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Advertising Annual 45 I

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December 2004 Twenty-Four Dollars www.commarts .com

Communication Arts

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Communication Arts

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It's your word against theirs.

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It's your word against theirs.

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Communication Arts

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"" BOSTO'

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Communication Arts

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Public Service (magazine ad) Mark Taylor, art director Ari Merkin, writer Tom Adams/Ari Merkin, creative directors Alex Bogusky/Pete Favat, group creative directors Arnold Worldwide/Crispin Porter+ Bogusky (Miami , FL), ad agencies American Legacy Foundation, client These " truth arrows" were provided to magazines who placed them next to page numbers that corresponded to tobacco statistics .

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(direct mail) William Hammond/Hylton Mann , art directors Hylton Mann, writer Ian Grais/Chris Staples, creative directors Jeff Burgess, illustrator Rethink (Vancouver, Canada), ad agency World Wildlife Fund, client

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(poster) Steve Andrews/Chris Bakay, art directors Mark Billows, writer Bill Pauls, executive creative director Leebur, photographer BBDO Atlanta (Atlanta , GA), ad agency helpthehomeless .com, client

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(newspaper ad) Daryl Gardiner, art director Kevin Rathgeber, writer Alan Russell , creative director Frank Hoedl , photographer DOB Canada (Vancouver, Canada), ad agency United Way of the Lower Mainland , client

Communication Arts

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Communication Arts

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Dana Neibert

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Location : San Diego, California, and www.dananeibert.com.

Duration :

One year in business, shooting

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for ten.

Staff: Three:

me and two full-time models (my beautiful wife and daughter) . My crew is usually appropriate for the job at hand-from as small as one assistant to as large as a crew of twenty.

Education: Dropped out of the CCAC [now CCA] graphic design program many years ago.

The dean kept asking me if I'd considered welding as a career.

In no particular order: Richard Diebenkorn, Wayne Thiebaud, Edward Hopper, Norman Rockwell, twentieth-century landscape painters, Albert Bierstadt, Ernest Hemingway, motion film, nature, Gustav Mahler, craftsmen, Mark Rothko, stuff I haven't seen before, my family.

Cultural Influences:

Environment: Since I'm a location shooter, I just have an office at home in a 1912 house on a beautiful island- helps keep the imagination fresh. The house is full of artwork. Looking out the window and watching ships go by and disappear into the sunset or my two-year-old daughter figure out that the hose will indeed get her wet if she points it straight up helps me figure out what I'm going to shoot tomorrow.

Philosophy: I try not to over-think things.

Usually that's when things start to look contrived and unnatural. I also like to keep things simple. Too much stuff and the idea or concept begins to get lost.

"Personal work . My daughter hams it up for the camera ."

2 "Personal work . One of a number of images made on journey through the countryside of Umbria in Italy. This turret extends from one of the outer walls of the town of Orvietto."

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Advertising Annual 2004

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