The final decHne end total collapse of the Amertc: n nt·Janle• ... _141
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HERB LUBALIN
Above Self ApprovedFront and back cover for Idea Magazine Herb Lubalin/ Alan Peckolick, art directors Tom Carnase, hand lettering
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Below PhilanthropicBook jacket for Harlem On My Mind Random House, client Herb Lubalin/ Ernie Smith, designers Harris Lewine, art director Tom Carnase, hand le tering
Spread, left, opens to a double, gate-fold, below, for the Fluor Corporation, Ltd. annual report. Bottom left: Cross photographed the artichoke three times, with each shot lighted differently. Then each shot was printed in a different color. Bottom right: certificate for the International Design Conference in Aspen.
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IN APPRECIATION FOR YOUR VALUABLE SERVICES INTERNATIONAL DESIGN CONFERENCE IN ASPEN IN APPRECIATION FOR YOUR VALUABLE SERVICES INTERNATIONAL DESIGN CONFERENCE IN ASPEN IN APPRECIATION FOR YOUR VALUABLE SERVICES INTERNATIONAL DESIGN CONFERENCE IN ASPEN IN APPRECIATION FOR YOUR VALUABLE SERVICES INTERNATIONAL DESIGN CONFERENCE IN ASPEN IN APPRECIATIO~ FOR YOUR VALUABLE SERVICES INTERNATIONAL DESIGN CONFERENCE IN ASPEN IN FOR YOUR VALUABLE SERVICES CONFERENCE IN ASPEN ::c c._ccc_:cc:o . .-.:~-- .. _.-.: VALUABLE SERVICES CONFERENCE IN ASPEN VALUABLE SERVICES IN AsP' VALUABLE SF'
YarPiis&tJ...frticbolu'Rtorts7t1nariPI Fillsm.a.llcooktd artichokes with combinationofcooktddictd lobster meat, Jtbsp. mayonnaise, juice of 1/ 1 lemon and 1/ 1 tsp. WorCHtershire sauce. Garnish uch with .a. small cooked crayfish in Its shell.
.A"rHcboktStwfftdwithCiamDip
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So41kllargeartichokeincoldwo~ter .
Creambutterwithanchovypaste:to tute:. Sprud on small rounds of crisp toast . Place: tiny hurt of artichoke: in center. Whip crum ch~e until light andAuffywithalittlemilkandsalt and pepper to taste. Pipe a decorative border of cream cheese around artichoke.
Cut oH stem, tough bottom luvn and 1/4ofsharp topluves. Boilln salted Willtrtocoverfor4Sminutes. Sprud leaves and remove core of cooked artichoke with tablespoon. Muh 6 oz. softened cream ch«Sc: with 2 tbsp. m.ayonno~iu , Worcestc:rshire: saucetot.a.ste:a.nd 1 tbsp. gratc:donion. Addlsmallcanmlncedclamsand juicc:toagooddippingconsiste:ncy. Addcurrypowdc:rorlc:monjuice:to tute:, alittle:atatimc:. Guestsmay usele:nuofartichoke:fordipplng.
Ingram Paper A fine ingredient
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CARLOS ROLANDO
El Desafio.
El Desafio.
El Desafio.
El oesatio.
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(Usted puede ~ .• ono aceptarlo. Pero no Puede ¡:. .ignorarlo.) (sabemos que este sabor no es para todos) Campaign for Schweppes tonic. Translated into English, "EI Desaffo" means The Challenge. The first three ads were run initially to build an association of El Desaffo with Schweppes. Copy on ad at lower left translates "You may accept it or not. But you can 't ignore it." Other ads carried copy line: " If you want to be treated as a child, go ahead with the sweet flavors, We will never do that. Never." Billboard copy reads: "We know this is not an everybody's flavor." Photographs by Carlos Rolando and Enrique Sanchez.
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FRANCOIS DALLEGRET
ABSTRATOMIC, layer of steel balls between two panes of transparent plastic, creates an infinite number of geometrical patterns (crystalization) by tapping or trembling. Below: 1968 poster.
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DENVER ~
946 pieces were entered in the Art Directors Club of Denver 13th Annual Awards Competition. 186 entries were selected for hanging. The New York Art Directors Club judged the competition. Best of Show and Gold Medal winners are shown here.
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