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20th Annual BDA Awards TEENS
:.::.:~.:.:.'.: SH0 P to shop at music stores like Mu sicland , clot he s stores like The Gap , athleticshoestoreslikefootlockerandfastfood restaurants like McDonald 's. And they do. But teens also shop for themselves and their fam ilies in less expected places like department stores , supermar · ketsandconven iencestoresand ...
This page: Channel One Network won a Gold Award in the Bound Piece Print Design category. "The Teen Fact Book is a research tool developed by Channel One Network targeting the marketing and advertis-
AR0 UND f i g: a [ TOTAL STORE VISITS MADE IT U. S. TEEMS 5 DURIU !ME PAST 30 DAYS (IN MI LLIONS)
ing community," said creative director Cheri Dorr. "There were two main objectives in the creation of
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this book. The first was to position Channel One Network as an expert among the teen demographic.
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The other objective was to create a hip reference
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guide that reflected the brand and life-style preferences of the ever-elusive teen . Because of a limited budget, the interior of the book was created as a
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2-color job and the exterior as a 1-color foil stamp." David High, designer/illustrator; Sharon Glassman; writer; Cheri Dorr, creative director; Lee Hunt
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Associates, ad agency; Channel One Network, client. 80001 STOAI
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NOT WHAT YOU THINK
Teens are too
busy playing sports , hanging with friends , logg i ng on and doing homework to watch a lot of TV . Today ' s tee·ns watch fewer than 3 hours of television a day (that's about 2 hours le ss than their parents) . So, wouldn ' t it make sense to try and reach them during those 21
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hours?
fip7• [ HRAH HOURS OF D"LY 1' USAH
WOMEN 18+
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MEN 18+
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CHILDREN 2-11
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TEENS 12-17
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