranda types in first. She searches raspberry pudding and picks joy. Sean looked up Rubik’s cube and went with rekindle. I decided on windmill and mystery. The final result: the view of the room zooms up and creates a beautiful content we just created. This beautiful, colourful , rotatable and vibrating space filled in with these funny looking foamy raspberry-like shapes. It looks like something I have never seen before. It makes me feel absolutely awesome how technology can create such a content nowadays with my own content. Now we get to second round if we want to continue. We can dive into this beautiful labyrinth we just made and play a game in that world with us being the players. Let’s play!

What would you like to know

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DISCLOSURES device(s)/object(s): • nap-dream headband • key metrics and data turned tangible service(s): • knowledge inception • augmented-to-real retail

I take power naps every day. It gives me energy and helps me getting work done in the evening. And they used to be just naps.. But now they let me connect with myself on a new level. It is a deep spiritual journey that has a complete new level. I can almost say that taking a nap is my favourite time of the day. Every time I wake up I gain some new knowledge. Every time I wake up everything seems to be pleasurable. It turns out when I am not conscious, in reality I am more conscious than I used to be. Those naps let me temporarily get into my deeper self and reevaluate daily life and routine. Yesterday I was able to retrieve one of my worst habits of smoking and turned it into a self-rewarding activity: playing puzzles. Being so excited about completing the whole set I went on the same journey today except there was double the pieces in my puzzle set. Then a couple of days ago I ended up in Nike Lab and learned about its’ new technology used for dying textiles. It ended up with me creating my own jersey that was using some sort of algorithm gained from that day for picking the material and colour of it. It was this very harsh in touch material and the pattern on it was a red line that was just a chaotic mess. It reflected how stressful my life is and it was then that I realized how much I need these naps for regaining my inner peacefulness. I’m glad I know that now.

edyoucated DISCLOSURES device(s)/object(s): • projector service(s): • ideas-driving notification • virtual reality on-demand • collective virtual travels • self-story creator • imagination catalyst

A&F nº 87

Food is something I always wanted to know more about. There’s internet and tons of books about that topic but I can hardly find time to workout so I don’t have time to research that stuff more. And basically those two sources are just reproducing someone else’s work. I’m an active person. I love making, doing, interacting. So lately I have been using my phone as a space activator that lets me learn about whatever I want. I used it while cooking yesterday. Just hovered above the tomatoes I got a few days ago and I got a beautiful infographic about where my tomatoes came from, what nutrients they have, what other ingredients have the same benefits, and it was followed by a short animation of the same tomatoes talking about their journey to my place. I loved the last part, the Q&A. Essentially, I could ask the tomatoes whatever I want. Next time I will be more prepared for this. Next time I will try it with my running shoes. I wanna know about different surfaces and how my feet react to them while wearing this particular model.

play with my brain

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DISCLOSURES device(s)/object(s): • real-life ads • emotions and mind reader service(s): • life entertained system: • partnerships between companies (transport, entertainment)

Coming back from work today was the best part of the day. I had a big presentation this afternoon which went really great. But past few days were so busy I barely got any sleep and ate like a baby. No wonder my body is exhausted now and mind and soul are looking for some excitement and happiness. I ended up taking a longer way home to breathe some fresh air than I usually do. And then I saw it. Big bold colourful advertisement at a streetcar stop screaming words: 4D MAZE! I just realized it changes with pretty much every person approaching it. So now, it was filled my own data that collected my latest thought. And oh did I love it. A sudden moment of awe and all my energy was back in place. The 4D maze was just what I wanted to do. My phone was ready to go with it and connected through an app to the service to accept it. It then picked me up from my house and took me straight to the place where I had most fun ever for another 2 hours or so. After I felt like having a bag of popcorn which I was offered upon competing my maze. Didn’t even have to mention it. Feels weird when my thoughts are transferred into real life without me taking any action. Ended that day with watching a movie “A Beautiful Mind”. I wanted to know more about Dr. Nash so my browser opened a page with his biography that was laid out in a way that looked appealing to my preferences and favourite colours. And it had some beautiful infographics I could play with. I am all in.

Life: subscribed

DISCLOSURES device(s)/object(s): • techno-cognition & motivation reader • emotions and mind reader service(s): • life gamified • desire unlocker system: • partnerships between companies (sports, e-commerce) • rewardship

nº 89

“his”. Later that day before work is done he gets a personalized message and occasional unique offer to a local service based on the algorithm coming from the gathered questionnaires’ data and … . Since he was happy and active today he is now getting a text from his digital self saying: ‘Just do it! See you at 6:15pm at Nike Training Club. Want a new tank top? Double tap and we will deliver it for you before your training’. He feels he might be too tired for this after a hectic and busy day. He looks up thermal baths on his phone and before he submits it he is already tuned in to swim for half an hour in Loutra Pozar. Now he is on his way for a workout and has his outfit ready in the changing room. Back at home all he dreams about is a cup of peppermint tea. Online service connects him to neighbours in his condo and sends the information who is willing to share right away. He picks up a few tea bags and gives a bar of Hershey’s chocolate in return, as the other person requested. Just a small desire which unlocks the world se he can fulfill it anytime, anywhere. Now just before going to bed he takes a relaxing shower under the stars on Cuban beach, giving him the feeling of peacefulness he has been craving all day. He has never been there but he looks it up as a holiday destination every now and then. Can you see it?

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I’m gonna tell you a story. It’s about a person who lives in a big city. A typical citysumer, one who has to pay bills, take care of the loved ones, make food, work and more. First, I want you to picture this person’s daily routine: getting up from the bed, brushing teeth, making breakfast, checking e-mail and news, drinking coffee, buttoning up the shirt straight from that new store on X Street. On the way to work his phone tells him there is traffic ahead and he should turn left to avoid it. Work goes smoothly as per usual: hours in a small cubicle, lunch with co-workers in a new place in the food court resulting with a photo on Instagram, checking Facebook every now and then to check up on other friends. Late evening dinner at home followed by a date in a movie. Back at home just to take shower and go to sleep. I’m sure you know this life already. That feeling of doing a machine-like movements and actions, being surrounded by social-media, being dependant on your boss, not really having time for fun, living under stress. Now I want you to picture the same person waking up in the morning and loving the fact to be up so early despite the nasty weather outside. The phone woke him up with his favourite song back in his 20’s which he almost forgot about. He does his daily routine and checks phone for any important updates. A pop-up message shows up letting him know he just earned X points for getting up so fast today which totals in eligibility to try kickboxing class. Thing he always wanted to do but never made time for it. A voice message shows up on his phone which he listens to before starting work. A subtle voice tells him “enjoy your day” with a song in the background that is from a similar artist to his most played one on iTunes. He can download it on his phone right away. While at work his watch vibrates every 25 minutes to let him know it is time to take a break and drink water. It also prompts him with a questionnaire which always consists of two words or images making him pick one that speaks more at the exact moment. While on his way to lunch, he gets excited to see he already walked more than yesterday. He picked what ingredients he wants to eat today and ordered his meal while still sitting at his desk. He gets lunch based on his preferences and selections at one of the food court restaurants. Watch vibrates again: he earns another X points for making today’s lunch

2030-2050

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nº 90

CEO Letter (Trickster master) to the humanity

In a network where no internet system matters anymore, where WiFi routers became obsolete, where once biggest oil and economy industries on this planet went bankrupt because they were no longer needed, where the world became free of objects having no value, we are finally free and it is possible to live through its’ all channels. Welcome to year 2035, the year where the human being and the knowledge is valued more than ever before. The year where all the human potential is used to its fullest meaning. The year, where the humans mind, heart, and will, is the value and the exchange currency. I have the privilege of representing the community of people who once did not know how much potential they carry. We used to think we were only bodies made out of perfectly connected multiple organs. We used to imagine that that we were born to do more than fill out forms and follow the rules. We used to mindlessly follow the leaders. However, the beauty of humanity is its rebelled nature. And I am sure I would not be where I am if it was not for it. And I am really thankful to all my ancestors for this shaman spirit still being around us and having the power to overrule and overcome the archaic and corrupt systems. The increasing distress over being controlled and lack of freedom among the populations started the movement which brought me here today. As the main speaker of our community, the big village of Víðsýni, I want to bring all your awareness to what is possible for you now that was not just a couple of years ago. With over 10% of human population having completed ‘the iceberg project’ we are now in the era of having the biggest scope of possibility regarding human understanding, knowledge, potential, and openness to the future. We are on the planet where one can

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turn his words into an instant value for multiple cultures. We are on the planet where a group of people who mastered a content now makes the biggest decisions for all of us, regarding distribution of resources, equality, possibility, media and more. We are on the planet where a human is a platform, his needs are his software, and his knowledge is his tools and resource. Thanks to everyone who decided to become a part of the community, we are now standing on a stage, promoting core values that were never even considered. We give you the insights into the tomorrow: we let you be there now and experience it any time. We give you power to empower: we make you become a new medium into the imagination and desire. We give you the knowledge on-the-go: we believe in your potential and treat it as a resource for designing more symbiotic and meaningful connections and capitals. I can also reassure you, that our horizons never stop growing. Now that the technology only exists in our brains and there is no physical component into the transfer of anything, we walk towards everyone and expand our bubble of knowledge shared economy. I am proud to say that all our attempts to reduce the impact of the archaic systems have been more than successful. Our village is now a global village with ever-growing community. The shared value keeps expanding from minute to minute as I am speaking. Every one is a bearer of potential and only needs a trigger or an impulse to execute it; just like once Steve Jobs was or Mark Zuckerberg still is, proudly being part of our community. We highly value pleasure as a strategy to life. Through giving you the key, our tools, to make your life a global project, we make sure you are using your deepest potential and do not analyze anything within the framework of what and how you should think. The freedom you get is the absolute. The creativity you give is unconditional. The imagination you have is the possibility and medium for everyone to prosper on. Once you realize who you are and what values you see the aspiration can only grow. New mechanisms of living have been retrieving and obsolescing outdated formats and stimuli. With the play pattern shaping the new generation I can promise you that our better tomorrow is the new language for us. The behavioural extinction for a new economy is still happening and we still have a lot to do and work on, but I am more than proud to say that being the spokesperson for my community at this moment we are now building new communities overseas and our knowledge society has the best and most compelling model for living a successful and purposeful life. With maximized self potential we do more than just serving ourselves. Everyone benefits from what we do. And this is why I am so proud to represent that beautiful and powerful group of future mindsets.

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nº 92

Letter from a mother

Dear Lucy, Words cannot describe what a mother feels when she sees her child for the first time. Your presence is giving promise and hope to all of us for a better future. And as a parent, I obviously want to make sure our tomorrow will be better than today so you can live fully and happy while exploring and doing what you love mostly. And the current situation is definitely letting you become whoever you want wherever you want on whatever conditions you set. It is not up to anyone where you end up with your education, you make those choices. My hopes for more powerful generations and transparency in companies were always highly staked. It leaves me in tears now when I think about all those important dates in the past 4 decades that changed our lives so dramatically. You will live in a beautiful global community filled with so many beautiful souls with open minds just like yours. It wasn’t always like this. In 2015, Facebook founder, Mark Zuckerberg, wrote “Today we are robbed of the potential so many have to offer. The only way to achieve our full potential is to channel the talents, ideas and contributions of every person in the world.” Thanks to such people like him we are now where we are. You will grow into this world full of exposed potentials. Our knowledge, once only curated by the books and conservative teachers in hermetic and secular school environments, is now a tangible resource, just like our freedom is. I want to tell you everything about the possibilities that are awaiting for you at this moment, though there will be so much more within the next few years.

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I used to dream about having the special power to swallow the books in a second. I used to dream about futuristic cities where people benefit from each other on a daily basis. I used to dream about a culture of knowledge and possibility as the highest value. I used to dream about taking selfguided intrinsic trips to discover why I felt the way I did with no understanding. Now all these dreams are my reality. The technology rocketed when I was graduating from my university. At first it was only a training for humanity to see the reactions. And since they were absolutely successful (it evoked and empowered multiples of people who came up with the most advanced solutions in so many realms of living at the time) they grew into serving almost quarter of this planet. The once- service is now a system. Our knowledge particles can give mass to anything we want. Our ideas can be spreaded in an instant. You canâ&#x20AC;&#x2122;t even imagine how much of an advancement this is compared to my youth. I will also not be able to explain to you the process everyone had to go through: the process of wiping oneâ&#x20AC;&#x2122;s mind, heart, and will from previous education. That long journey is still in process for some people, it a very personalized experience and it is only up to the user how much effort he will put it and how fast let go of the past. You are born into the world where your ideas are the highest value in the community. You will notice while becoming more and more aware of the surrounding and circumstances, that humans exist on a few levels at the same time: cognitive, occupational and spiritual. The tri-self allows us to master all our sides while maintaining everyday living. Through the newly developed devices I am thinking of all the words I want to write in this letter while it composes itself, and in the meantime I am breastfeeding you. And trust me, I am focused on both as much as possible. And that also earns for my living, the moment I highly engage in more than one task at the time it is all translated into the Exchange Value Monitor (EVM) from all the retrieved data. This invention made our lives so much more sustainable than it once used to be. To give you a glimpse, we are only getting what we really want and what we earned, think me breastfeeding you opens up a package of baby apparel and accessories for me to obtain. Whenever I decide to explore my mind and dive deeply into my cognition I enter the areas that open possibilities to be implemented for easiness of life. Since now I can access almost 50% of my memory and mindfulness I get one of the most advanced solutions. So my little girl, do not ever be afraid of exploring the unknown. I can fully assure you that it is a safe environment to do it and you will surely become a key figure in our global village. It runs in the genes. Your mother, trickster absolutum, J

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CONCEPT MAPPING

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Before stepping into the next phase, all the ideas and search for the answer was put into effort towards developing maps and diagrams to navigate the way through. I positioned the words play ethos, drawn from the list of my themes, as the middle ground for the first one also splitting it into ethos and latent ethos, in other words, what is available now and what could be available. The second one based solely on pleasure as the dead center of the map, and then using the key words from my research I started looking for the context within two dimensions: physicaloccupational and spiritual-intellectual. The rest of the graphs that follows is the collection of everything that would be useful for defining the project, but also what the project is trying to achieve (obsolesce, enhance, reverse, and retrieve).

CERTAINTY CLARITY PA IDEA SELF-RESPECT STATE OF BEING WELLNESS HEALTH MANAGEMENT REALITY CONSTRAINTS SEEING VIRTUAL REALITY AUGMENTED CONSCIOUSNESS THOUGHTS AMBIENT EXPERIENCE REFLECTION LIGHT PERCEPTION LOCATION MOOD MEMORY IMPRESSION COLOUR AURA ECOSPHERE AMBIENCE SOCIO-SPHERE MENTAL ADAPTATION SELF-ABUNDANCE FEEL ALGORITHMS SENSING BIG DATA TITLE

KNOWLEDGE

IDEALS ACCEPTANCE BELONGING

NETWORK

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NETWORKED ELEMENTS MULTI-LAYERED ERUDITION EXPERTISE

A&F

EXISTENCE

SOCIAL INTERACTION

BEING

ENGAGMENT PHYSICAL

EDUCATION IQ

INTELLECTUAL

POLARITY

ETH

LEARNING

LATENT

CHANGE

IMPLEMENTATION

DISRUPTION

OBSOLESCE AMORPHOUS

JOURNEY

METAMORPHOSIS

NEW STATE

TRANSFORMATION

LIQUIFYING

BECOMING

REGULATIONS RULES

DEMATERIALIZING

UNLEARNING

UNDERSANDING

INVERSION BETTERMENT

PERCEPTION

ACTIVATION NEW DATA NEW PRINCIPALS ENGINE OF CHANGE

SERVICE

MASTERY

MARKET LIFESTYLE

PASSION

SELF-MENTOR

ACHIEVEMENT

SELF-TAILOR SELF EXPERIENCE INTRAPOLATION GOALS WISDOM SELF INTERPOLATION TRANSIENT SELF PLURALITY TECHNOSPHERE EXCHANGE PARADIGMS EXPANSION IMPROVEMENT

ASSION ADMIRATION WORLD AS A SCENE HUMAN AS AN ACTOR SYNCED LIFE BROADCAST RELATIONSHIPS SAFETY SECURITY FREEDOM OCCUPATION MAINTENANCE S CONTROL DESIRABLE VALUE OBJECTS HOUSING ECONOMY FAME

RECOGNITION

INSTITUTION SOCIETAL STRUCTURES MONEY

COMMODITIES

EXTRINSIC

QUANTITY STATUS

AWARDS

PHYSICAL POWER MENTAL DOMINATION

DOMINATION

PROPERTY SAVVY

HAVING

COMPETENCE

SKILLS

PROFFICIENCY EXPERTISE

OWNERSHP

A&F

HOS

MOTOR SKILL

T ETHOS

PLASTISELF

APPERCEPTION

REVEALING

STRETCHING GOALS & DESIRES

CATALYST

IMPULSE

IMMERSION HARMONY

DESIRE

DELIGHT

WANT INTRINSIC

PLAYTHORA

SUBCONSCIOUS

RETRIEVE

INNER VOICE CHALLENGE QUALITY INTUITION VALUE BLIND SPOT STORY

STATE

POISE

NEED

MOTIVATION

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EVER-EVOLVING

AUTHENTIC COMPASSION

VARIABLE

ENHANCEMENT DISTRIBUTION INCEPTION

ASSET

VISCERAL SELF-REFORMER NEW IDENTITY ACHIEVEMENT REWARD HIDDEN SYNERGY COALESCE

STRUCTURES GROWTH ARTIFACTS REFORMNARRATIVES

ESSENCE

DELIGHT

PHYSICAL-OCCUPATIONAL

OPTIMUM SOCIAL RECOGNITION NUANCED CONTEXTS CREATIVITY SETTLEMENTS

ATTENTION BORDER-FREE LIFE CUBICLE

MONETIZING MOMENTS

ACTIVATING SPACE

MOVEMENT PART OF THE WHOLE BIG DATA

SHARED EXPERIENCES LIFE ABUNDANCE PROGRAMMING PUBLIC SATISFACTION

DATA FLOW

NETWORKED SENSORIUM

NON-TRADITIONAL REWARD

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INTERNET OF EVERYTHING

LIFE : SUBSCRIBED SYNCHRONIZATION

PHYGITAL SPACES SERENDIPITY

EXPERIENCE MULTIPLICATION FORESIGHT CO-CREATION DESIGN VARIABLE TO CREATE LATENCY BORDERLESS JOY MINDTOOLNESS

DESIRE ECONOMY WILL-POWERED PLAY ETHOS

IMMERSE

CHALLENGE

STRETCHING-WANTS PROGRAMMABLE FUTURE FORESEEABLE OPPORTUNITIES

TRICKSTERY

PLAY AS A STRATEGIC OPPORTUNITY TRIGGER TO THINK INCREASED STATUS

EMPOWERMENT RESPECT MEDIUM FOR RELIABILITY

INVESTIGATION

KNOWLEDGE DISTRIBUTION OPENNESS TO CHANGES IMAGINATION READINESS

OPEN-MINDFULNESS

LATENCY SHAPING IDENTITY FLOW MASTERY STRETCHING-GOALS PLASTISELF

TRADITION SHAPING INDEPENDENCE UNDERSTANDING EXPLORATION FORESIGHT SELF-VALIDATION AMORPHOUS STATE METAMORPHOSIS ABILITY TO TRANSFORM

SPIRITUAL-INTELLECTUAL

BIOFEEDBACK GET WHAT I WANT LOGISTICS DE-MATERIALIZATION

AGE OF NETWORKED MATTER

CONTEXT ENABLED CONTENT ACHIEVEMENT ECONOMY

OMNIPRESENCE

EXCLUSIVE CONTENT

UNIFICATION DISCOVERY

COMPLEX PLAYGROUND

COMPETENCY TRACKER

MOODS & MEMORIES PLAY AS AN UNCONSCIOUS SENSE

DESIRE TRANSFER

TRAVEL INDUSTRY TOOLTOYS

TIME & PLACE QUANTIFICATION

RETAIL ENDEAVOUR FLUID COMMUNITIES

GAMIFICATION

SMALL DATA POLYPLAY POINT SCORING ABUNDANT DATA

MOBILE NETWORKS CROSS-LIFE-PLATFORMS E-COMMERCE EXTENSIONS BUSINESS OPPORTUNITIES

PLEASURE

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GEO-LOCATION BASE ARTIFICIAL INTELLIGENCE ADAPTIVE TELEPATHY C2M2C PAUSEBILITY MEdicine INTRAPERSONAL

EDYOUCATION

LIQUIFIED SELF

RESHAPED VALUES CATALYST FOR REVENUE

MACHINE GETS A SPIRITUAL LIFE INVISIBLE PROTECTION KNOWLEDGE TRANSFER LEARNING INFLUX SMART EVERYTHING

BROKER

MEANING

HYPER-CAPABLE PROCESSING

KNOWLEDGE & PLEASURE DESTINATION

ANTICIPATED PRESENCE RETAILORED BEHAVIOUR IMPLEMENTATION

EFFECTIVENESS

CONTEXT

PORTABLE SELF EMBRACED UNPREDICTABILITY DE-MEMORIALIZATION

TRIGGER TO DO FORM FOLLOWS DESIRE

TRANSITION NEWISM

NEW COGNITION SETTLEMENTS

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UBIQUITOUS

MESSAGE

UBQUITOUS POSSIBILITY PERSONAL LIVING GROWTH SELF-GUIDED FUTURE NETWORK THINKING EXCHANGE LIFESTYLE CREATOR TIMELESS EXPLORER ACHIEVEMENT

MAKER SHAPE-SHIFTER

COMPASSION

IN-THE-KNOW

DESOLIDIFYING

PLEASURE

DOER

RE-SYMBOLIZE

LATENCY

CHANGE FREEDOM

QUEST

REBEL WARRIOR

ENGINE CHANGE

WISDOM

REVOLUTION

MASTERY

ENHANCE

UNLE

PHYSICAL

SERENDIPITY ADAPTATION

DEC

DYNAMIC

DIGITAL

STORYMAKING

TRICKSTER

EXPANSION

A RE-DESIGN FADE VANGUA RE-SELF POST-PRIOR DEMAT INTRAPERSONAL

EVER-NEW

IDEA COLLECTOR

HERO

IDENTITY

STRUCTURE

EVER-INSPIRED

IMAGINATION

TECHNOLOGY

SOLUTION

PATH-TO-SELF

RESOURCES

SENSE

SYSTEM MARKET

GROWTH CREATIVITY SPACE-MAKER

FRESH

CONSCIOUNE

INTERACTION

MEANING EXPERIMENT

CHALLENGE

PERSONALIZATION AMPLIFY SCORES

EXPERIENCE

HUMANE

POINTS

PLAYERS

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JOURNEY LEARNING

SERVICE

COLLABORATION

BADGES

INTENT-DRIVEN ACTIONS

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LIFESTYLE SPACE

GAMIFICATION

FLEXIBILITY

AI PHYGITAL

MASTERY

MIND VR

ACCESS RIDDLE

PLAY TECHNOLOGY

EPHEMERAL

CLOUD MOTIVATION IMPROVEMENT

IMMERSE

MASTERY

OMNIPRESENCE

TRANSFORM

DAILY NARRATIVES

DISCOVER

PERSONALIZATION EXPERIENCE

STORYBEING

VALUE

DELIGHT

IMPULSE

NARRATIVES

UP-TO-DATE DESIRE

FUTURE IN YOU IKWIWWIWI

CONCEPTUAL HORIZONS MOTIVATION

STORYTELLING

ENHANCE

FREEDOM AS RESOURCE

BUSINESS

KNOWLEDGE STREAMS

REVERSE ON THE GO CULTURE

BEHAVIOUR

EDUCATION TRAVELING

STRATEGY

DIGITAL HABITS

SERVICE

LEARNING

DYNAMIC

FLEXIBLE

CRE

TECHNOLOGY SCOPE

DIFFERENCE RITUAL

APRร S-CULTURE

ARD

PLEASURE

SOCIAL INNOVATION

RETRIEVAL

COMPOSING

MENTAL

ETHOS

PLAY ABUNDANCE

SPIRIT MOTIVATED & INSPIRED CORE

PARALLELITY

RE-DESIGNED GROWN-UP CORTEX

ENGAGEMENT

INNOVATION WORLD-PLAYGROUND

NOW

SEEING ORIENTATION

WILL

ENHANCE

INFINITE

PHENOMENA

ARCHETYPE

STORIES MICROLEARNING

LIFESTYLE

TOOLS

HOLISTIC INTRINSIC

SELF MENTOR

SPIRIT SELFSUMER

LATENT IDENTITY

ON-THE-GO

MIND

A&F

PREPAREPERFORM

POLYPLAY

PROTOTYPE

BODY

IMAGINATION

SIGNIFICANCE

EXCHANGE

CONTROLLED & RANDOM

WORDLY

ESS

ADAPTATION

SERVICE

EATIVITY

I-PARADIGM

PLAYCEPTION

WILL-POWERED

EXPERIENCE

NEW

NOVUM

UNCONSCIOUS

FLOW

EXPLORING

EARNING

CAPRICE

IMPULSE

BEHAVIOURALEXTINCTIONING

SOCIAL

DESIRE

BEHAVIORAL TRIGGERS

SATISFACTION

UNMEMORIALIZING

UNKNOWING

NEW BEHAVIOUR MODEL

DELIGHT

NOVELTY RE-HABIT NEW SOCIETY

TERIALIZING

IMMATERIAL MATTER

LATENCY

RE-GENERATE

SELF-PROVEMENT

POCKET CULTURE

IOT MOBILE

VIRTUAL

EDYOUCATION

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WORD & IMAGE

DIGITALIZATION

INTRINSIC PUSH

SELF-ENABLED KEEPER

COMMUNICATION PERSONALIZATION

CLOUD OF YOU

RAW DATA

COLLABORATION

SUPPORT REVEAL

SELF-CURATED FEEDBACK STORYBEING INTERACTIVITY

INCENTIFY PLAY

LINEARITY DIGITAL RELIANCE

MASTERY

SELD-UNDERSTANDING

CURRENT VALUE SYSTEMS NARROW-MINDNESS

STABILITY

TEMPORARY PLAY SPACE

OBVIOUSNESS

OBSOLESCE PROPERTY

MONETIZED ECONOMY

RITUALS OF FORGETTING

RETRIEVE ME IN EVERYTHING

OPTIMIZED PRIORITY PLEASURE

ACCUMULATION OF POSSESSIONS

COMMODITY AS A REVENUE

SELF CULTURE VIABILITY

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A MYTHOLOGY OF THE UNSEEN

104

MAPS FOR UNDERSTANDING

110

DISCOVERY

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DISC OVERY

A MYTHOLOGY

DISCOVERY

nº 104

The human spirit unfolds in a curved but confident way. That fragile but tenacious movement has a dual nature, as it reveals some parts and hides the other ones at the same time. This distortion makes us susceptible to any subject matter and context in which we tend to find ourselves. There is no one ‘me’, there is no real ‘me’. It is a distorted image creating a variety of perceptions while there is only one true answer, the origin. Our awareness playing one of the most fundamental roles in the process of exposing one’s identity, is a matter of how accurately we can retrieve our latent needs, and how intimately we want to link our presence with the past and future, the chain of the evolution every spirit carries on.

OF THE UNSEE We rely on what our reason unfolds and what our will craves. The first is nothing more but a methodically expressed personal and unique theory built throughout the life full of rational conclusions, philosophy and its assumptions, tangible and sensorial features. The latter enhances the cognition and subconsciousness within a thriving conditions for unification; a blended canvas of intensified desires and mystical motivations. Those alone are one of the key topics studied by psychologists, archeologists, historians, social workers, educators and more. The complicated corpus of a modern human is full of potential and knowledge. But only few attempt to seek their blind spots and strip them for their own good to deconstruct the presence and transform into a catalyst.

DISCOVERY

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DISCOVERY

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E X P

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OSE

DISCOVERY

There are limits to our perception. We have been struggling with a thorough perception of personal elemental values, the mind-independent and amorphous or shapeless definitions. Being confined by modern structures, forms, frameworks, codes, formations, boundaries, systems we have to follow we are bound to fit within them. It is essentially a degradation of our creativity, imagination, remote areas of our minds and mental possibilities. That being said, our spirits and latent identities are capable of opening our inner-selves towards new possibilities, creating new angles of overcoming hindrances and boundaries, feeling what is underneath, sensing what is not exposed. If intuition is exposed to a much a greater matter it becomes more flexible and fluid, which means it has more ease with adaptation, inversion, and prowess. It is clearly illustrated when looking at children who are only directed by their intuition and they carry an omni-present fluidity in expressing creativity, having no boundaries in revealing their real archetypes. This is the real manifestation of what oneâ&#x20AC;&#x2122;s spirit is and that it is closely connected to the distant areas of the mind. There is no accumulation of the unused and pristine personal traces as they are all revealed in the process and experience.

DISCOVERY

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S U B MER GED

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For grown-ups the only escape that takes away the reality is dreaming and being fully submerge in that experience. This parallel universe is a never ending far away land of timelessness and spacelessness curated only by our intuition, inspiration and imagination. Since that world is bias- and definition- free, and having no real-time commentary it is only constructed and understood in the way the things are and how they are perceived at that moment. This is the most flourishing field for ideas to grow and possibilities to emerge. The signals we experience throughout the dream reveal themselves in daily life and can impact our decisions, inspiration and understanding moving us a bit further from what is obvious and visible to everyone. This is a new pulse of perception that becomes an iceberg needed to be melted or exposed from the top to the bottom. One idea leads to another one discretely echoing the bottom of oneâ&#x20AC;&#x2122;s ever-growing will and needs. That distant revelation of oneâ&#x20AC;&#x2122;s potential is a ground for the future breathe into new reality.

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MAPS FOR U N D E R S TA N D I N G

DISCOVERY

VISION

DISCOVERY

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DISCOVERY

nº 112

CURATED STORIES

The curated story is a narrative that retrieves what is true and crucial to you (the daily key metrics and your input), letting you sprout through your Psyche in all dimensions following Freud’s understanding of the three component of the psychic apparatus (id, ego, super-ego). It is not attempting to show you your being and having but it is more about becoming and retrieving. The daily accumulation of one’s experiences are ephemeral and these are what creates a context in this realm. These wish-fantasies and the physical areas are the messages and nodes for the ever-present fertile soil of imagination: only reached through creativity and only deepened by engagement. And the key is to leverage this because we are given the ability to dream beyond our vision. Our body is our prison and our will is a home. It is pure and innocent and it has endless roots that are not easily retrieved. And if dreams can bring these roots to us while being unconscious, then these stories can do the same to our awoken selves.

CREATIVE RITUAL

DISCOVERY nº 113

As a way to create more dynamic narratives that capture the attention of audiences and spectators, it is creator’s’ job to combine traditional storytelling techniques with digital and physical experiences design to engage a variety of senses. The question is, who do you want to be? The spectator or the creator? This dimension is a collective part for exploring one through the eyes of another, reminiscing the famous now word from zulu - ubuntu [me through your eyes]. It carries a deep meaning as it comes from the intrinsic self and needs clarity of one’s spirit.

nº 114 DISCOVERY

While traditional notions of identity still persuade much of today’s cultural landscape, there has been a growing movement to celebrate humans diversity in the mind, heart, and will. It is manifested on a variety of levels - through retail, sports, design (manufacturing and packaging), fashion, marketing and more. Brands just recently started realizing it and implementing into the core values that they sell. But this is just the top of the iceberg. People disclose only their active side while the passive inhibitor stays under the water. This is strictly tied to the consciousness which is linked to the context one happens to be surrounded by. Only a small part of the iceberg is visible to one’s eyes since it is above the surface, the rest remains submerged and is not present. That huge mass beholds all the latency and potential one is carrying. However, since it is the conscious mind that leads the role in people’s lives the circumstances and chances of revealing what is deep down are really low. That consciousness is a steering wheel of passiveness and uncertainty. Even though, as portrayed as a leading and dominating aspect, one could think that this knowledgeable agent does not imply, it actually knows. However, understanding is far away from knowledge, and it is this understanding that triggers the best potential. Just as everything else, this potential is made out of certain components: inspiration, intuition, and imagination. All of these have to do with the intrinsic values and communicating them in a unique way. They are strictly tied to senses. They could be reflected through the questions and elements presented below:

inspiration what does my will feel? [variable: thoughts, memories]

imagination what does my mind feel and see? [variable: images]

Intuition what does my heart sense? [variable: sixth sense]

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The answer to all of these is pleasure. If that is fostered and embodied, we get more self-control, self-satisfaction, and self-betterment. The premise is to reveal the best (latent) assets of one through the other, through the realization. The most effective and creative use of the collective ritual would be a verbalized exploration of that latent but retrievable matter. First keystone on the way is the ability to accept anything without a judgment. That is the power of the collective ritual. Stepping into a new community is like stepping onto the top of the mountain: seeing the broad horizon and everything from the upper perspective. The feeling can only come from the understanding of inner potential, focusing on it and seeing it grow within you.

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UNLEARNING

A series of narratives exploring the landscape of one’s mindfield. Through small individual fragments the primary function is to transform the state of being. In other words the behavioural extinction is the process of approaching a prejudiced individual, and through micro moments create a state of fragmentation, leading to an alignment formed from new values. It is a burning to ashes process which carries on the intrinsic value of one-of-a-kind, self-mentored metamorphosis turning one into a catalyst full of potential and possibility. Releasing the actual surrounding space becomes a re-interpreted equivalent of the latent needs. This landscape decomposure is an infinite intangible material-turned-into-apperception, progressively increasing the inversion of understanding the world and the dominant systems. These miniature and ephemeral nodes collected over time build the new natural replacement of the previous mindset: the latent ethos. The moment we abandon our confined perception based on daily biases, regulations and schemes, we may find ourselves in a place of disorientation. In this case, aiding and navigating the way into the new landscape of identity expansion is the digitized process of pioneering the altered understanding patterns in one’s life. ‘Self’ becomes the flexible multidimensional and multi-layered extract of all the potentials it carries. The unlearning process creates a new context one was not yet aware of, exploring the cognitive area in time and space, trying to take a rest from the ongoing necessity to make an impression, ‘to be an image or object’ myself. It is a growth that is beneath the horizon but lies within one.

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The unlearning process is an expansion of the first two dimensions. With the respect of gotten feedback and metrics gathered, it now evolves into more tangible matter and a material for one to outhabit. This knowledgeextraction behaviour-extinction process is an intricate cognitive system exploring the ability to learn.

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MASTERY

The unlearning process is an expansion of the first two dimensions. With the respect of gotten feedback and metrics gathered, it now evolves into more tangible matter and a material for one to outhabit. This knowledgeextraction behaviour-extinction process is an intricate cognitive system exploring the ability to learn.

DISCOVERY nº 119

Things get new meaning. Processes have different values. Systems are perceived as flawed on vast scales. Regulations become dysfunctional. Unlearning created a field of erasure, free from stagnation and full of transformation and development; perfect ground for mastering inner self. Mastering creates a paradigm of ‘I-master’ and patience. These two are the answer to the question of what one’s life can generate on the journey to perfection. And that perfection has been tried to be obtained for over centuries, with the perfection of words in the age of Ancient philosophy, with the perfection of spirit in the Romanticism, or with the perfection of mind in the Enlightenment. Now is the time of the ubiquitous perfection. One who knows how to deal with uncontrolled signals is the value himself. Mastery is a way of approaching transformation from a more physical bridged with mental point of view. It raises the issue of becoming the tangible version of the suggested mastered matter. Strictly tied with one’s ideal identity it turns it into a medium. It turns identity into a virtue. A pleasurable and playful migration from a state into another. Mastery is essentially embracing the potential. It is speaking to the mind of the foreseeable opportunities if certain levels are achieved.

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TRICKSTER

The ultimate and utmost condition to be reached. Imagining, understanding, and becoming who we are as a process informed by play, following the notion that “the only persona you can inhabit is a trickster - yourself” (Manu). Trickster is a phoenix himself. The amount of things he needs to unlearn make him burn to ashes. From that standpoint he can evolve and master his life. A phoenix is reborn. And his tears can heal anyone around him.

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CUSTOMER JOURNEY ‘Vision’ unit bas built to give the project a new life in the realm of poetic vision, philosophy, metaphors leading to asnwers and framework.

Each step will be explained thoroughly on the following pages as well as gamification as a methodology process for user experience.

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Following the basic premise of making the user an identity in an amorphous state, my journey is formed in the way to reflect that notion.

CURATED STORIES + CREATIVE RITUALS

UNLE

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EARNING

MASTERY

TRICKSTER

CURATED

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Curated stories is a two-part stage of the service. Itsâ&#x20AC;&#x2122; first premise is a trigger created by an Artificial Intelligence algorithm. The second one a phygital space- technology enabled environment for nurturing a created narrative. It is a customizable and personal experience creating a pleasurable moment. The nodes and metrics retrieved daily and in real-time are ephemeral modules that can only be retrieved within a certain time period. It is based on the algorithmic systems that permeate daily life. With personalized interfaces that enable people to naturally communicate to accomplish tasks and inspire to achieve more. The addition of AI learning and contextual understanding makes it more possible for the unlearning and mastery platform to intimately transform user to tailor these experiences over time. The nowadays ever-evolving and everpresent cloud of you is the collection of all the key metrics that make you-you. With respect to those values, the idea is to make this data useful and going beyond the core thinking of what it can show and create. Looking into the data, the curated stories will become the carriers of the foreseeable user. This experience will be multilayered addressing different needs and core components needed for mastering the potential. Understanding self is the key to expansion while my goal is to keep oneâ&#x20AC;&#x2122;s conscious mind busy with the self-reflected expectations of the best.

STORIES

keep oneâ&#x20AC;&#x2122;s conscious mind busy with the self-reflected expectations of the best

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The connection to IoT is also crucial. In todayâ&#x20AC;&#x2122;s world the objects communicate between each other. They get used to us, respond to our habits and actions, see us through numbers and values. These are the carriers of all the data that can be reflected upon and illustrated. Based on these, it can be predicted what will happen. Being drawn into future-knowing and foresight this gives us a little glimpse and window into tomorrow. We get pleasure from that knowledge. We get excited about it. We share it with others. We want to be validated. However, the validation needs to start happening on the deeper levels. External life is only one axis of the multilayered life. Getting users into the game of self-improvement is a story-telling in itself. This gamification process will have a value on its own since it is based on such resources as freedom and creativity. Communicating that data and turning it into narratives raises a statement of pause and self-reflection.

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CREATIVE

RITUAL

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Creative rituals and curated stories is a proposal introducing the surrounding of creating a pleasure on-the-go keeping the premise of pleasure being a design imperative. Those experiences are supposed to prepare one to be open for new possibilities and exploring the potential. They re-imagine the presence and ignite the future sparking up the process of motivation and setting up the goals. In curated stories, it is in a form of micro-experience, a mobile solution with the given content. On the other hand, the creative ritual is a lab of discovering and measuring capability and finding sources to benefit from it. Making knowledge the foundation of it, it is to stimulate the latency while building a new community of the same premise. The built narratives induce incremental process of desiring mastery & pleasure addressing influx of knowledge with a strategy, service, technology as the foundation. It is an end-to-end journey linking the hidden with the visible, a flexible and dynamic auto-play motivation. Creating a unified omni-brand story across all channels and retrieving the ubiquitous spirit of play.

DISCOVERY

As more communication takes place within short bursts over mobile, social and wearable platforms, there’s a related shift to more condensed , visual forms of expression that encapsulate bigger needs and emotions in easily consumable services. This distilled expression is a way for creating an on-the-go content and snack-size message for a micro-ritual to be experienced anytime, anywhere. Optimal conditions for increased productivity and incepting the gene of desire and want intrinsic value leveraging pleasure: pleasure being the carrier of all the agents of humans’ fascination obsolescing the archives of one’s culture. The group and collective work helps discovering the story that is not visible to one and that can shape the reality.

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UNLEARNING To embark in the pursuit of new experience we must redesign the key touch points making life a social project. This basic premise of unlearning is the entry point into this knowledge economy and retrieval destination. This leaves a few opportunities to figure out how to approach this position and reinvent the story. Unlearning is almost like an experiment but a controlled one. It is just like playing used to be, playing for its own value; built based on what it should be addressing and exploring. Coming from the premise that if there is agency in the play, it can also be learned in oneâ&#x20AC;&#x2122;s life. It only needs some instructions. Unlearning is maintained on four orbits: reset, reimagine, transform, understand (The Orbit Framework on the next page). Exploring possibilities to obtain information and transform it into a modern way of thinking and foresight strategy. Being in the age of ambition, optimism, and radical, positive transformation (ideacouture) we can only look into tomorrow for the correct answers and recipes for betterment. Strategic thinking gives opportunity for that and creates a knowledge community which only certain individuals are part of. It applies to a variety and diverse ways of daily life and economy of living, through arts, to social media, to imagination, to retail industry, to market expertise. Unlearning gets on this way with The Orbit Framework. That can address two levels in the potential realm: self-potential and business (market) understanding.

TRANSFORM

REIMAGINE

UNDERSTAND

DISCOVERY

RESET

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RESET

mind gets surrounded by the new eye-opening content and destroys the previous ways of seeing the current situation, it loosens the mental schemas and frameworks and destroys the current patterns self realm nodes: prejudices, fears, thinking, habits, bias, sacrifice, responsibility business understanding nodes: archaic regulations, system, barriers, borders, schemas, frames

REIMAGINE

reflection through the mind, the apperception and trans-disciplinary illustrating of the future agents and culture self realm nodes: recognition, future, faith, choice, communication business industry nodes: purpose, quest, symbiosis, practice, growth

TRANSFORM

UNDERSTAND

self realm nodes: integration, imagination, truth, expression, community

self realm nodes: skill, result, passion, leadership, thoughtfulness

business industry nodes: restructuration, discipline, confidence, action, expertise

business industry nodes: skill, venture, freedom, craft, deep connection, foreseeable potential, strategy

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low implementation, opening the will. Being openly responsive and affirmative to new content.

DISCOVERY

feeling the opportunity and gaining ability to express it and adjust to it, self-tailored, opening the heart

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The results bring the new coherent wheel of morales and ambition. Through the process the community gets mobilized and steps away from the conventions and past and secure norms, which in reality are not advantageous and the values are working in the opposite to intent direction dragging everything down. Unlearning brings the satisfaction on emotional and intellectual level. This is the stage which makes the user realize of the true motivations and currencies ruling life: knowledge being the key component in this way of understanding. Finding the blind spot and activating it. The journey of transformation in this sense could reflect and rely on two aspect: powerful questions and language and metaphors. We exist in language and therefore it frames our condition and conceptions of what is possible. With exploring new ways of language we can explore the world around us and see new possibilities. This is especially valid with the use of metaphors which broaden the horizons through the imaginative juxtaposition of language. They create a window for questions to get the understanding of those horizons. Powerful questions engage the creativity and imagination (so being and playing) to approach new, never seen contexts. They compel in a deep way to strip away all the presumptions and starting from carte blanche draw a unique picture of action. With the what could be possible and what if one gets transformed and opens his mind and will to prototype and become a master.

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MASTERY Maintains the currency as creativity tied with imagination. Looking for easy, approachable and accessible solutions mastery in the project is considered within the realm of play as the finest and optimized setting for proliferation. While all individuals want to gain the proficiency in the easiest way, only the ones who see the scope of the meaning and the essence of it can truly leverage that opportunity and use it in an entertaining way. In this learning by playing by doing by knowing scenario, the ones who are able to unlearn are also on the way to master. Still relying on the self-tailored experiences it is now becoming the real tool in one’s hands: ready for navigation, ready to perform, ready to succeed. It is up to you what you want to master. The fact is that one mastery leads to another, more profound one, which leads to next, even more powerful and compelling one. Mastery comes into small snippets for one to draw upon and acquire step-by-step. Methodically and systematically it exposes the user to content and tools to become proficient with. Such questions as ‘how it is?’ and ‘how it should be?’ are just a few to reflect upon when creating a prosperous surrounding to introduce into the experience. The mastery remains on the internal life axis of human existence and expands into different categories touching on human’s life based on the 6 dimensions of wellness framework. Looking at different blends of these one can become master on a multiple levels and layers connecting him closer to the source of meaningfulness. Looking deeply into the desire and broadly into the knowledge, mastery collects the key aspects and categorizes them for personal, individual use. In mastery, simulation and prototyping could be a key self-innovation to take advantage from. Playing and exploring as a frame and imagination and creativity as a resource to find a natural but outstanding way and orientation for self and for the community.

one can never master enough content one can never master enough of himself

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dwelling on the edge of capability & possibility

TRICKSTER Medium for an unlimited and outstanding motivations. The seeker and seer. The one who knows. The one who gained the knowledge and understood it. Being aware of that potential expands and enhances the values that are not visible to the vast majority. In this knowledge created economy that is linked to human desires, trickster plays a role of a faculty that recognizes: entering the deep levels of understanding and displaying great intellect. The trickster responds with ease to a pressing leadership challenge. DISCOVERY nยบ 137

Perceptions of space are altered, as wholly immersive experience become key. It is a celebration of life and celebration of potential. A reaction as a totality against the obsolete system. The trickster knows when to touch, what to touch, what to think, how to feel. He is never half-awake, always aligning with the desires and impulses bridging consciousness and the sublime dwelling on the edge of capability and possibility .

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GAMIFICATION Simulated environments and virtual reality enabled stories will allow people to interact through gesture and touch with both the real and virtual world. Combining the 360-degree immersion of virtual reality experiences with emerging interface paradigms to enable people to interact within simulated environments , transforming passive viewing into a fullyengaging exercise. Cognitive system and computing/ new partnership between people and computers that enhances, scales, and accelerates human expertise information into score and status value. Mapping real time affective contexts it programs public satisfaction and pleasure in a new way. The gene of self-improvement is a tool everyone was born with. Through the use of current and incoming technology the process will be as innovative as possible within the nuanced contexts in the right place and right time. These world temporary playgrounds will be altered to accommodate idea that life is a game and you are both the master and the player in it.

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THINK SHOP

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THINK

S H O P

CONCEPT POSITIONING

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ENTROPY

146

SHAPE & LINE

148

CHANGE

150

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THINKSHOP

MARKET POSITIONING

MARKE T POSITIONING

s g

online course augmented reality

students

banks

OpenAI

website

IDEO

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schools

business industries

IBM

Apple

Google Facebook

universities

employees

entrepreneurs mobile application

Expansion or market positioning is an alias for stakeholder map. The stakeholder map is the exploration of the possible realm within the industries, organizations, brands, companies and more, that are strategically positioned as a target market and could maximize the potential of the value given in the project. My project being tied with technology and consumer behaviours could be partnered up with some biggest companies on the globe.

inst

retail services artificial intelligence

PARTNERS

social gaming

SOFTWARE

beacons

social media

directors travel industry

government

titutions activities monitoring

IoT

data tracking

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professors & knowledge faculty

virtual reality

THINKSHOP

CLIENTS

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CONCEPT POSITIONING

CREATOR

LANDLORD

ideas

methods & content (tools)

The concept in the project is based on the idea of letting the users become better and realize their potential. Through this filter the proposal is strictly connected to the mindsets of people since that is what makes the value to be expanded on. As the creator of ideas the project gives meaning and content clearly outlined with smooth implementation.

The service is the owner of the toolbox of skills and and the database of the crossindustry insights. It gives access to a broad key innovations and highlights the issues and strategies in a form of aggregator. The content given to the user is optimized for the personal use and can be streamlined to fit the purpose. Through providing these experiential tools users will be able to become closer with their intellectual potential.

The disclosure framework represents the position of the concept on the business model canvas diagram developed by Massachusetts Institute of Technology Sloan School of Management. In their study they discovered and formulated that there is four basic business model archetypes that exist in current economy. The four archetypes are creator, distributor, landlord and broker. (sourced from smallbusiness.chron.com) According to this framework I analyzed my project and critically defined its value and proposal.

knowledge

insights (as foresight)

While being the owner of the knowledge horizon the brokerage is maintained at the same time. This is addressing all the agents and nodes gathered over time from different resources. The knowledge is the exchange value in this context so the consumer can get it from the internal database obtained from a bigger scale.

The engine play or the engine sense, the considered approach as an accumulation of the data understood and translated through innovative technologies and adapted to fit the realm needed and desired. The service works as an aggregator of input customized and altered to a new, foresight language. The insight will never be standardized with the openness to expansion and innovation. This way a new community can be build going towards a knowledge society with a reformed learning curriculum.

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DISTRIBUTOR

THINKSHOP

BROKER

THINK SHOP

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ENTROPY

The theory of intellectual self, human life becomes flexible and transient as a ‘give and take’. Very strictly tied to technology as a medium for becoming. New machine-learning approaches highlight how research into human cognition could shape the future of artificial intelligence. This artificial intelligence is the future key to understand the cognition and the main feature to be expanded to allow people get to the higher states of selves and inversion, meaning unlearning and seeing opportunity. This theory explores new ways to understand, recontextualize and redistribute data. Entropy is a state of knowledge where the self is everready to reach the deepest resources of intelligence and communicate them. This contextualized data for inspiring communities and innovation can be triggered for collaborations and accumulate intellectual property to be shared. Entropy opens and transforms redirecting the resources and knowledge enablers into experiential presence and behaviours.

The entropy methodology has also to do with the space and environment. Turning them into phygital surrounding, they will adapt to the person’s data. The result is a quantified space, ready to perform, respond, reconnect, influence. Entropy is a knowledge portal. It is a holistic approach for personal growth and self-actualization. Providing growth from influence- and construct- free responds to all the data pools that are autonomous in their nature. Along with attention to preserving personal growth it capitalizes on the new knowledge and retrieved units of latent wants. Dependable on the context-derived impulses it ascends and spreads the identity traits.

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SHAPE & LINE

THINK SHOP

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Framework based on four axis in respect to life nodes and agents identifying personality. Since the feeling-thinking/ introvertextrovert did not really work for me with its scope, I decided to apply all dimensions for personality assets that Myers and Briggs defined. The name of the unit comes from the fact how the framework is represented here. I assigned each point of the journey map (specific shape) to a point on each axis and formed a clear positioning of the user throughout the whole process and while using the proposed service. I also decided to use the whole framework and all descriptors since my project looks very deeply into one’s personality and identity. This way I could explore all the deepest variables of one. The four two-polar dimensions are: • thinking-feeling • extrovert-introvert • sensing-intuition • judging-perceiving

CURATED STORIES UNLEARNING MASTERY TRICKSTER

CONCEPT POSITIONING

SENSING

INTUITIVE

THINKING

FEELING

PERCEPTIVE

JUDGING

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EXTROVERT

THINKSHOP

INTROVERT

CHANGE

SKILLFUL PROFICIENCY

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PERSONA

ITERATIVE REVISION

The theory of change is the proposal of the service, how it is structured [serviceuser profits and possibilities], what is the opportunity for the service to grow and for one to benefit from. It is a list of responsibilities that the service needs to meet and carry, the pillars of associated values, and how the user can find himself within that frame.

AL RISKS

THINKSHOP

CORE VALUES

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SYSTEM MITIGATION

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CORE VALUES

ITERATIVE REVISION

in order to target the core components of oneâ&#x20AC;&#x2122;s potential and possibility, analyzing, considering, and prioritizing what is the promising and important module in that particular case needs to take place in the biggest scope in order to guide the next steps and initiatives. Establishing those values is the base for the outgrowing and prosperous attributes.

the recognition, admission and understanding. Through collection of the experiences on the way, the impacts, solutions, and efforts, now it can be estimated how much process needs to be revised.

opportunity - from a trickster perspective this can help one become a designer and creator of his own life. Data obtained from the processes and insights retrieved based on the individual case can maximize readiness for unlearning. The change on this level optimizes how to start looking on life in a new manner. This is where the reverse and obsolesce segment takes place.

opportunity - constant and gradual improvement on the level of the service and level of self. Using feedback as a resource for progress and upgrade. Visualizing those iterations for the sake of easier self-reflection.

SYSTEM M

having the deeper the power remain collective and com The more people a recognize the flaw people will also ta to change it. The m individual become the potential he c and alleviate the h

opportunity - draw the foresight stra key is that it will d future possibilitie predictions, recog and nodes to be im immediately. Proj offering this dept user closer to the organization or in

MITIGATION

opportunity - foresight strategy implementation responds to the individual preferences and foreseeable tendencies or inclinations. The personal skills becomes a toolset and software for outgrowing into possibilities.

through the acquisition of a broad landscape of knowledge (for instance philosophy, foresight, sociology, psychology) it will be possible to map out the hazards and uncertainties in every one and unique case. Data and key metrics as the carrier of these values opportunity - knowing what is to be fixed makes a work a lot easier. Questionnaires and analysis can be facilitated for this reason to visualize and describe a map of personal variables.

nº 153

wing from ategies the disclose the es, map out the gnize the signals mplemented ject’s module th will draw the e self and core ndustry.

the moment the previous aspects are resolved, mitigated and iterated, it becomes an open ground for using one’s resources on its full scale. Self-tailored way onto the skillful self is a path that opens the mind to a new content. The context has the high importance as it will be the main curator of the existence of the practice and habits.

PERSONAL RISKS

THINKSHOP

r understanding, ns in the mmunity aspect. are able to ws, the more ake the effort moment the es self-aware of can respond to it hindrances.

SKILLFUL PROFICIENCY

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FINAL THOUGHTS

156

W O R D

AF TER

AFTERWORD

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AFTERWORD

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FINAL THOUGHTS

This is how a trickster is born.

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At this point, I have a broad overview of the topic, I understand where it is standing, what kind of service it is going to offer, what the user goes through in terms of stages and self-growth. The rest will follow...

AFTERWORD

Now the real journey begins. A compelling project and idea needs even more compelling answers and solution. Hence I will be drawn more into the expansion of ‘maps for understanding’ chapter, seeking the ultimate value proposition in each step and how can one be challenging himself troughout the whole process with growing motivation. I want to develop project’s own alphabet of ethos as for trickster. I want to make sure that the user will be entering a new world full of advanterous playgrounds.

THANK YOU -