decpreview1987

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The Complete Recipe

Strained Peas: tender f2eas.

Water. C.ltiXI-4-Wtilfl ....... JO . . . . . ........ QW!Ikf'fllrott.U. • C"rHICW.:a•·~~

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The Complete Recipe for Gerber tal1t1HW811 .. ~· ........

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16 Advertising Annua/1987


These days, drug dealers push a deadly smorgasbord of exotic choices. Everything from cocaine to heroin. From LSD to PCP and designer drugs. To an addictive personality, all this may seem like heaven on earth. But it's not Because it quickly becomes a living hell.

That's where you come in. As a friend or relative, you can have a lifesaving influence on a drug addict All it takes is the courage to get them the help they need. At the Chemical Dependency Recovery Programs of Norfolk and PortSmouth Psychiatric Centers.

For more than a decade, our programs For information, contact Sandy Duke, have helped alcohol and drug abusers regain any time night or day, at 399-3300. On the control of their lives. Pe.ninsula, toll- free 380-0828. Thanks to ongoing research, our staff Call now. We'll give it to you straight of physicians, counselors, and nurses have a deeper understanding of drug addiction. And more methods for treating it

Norfolk&Ibrtsmouth Psychiatric Centers.

We11HndAWavlb GetSomeme Straight NoMatterBowlheyGotHooked ~

..

~ ...(:~

Communication Arts 45


2

We're sending 40 car

dealers to learn ntore about

bodywork and paint jobs.

lnere's a place where your ability to do bodywork can affect your social status. And paint jobs are taken personally. Now, we'resending40cardealers there fora little experience. In fuct, you might say the experience of their lives. That place is Kenya. And this is Safari. From Marine Midland Automotive Financial. YourchancetowinatripfortwotoKenyaby being one ofour top dealers. Once a world apart, modem Africa is being transformed into an exciting vacationland. On Safari, you 'II stay in a well-appointed

club offering al l the comforts of home. Like swimming. Goi(And tennis. lnen, venture back in time. With photographic game hunts for primitive beasts on the open plains.Andauthenticnative feasts cookedonopenspits. Call 1-800-448-3400, ext. 478, and ask fordetailsand rules. It's not the kind of vacation where you just lay back and become a vegetable. And, of course, our professional guides wi II keep you fi-om becoming an entree.

@

MARINE MIDLAND ALITOMOTlVE FINANCIAL

CORPORATION

3

folks at Hart's Dairy Farms I on you. And the tate of Shirt Company may one rest in your hands.

_@HERCULES

Communication Arts 65


How to arrive at 8 o'clock. Sharp.

You can tell a lot about a person by the look on their face.

Communication Arts

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2

92

Advertising Annual 1987


3

4

5

6

WE WANT TO

PUJANUMBERONA IUD'S BACK N., INSTEAD OF LATER.

The Riclunond Fblice want 10

It kids off the streets and onto the gym floors and pla)ling fields.

~h~~~=kt:~~=~~~~~~~=,~!P7~~~

or 780-4632 for more inforination. Because kids beloog on the oouns. Not in them.

PIUE ATII.ETIC I EAGUE Communication Arts 97


2

IMPORTANT MESSAGE

&ian

FOR

DATE£:Ue YouT~;;t ~=· M

&t:l /ht

OF PHONE NO.

SELF-PROMOTION

Warren Eakins, art director Dave Newman, writer Bill Borders, creative director Terry Schneider, photographer Borders, Perrin & Norrander, Inc. (Portland), agency/client

2 CALLED

PLEASE CALL

RETURNED YOUR CALL

WILL CALL AGAIN

WANTS TO SEE YOU

RUSH

MESSAGE

tlfMI5

Terry Schneider, art director Pamela Sullivan , writer Backwater Advertising (Portland) , agency Creative Quarterly, cl ient

6Ye

~ &~rL-

SIGNED

Hand filled-out call for entries were sent in batches to agency receptionists for distribution to ind ividual creatives as actual telephone messages.

{~?)

. . , II TI O •• t.t8A .

This is no joke. Ed McCabe would like to see what you've done between january 1 and March 31, 1987 for the ftrst issue of Creative Quarterly, a review of the latest work in this part of the country by the top people in the business. If you have something you'd like him to take a look at, tape your business card to it and send it to Creative Quarterly, P.O. Box 40060, Portland, Oregon 97240. Tear sheets and Xeroxes of print are fine. (The only requirement is that the work have run during the first quarter of the year.) Include $5 for each entry (to cover the cost of printing and distributing the paper). And get it to us by May 1. The entire issue will be just Ed McCabe pointing out the things he thinks are good, the things he thinks are not so good, and why. If you've ever wondered what goes through a judge's mind-besides "Why am I spending the whole day in a dark room?" and "Where can I get a drink? '~you should at least subscribe to Creative Quarterly ($5 per issue). But we really think you should enter something (and get it free). You don't want Ed McCabe thinking you're hard to see.

The numher for no extensions is S03-292-l)7S7.

Communication Arts

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