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fore, that tremendous efforu arc being made to

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di~tase in those who mwt expose themselves to it, and, (5) treatment of active ca.scs. In pcnons who must expose themselves to infected mosquitoes in

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will prevent climcal sym.l'toms of the disease from developing in the maJority of the cases but some will not be rerotected . Neither atabrinc nor

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have developed into trophozoite~. The explanation of this strange phenomenon may be that the tporozoitcs do not at once attack. the red blood cells but under~o the first part of their life cycle in some other tassuc. In laboratories devoted to research on malaria, therefore, it is important to Jtudy both the mosquito capable of transmitting the disease and drugs that p:mibly may be useful in combating it. In the insectaries o( these laboratories, tuch as that at the School of Public Health , University of Michigan, mosquitoesofvariousspecies are ratscd both for the purpose o£ studying their life his-

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animal malarias may, however, be transmitted by other species.

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\Vhcn the mosquitoes complete their larval development and reach the pupa stage they arc transferred to emerging cages (a) which consist of two sections: the lower one is a pan which is fitted with a cover in which there is a hole. Over the hole is placed a glass vessel, usually the glass globe for a lantern , which is covered at one end with gauze or screen JO as to admit air but to prevent

~~c::b:f ~:ir";,~~i~~- ~ey~; ~p~~~; the hole in the cover into Ute glass vessel fanning the upper nory of the apparatus. From here they arc transferred to screened cages of varying size. Those that are to be used for trarumitting variow

have fed on the infected animal , the requisite numbu or days is allowed to trarupirc 10 that the malarial organisms may undergo their life cycle and reach the salivary glands. The mosquitoes arc then in condition to infect other animals which arc tied on the tops of their cages. White mosquitoes can subsist for long pcriodJ of time on plant juices (apllc juice), the female cannot Jay futile eggs unti she has had a blood meal so that thdle mosquitoes which are used for br~

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ann of the keeper prior to depositing their eggs. In testing various matcriab for their anti· malarial propertin, it is necosary to produce the disease in experimental animals. Fonunatcly it appcan that those drugs which are capable of destroying the human parasites abo destroy the varieties of Plasmodium infecting animals and vice vena. Malarial infcc:tions in birdJ are particularly useful for testing drugs. Both ducklmgs and chicks are used in this type of experimenL

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agent can be standardized with considerable accuracy. The anti-malarial substances are intimately mixed with the bird'• food JO that the amount that each animal obtain• can be estimated. The birds receiving different dosages of the variow tubtta.nces being tested and those acting .ill controls are identified by color mar~ings. Large numbcn of drup are being •ynematieally Jtudied for their anu-malarial properties in this way. Thote that show promise are further nudied in monkeys which are infected with a Jtrain of malaria very similar to those occurring in human beings. The final test of count, aJter the drug has been shown to be safe for we in man , is the actual clinical test on patients. Another branch of malarial research which is of great importance is the study of variow meaw for destroyang the mosquito either in the adult or

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in diameter and about6 to 7 inches tall. They arc

entering sleeping quarten are abo important control measures. Since any important advance in the control of malaria would constitute an important military advantage, the resulu of the vast malaria research program are kept secret.

!~f:lc p~~~~~=r:t:~t~ ofo~n ~~p~g;i~d watered by placing a pl~ct of cotton Ja.turated with water on top of the cage. They arc infected with malaria by tying an in(ectcd animal (c) on top of the cage in place: of the apple. After they

School of Public Ht:alt"Ja , of th~t U"iWTsit"l. of Mit:h· igan, for thi!4Uistanu i" obtaining the 11lwlratiw mal~trialfor ehuearticl~ts on malaria and much advice.

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ILLUSTRATORS '64

(left, above) Medal Award, editorial "Steinberg at the Races" Saul Steinberg, illustrator Richard Gangel, art director Sports Illustrated, publication

(left, below) Medal Award, editorial "Syracuse Regatta" Harvey Schmidt, illustrator Richard Gangel, art director Sports Illustrated, publication

Medal Award, advertising Gilbert Stone, illustrator Jack Wolfgang Beck, art director Steelways (American Iron and Steel Institute), client

EXHIBIT

A Hnew face" for Winsor & Newton Ltd. involved the redesign of hundreds C1J C!l 0 of separate items for packaging, z :u r.l go display, print, signing and advertising. z ~ 1.':1 Designer H. A. Rothholz, FSIA, r.l ~ Cl of London, created and developed 0 < z ~ the identity program. The mark 0 concentrates on the company's initials. Research showed that the name of Winsor & Newton was a real mouthful for the firm's non-English speaking customers. A griffin, the WN symbol for over a hundred years, was simplified and retained wherever practical. Color coding was developed to establish product lines and the quality grades available within many of the lines. Less confusing to the customers, this also offers help in stocking and ordering-with a further assist from a more prominent and consistent use of series numbers. Copy, too, was subjected to study and frequently modified for clarity and relationship to the use of the product. Cl

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I:::\TRADE

\:.:/ MARKS USA Under the auspices of the Society of Typographic Arts, Trademarks/ USA, the first national retrospective exhibition of its kind, opened April 20th at the National Design Center in Marina Towers, Chicago. 193 trademarks, symbols and logotypes, from the period of 1946 to 1963, are being shown. The fourteen marks on these pages were chosen by the exhibition committee to be featured in the various applications of Identity Programs. Over 1600 marks were submitted for consideration of the jury: Lester Beall, Lester Beall Inc.; Charles Coiner, Executive Art Director, .N. W. Ayer and Son; Dick Coyne, Editor/ Art Director, CA Magazine; Sam Fahnestock, Director of Design, Alcoa; Allan Fleming, Executive Art Director, MacLaren Advertising Co. Limited; and Egbert Jacobson, author and former Director of Design, Container Corporation. Larry Klein, Larry Klein & Associates, was Exhibition Chairman. Morton Goldsholl served as Jury Chairman.

Herman Miller & Company, Inc. (1947) George Nelson, designer

Playboy International (1954) Arthur Paul, designer

Martin-Senour Company (1951) Morton Goldsholl, designer

The Ansul Company (1954) Raymond Loewy Associates, designer

CBS Television Network (1951) William Golden, designer

Connecticut General Life Insurance Co. (1956) Lester Beall, designer