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oragood huru:ingdog Othersrnaf<esn:irdypots with~ as guardedly secret as priZed f.amiiY reci{X':S. And still OtherS display-
founaatroadsidestalils. ~youreauydorlthaveto wm-ever}Wtrmcl,li:an ~~museums. our mountains to our shore, Come to North Carolina, you'll be certain to find an that and visit us instead exhibits itself proudly
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Communication Arts
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Communication Arts 45
CONSUMER NEWSPAPER ADS
DO WE KNOW YOU?
1 (series) Neil French, art director/writer/creative director Ogilvy & Mather Pte. Ltd . (Singapore), agency American Express lnt'llnc., client
2 Rick Boyko, art director Bill Hamilton, writer Lee Claw/Bill Hamilton, creative directors Dennis Manarchy, photographer Chiat/Day (Los Angeles), agency Mitsubishi, client
3 Rob Dalton, art director Sam Avery, writer Tom McElligott, creative director Stock photography Fallon McElligott (Minneapolis), agency WFLD-TV, client
4 Ed Wolper, art director Tessa Super, writer Sam Scali, creative director Scali, McCabe, Slaves, Inc. (New York) , agency Coalition to Free Soviet Jews, client
When vre !m~Jrint your name on
the Card, we make quite a commitment to the mise of respect, recognition
and~service.
Thus, membership is neither
lightly given, nor, we trust, taken. nus, after all, will be the only Card you'll ever really need ~this in mind,we'd like to get to know )UU better.
The o!YY that can PrOmise you a base, a welcome home ~from home in over 1200 offices around the \VOrld. The only Card you1l ever really need
In a world of plastic, a face in the crowd promises protectJ.on and a sense of security Wherever you go. The face on the only Card you'll ever need. j ,,. •"
62
Advertising Annual 1986
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VIDEO HAS FINALLY EVOLVED INTO AMORE HUMAN FORM. In a world where survival is commonly thought to belong to the fittest. Sony puts forth an entirely new theory: The survival of the trimmest. And that theory is embodied in the new Sony Video 8N camera/recorder.
The reason for its high quality is a new tape technology that allows a higher density of parudes on the tape surface. And the more particles. the more information that can be recorded. But just as impressive as the Video 8 camcorder's small size and high quality is its si mplicin-o~~ ~i·d~~~e~~~~~~~ti~~~~~s~~~~p~~~~·t:t :~~:~~~o~n~osih!~se one of three focus fields. about the size of a lar~e paperback novel. and Which makes Video 8 oneofthe best business only Jibs. Ioz.. includmg the battery and cassette. communication tools since the legal pad. Office It's that very cassette. in fact. that enables the memos. field reports and other types of business Video 8 camcorder to be so small. Roughly the correspondence and documentation are now as
it-make mailing and distribution easy, safe and inexpensive. And as to its effectiveness at getting a message across. well. there's that old sayi ng about how many words a picture is worth. Which is why, 1fthe size and complexity of the equipment have kept you from taking advan::f~ ~~~~ ~i~i~~ffscf~~~~~m. you ought to It could prove to be the missing link between you and video. For more information on Video 8 or Sony's National Video Workshops. please write to Sony
than that orstandard 1/2-inch videocassettes.
Union. NJ 07083.
~~~s~r~i; i~gati~~a;t~\~~~l ~f~~;!~t~PhJ~;er easy~~~\~~ ~~t:i~; J'f~~:~assette-along Cr9155oft~Cor p. o/A mntca.
with several new security mechanisms built into
Sow) llll'fll'lrm! lrMkmllrt oi'Soft) Corporahon Vlckolli a tra!kmar\ oiSoft)COfpon.L-. Soti)C'<W p. o/Amcnca. Son) Dr1•r. Pa1t
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2
We've been in this business since it started getting ugly. Some 40 years~ in the car business, something happened. It started getting fiercely competitive. Wrth imports. And comparative advertising. Some~ else happened, too. Anew financialsourceli-omMarineM.idlandBank startedhelpingdealersplaythenewgame.
80 Advertising Annual 1986
Today, the competition is uglier than ever. Which makes Marine Midland Automotive Financial look better than ever. W~re now a national company. With the experience to understand the kinds of problemscardealersface. Unlikemanyfinancialsources,the
automotive business is our only business. So you get quick response. Plus some ofthe industry's most innovative financing options. And we can finance virtually any need a dealership has. Covering everything fium sales,toleasing,toconstruction. Call800-448-3400,ext.329,forthe
name and number ofyour local representative. We'd be glad to discuss any need you might have. We know your business. Because it's our business. And we can help you get the bugs out. ~MARINE MIDLAND v:!!f!V~~~~INANCIAL ·
2
Celebrate the San Diego Zoo's 70th birthday.
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~ BAKERY&DELI Skyway level· 701 Fourth Avenue South ·371-9429 5
On May 2 ~·re having our annual Silent Auction to benefit StM~ SchooL From 7PM to 9PM you1l enjoy a wine and cheese tasting as you bid on such articles as airplane rides, brass candlesticks and Kings Dominion season passes. Admission is only $2.So come to St M~. 9501 Gayton Rd.The rewards will be heavenly
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Now it's your turn. You have until Aprill8, 1986, to submit nominations for Richmond's Ad Person of the Year. just fill out the enclosed ballot. Or else sell it for whatever you can get.
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