NEW YORK
Gold Medal Magazine Ad , single page , color Bob Cottingham , art director/designer Lynn St. John , photographer Larry Rood , copywriter Young & Rubicam , Inc., agency HuntrWesson Foods, client
2 Gold Medal Poster Sam Zarember, art director/photographer/ copywriter/client
The HuntS Catsup Story:
28
NEw YoRK
lA
rt =-
r~2.:::.
The American loiw.llocricu.f.. -ll~llo~A.ori<uo.
32
.2
GRAPH!{ lll'IC.MR ,\LA>. PEO,OIICK
3
GRJ\NHC OE~J(,I\£R DO~ TROU,DHl
PHOT(){;R,\PHIR GWRC.E ADM\S
SUBWAY PhotU(\nlphs by
Sam Zarember
39
Art beat of the '60's
BY PATRICIA COFFIN ltCYAI'CltCIOUI'Odol,_, lhl8f1bHtof~ ThotM'-~~, .._~
•thea..tiM.c---.ltwcurr-.-
byttMIMW rod!Md,..lnleftec> a..I, OTIMtletwvw Aleo, oohge~,-ne .-......~~_.~
lhrouelhtt.cur-.nt~Thev-t~ol
..,_,_......, _ _ _ dog1hti!IIOO!t.-Men
electrorlle-.MienddM-.1-~. R.,..
compoMrl.-.e.to. ~~- ......
....-.t~). -u....~WidwryNtJtlllley
.... ......, ......
w.~.._..IIIIIIMm
.... -.dl-
I'!Oiog)t, Mirllt*o'MIW -det~" Aidlerdl.MC•· dor~_.,...,AH¥do.y'tN/flhfMd~Thelr ~~--~leleYI~IIlll'leall..:lttMI~ .W,-.yT-~.allhltelenc-.nc!technlque atlhelr~lntlr~~-. lllemaklng
Ycwt.'tMIIardSchoolof......_ ....... lhlh.a.. fortheiro.pdl-.dr.nge - OntpoetlcellylwMIId IICM,- Myes.to, "lt!ey-~MIIft.. pooUMphNotlrllhl~ol-'""'*,- "-on Co94endMyt -~ ''WMnpiiOfiMMklo ~~ lhl rnood of lhl.wiH, pl.y
they""'"
BHIIe'""'*-- kiMC.,..""'-..,_..wltl'ltnldi-
...... ~wlththen.lehoi...Ctr~, 1Ny ... yoo.otoieughM~, Ntbwwtdlwl'ttoo Md, MdlhM .. )'OU,.... ....... The¥_ ....... --~-..piM .... dNcti,Md . . ollt*-
-ONply·nM-
Thek~INghcbe
c.-led~--~rlllhet'!Mn-pna.t .
The..-...r.w_.,.,forlhl~· ~
,...,.T--gethenlddurtngtiiM"afEnolel'ld'tWHtCountry lrlt,....__,..blue , 82~•
IIIIQir but dtCOrllld with llltgiCIII IOIIIIhll -~olfwtliii'IIMbuiiOOIItud!OfltbridgeM.. WlclecomOotll'lthlpourlfllrel!l~ufii"*'O
~pre-.lf'l£neNndthltiChMtlftN-. ON
tloftlniiiSlieMIW""'*-'~· ~Ihl
___ on .. - o . -. TM -CMt'"conei«edol-
_.....c:ldloftnl--.rMdLM. forat.,-tThe
~"""*-lhiS..U..twv.Dn-N-
~~.,.e-'Y~fllltNy
""' hr'-.........._hoJ,...-.,6dcfo ...... IO
~tlll ......, t~....,._.hiredpro,.._,..~Md~lhey~.ciM-
~"*"tlwi5CJ)"Nfl.gG?
~-- ........ The~ ... lhet "*"'-lhlhetleprodyct .. N~MI~--'. MuelcofiMPMC . . . . wilh
~ . . . . ,....._.,~ . . . . .
......._, wMt~--•Sc::Gti~MI
..__.~_..~bythe_,..
-. *'llltiM~. ,~<*10011,...,.
-IO~IntMtwwotiM'f1M¥-InlwtN*.,.
uletio!loiiiMdrorole:lapM. "'l'My- .,_,..~for- II'IUtbl
fiiMbeMdon!MirliiCIIhlc,Y..... ~. . . ._,...._..by\Jnlttod~ ...... bytNBMdM, IIIclludonglvw..--a.oree
--·"1n11111ntlltlretmtodey Thl•wouldMve.,..nn.t'diObell..,.......,
._........ ~. orter~c::ehd'"tMflftiiBHtle MO~ thetlc-.ndll•-.,formlnltMifThefrirlge
Mtrtlnlt~directof,
• wftefltheMQt~-hNded, pill-tiWI
~--~ll'l~endPtp.
PriYI~tCltipoMMdinAicMrdl.HtWidMHif'li.,._
groupfnttutMdtM~onwiththellmcllto,
HoldY_"-td,.._, thehylllfteallyWMPof'IOWICI
,_ The~lllntMe..tM.' hl .... lhl.... to ,.CieOUC.Md"*'-ianodwlfthey-.,try M TheokiUYerpooltodllt)'lehMbMftllltfet
"""'*III'Y*"YIItot....d Wittl......,._ta
c'-lno""*'ttortol~nr..gone_.. ~--tt~~a..t~Mnr..•OfiP'<CIIMkong~._.,.,.,_.(IOO~toomky,
M!Wod~todeyllmcnlkelyto-~ St~Cegtor,....sn.r..r To , _ tlbunl. Sgl. ~~ ~~
Tolhe~lla...., rhea..a..-....t\et
~t~repo~~~nt«T~UW.C-tahrW;Inltlre
*'II ~MOre-l-.~ .w ~ ~TMy~end'""'-~of.,..
thort ....,. •
~roc::k-bettofYilh, Y.,, Yihll'ld/W.-to
..,...M ~a.oree""""'. IMifbrWI!entpro.
!MM....,.
-=
Wldtheydoft't...cttt~~-..yl ~. ~r-.c:-
OuD.,.
ong"-kklla..t~e'-"of""_,._-wy
,,_,.,.._.,...._..,~ •• .......,.,..,..,. .
TMlrntwtl"flt, IAm tWtlrut , btc::k.clby tWJo, Good-Oy, -.eoucft¥t~Mfoo1oCJwilt •
,2_..--*l
.Uof-. Johtll.eflnonlltobe-pleyfng -fllni, How/WoottMW•, endtlt-Burs.. -bec:kingiCUII:Ofll~lnlondofl. 8oiM ,...._theBeedellflnd~. ~Md
coiM:tiYIIy, hlpple«""*'bulrcrMtirot
RICHARDAVEDON'S cok>r folio and fold-outportrattofthe Beatles, photographed for LOOK. ~'::;!:C::.'::.!t:~.::=: ~~42~.,;:.,_~ opens with thispictureofJohn ~~~fnilfiPHrM'-•ontMEd ;:.~:;'::"'~;::-!~~~.: Lennon, continues on the next page TMtonn.rboObr--•'•p~rtertn..'-tlt~~<er~ ~ 8oiMtlfMI '""'Ala'" WOI'IdMind ..... with flower-powered Paul McCartney. ('ttwM ~~~~~~~on~ 11okt 1n tt~e
;-m:::!':.'::.":,':"~ ~ ~-~~
50
=.
u.s..
Andy Awards
1r-------, I Squire I introduces I the second I head of hair. I I I I Gentlemen'
l don't want lust a:1other hatrplece, I want a second head ofhalr I am interested in a completely ur..dotectoble aecond bead o1 hair that 1 can sleep m. sw1m in, run . jump, do anythtnQ 1n that 1 would do w1th my own hair. I would like to learn more about the .econd head of bcnr. (date)at (hme). l. lwdlbe mon _ 2.1 would prefer a free consultation In my own ho:ne on (date) at h•me~ 3. Send me informat:on on tho eecond head of hair. Name __
l
A~City
__ _ _ _ s t o t e - Z t p _ _
2
I I I I I II I I
THE KNIFE
YOU DON'T HAVE TO SHARPEN.
1. Small space campaign Jerry Della Femina, agency Squire for Men , advertiser 2. Trade magazine, black & white Delehanty, Kurnit & Geller, agency Utica Cutlery, advertiser 3. Trade magazine, color Doyle Dane Bernbach , agency Olin, advertiser 4. Trade magazine campaign Campbeii-Ewald , agency Forbes, advertiser
SquU. fo• men, 6 Ea.st ~rd St., NYC 10022. Pl2.SI~O. O,.n ~'~·
L~=. 9=C=r=ed~ a=ed~ .I
5. Outdoor posters & bulletins
3
Doyle Dane Bernbach, LA , agency Volkswagen, advertiser
4
6. Transit posters Young & Rubicam, agency Mental Retardation, advertiser
These average Americans earn 75c ada y.
7. Transit poster campaign Doyle Dane Bernbach , agency Gablinger's beer, advertiser 8. Outdoor poster campaign Young & Rubicam , agency Frito-Lay, advertiser 9. Television, less than one minute Doyle Dane Bernbach , agency Buitoni, advertiser 10. Television, one minute Jack Tinker & Partners, agency Alka Seltzer, advertiser
5
11. Television , over one minute Young & Rubicam, agency Union Carbide, advertiser
Volkswagen builds strong bodies 8 ways.
7
W>rk with the mentally retarded. The pay is great.
12. Television campaign Young & Rubicam, agency Excedrin, advertiser
Gablinger's Beer doesn't fill you up.
~Betcha
'fry a gallon.
can't eat just one." 10
9
60
11
12
EXHIBIT This poster for an Oceanology Symposium sponsored by The American Littoral Society utilized negative images of rubbings, including one of art director Tom Burgess' face. Below, Walter Kaprielian, associate creative director, applies water-soluble ink to his subject. The poster was silk-screened dark blue on silver stock. Art director: Tom Burgess Designers: Burgess/Wes Michel Artist: Walter Kaprielian Agency: Ketchum, MacLeod & Grove, New York
Jerome Snyder
..
Gerry Gersten
Charles Slackman
82