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J A
VARY / FEBRUARY
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COMMU
ICATION
ARTS
55
ITS SIMPLEST FORM, A GUITAR IS JUST A HOLLOW BOX MADE OF WOOD. IT'S UP TO YOU
Whan you think about it, it6 amazing that tho•• •wat .ounda can coma fro m a wooden box. But quit thinking about it. And play. wn·1,. u• at 1940 Gr!k.p;. ~y, El Cajon, CA 92020 /or th" dea4r near you.
To everyone who feels like they got to California about ten years too late: you're still in time. How many times have we all heard about how much house you could buy for the money, three years ago, five years ago, ten years ago? Well, don't be discouraged. There's still a place where you can get a really nice neighborhood, a big house with a real yard, and all the stars you can count at night. It's in the Temecula Valley. And - we'll be truthful -you'll have to drive a bit to get here. But, if you're willing to trade-off a little more time in your car, you can get a house big enough to hold your future. Kids. Dogs. More kids. Or just the two of you. Whatever you want. We're building a community here, called Redhawk. With a magnificent golf course. A brand new school. Parks, for after school. Yet you can still see sheep in the hills on your way to work. It's the kind of place where it just feels good to look around and feel the breeze. It's a breeze that comes down through a passage in the mountains called the Rainbow Gap, and blows over the town. (Yes, it's really called the Rainbow Gap. We told you this was a place for optimists.) You're welcome to come out anytime, and look around. We think you'll agree, once you see it, that you're just in time. For more information, call 1-800-662-HAWK.
~ REDHAWK. You reach Redhawk by travelling Interstate 15 to Highway 79 South, then to Redhawk Parkway.
66
J A N U A R Y I F E B R U A R Y
1 9 9 4
This page : Top two photographs are from the RJR/Nabisco 1993 annual report. "We went through bags and bags of candy, cookies , cans of peanuts and cigarettes looking for heroes. Sometimes it's more organization than anything else ." Phil Hamlett, art director; Executive Arts, design firm . Cover for an elementary school math textbook. "We wanted the shots to become more and more sophisticated as the related books went up in grades, kindergarten through seventh grade . It was a real concept-heavy project, very complex, but fun ." Sharon Gresh, art director; Margaret Biedel, creative director; Designframe, Inc., design firm; McM illan/McGraw-Hill , client.
COMM U NICATIO
ARTS
85
102
JANUARY/FEBRUARY
I 9 9 4
EXHIBIT SEND SAMPLES OF YOUR LATEST AND BEST TO EXHIBIT,
Communication Arts , 410 Sherman Avenue, Palo Alto, California 94306. Describe the purpo e, background and include creative credits. Submit TV commercials on %" videotape cassettes NTSC. Pieces to be returned must be accompanied by a self-addressed stamped envelope adequate to return the material or your Federal Express number.
THE
LINCOLN FOUNDATION ANNUAL REPORT NINETEEN HUNDRED NINETY·TWO
ANNUAL REPORT FOR THE LINCOLN FOUNDATION, WHICH
through its use of photography draws parallels between some of the things that Abraham Lincoln did to help mankind and action the Foundation ha undertaken to help the citizens of Lincoln , Nebraska. "The challenge included combining old photography from the state historical society and new photography of grant recipients ," said designer Carter Weitz of Bailey Lauerman & Associates , located aptly-in Lincoln. "Antique typographic techniques were used to support the historical comparisons," Weitz explained . The report has garnered positive feedback from its board of directors and members.
Your philanthropic a11mt /or cammunllJJ bettennenr
Carter Weitz, art director/creative director/designer; Phil Heckman. writer; David Radler/Nebraska State Historical Society, photographers; Bob Barney, typographer.
""''""' non< arvl cllari11 /OT all.• How Ironic. But wha1 o( me wool luelf, ...,.r.ice from ihe man. The name Uncola ii ancicnc and hononhlc. ihe name En&lbh county which ,...ined the name from early Roman 1<t1l<menu In ihe rct1ion. So rho •-on! Liiwllll place bef°"' Ir .., a person. The anc<>lTY o( rho wool includes ihe wm "Urvl-<olonia" 1ranslated .. Land-Colony. And thac ii what ihe villa&< o( l.ancastor has bocome-<i land colony. We""' a place, bu< • place wiih • name that has drawn hon or unt o itself.
o( an
was•
J AM FOR those means
N rho inrorvcnins 125 ,......, we've dooe r.uhn well. Lincoln thows up on n ·ory Ille o( our nadon'• '""" livoblc cilicl. We arc pleased, almoo1 rhapodic, •mn we chink o( our cicy. And why1 Well, ii has co be no1 rho cifu o( nature. <Thoush chore arc chooe ro.. whom c.,..W bl.,. skieJ, ..r.IY o( homo and family and a tomcwhal Jlowcr poc:c o( life meaa • II'<"' deal.) Denvor ii what ic b bc<:Mroc o( nearby mounraim. Chicalo has ihe lake. San fr.tncilCo the boy, and sunbth <ilicl ihe clitna1C. If, indeed, ihe biaa< moun:e o( CU Land.c.olonJ b OU1 people, WC mutC numn ihcm--nory one. That ..... easier with 1hi"J ""'" p thorcd by 1he ..1tllaaihanourptt..nt ZOO.COO. No one knows for 1ure: wha1 ihcfuturoholdsfor .... but we know char w
I
1he people,
arc no lonatr a larae
Yilla1c . We arc an Ammcanci11wiihall rhc lovely advanro... and sticky problem• 1ha1 accompony 11.
which will
GIVE
~
the greatest GOOD TO the greatest
ROWTH b r In I ' pannlced 1mproveme:nu. The
G
NUMBER.
JYllll'honrlOUndsber· cu, rac;acranrt pop up in various 1&yle.s, the AllUH.ut LIJJCOUI
·~lO LtoltlATM>M""'
, ., • IOCH CHAt.n u o ' " ' UlilOJf PACJrlC
llAIUOADCOM rA.•fTOMttUIAIA~AD TOTHIPAOnC:OCtA#
Ahhoueh Abraham Lincoln nc"'<r ICC foo1 In Ncbnulca, and although we avoided beint "C0j>iuil Ci11" only by a humorous fluk<, we """' ccmider d., challmeo cndcmlc In our name. ~
A lt-0:-~~r:;:;:~~==~~!c":::~r:!T~~TVUL
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ume and competition 11 aood for shoppcu and In a hundred wa,., 1hc menu o( our life ii enhanced. Ye1, the Iii< o( dltadvaa- swell• u well. EvCffthlne ulCd co be only a few minutCJ away. Now ii'• funher, and when you &<I chm, rho parkl1111 b full. Then: ,...., to be tome mack •Ito In U.S. ciclCJ whe,. you mut1 have crime IWblla. urban ihc annoi-ance o( dtrvity. The urbon K>Ciolopu ..,.ale o( a condidon called, . ,,,.,...,., f•clp<.• For example, no one In Chlcqo rads all the obinaari., and penonal diwcm In chc p:tpers. Wha1 hoppcN ro Olhcn
,._and
COMMU
ICATIO
ARTS
113
llris;15. T h e lrue mwor of
~ l cxico
in Puerto Va ll:,rrn. Our magnificcm
new rcsorl in Los Cabos. All beautifu ll y framrd by sro ""'' ShJ.
C 0 M M U N IC AT I 0 N
A RT S
121