The creators of Apriori clothing admit they're not the fir st to stop peo pl e with their designs.
The creators of Apriori clothing aren't the only ones who e designs leave a lasting impression.
C 0 M M U N I C A T I 0 N
A R T S
39
Do you really need the alkalinity ofa household cleaner to wash your face? Undoubtedl y not. Yet high alkalinity is an important part of why most soaps dry your skin. Let us ocplain.
Mr. Clean~ measures 10.8, rather more alkaline.
of your skin. The remaining bars on this page.
Because your skin is slightly acidic (pH 5.5), its balance
~rhaps
youn is one of them , arc closer in pH to the household
than Dove. Whether youn is natunJ,
ex~nsivc.
even
" pure" it will change the colour oflitmus pa~r. Rcmem-
IISTilifDWW EAIJ DiSTiltE
househo ld cleaner
'"'"'
Al p h a Keri,..
Ivo r y"'
J erge n s* Mild
N eu tr oge n a•
,H·f.J
1HIIII
,H '''
1Htl
Dove
dis t illed wattr
,H7
,H 1
Look at the cornp:arison on this page. There is a house-
is disturbed by things t hat are st rongly alkaline.
cleaner. (Of course, we' re not saying that washing your
bcr, litmus measures alk.aliniry. As the comparison shows.
hold cleaner at one end, distilled water at the other. In
Most soaps arc made with lye, a highly alkaline sub-
face with soap is the same as using a household cleaner,
the more alkali ne the soap, the darker the pa~r becomes
bc.-twttn arc some fammar soaps with small
stance. Alkali damages the "acid mantle" or pro-
si mply that most soaps are highly alkaline, therefore,
- the darker, the harsher.
numbt.•rs underneath. These are pH numbers
tective layer that helps the skin hold in moistu re.
c. .. , •• , ,.., ,_,,~,
This is why soap is so drying.
So while the question of alkalinity may never have
u,... , ·~·''
..,,...,_,.
, . , tilt
and tell you the alkali nity of each. The distilled water.
in compatib le with the babnce of
R•--~t~.
you r skin.)
entered your mind, you may fmd yourself deciding you
Lultn .., IJoM. Pwu
on thl· fa r right has a pH of 7, which is neutral. Ratings
Dove• has a
su~rior
formulation that makes it dif-
.,.It
lltlftWI ptJI'"f
.,.,.,u,~ll. c-1'1'"'·
How does your soa p measure up
N r frrtl!t,.WSJHIJW?
below pH 7 mean a substance is acidic, above pH 7 it is
fe~nt
a lk ahnL~.
same pH as distilled water, j ust a little higher than that
from other soaps. You 'll notice that it has the
""'"
L.llMIII Plptr,
PO.B«t.f90,S...~ :
to Dow:? It may surprise you to know
~;~lt, ON,.no
ThL· housc.:hold clc01ncr on thl· left, in this
COIS('
2
DG y~gJ red~ 9N().n1Qj@Ut C/Jfd
gr@Wi"J uftAinkn_g A'J> htJ.fr)e ; ~ \f\@ ~ 1
At Safety 1st, we believe your child's curiosity is a hea~hy thing. That's why we've tned to eliminate the negatives with over 100 products from outlet plugs to cabinet locks to potty locks designed to keep your child safe and make your life easier. And keep your conversations a lot more positive.
52
A D V E R T I S I N G
A N N U A L
I 9 9 2
that almost any soap is more alkaline
don't want it on your face .
Jfow much· lha chuC.hwaffa 1fllhe w1fldow.? Chuckwa ffas-$29. 9~ rtfromasfye~s-$1<!9, gyuanas-$39. 99 'Jl(onfey-latf sf t'nks-$.59.99, 0/hers from $9. 99-$1,29.5.
!7ft leas!you don'! have lo worrlj aboul if~ellinyJ;ur a1fouerlhe
7.3urmese :?l!lhons-(rey. $1&9 ),safe $149, 7Jaby 7Joas- 149, 7.3aff'I ylhons-$149, 7.3aby 9reen 7/nacondas-$349.
REPTILE KINGDOM
REPTILE KINGDOM
42& ? a c f c Coasl Jfwy., 3 10-3/tJ-003.5
42& ?acfc Coasl Jfwy. , J/0-JM-003.5
Chec.h your local leash laws.
g; can felch !he .
morn1ny paper, on/jyou'il lo wa1! l.~ffafternoon lo yel if. 7.3o., 'Jur!fes from $1.5-$.59 /JeoP..ard'Jorloises-.S/39, ?ancake 'Jor/oises-$99, Yeifow d: 7?edfoo1 'Jorloises- 169.
REPTILE KINGDOM 42& ?acfc Coa sl Jfwy. , J/0-J/tS-003.5 42& ?acfc Coasl Jfwy. , J/0-JM-003.5
70
A D V E R T l S I
G
A N
U A L
I 9 9 2
•
.......
r-:
•
I
t
"~ ~
•
~
' \
.:.
.. ·.
Thrre
oUt ft!~l
that have ne\'('r
that haw
walk~d
th<'
~vtr ~t!n
st~rt~
a David Hodr.ney. Thrrc
of Cannes. Thc-rc
bl>lug111 at mhlni);ht. Dunham. Tht!y
~l't
the job
u~t
a~
feet
rect unfamiliar with
~lunr.
2
jUST HOW ACCURATE IS YOUR HEALTH CLAIM SERVICE? he rding to many benefit managers, the trouble with claim-paying >erviCL'!i is they're mi ing something.
It SL'ems they're either occurate and sl01'~ or they're fast but sometimes
~tll\\~!stcr·n
National Life. we're doing something nbour the in-
consisrc:nci<L. . claim service. For c.xample, we guarantee 9 %financial and
of your claims will f which are standards you asked for. is our clnim dam report that demil
card which you fill out to grade our
ur of )our lcum Sc.'TI·i e.
lis, M 55440, (612)342-7137. And remember, with
our scrnc<' ~uaran
.
)'OU
know you won't get thTOivn a curve.
~
Northwe tern
1111 National Life
78
A D V E R T I S I
G
AN
UAL
199 2
2
(GREAT WHITE SHARK)
(KODIAK BEAR)
(COUGAR)
(CROCODILE)
ANOTHER REMINDER THAT COUGAR PAPER TAKES A SMALLER BITE OUT OF YOUR BUDGET .
Can you swallow this? High quality printing paper at prices you can afford. Cougar Opaque from Weyerhaeuser. Calll-800-227-2770 for samples.
COUCAR
C 0 M M U N I C A T I 0 N
A R T S
89
H you lArere any more
V~C~Ierproof, Why Is a duck comfortable In a
Important are the si milarities, partku¡
you'd quack. apparel system In which
larly the head -to - toe totality of the
nothing Is compromised.
waterproofing. W e know how bad a
Good looks and perform-
land customer Is comfortable In a cold,
duck would feel
ance are Inseparable.
wet marsh.
warm and dry above his webbed feet.
Let us give you
So our repertoire Includes outei""W&C&r
the components that will
by a total head-to-toe waterproofing
as well as footwear. The only outer-
allow you to put together
s y stem .
wear on earth that ..s as wate rpi"'''Y8n
such a system yourself.
cold, wet marsh? For the same reason a Timber-
Both creatures a re
Comfortable,
protected
s ophisticated
and natural. Quack If you want to
On your feet, our
as a nmberland boot.
read more .
The
If he couldn 't be
A microscope would show you
two s ystenu have dfHer-
why.
Our outerwear and footw-ear
rugged Insulated field boots or llgh'-lght handsewn shoes. Both use top
cally sl:z.ed to keep water out
nmberland leather and
and let air ln . This breatha-
Gare-Tex fabric to k . .p
blllty Is a special property of
your every step 1000/0
Go,....Te
fabric, themlracle
weave that allows perspiration to exit but won't let
waterproof, and
field coat, which uses Gore-Tex'"' z-llner tec:hnol-
precipitation enter. By selectively combining premium natural materials with Gore-
ogy and the finest coHons to extend the same snug, dry comfort to the rest of your body. It means this. Except for wings,
Tex fabric , we 've built a
both
Interface happily with our
wa ter proof
no duck has beHer.
Boots, ......, cfoffting, wincl, water, earth anclsJry.
Where is it 1MriHen that rain falls only on 111en? We're about to let you In on a beauty secret. nmberland$ leather. A kind of skin that does
indeed resist
moisture of the harshest form:
rain,
exit but won' t let precipitation enter.
rain falls only on men?
snow and s leet. Providing you head to
The meticulously detailed
protection that Is so attractive
field coat uses fine full grain
you'll be proud to wear
leathers (more costly than split
It on the sunniest days A special tanning pro-
as well as the wenest. Best of all,
our
leather Is of such uncompromising quality that
a soft, luxu-
exposure to the elements
rlous
only enhances Its charac-
and
Involving four
ter. Proving skin truly can
elements.
become more beautiful
Thevery best
feel
flatter-
with age. In the men's world, Timberland been
has
known
long
for
a
to detail and state-of-the-art water-
waterproof, stalnproof comfort, even
proofing technology.
under extreme conditions.
uniquely comfortable
Each boot and shoe Is crafted of
combination . The finest
leather who . . every molecule has been
leathers available and
slllconâ&#x20AC;˘waterproofed during the tan-
the most effective water-
ning process. In addition, some have
proofing ever devised.
Inner booties of GoreTe
But who Is to say that
miracle weave that lets perspiration
fabric, the
Timberland. The skin you love to touch.
Boots, sltoes, doffting, wlncl, water, eartlt anclsJry.
C 0 M M U N I C A T I 0 N
A R T S
95
3
MUSEUM OF FLIGHT
C 0 M M U N I C A T I 0 N
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