Frozen food packages are wet. So are milk bag that can carry a load of soaking wet grocontainers. Load a week's groceries on i;op ceries for 45 minutes. That means one bag of them and OOPS! Grocery ~ ~for the clerk to use. One bag clerks sometimes try to solve ~ for the grocer to pay for. One this problem by doubling up - . bag that carries the groceries on bags. But two bags cost the " " " !ill the way home. • Another grocer twice as much as one bag. • Olin creative sol11tion to a problem . . . from has developed V>aterBuff~ a water-resistant the Packaging Division of Olin.
Who took the OOPS out of supermarket shopping?
10
ART DIRECTORS CLUB MEDAL Magazine ad, 2 pages or more, 3 or more colors
Bob Gage, art director Wingate Paine, photographer Phyllis Robinson, copywriter Doyle Dane Bernbach, Inc., agency Olin Mathieson Chemical Corp., advertiser
CA, April '62
Newspaper ad, ROP color
Len Sirowi tz, art director/ designer Horn-Griner, photographer Ron Rosenfeld, copywriter Doyle Dane Bernbach, Inc., agency Rainier Beer, advertiser
Newspaper ad , black and white, over 500 lines
George Elliott, art director/ photographer Anita Fisher, copywriter Smith/ Greenland Company, agency Alexander's, advertiser
63
FOR THE WOMAN WHO HAS NOTHING TO WEAR! THE BEST OF BALENCIAGA, DIOR, GIVENCHY, CARDIN, COURREGES, FERAUD, LANV IN, NINA RICCI, RODR I OUES, CAPUCC I , DE BARENTZEN, DE LUCCA, ENZO, FABIAN I, SIMONETTA, MI NGOL IN 1- GUGENHE I M, VENEZ I AN I. SEE THE GREATS, SEE THEM ALL, TON I GHT ON CHAfi~.&.k ..Z...~Lz: IQ .f.M!..Q~.J).tjA,,N.~~'"~ .. ยง.. ..~1. .J.9,,;"~9..,EMr, ALEXANDER'S TV FASHION SHOW
CA, April'62
Editorial
ART DIRECTORS CLUB MEDAL Food, 3 or more colors
70
Otto Storch, art director Otto Storch, Herb Bleiweiss, designers Bill Ward, photographer McCall's, publication
CA. April '62
ART DIRECTORS CLUB MEDAL Fiction , 3 or more colors
Otto Storch, art director Otto Storch, Herb Bleiweiss, designers Art Kane, photographer McCall's, publication
ART DIRECTORS CLUB MEDAL Fashion , 3 or more colors
Allen F. Hurlburt, art director Bert Stern, photographer Look, publication
Avant·llarde art of the 1890's is revived
themott excJtin1 •rt mo11ementt oftheturnofthecentury. Caii~ArtNouvuu,it a ftected mt~nyckt•cnlorms-from
pamhnatof&bnca.Now,Uberty ofl.ondona~p roduc•ntbold,
updatedversiOMofthe"CH'IIIMf
ArtNouvuufabrK:s,tome homoldhandblocks And top
de.•anersareutultthepnntt Jneltohccreahona,l•keScut•'•
rnokkd .. loh.•t~Uern"1own atleh To complement these ttr•~unrd~e,...LooKh..
«"VolvedanewapprNChto maktoupandha•noppotJte Its
prtnc•palelr:menuarea aerprnhneco,fturebyKenncth ofl•lly DKh~.ellp reN•ve eyHandfullaentuoushpi, d ram.tiC'allyoutlined
rtiiii•II .. \I'UII>I•IttUW"'
IIY8Utl Sltii:N
CA, April '6f
71
BAPCO PAINTS are the eat's pajamas!
FOSTER & KLEISER AWARD for best outdoor poster
Ted Bethune, art directorI designerI artist Cockfield, Brown & Co., Ltd., agency . British America Paint Co., Ltd., client 112
AWARDS OF DISTINCTIVE MERIT
24 or 30·sheet poster
Stan Jones, art directorI designer Bernard Gardner, photographer Doyle Dane Bernbach, Inc., agency Volkswagen, client
Everyone's getting the bug
CA, APril '62
Consumer magazine advertising art, black and white
Bob Englund, art directorI designer BBDO, agency First National Bank of St. Paul, client
Consumer magazine advertising art, full color
Bill L. Jong, art directorI designer General Dynamics, Fort Worth, photographer D' Arcy Advertising, agency General Dynamics, client
120
CA, April '62
0 0 0 0
0 0
o
o
0 0
124
Television, over 10 seconds, live
N~
Bob Dahlquist, Stan Freberg, art directors Bob Dahlquist, designer Freberg, Ltd., producer Paramount Video Tape Prod., photographer BBDO, agency The Chun King Corporation, client
RICHFIELD
BttReN Television, up to 10 seconds
Jerome Gould, art directorI designerI artist Gould and Associates, Inc., producer Hixson & Jorgensen, agency Richfield Oil Company, client
CA, April '62