55 TORINO
"We're flagwaving! and with good reason. From Nebioto, Italy comes an exciting new type, Torino, acclaimed throughout Europe and the United States, now available in Canada at Cooper & Beatty, Limited. Here's a letterform of classic Italian proportion, perfectly General Printi ng and lithography suited to contemporary desiqn. In foundry type, 14 to 48 point, Torino is the answer!
Norma n Goll in and Milton Zolotow, designers Milton Zolotow, lettering Goll in, Bright & Zolotow , studio David E. Larsen , Advertising, agency
34
X 44
Cooper & Beatty, limited Jim Donoahue, designer Allan R. Fleming, art director 7 x 10 ; envelope was also orange and green stripes
CA, D ecember '61
Doubtful BORING
Methods HOURS . _
Gobetween MODESTY
Industry 3 OLDTIME ·-
Perambulators COURTESIES
Ciwice Design RIGHTEOUS ·-
.. ___ Revelations of$ ORNAMENTED
Economical215 KNIGHTHOOD .. __ _
.. ___ Stock Grabbers 34
TRUE FRIENDS
Secret Oustu."ians
UPPERTENDON ·---
19~
Breahwck R<u:es $8,9
FWWJNG STREAMS ,_
F..UU!a (or PI!TIIOIIIJI289
DBXTBROUS HANDLING .. -
Underhand Sneaks and
YOUNG CIDPS OF
Imputial and di!ereet legal
FINANCIAL PL&THORA 9
ABCDEFGH!JKLIINOPQRSTUVWXYZ!tl!84567890
A.BCDBFGH/JKLMNOPQRSTUYWXYUI/294667890
abcdolgbijklmnopqrs luTW xysfi ~ftllllll. ;-:; I I)]
abcd•fgAIJkl••opqralwvfDzl•"'lffllfllfl ., '-:;11 )}
59
KIMBERLY-CLARK BUSINESS PAPERS Kimberly - Clark Business Papers Morton Goldsholl and Saul Bass, designers Morton Goldsholl Design Associates, studio Hy Hoffman, art director
Parisian Bakeries Marget Larsen, designer Robert Freeman and George Dippel , art directors Weiner & Gossage, Inc., agency
CA, D ecember ' 61
AD CAMPAIGNS
New York Racing Association Tony Mandarino, art director /designer BBDO (NYC), agency Newspaper ads
SATURDAY, $75,000 GREY LAG AT AQUEDUCT. 9 RACES. 1ST RACE 1:30. GO BY CAR, BUS, INO SUBWAY
76
METROPOLITAN
See the big Memorial Day racethe $100,000 Metrofolitan. See Kelso, 1960's horse o the year. 9 thoroughbred races. 1st race 1:30. Easy to reach by car, bus,IND subway.
CA, December '61
Hunt Foods & Industries, Inc. Alex Mendoza , art director Max Yavno , designer / photographe r Young & Rubicam , Inc. ( LA), agency Color
Thing\ \\t know about 1om0110"
-87 \
Jtot"tle-.ina IM un'o nt'\\
oaern ,.;u brlq
lor. lo barren ....
In h•t rhmatft'. miRMII'I~~o ef h••ry ,..,.. an wltiUa a c~• (not or a d.t-tal taadantef lllltritiea. If t hf) t'OUkl nu..,. watf'l" jUIIt 15 er 20 flit. 0111 Ill ..trf'llftl" or "..U"- tbtoy fOIIId lrnpt• •iiMoM .6 ..., ...... nulro uf ~Httnllalb feri.W Mil tllat '- .... .._ d..,. AD ,.._..,....,w--...ocltoy llavo!01' tt..u.IMh fll ,... ~ ...........,. lift . . . .. :s... Wftclina..._ U ballr a ..V-coo.taiMd iJ'TlPiion "'""'"' po•fftid b7 tM-.. AA bn'en.l
••i••• amt.r.lla .. ,.._.,.. '"' ..... Mat.
Th;.Jonc lo ""'"""' dttwllylnto tlf<lrio - · •hith tarN a ,...p.. ttdulical . . . . ....... ...... il-ylllo _ _ _ ... tlto_. . . . .. ThO.<oahl-•tollo l llo_UJIIIIOIYe ... _
""""''"'"" hrltl ..... -
.............., ........
l•ca•hf•rt- ... lttt-.
Westlnpouse
Westinghouse Electric Tom Ross, art director Ivan Chermayeff, designer/ photographer Chermayeff & Geismar, stud io Ketchum , Macleod & Grove, Inc. , agency Color
Hunt Foods & Industries, Inc. Robert Wheeler, art director Bert Stern , designer / photographer Young & Rubicam, Inc. (LA), agency Color
CA , December '61
I!tm/!. 1/mrmly 1hwlu·s -
a novel about a military comedy of errors by JOSEPH COOGAN
Robert C. Smith, designer University of Cincinnati, publisher
Robert Flynn, designer Berenice G. Schuller, art director Doubleday and Company, Inc., publisher
6~ x8~
5~ X
CA. December '61
8Y2
United Artists/ Otto Preminger Saul Bass, designer/ art dir-ector Art Goodman, illustrator Dave Nagata and Don Jim, photographers
22
X 35
International Printing Week Paul Hauge, designer Robert M. Runyan, art director Art
18
ono MEMINGER
Direction ~
X
studio
24
PfUSENTS PAUL NEWMAN, EVA MAR IE SAINT, RALPH RICHARDSON , P£TU lAWFOI'IO, LEE J. COli, SAL MINEO, JOHN
OEREK. HUGH GRiffiTH , GREGOftY RATOff, f£llX AYLMER, DAVID OPATO$HU, JILLHAWoRTH IN " EXODUS.'' SCREENPlAY IV DALTON TRUMB0. 8ASfOONTHENCWEL8YLEOHUfiJS, MUSICBYERNESTGOLD. I"HOTOGRAPHEOIN$0PE.RPANAVI110N70, T£CHNICOlOR• IY SAM LEAVITI. TOOO -'0 STEREOPHONIC, SOUND. A UNITED ARTISTS RELEASE. PRODUCED AND DIRECT£0 BY OTIO
~OliNGER .
114
PRINTING TELLS IT BEST INTERNATIONAL PRINTING WEEK/ jANUARY 15-21
CA, D ecember '61
.
lU,
c,.,andtn0lt~Uliti'osco1£aai£s
~~~bOOlsilaSjoin incrcatltJs' 11 new ~UOfa new~ \f~6'ut'atn? Wortce ofltiw.'Wnar tfft att' aruftffc.wcdsccuttlind'tflt .
0(11
tfflsylimct'But lttys b(gin,.~In your ffiuufs, 111Vft110w drl'ztris, mott 1han~~ttSt'tfftfila1
'l'hf rocrsy,'1fle fuitfi;tfft ~ wffidC wtl!fu510 tfiisaUkaror wiltli~our mmtLy aru( c}~~~=~~"~Z~ atrwllosavcit'.-.atid'tht~fronJtflatttitcntutu!fllSbttflc\Wd£
·
. ~·~
art&'lfAtnaici'~ci1lzmsft1it~asltofushat1fit~~~
stiucttOO.ti!.Wcd'artnot'~tflan.witfl~.For~mourannsarc.~&yotuf'dOtt6(
pRestbent:JohnfttzqeRa!b kenneby·Januaay ~o, 1901
mmm\vfUCfiifs writ'm=.~-y, to tfiost natiOns wfi'o-mmafmaRe ~our ~~ of~rogdiand"saCdffct wffic~ WtasR of)'lttWidillSOQ<fconscicmout ~SlUt~ "~11m',...~we, ~not' a,p 6Uea,rmutst':tfiat'~sidls {imn atlc:\V tfk111•~ for ntllrt. 6c:fow 1\?it:ff h;d-nn1 tfi't fiiul(~ ,,(..,., nfout~ kt us cin fufi to ((ad''tfft ({uui)~WC. ~ ...a....- t=ifc tkydfui~l{lfcsthicd'oii~ byscicncunsulfalf·in~or~self-& 6lCssiiig aiidlj[s flc9',6uf~tfiat IUtc.on~<B<Xi's m must'trufy'tlc.ottr~ "-J1.7
~~~~ifr'shi&oftlkJ~~-Md;~1fie' ~ ~
N~ our !ast'best ~in an 0$ wfiat 1fk insttumatt's lfmtr fi'mi mt ~die'
mnain't& masta~it's 0\Vll ffousc. ~To tfia(\Wrflf ~ isomrigu,• tlit 'UnitaC ~~·>"·f;!: ~.~~.~ /~rufso,mv ttlfuwAtnlricanS:asfnoc'wfiat'~ routu:tv amdOffl~-aslt \\iat~ :- . ~~f; ~am do Wr VOI!l' cruntiy ~ ~ dtizms lithe \Wtfd:ask OOt'wflat'Amctiat. insdumcnt's ~ntnrr Wttm't\Vour~..r,,r.,.-, ofa•mnT'...,('o ""'""""if~1vmm1~.<m......ll"'ll ~ I; willd0inrmu6it('\\&'-t'""'ctf1crwtcand0fortfftfurd0m.ofman.. ~ ~ ..lC~ '\Wcdi'cr'
~in.dlt~.kldkt'~~~kitowtliattfUsHanisPitac.ittdndStb
ofJt alPour~ ~ tffat'1ltsllal£'P-nm tffcfu tb ~C.Il8'$tt'55Wnors~ /. ~'\.\T OF l"lt~;
1
sumss orjllifiut ocour roursc. Sm tfiis ~ \WS foundbi,MCRsmqm [ i\tnaicanS llas 6cm sumtlion«Pt'o ~ttsdmony tb it's nadOruit WmftV.Ijfit.lgmws ~ voun5~ wfiO But'we s«atra1miys ~ tbilniCtficm ~ ~ tJ1cir owtrfrrufur-tandto rnttcm&r at1S\\'CtUftfkrol[to smttsut:rotnfitfitstoli ~me~summons us asnin,....,noc'as 11 ~in tOC md" those who mlishf\ sousttrMIM' "';tiding' me back of tfitfl~..raufafup inside.~ callto (lear anns ~anns'WC. ncaf-notas ncn1Cto 1\mtG tfinii!th.~wc ~I'"TIXtt' acaJP tfiosC~'tfitffufs ~~!~~lf.~ttf!~~fins'ro ~ tbf~otttUl§ 1J.1isay, to~~ 6'urdittoftt~~~~marue';'ooc,-r-: · · m~,JXl!futt'jMnt~t~ Wt nli..t..,;, out~ ~~(o ~'1-' tfi'aiiscfves for Wfutt'cm: ......;JIS rrnuiffiC'"'110t6ccauSi !Mon."r-ra~ ag!Unsttffi commonatamCS of num,:-t\11'111111\7~ dlsalsidlufmirscf,!t ttl~ '.nvu&:oom it. not''~ wcscck tflcirwtts 6\f"~ttistigbr. '1fa)tre' Qm wcforst~ificstcnanicsll~aruC~~=Souni~and'Wcsr; sodctV llllUlOf !1dP ~~ w1to art~XX?J, itCIUl not' save tffc ftw W6o att n'cf( l11at can assurttt mooc~ urefor atfnuuiRind?_'Wilf)Wjoin in tffar~ dlitt'~~ <tf:"o our~r~~..c soutnofour t?Ordlr we'""'"' n"""~~ conmeour aoo{lWt'd5 int'o ~tilt~ !iisfoty r&tfic wocti. ,.,,;, aftw ,y...,..mfl',.,., IUM 6cCn ~.itfiero(t ..f"~fu& v good"~aliUnioc-Wr~;~fittmmarutnu~in~ dOmintfS liout~~uun~. 'I dO &ts&fui~t!USrcf~--q'krcomcit'. 'ldO offtfitclilifus f!~ But'tfiiS POOCtfut~of~ aumot'lkromt tffc)'ttY It liQstill.~ not 6cfitvt tfiatany ocus wotilif~ P.ffiscs m~odt!r~or attJ odla:~.
mat'll ~~at'oddS arufsp{it~1:.To knew st'at'cs wfi'om'\\t
mnc tbtl(( mnfs ~tffc~wc ~$our wonttfiatoocfonn~aioniafcoutto(£ufnot l1mtyassci~ maay' tb tit ~.&f 11 fillmore iron~. WtSfiall not'~ cxvccttD.fin!tiiansu_ppor¢lg our ruw.
wffosGcuftinnCaruf~~wc~~,'tfic~t~~·~tfla:tis rXtrtffiswiiC:~tfitn&otl( lfundfufdltvs~,:Jrr*intffctt&one' Utdtwcaumot'dO inali'ost't![~ \?CUdtrcS. ~tbat ts 1ittkwe ron. dO h'forwtdltt~ uoe ~ thousatufdaVs, nor intffc, tqtofttils~norcwnpcrliav.s in our~
tffafwcsDalf~ '!1Y ~.001r any a:6Uttt&sUMml.arut1fiisucccss ·
=rnatl!!W IUw ' ,~IUN~OJWSCilllVfocto . · tnUdL
~= .ccrr\Wtlfsofotthtromtfiist1mcand)fo~~~aruffoc61fiat'~~ rc~= ~ tfita6solittt~ofatrnaaoof~£ct tixff~ tim~tblltla\1 ~lfAmcricans.-.&mi intlUS ~~~~ '; sc&tb~tfk ~<fsdmct instmcfofirstmors. Togctffa lleus~'tfitstttts,~ and bUttr ofour ancient' ' ~ruu!i · ' to Wlthcss or · 1ffc dl.sats aadicatt dlscast? 1fft ocum aruC tffc art's arut ronut1Cllt.~both, ~~~allailClitfiosdum:rf~ wtndl11US -~~ ~atufro=att 5Wsunitlro ~inatrconm1tfftd~crounand~~w #und01fit !W!vY. OOnfros••• rommitt'cd~ at: ffrottandal'oundtlk\Wdit.~§inatiOn f3tow. wflctflcrtrwisfics us wdfor~ (and) !Cttlk~s:ofut."~if!t~-ffauf!J~ trulY~~ tfitjunga.of
•
~U\\\tt(fis knomYocJ liofdsmC:~ to~~ ~on~~tnae~not'llJcf~sinarttVis~~ro tWmaa,~:lalfforms rFiiinnanllfrYuld",,.,tfic•~..r"Wtwrumour-h.rb' ~Mus ncm~outoftmr.B'BICttiS 1futro~.~ticdi'stdls ~ beats artdae~aiWruc-dlt~~brucftffat'tfft tisfit's lf~ notftomi? ~~·'""' unittus insttad'of ~tfi'osc, ~dividtus.~~~tor~ · stntt&tf 1ffdiarufof6od.~\\tdarttt« tflat'wtattdftli'aG ~ k'J"' · aru!1 · foctfft · ~lWdofiarms-liilb ·
€ o&Savt .,.,.{',..,not'11vlrtnn1 of Mrth &It'1t cdC6iutfon r£,k.,..1'.-. ,...... can we 6e cn1llin ~i..~A dOuBt'tflat'+H'...,wit[nmr 6c ......r..vd ~ndditt amrtw M'Mf"aru(1lliWP · -· r~·~-aurasJR/11~~~ fuG lf~rti~~~ourvascnt~Oodl~~Sftnc~~ ,ascfi'angt. 1fUwcS\Wm~}"U;.aful~.J:~Otftflc,~ 1110~~,J1otllrigfft{f~~~~~~dic~atbt;~~qlcingtbatttt . 5o(Cum our Orc6cars a iind mm • ttUttUllCCttiliit lXl«mct tttnx" u~m. u~t IUmd ~ w. ~So us bf8U1, ant\\'.....