decpreview1998

~ommuni~ation Art~ • •

December 1998 Twenty Four Doilars

12

A D V E R T I S I N G

A N N U A L

I

9 9 8

2

Make se nse of anyt hing.

Almost.

The world 's most lnterestlne maeulne.

The world 's most lnterestlnc macuine.

What kind of bandage can \\'ar. Politics. Business. bO\ing possibly put on this?

Sonwtimes all in the same article.

The world 's most Interesting macazlne.

Thewortd's most lntereatlncmacazine.

46

A D V E R T I S I N G

A N N U A L

I

9 9 8

4

We pu/100% aulbenlic 9/ahan inyredienls inlo our work. 7/ndii shows.

2.563 C as/ Jfas/inys c51reel, V ancouuer,

'73.C. 'Jefephone: ( 604) 2.JJ -9:J.Jj

5

al. No l-eonmists. hair-

,:~~~~a on go?

·nsny?

II

Now push

tl

1Jnd.1USt

one one ken. ; of

Jing pon

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peolffiC-

H

ling. r has ~ins at owcat

talc< As mit th<' eu th, tho

~zard .

11. No ~- co n -

1lists. l,air-

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tht CC·

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th

ries .try · has

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nce

sc

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it' In a courageous ar• ~ r solirl~ ·~ ,

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f'11JWboarder stanris un for freedr - · ro:tnrv

011

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Sims Snowlv~';lrds C 0 M M U N I C A T I 0 N

A R T S

61

94

ADVERTISING

ANNUAL

I998

2

Posters (series of outdoor boards) Mark Wenneker/Jonathan Mackler/Tony Bennett, art directors Jeff Ross, writer Kerry Feuerman/Rob Schapiro, creative directors Clint Clemens, photographer The Martin Agency (Richmond, VA), ad agency Saab Cars USA, Inc., client 2 (series) Gregory Yeo, art director Justin Lim, writer Steve Elrick, creative director Eric Seow, photographer Van Digital Imaging, retoucher Ogilvy & Mather (Singapore), ad agency Ramadon Investments Pte Ltd, client

C 0 M M U N I C AT I 0 N

A R T S

101

3

',

THE 7 STAGES of a~

AGENCY CHRISTMAS · CARD

"Ll~l'

l

/ 1\ l'

GIANT HISSY

"I hate all these people!!

Why do we have to send them cards? Why?!"

SUl!;l'

Sn en

ACCEPTANCE

HAPPY HOLIDAYS from GRADY BRITTON ADVERTISING

C 0 M M U N I C A T I 0 N

A R T S

1 07

JUST BEUUSE THEY WEREN'T IN mE SAME LEAGUE AS

rom thC'Civil WMtotlw lnlt' 1930's, tht• cgro l.en~ucstunJc'floul

F

Bf'f'IHN'Ilnrin~

0

G~!~~an~:.'k·iro~"~.I J.J::;~<·,'I~~~l~ 'jj"~):r· Ct~~.~~,'~:·,!,:~::;g:c~::!~ ::t:~ ::~~ Po<Wy~ Hn be FQ:,t('r. and Cool l'npa Bf'll,jul'l llo nnnw u ft·w. '111t' lmth i , 1

::::~;· ~:::;.~·~;,~.~:- ;;:~~~~::: :~-..~~~:.::;

:;·i~ll.~.~r~:,~~·:;.'.',1 ;~r<.~::n· M'J)ftrntr·•' hy

thut em tlw lw.;t \\llilf• I)O) iullh' \\urltl \\ll'l

,'::::·::.::.;:::: ~J:;,'i7:~' j,':',ll~~(·~~:, t:n~:~:.:-~rtd y,· n.~

Sc1, "''"' Y.t'rt ' tht•st• hlnt·l lt·~t·nfl~ thut 1l.m·d to l'UillJ)Jn•

££ lfl ::.:::£

1

''Satchel did to black basebaU just ~::i':l',':::.n,:.Jx~ ;l"u::~r ur Ty what Ruth did to white baseball." . su~~:i~!:/or,~l·,·i~·...'. h(:r.'t:~. ' ~;~:~,

l11 ral"l. hlnck all-<lnr Iemil< pluyo.l a: • :a - Bud! O'Ntil Di•z) llt•!llll":tllt•flllu· ~n ·ull•,l 1 whitt• mujor lt·u~ut> teum., in llltlff' tlum pilf•lu·r thtll t'H·r plrt)•·tl. l(X) t'\hibitH.;~tJ J¥111"k~. \~ !til(• the f'\ lK'Itall) tni~ht ht"' di'-fM.Itf'(l. if.. <'t·rtain Rf•puh'dly, Sall'lu·l pitc·h('fl in owr 2.500 J.tl.llll\'h nml "'on tlw 1 <·gm I.J·n~-.~ur tf•am~oo won O\t'r 300 of thc8<' gnnw~. Uuc·k 0'1 ril more thou 2,000 uf tlwm. E'"t'f) mnjnr l(•:tf(Ut' oY.n<•r \\flU lei "nid. "'111f' mnjor I<·UKtll:"' bullpht)t'n4 \\t'ff' jusllr)ing lo mnkf• CIJXI)tlll)'. how lrt~flt"41 hi-; lirsl horn h) June· S~lldlt ' l. or {'OIJI''W. t ' H ' n But \\t' Wt' rt' IJ)ing to JII"Q\ f' to lht• worlflthat "f' \\rn:· u ~·~oc.l or IM.·Itc•r. iftht· \\('rt' ullowt'tllo hirt" l1im. c•hnru·c·:, Off'. th\') 1,rohahl) ·n,; .. i'i Ulll' of tlw rt''bon:-, I think w<· "'"on n rnajorit) of tilt' h~tll ~tmu-.,. (•ouldn't huw nfTonl<'fl him. B)' jumpin~ from INm to t•·..uu. ~~ llt"hd purl••lt'11 U\Tf 40.0CX) u )· r<~r.

'11MI''i mun• tlllln nllllo..,l t'\t'I'Y white· pill·lwr in !Itt· major h•ngut'i t•ttntt•tl.

1\rKIIum uhnul llul)(· Fo-;tt•r. tllf' fin.t hig l"tnr ,,f tlu· t.'gru 1..-·nguf• '! \t 6'0'', 200 IIJ~i .. it "u~ ~uicl. lw t·oulcl thn,\\ n hnll thrnup,h n hri<·l \\UIImtt.l his fu<ilhall f·Otdcl n..:·h 1,.-llo;.

t·~~~i:~~~~ ~~c~:~k;;;~ ·~n~~:~;\~·r~:,l

:,',:: Ou•r th1· yc·uoo, Hulw Fe~tf'r JH'mc·tl to lx· mcm· tlmn ju-.1 n gn·111 pin) f'r. lit· \\ll'i. nl-.t) n A''f•:al I<•{Uif'r. In 1920, lw~iu~l~ ·-hnrHit'tll) t'rt'llll"fltht• t'Jt"' olionnl l ..t'i.II(Ut' in k.un~.-. Cit). \ nd la~oot. hut cl<•finitrl y nul I<',N . tlwr.:~"~ J~h Cil)'.4ln - the " hlm · lllt~lx• Hut h." Con .. itlr·rirlf\ l1i'l .;tnls. tM•rhnJh tlll'y :4hnultl hm•· c·ullt'tl Jl{tl~ · Huth thr• .. "hill' Jo"h (;ii)!Olun." In 1930. nl onl y tht· ugt• ,,f ICJ. Gib~on hit 65 humt• run...:.

'111{' tlt''\:1 t•nr, lw hit 72 homf' nm ~ . In fm ·t. it':-, p<~.~<ihlt• hi ~ lilt•tinlf' hotnC" run tall) mny t'H'II

11tm) r·muider C<HJI

"HE COULD SNAP OFF THE LIGHTS,

GET INTO BED

-Amsterdam ews 1939

"'"l'l

AND PULL THE COVERS

huvt• reachNI 1.000. J~h Gilr.-..on·.. tnHf,•motl tlw ''quil~ k'' hmnl' nm. t\ h.1ll hit M) slnti~ht , und MJ fno;l , thul it t~.hnt ovl'r tilt' fr·nc·t· ht•fon· 1h1• nulfif'lclt•rK r·oulcl ('"''" 1un1 thdr lwud"!. Ac·(·unling 111 lt•flt'nd. Gil~m Oll<'f' ~m . wkt'fl n

UP BEFORE THE

CONSIDERING THE MONEY SATCHEL MADE, IT'S AWONDER WHITE PLAYERS WEREN'T •,."•"'''•"~·~~·~~ • s",•;"~~~•,,•;",•~."·"·

licW.' driv<· toO hurd thut wlwn .,JIOrt'I.IOp \\ illit• \\(•llo; lri('(llo catd1 it. the l){rll ~plil hiioi thumh nml irtd«· fin~1 ·r UJlOrl .

TRYING To BREAK INTO THE NEGRO LEAGUES

•",.•i.,;•""•1. .Coul - Pnpn -• llt'll iQ

orth l>nkotn Club. Y.hf'rt'

•

lu• t''-JX'f'l1i to pin)' ·fn·t·lorwt'' lxr•wbnll.''

But I U:) rnuth'r how 111ur h til(· prri'i.<,; nnd 1\ hc·tl, u hot nwal. nnU un OCt'O!ilional nil(.ht out on tlw tov.n. thl' ov.ners<·ritit·ized 5otl'llt'l. hi~ h'umrnult'ioo '11u•y Tht· tnath i . tlwt"~ whnt mo.. l JX'UJllt· think (' W'O l.t·u~ut• rt'aliY.(-'i'l how mut·h ~nh·lwl rn<·nnllo tlu• t·~ru l ..(•:~gur:-. 0111' pln)t' Nii got in lemHI of a <'nlliJX' n~•tion Jllld.n#(f'. teammak maitl. ···nwn.:t~ nul n ~ingl l· t"gru hmwhall pht)t' r Ami. innumy c·a-.f·~.thal wns fnirly u<·t·tmtl<·. Bulnot for thut'll ~•> an) thing u~in~l ' •u·hr l ht'f•m•-..· ht· kf•pl our Lcro) ••._'ulc· l~t•l '' Pui~('. li t• _ ____ lt'UAW' goinK·~ l)nt_."n•calling

rwwrclicl.

1

~~·~·.~i·;·;;', ;,:~~·;;~~~~'";.',',:·. ,~~~ "Now Satchel was the type of guy that ::'::;:;; >~,"~"''k~;;'!,:"~~:.l~~;::~

ROOM WENT DARK~ !he· f•·••t uff

nK'HK')

thut Gii.*OrlUucl Pni~t· clifl.

1

36

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1

1

~~~·;~r·'~;~~f~(· ~f·~~.'rifi\~·h:~,::: ~:~:u;:~~n:.~~'~{{,Jn·t'l:,110~11101 ~:tt•

Allfl Coul Pupa ;61 ofT. A hlur him ovrr Cih~on or Pnigt•. pn.. ow·., -.f'f•ornl hnt~P. ·nwn thin:!. ht"\'Uu'-P lw'•l ju-.t ""'" for uH>n.· '1111' fan'! t•nn't IW'Iit·H· it, Coni mon<')· lh· snicl. ··J :,to)(' 175 Papa i"' v.oing fur hu'K's that )t•nr

.. ;:::c~":~t.'r::;·:"~::,~. [~:~·:,~::;!.~

"Because of ::~~ :~::;;,~"?o,~~'t 11 I I baseball I smelled >l~~"r·: ;"'r;,,. wrifit·•· . hunl? the rose of l•''e" I,;H ·~·I or,;, (ul lruf.u~t•uhlt· ! ul · _II • bnt~). loll· fiH· ~;:,.~."· \:'t;r•·;~~~:: -Cool hpoll<ll ~IT,t.;;· ~t~ 11;h;.

t·lwup. lly jurupiug from lt•nm to tr·urn. ntdlt'l t·urut>cl would h:tH' lookr·tl goocl inn wlii11· fue·t·. hut nobody \\Oulcl than nlmo... t CH'I) "hilt• pitrllf'r in thr nwjol' lrugtw:,. huH· IM;•c·n ftKJic·ci.. .. Only on1• pt:·rwn c·tur pil<'h lilr• nl{·." llownN. in th(• prt.K.'C~~. hc·ul-w (•tmrN.I alt·~"'thnn fO\uruhl<· IIi" lc·nmmutt·-t rnllt'tl him " tht• t•rnnt•" ciUt· to thr· fD<.' I lu• rt•pututinn. Chr~lt·r \VU'.. IIin~IOII or tilt' 1-'iiiJbllrlfh CDurirr '-IOOd 6'3" nnd \H·ig)u.· d only J:W l)()lllldoi! . II i:-~ lnlll('nlllrk wrolf•, " l)t~spih' hi~ c·ontra<'l. Pnisw. "ho hai in tilt• past ~~·t wn"' kicking hi~ fnot up ov('r hi. lu·utl h<·fnn• I'WI') pilc~h.

in .. ith··tlu~·fXIrk hulll<' nlll" in M'Ort' huok out tht•w that 1l1 ) IMW ~·unt•. '11rt.· pl3)1'r "'ho ruuny mKII dicln~t 1({'1 c·n-clit." e·cm"' ifh•.r tu. h<" tlu• fu-.:11·~1 ),.,~ .

D<·o,pitr thr· mmwtnry issut·;, nlllll('f mlu~lory. ll··ll wu .. ~till ('IUIIHUrrd with th{' Ukl· Gihson um ~ Ptti~f', Cool ~nmt•. 11 1• t·xplnint'<l, •·( "lUlled

tcnrn Y.lt/11 in trouble·. they SNII .

I" • I I I u ·I.-elw111. trouhlt• bnll, Long Tom.

w;;( ~~~::."~,,r;,;:l~~·

;;,~'"ro~;~;;,;> "::~~;~.'; .~::::;~;

·r you showedh'liD money-or a car-

I

you could lead hl'.m anywhere." .

- - - - --Cool Papa Bell

or t•ourst•. 110 Ollt '

prni~t·d

s I I I" I Tl II .:~~~:::,· ,:::,::..rr. "'~~i:.. n Ill~

"hilt• b.tll c·luh ofTt•n·cl him

(' UIIIt' lllOrl'

~.',):.~,:·.:,':~~~~~~~~~~~ t~~~;,!l~·,:;:':;i~~~i~,~~~. ~~~~i:.r~~~~ ·, ~~·:,i,~;~ ~~:~i ;,~~;:~ -~·:;~~~h~~i ;:,;~:~,· ~;~.r,~,~;"'i~;·:,~: :': ;:;~~t~,r~ !!"' r~l'

NEGRO LEAGUES BASEBALL MUSEUM ~ ~ OCCUPIES NEW FACILITY ~~ From lht' Chil \'t'ur nil lh£· Y.RY thmugh th(' pn·st·ntnlions. un1l mC"morubiliu from thc lntf• 19!i0' . lht• t~~ro l.t·ngu"" hatl n prornon· thnn 2.600 Afri(' IHI·AIIIl' ri<·~tn"' who fuuml f'fTt·c·t on our t.'(JUIIlf) . 'l11t•y wt•n· pin t'll inlht• f•gro l..eugut'"· rt"''iJlOn .. ihll· in lurgt· 111('.1!-lll't' not only The cgro LruguC'~ lmwum i~ rur inlt·gnrting baseball. but nl~ lf.N•HU·d nl 18th ttlld Vim•. For rnon· infonnntion Hn tic·kt·l pri<·t·~ and An!;:!,i;nc1 ;;;~t·ti;'o~:,:~tOI~~~u·bnll ~m11p •nil'S. pl<"!l"'' t·nllt" nl (8 16) Mu::-t' lllll il'i dctlic·nt('(l to prt· s~rving 22 1· 1920. Tlw 11111"-f'llnl iJ' upt.·n nnc l illu!llinutin~ tht· hi~ tory of hlnek '1\lctl«luy th rough Salunluy. 9:00 nm to husC"hull in Anwrkn. Our II(' " 10.000 6:lX) Jllll. und ~ undu y. noon lo 6:00pm.

1 If )Oil lilt'. you run nl'iO <'lr<'t·l out our rww \~t·h 'iitf• ut Y.n'"Yo'.rwgrolcugut~nm~•·um . <·ocn.

~!~:·~;~·~~~~~~~~:·,~l~~~n\';.rt~~i~~~~J:i lit~~ ~i~~:

112

/Jrlltfl IH" the

COOL PAPA WAS SO FASI:

"Negro baseball players may look forward ...to playing in the big leagues by the year 2039."

thf' Bi .. mnn·k.

f>llfHI

fiule\1 baJ<' nmll('r t'l'f'r. 1/r uncr &lulr home from fir.cl /.HrM• 011 11 .m triflrr bur11.

A D V E R T I S I N G

A N N U A L

I

9 9 8

:'~il:'"it.r '";·,~?.~~·.:· St I'

rnll;l

I

t,~l"f"'~:";;:;

II ...

::r:;:;.'~~~~, :• ,.;:7~~~~:~~~~~::~:~!. !~u:;t.''',,! ''\::·.:·~' i',',~(.!~·~\~~·iu·~~

llut tlf•!'ipik hiti!!-.pt't'11 und ho.lllin~ llu."tt•llitll ulltHwd lilt' to do nil of mt· ru~t·, he rwwr mudt• the thOM" thinJ.t..., nnd mt.-!1 intJX~r1onl. it ullu\\("d mr to ht.'('Oillt' it IIWIHh('r of U hmtl11•rhocxl of frit'IKI · .. hip Y.lii•·h "ill lu"t fornt•r.·· Fortunt1h'ly. y,Ju·n il c·amt• tinw for ll nll

Funw t·lcl'tion..:, Bell ~ul cr"lil ~lwn­ •·n·•lit wnti! dut·. In 197l, ht' wu.... irKhlt'tt'11 into COOJ)('I"'Iuwn'l" llu,·IMtllllall or Fnmt•. ~:wr im•t•, hi., plrHJIU' hu~ lw·t'n riglll up on tin· wall nf'xl to hi~ ultl tt•nmrnult· ... Satrlwl Pni~t· und jQeoih Gii):.(Hl.

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