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JERRY BRAUDE
Letterheads for a writer and a travel consultant. Scenes from a film for ABC-owned TV stations to introduce the fall shows to advertisers and agencies. Braude used a packaging theme for fifty animated sequences as intros and breaks between the stock footage from the shows. Don Kano, Ed Kysar and Marv Ru)Jin illustrated the package models. George Sugasawara was the cinematographer. Adrian Joseph and John Rappaport wrote the script. Facing page: decoration of the College Theatre in San Diego for a year's run of "Hello Dolly." Working drawings of the sets were borrowed from the film producers and blown up as wall murals. The snack bar was designed to continue the theme with products displayed in penny candy jars.
Nancy Lee Martin
Public R•lationt / Writing
1326 North Flores Screer
Los Angeles 69, California
OLympia 4-9711
NEWS RELEASE
American Eapren Special Travel Consultant 2865WestgthStreet ,losA~elesti,California
WELK
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BELL SYSTEM IDENTITY
A keystone in the identification program is the fleet of 130,000 vehicles encompassing a wide variety of nearly every make and description. Provision had to be made for the individual configuration of each as well as the varied name lengths of the operating companies. The colors, white, grey-green, blue and yellow-ochre, have been formulated by four different paint manufactu¡rers. Stripes may be painted in some cases, but they are more commonly applied as pressure sensitive material that is a/so reflective. This striping is available in 50-foot rolls
and also die-cut for specific vehicles. Symbols and logotypes are a/so supplied in pressure sensitive materials with the application tape printed with lines for proper positioning. There are more vans than any other type of vehicle and vehicle identification manual carries marking details for all makes of Ford, Dodge, Chevrolet and GMC. Below is one of the four pages shown for each type. Other pages show the right side, top, front and back. Where structural details of the vehicle permit, the top a/so carries the Bell System symbol.
Ford -1967 and earlier
A - Left side, enclosed , with one-line logotype
C-Left side, windowed version , with one-l ine logotype
8 - Left side, enclosed , with two-line logotype
The dimension given from symbol to logotype does not change, reg.ardless of the length of your company's logotype. For locating multiple-line logotypes, align the horizontal centerline on the logotype appl ication sheet with the horizontal centerline of the bell symbol. Note: Symbols and logotypes for windowed left side are identical in size to those provided for right sides.
The length of the logotype varies from company to company. However, the dimensions given from the logotype to the bell symbol , and from the logotype to the rear coach seam do not change, regardless of the length of a company 's logotype . For supervans , the dimension from the logotype to the rear coach seam becomes 2" for all companies .
B
D
15
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12" 15"
18"
24"
36"
48"
4"
5"
6"
8"
12"
16"
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COOK AND SHANOSKY
Annual report for Duffy-Matt Company. Mark for The Council on Theological Education of the United Presbyterian Church in the U.S. A. Mark for lntracolor Corporation. Symbol for nose and throat product produced by Smith, Kline & French Laboratories. Symbol for Pyrovatex, fire retardant produced by CIBA Chemical and Dye. Proposed mark for the American Cancer Society. Right: poster for American .Cancer Society. Mark and stationery for Agricultural Missions, Inc.
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FRED WOLF
Above: the old gent in Wolf's film, "The Box," lets nobody peek into the container until the beautiful chick, with a mysterious box of her own, comes by. Wolf animated the whole film. His 7-year-old son colored it. "The Box" won an academy award. "The Bird," another of Wolf's films, begins as a love story, ends as a parable of lust. Right: a frame from an untitled and unfinished film by Wolf.
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