..... ...--...-.
Jr-.•--*•'_....._..,.,__.,..,_..
.
.
,
.
,
_
lal..,..,...,,.... __
~
~
3
.,..:~:::....-.::::::-.._•~-=·
...-;.......-'" ..........
C..W.~,_t..-1111
..... _ , _ _ . ,
:::::= ... . . . ,_.......
~-._.-~......__
...:..~
((\fl\
c--··-"--'....,.ef*,_..lltf
. 1Wf--·-""""-"--••••c-...t.·••__,_.., -'-"••
...,.!_~~-=-~ ............ ... __....,"-,_..,....._..._._..., _.._.,...........,. ............. ...,_.. .... flll"'"'..,.,...
f-Jt1.~·"·- .,..,.~
.-.....,._.,
~ .__..,.
-..~..,.........,non-y
• 'llf<L
'D'tlVC'
•
•
-.Jw,f,..J......-.--
... .... :::··-..,.--· •...:~..::"~--" n..- ........ ... __. ____ (Mir....,.,.,_.,.w,...,.,.,_. .._.. .._.,. . . . . . . _.,...,-*I,.,., .... _.. ...... -. .. •..--.t-.... •-*-"·*-•--'-It--
,...;:~.=-··-,...-..-.
.~;:::.:::··---~~-
I'U'f'U
~__.,._,...
nr~·--...
--'<(·~
a._,-_.~ ---*"ly•'-'~ II
~.-.,...,.,.,
11.._ t~
.....y.Mr .... ._lo.rlt/ ~··-••-ef'-'-1 ¥.oW.or
11•••-tf""lfnt-~L....-.
,__
:§~~;-~~~~!~~ ~E~~ ~i~= ~~;; .-. . =-Es-----·-·.-· ..... -:E..;:;!= -:.. ,.::~~ ~..:-; ~--::::: .~~~~: ~~~~-2 ....__.""-.- .... . . _ ...., ..,..,_,.... ...,.... .. ,.,.,_...,.....,. ....,........._...,._.,..,._.,__ . ,. ....... . ,. . . . . . .,.... - .,..... =--=~~......,._..,..,...._....,.__ (Ow.'\••.,.., .. ...
............ ....._.
............ ~
..,...._..__.~.._
•
~
n..-... -..,......, • .w"...,-
N-.n,..,-y-•-
f1.\\U
.,.,._....., _ _ .,._._._
=~= ·
I'Pf'fFr-~~-·
u,er- ............. ..._..,~
~ ,..,.._.-..,__.._.__..._,_tf
A,,__.-_~-~-
....... .......,_...,.mo-.. -~-.-
-..--,_-...~~
..
AUJI"'a ~,_,
• .,..,_._
71r~~.,_,.....,._,.___
~ ·· ·· · Jltww ..... ,_
...,.....,._,...,.-'•'-~"'f·-
.,._.,_
\....
-~M ...... Jr..J. . . . . . . . .,_~..J
.._,__A_._,_
,-...rf""-•".,.A ( .... ..J.,.......-~t~-..""'
"'-'---fd...I•J"''I~..,.......,...--
c.- ----. ..,- _,_ ........
•1""'1-n.,-w••rf• ....
fw ....... , ........... · - -
. . _ - - - - . J-.....,
----.-t,....,..,.,., ...,... ..........
._.,..__,....._..
-*.-·~ ,.,_._...... .....,.•• _ r (
..4;-~. . _ ...,.
~--~~--.
--. ...,... -
--,w,...-JI ~fl- .................. .......__
............
....,. • .,., .... ..__..
lf_W,_.,...J.._ __
Cd~"l2.a~ .t
.so.,+,. . . . . . . . . . ~,..._._.__(....,
- ..-";:*~~-"--
Trytl_....,_..., __
-:...-'~J.M.
................ ,. _. ,. ,. ,_,.,_. ,_.............
.-I~
,_......__~~
•..:~:z .... ...._..,..... .......... ...
~~..::.-::.~.:::::::y::
_,....,......,..
,~......,.~-~
. . _. . .
-;;:~-.=:=.-;-
c--.__,_. ,. _. •.....- . . -.,_.,.._. . .._,,..,....,_,,'-<•....._ ("__
........... ,_,__ Ji, ..........
~.v.J...A..
_.,.
1 - w ( ' ._ _ _ _ ..
~
... - • ....,_ - - ---- "* .... ...,.,.......,...,.....,._ ...... -~.,_(
~-
-::.-.::.-:-.::..~::-.·":"
--*·--:;;;:
_..._....Mtr~....,.,.........
_,....:'-: . '
.:. : · ·)/:. .
.~
. ..
a....a~,_
..... .,......,dd __ ,_,
. "'-:--.'~--~!':::t:.,-;_
~~ ~ ~
·~
......"';:n,-.,..__
_,.r-'---YJ....,....,... . :·.r .'= -EE::: . . . ............ ,..,..,......__ .. _ t·----.. . . . . . . . . --·==:::.~ ._.........,,.,.., ....... ...._.,.,_.,__ ..,............,....,., 7lw---',..,•--t•_..,
~.Z-?F..r~-::
\
~.~
n,,_,,.._........, ____ ......,
....,.-.~
=-~;:::u.--•wJ-1,_ ,.,..-...,..,_w.~
,__...,..__.c-.,.
• .-....,
.. ..,J• • • ,,.J ·;, . r--~·""*.,...-'*.._......,_.).,....,..,;-•.. ,__. .........- ... c-.--.._ . __
~
.. ._
~·-ftJ'-,_,.,. ~-f{
•
...., . -
---
. - . .. w--.I'J
---r- . ~~t..M-..
~
............ ,_ ..... __,.-"'. .... _..,...,...._ft-.c-AAC!MU.\11£& ,..,...,...,._."""'•"""-..AJ ...,_ .... __, ............
~~~-:...~::."Z:;:;':.·
~............
........ ..,.,... ...... .,_ ..... :-.~--· ...... ,,............. ..., ,._,_._. ... .... ...,,
~--
~c-.,~.JJ
.
=-~i""'Y--
•
_,.,~7.=-=='';!:.~::n- --:::.·":.;""::·:;-::.~~t..":···'•' ~
_,_ .,,..,._.,..,
.__•....,_....w.,.
, ..._~..,..,
L.,.,...J~Mtl~
(n'--M•t--.-'-~
u.,- ...... .._•• ,_...,....,..
......- ••
hl·--~-~., •"""'., - " • .s..dwno
tlw~/-•o/y
""-'• _-.;1.-Aj.,...'""",.., --
_),_,., . . . .
11,..--.--- ....... ,.,_ ............,__....
•
~,.,._,..
'Tir..._.Wit • .W-Itiii•__,MI
~~1.,_..-.._,_,__r(..,--
,.~JN--,_,.....,..
,._......_ .............. ,.,.. .......... ...,,..
4. . . . ._..~.,.-~-
,...,, . . __
~M_..,....._,_
_Md_.,.... __,_ ......,_ n. "._
c--w~..,_-
~
....... • .,_ • ..u.-.
Tlw _
r...,..,_ ••
_w.fi-J.._.tf...,~
n..y-~_,...
.......,..,
n..,-ya~...,.-
,...,(()1/.,W
tyD-..,..)~_.
71oiy,..jjWI!ttdJ.-. ... .,........,.N./~
•
4
Communication Arts
15
CONSUMER PRINT ADS 1 (magazine series) Ann Lemon, art director Sue Jung, writer Tom Mabley, creative director Craig Cutler, photographer Doyle Graf Mabley (New York), agency Steuben Glass, client
AMERICAN REVOLUTION :
28 Advertising Annua/1988
CONSUMER PRINT ADS 1 (magazine series includes 2) Mark Johnson, art director Bill Miller, writer Tom McElligott, creative director Kurt Markus, photographer Fallon McElligott (Minneapolis), agency Lee Jeans, client 2 (magazine, single and part of series) Mark Johnson, art director Bill Miller,writer Tom McElligott, creative director Kurt Markus, photographer Fallon McElligott (Minneapolis) , agency Lee Jeans, client
2
2 in the afternoon
52 Advertising Annua/1988
Cream good enough for Colombian Coffee isn't exactly easy to fmd. Ever since she was a mae calf, sht:'s had a problem making friends. All the other oows just assumed she wouldn't give t hem the time ci day. After all, they know who juan Valdez" is. ItS whe~ they spend their entire li ves wishing
their cream would go. Into Colombian Coffee, that is. And if you told any one ci these oows that millions of Americans are willing to pay a premium for the richest a{fet: in tht: tlXTld,"' they
~ Remember when the cow jumped probably wouldn't even blink an eye. But enough of cows. over the moon? You want to know how much your . (:: l For rnon: information write to: 100% profits oould rise from keeping a man and his , ' - ,Colombian Coffee Program, P.O. Box 8545, mule around? ..., '"'""'" NY, NY 10150. Or call 1-800-223-3101.
Remember the last time someone had a party without Colombian Coffee? One thing history has taught us is that if you expect people to pay a higher premium for what they drink, it better be worth it. Take 100% Colombian Coffee, for example. Not only do 54% of all oonsumers think its the
best, but they'r< acrually willing to pay mo.. for it. Simply.because they've come to appreciate the fresh, delicious flavor of tht: ricMtt af/t:e in the world.~ Maybe that $ why sales ci 100% Colombian
Coffechaveincrtased67% over thelastfouryea~ . Besides, history has proven parties just Combine that with the prestige image aren't the same without it. we've created for 100% Colombian Coffee and f~ l For more information write to: 100% you can see w hy you should be offering it to , â&#x20AC;˘ . . .Colombia n Coffee Program, P.O. Box 8545, your customers. """ Y, NY 101 50. Or call 1-800-223-3101.
Communication Arts
63
I( Vogue says it, Vogue readers ~lieve it. They trust their magazine
says
oohelpohemmake;mi>Ortanldecis"'"". Andnoi<Nllyabouor..h;on. Where to lake their next vacatioo. What cur lhey shou ld buy nexl. Wh;c h new ru1 museum to see ... and which nouvelle cuisine to taste. • • • If you adw::rtise, these are 8.3 millton readers you can't afford lo ignore. Because for Vogue readers, it doesn't
~OGlE"'
~nuntilVoguesaysso.
When Vogue Alt)'S 80fllelhing, Vogue readers take notit.:e. Not only l~e<ul&Selhey""'f>eclwlwllhe;,n"''!"";,.,saysal... ofashmn ,buowluol
it suysabuult.."Yerythingelse. Whuo foods wxl w;nes d~t.-y ough11o I'J' Which cars to buy. f-low to deal with household gadgets tlu11 ..think ..... and thoughts on rnoYies, urt and their horoscupe.
says
~OGlE"'
• • •
If )'lMJ advertise, these are 8.3 million readers you should advertise tu. Because for V~ readers. it docs n) lu.lf.'l"ll!tl until Vogues11ysso.
Communication Arts
71
2
POSTERS 1 (series, outdoor boards) John Scott MacDaniels, art director/ creative director Cristina Miles Gavin, writer Daniel Marr, illustrator Lowe Marschalk (San Francisco}, agency California Department of Transportation , client 2 (point of purchase) Houman Pirdavari, art director Jarl Olsen, writer Tom McElligott, creative director Dave Jordana, photographer Fallon McElligott (Minneapolis}, agency Penn Tennis, client 3 (point of purchase) Mark Johnson, art director Jamie Barrett, writer Tom McElligott, creative director Randy Miller, photographer Fallon McElligott (Minneapolis), agency Lee Jeans, client
3
Communication Arts
89
YOU.MAY NOT RECOGNIZE ALL THE NAMES. BUT THE FACE SHOULD RING A BELL. SEASON'S GREETINGS FROM HILL,HOLLIDAY.1987.
106 Advertising Annua/1988
Please be careful.
Communication Arts
113