CHERMAYEFF & GEISMAR
Old and new symbols for the Department of the Interior and National Park Service. Both are shown because Secretary Hickle recently gave the progression a vice versa twist, preserving the "traditional" symbols (and also the glory of some of our worst national crimes).
1929
1968
1951
1968
Turkey Run Area (4)00~
The signage program for the National Park Service is one of the best as well as the most thoroughly researched and prepared programs we have ever seen. Sign structures were designed and subjected to many tests, including wind tunnel testing, and then redesigned as a result of the tests. The alphabet utilized is a modified Haas Clarendon (although examples from the manual, shown at left, are in the standard Clarendon type face). Modifications included shortening serifs on some letters and general opening of characters to increase legibility. The manual seems easy enough to follow even though it offers extremely comprehensive controls for uniformity and quality of signing to be created at diverse locations . It begins with assistance in formulating messages, limits for the number of words per message, messages per sign and words per sign. Variables are built in for different types of locations and functions of the signs. Letter sizes for various types and speeds of viewing are prescribed, as are the form, size and acceptable positions for arrows and the acceptable and nonacceptable abbreviations. Positioning of lines of type for all the combinations of messages, letter sizes and sign sizes are given (examples below). , The ultimate quality control is offered in preplanned letter spacing. An ingenious system of space units (facing page upper left) was calculated and charts offer widths of letters, space between letterscaps to caps, caps to lower case, lower case to lower case - and conversion factors to convert spacing units to inches. Also, spacing gauges tor the various sizes of letters are included with the manual. Prepared letter tiles with adhesive backing have printed gauges on the carrier tape. The program is completed but, due to budget cuts, it has not been implemented.
14"
•
Washington Parkway South Dulles Airport
12''
7'-6"
-+
X
3'-9"
9" 49z" g"
7Yz"
~~NORTH
17"
7'-6"
24
X
5'-Q"
GREAT MOMENTS I
COST ACCOUNTING : PART ill
Manny Kent cures the curse of Wall Street. EW YO RK, September 7, 1970-Manny Kent, mildmannered reporter for the Wall-To-Wall Journal, tod ay found a logical solution for the market-choking P aper Pla gu e. Whil e cove rin g a m ee tin g of th e Brok e r s' League to E radicate Excess Pa per (BLEEP), he earned the acclaim of the ent ire fin ancial world by as king, "Why don ' t you call Da llas, Texas?" A ticker- t a pe parade will be given in Manny's honor on Friday.
M a nn y Kent was fini shin g a story o n Se ptember P o rk Bell ies when the ca ll ca me in from BLEEP. There was to be a meeting on Thursday morning to d iscuss standard sizes for stock certificates, the paper jam and related market problems. Manny was assigned to cover the meeting. He had two days to prepare. He dug into the files on pa per problems and banknote companies and sec urity certifica tes and buy and sell orders. Then he got into reports on keypunching and opt ica l reading and key-to-tape systems and error fac tors. Then he got into the eleva tor and went to lunch. Thursd ay's BL EE P mee tin g s t a rt e d promptly at 10 a. m. Brian Bull , the C hairman, was the first to spea k. "We've got to reduce the size of ecurity certifi ca tes so they ca n be ha ndl ed a uto ma ti ca ll y by o ptica l scann ing or reading or something:' " Sm a ll ce rt ifica t es a r e t oo easy t o counterfeit;' Sta nley Bea r protested.
"And, besides, there isn't an optical machine on the market that can handle the large volumes many securities dealers have." " Wh at 's wr on g with key pun chin g ?' someone asked . "T oo slow. T oo ma ny mis takes;' Bull sa id. " Look at the problem we're having with buy and sell orders. Brokers write like doctors. Someone has to r e-w r ite eve r y o rd e r b y h a nd so keyp un c h ope r a t ors ca n understand them. Even so, there are still too many errors:' The conversa tion cont inued in circles around the rectangul a r tab le. Sudde nl y, Ma nn y Ke nt asked hi s now-fa mo us ques tion. "Why don' t you ca ll Da ll as , Texas?" A hush ca me over the room. It was so quiet you could hea r a stock split. Fina lly, Bull broke the si lence.
Find the mistakes in this picture
We'll give YOt.• u hint : There are ut f(>f\St
80 mi.stukes in the picture. T hi>y're cnlk'C.i lwyJ>Uil<'h opcmtors. They coat you nb()ut :t
million
doll nn~a
yPar. In 8t~ l ilri<$. l';rrors.
F.quipmEOnt. Erro~ Curds. And e rrors For uboul th•• samP prkoc, you 1;.~n buy
ourromputPrinput mud1ine. It doesn't nlllkE' mistukes. And it S8.\'CS a lut mori• lhnnit.~t.s.
Wecallourmar-hinetheEk'(:tronicR'-'Iirut• Computing Rcud('r. II n:-adl; information from origina l doc'Umt•nts.
Ordinary type fa"'~ from almost. ~my typewrif.t'r oroffi•'<•rn.achjneinthP world. Complt>te alphabets. l: Pt*r and lower <'tl~ lettf>rs. '!Ypcd or handprink"<lnumbers Syml)()l~. Punctuation . Tim ~·•ork s. TI1en
it l't:'<'Ords the dnta rm magnf>tic.• tupe in computl•r language. And fet><l~ tlw informu~ li<m directly into th~t'OinJ>uter. No human effort. Nu human errors Ourmachineiscullingdata process.ing costs from Ul8 Angt•les to Lh·erpool. At banks, ai rl inf"S. oil companies;. <'red it c.:ard
Thi s is th e th ird episo d e in a five- part att empt to convince you to cut your data processing costs in half. R eprints of th e entire series are available free from R ecog nitio n E qu ipm ent I nco rpo rat ed , 1500 West M ockin gbird Lane, Dallas, Texas 75222 . "Da ll as, Ma nny? Big D? Home of Neiman-Marcus and Don Meredith ... ? Why Dallas, Manny?" "Recognition Equipment:'
" Why Recognition Equipment?" Bull persisted. "They make that large optic;:t l reading system for oil companies and airl ines, don't they?" "Yes. The E lec tronic Retin a* Computing Reader. Costs upwards of three-quarters of a million. It's being used by banks, credit card companies, the U.S. Army .. :· "Wha t's th at got to do wi th the stock market?"
" They have a new machine. The I PUT 2 Reader," M anny exclaimed. "Costs about half-a -million doll ars. Leases for about $ 14,000 a month . It could read minia turized stock certifica tes, handprinted bu y and sell orders, di vidend cash receipt form s and probabl y a lot of other things you're still keypunching. It reads documents just the way they come in. Typed, imprinted or handprinted. Then it records the da ta on mag netic tape in computer la nguage a nd fee d s th e info rm a ti o n d irec tl y int o th e computer:· " How d o yo u kn o w so mu c h a bo ut Recognition Equipment?" "They advertise in my paper:· So Wall Street got an I N P UT 2 Reader, solved one of the biggest paper jams in history and saved a lot of money in the ba rga in. Manny got a bonus from his paper, a ticker-tape parade and an assignment on September Cotton for Monday's edition.
Recognition Equipment Incorporated Watch for the nex t thrilling adventure: "Please Fasten Yo ur Sea t Belt, We're Going T o Audit Your Income:'
and save a million dollars.
companies, the Library of Congres..c:r;, t he U.S. Anny, a nd dozen" of other orgnni~ tions. There's no ot hf'r mach ine quit{' like it. Whirh is one reason R.X"Ognition F.(ttlipment is lhc largest manufacturer of opticnl rend ing syslf'ms in the world. (Every \\t*k. ou r system~ pi"'C"e8S 0\'cr 100 miJlion documcnUJ-morc than all thfo otheroplicnl rearlN-s in u~combined.) If thi.' is beginning to sound like nnothf> r promisc-thcm-evel)"thing compu Lt-r ad , do usn fnvor. And youn,;cU, too. Go talk to
your data proc't.'&ling rnanager. Ask him
Rhout input Oolllenecks. And overtime. And sick leave. And t ruince\. Anrl turnover. And all the ways a mjstake can get int.o your compute r. The n l\Sk him to ask ns about our rt•llding machine.
41
BILL HYDE
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ANNUAL REPORT FOR THE YEAR ENDED FEBRUARY 1,1969 13
63
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3
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REMEMBRANCE OF CHRISTMAS PAST By Judith Viorst They let the children out of school too early. I left the Christmas shopping till too late. Each day we had a holiday excursion,
Which gave us the entire week to wait in line For movies by Disney, G i ft-wrapping by Lord &. Taylor, And everyone's restrooms. On Christmas Eve we slarted to assemble
The easy-to-assemble telescope And fire truck with forty-seven pieces. By midnighl it was clur there was no hope without An astronomer, A mechanical engineer, And two psychi atrist.! . We rose at dawn to three boys singing " Rudolph ... We listened numbly to their shouts of glee. The killen threw up tinsel on the carpel.
The fire truck collided wilh the tree, requiring One rug shampoo, Several Band-Aids, And Scotch before breakfast. I bought my husband shirt.s- wrong size, wrong colon, And ties he said he couldn't be caught dead in. I'd hinted maxi coat or something furry. He bought me flannel gowns to go to bed in? abo A Teflon frying pan , A plaid valise, And the W~ight Watchers Coot Book. The turkey was still frozen at eleven. At noon my eldest boy spilled Elmer's &lue. At five 1 had a fierce Excedrin headache , The kind that lasrs till January two . . . but Merry Christmas And Happy New Year. I think.
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Tourist 'Ihlps.
lfyouarethinkina ofafamily vacation to Typhoid Bay, Hepatitis
lt'syovworid. SAYt: lt.
HarbororOi!Bay, thinkagain. We
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continueto dump insuffictently
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treatc:dsewage.oilandchemk:alslilce
DDT into our oceans. In a few years, the soil or water ecoloc;y will break down and create a new kind of epidc.micthathumanbelnp cannotraisl. We're eliminating the naiUral pleasures we now enjoy.
We're.killingoft'sc:alife,andatara.te
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