CZECHOSLOVAKIA
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FllANTIKo¢Ap KAYI SLuSI
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BULGARIA
Bulgarian postage stamps (shown oversize). Flower series designed by Dimitor Russinev; transportation and insect series by Milka Peikova and Vessa Vassileva; folk tale series by Stephane Kantchev, Vladimir Korenov and Lubin Zidarov
32
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YUGOSLAVIA
40
59
The forecast for popu lation increase in these ten years is from 5.0 billion to 5.5 billion. It is also possible that the following developments will occur: Feasibility (not necessarily acceptance) of chemical control over some hereditary defects by modification of genes through molecular engineering
1995¡2004
Economically useful exploitation of the ocean through farming, with the possibility of producing 20% of the world's food Evolution of a universal language from automated communication
2005¡2024
Automated voting, in the sense of legislature through automated plebiscite Automated highways and adaptive automobile autopi lots Commercial global ballistic transport including boostglide techniques Effective terminal defense by air-launched directed energy beams
NOTE: The Research Institute of America recently published a report entitled "Your Business in the Next 15 Years" which presents an analysis of the major changes expected to confront U.S. industry around 1980.
Economical exploitation of ocean farming
72
Among other things, the report predicts that a "privacy market" will emerge as a result of the population boom; consumer demand will pyramid as national affluence increases; an investment of $100,000 will be required to create one job; leisure, no longer a by-product of the machine, will make time a basic form of wealth; educational installations will be based on television, teaching machines and microfilmed libraries; educators will plan toward the death of the "Protestant Ethic" and for the birth of a new, more "Grecian" attitude toward work and life values.
Biochemicals to stimulate growth of new organs and limbs
PHILADELPHIA
1 Art-trade Art director: William Schilling Photographer: Shelly Roseman Client: Smith Kline & French Laboratories
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2 Design-trade Art director/designer: Donald Jackson Photographer: Seymour Mednick Copywriter: Sam Michini Agency: N. W. Ayer & Son Client: Du Pont 3 Design-consumer Art director: Don Smith Designer: Aubrey Lee Photographer: Gateway Studios Copywriter: Neil Fisher Agency: Ketchum, MacLeod & Grove, Inc. Client: Commonwealth of Pennsylvania
2
4 Design-trade Art director/designer: Don Solomon Photographer: Robert Barkley Copywriter: Larry Hansen Agency: N. W. Ayer & Son Client: Du Pont
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ulomnlillt Rtfin i .. hln J,: Prudurh
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HOW AN ()I-iD-FASHIONED INTIUSTRIAL GIANT BECAME
THE NA1~ION'S
PRC)FIrr STATE
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